Comprehensive Report on Digital and Social Media Strategies

This report provides a detailed analysis of digital and social media marketing strategies employed by businesses. It begins by defining key concepts such as positioning and product differentiation, highlighting their importance in creating brand awareness and competitive advantage. The report then explores the role of social media marketing, discussing platforms like Facebook, Instagram, and Twitter, and how companies like Amazon, Starbucks, and Nestle utilize them for advertising and customer engagement. It examines successful social media campaigns, such as DGMG's Twitter campaign on effective hiring and Starbucks' Red Cup Art campaign on Instagram, illustrating how these initiatives enhance brand reputation and customer interaction. The report also emphasizes the importance of addressing customer feedback and maintaining consistent communication across various social media channels to foster customer loyalty. Ultimately, the report concludes that a well-executed digital and social media strategy is crucial for businesses to connect with customers, promote their products, and achieve sustainable growth in today's digital landscape. Desklib provides access to similar solved assignments and past papers for students.

Business

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
1...................................................................................................................................................1
2...................................................................................................................................................1
3...................................................................................................................................................2
4...................................................................................................................................................2
PART 2............................................................................................................................................3
1...................................................................................................................................................3
2...................................................................................................................................................5
3...................................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
There are number of digital and social aspects that are prevailing in the current market
scenario and thus in this report all of them are discussed in detail (Mongkau, Massie and
Tumbuan, 2019).
PART 1
1.
Positioning is the technique of promoting a company's products and operations in time to
retain them recognisable by the wider populace. The primary aim of marketing is to generate
packages and associated features that are recognised by customers in the economy, raise its
majority stake, and so enhance the organization's income. Organization uses the promotion role
to distinguish their items from competitors' and to project supervisor expectation.
Communication encompasses a range of tactics, among the most efficient and crucial of
these is promotion and branding, that assists the company in bringing consumers to the industry
and selling products. Branding, as seen, contributes in increased customer awareness of the
sector, gives firms with a competitive advantage in the market, and contributes to the
development of the company's individual products and brand value (Mulyansyah and
Sulistyowati, 2021).
2.
Product differentiation is a technique in which an individual employs a variety of tools to
promote the company's commodities and resource suppliers. For example, the company might
employ social connections, media organizations, cellular phones, communication equipment,
websites, messaging, and other methods to encourage the promotion of the company's product
categories and suppliers. Online advertising is the same as other types of product marketing in
that the business goes out to customers and physical technologies like Facebook networks and
letters.
Companies today use digital techniques to interact with consulting firms and provide
individuals with all of the tiny details regarding both the organization's services. For example,
Amazon, the world's largest e-commerce company, uses strategies such as mails and television
advertisements to reach a large number of people, form a favorable perception of the company,
and boost profitability and revenue.

3.
Just about everyone in the sector uses social media, which is the most extensively used
media. Social media marketing is among the most successful venues for marketing a company's
products and services. Virtual connecting advertisement is a technology that utilizes creating
postings on contemporary network sites, and also photographs and material, in order to transmit
information to clients that use social media systems on a regular basis. Snapchat, Google, Vimeo,
Linkedin, and a number of some well internet age sites are included (Prasojo, 2020).
Contemporary connectivity is a tool to keep people connected and also a system via which
people can learn about current affairs across the world. Lots of students are active on social
media during the day, spending countless hours on multiple formats, creating it special needs for
companies to apply their information and market their items / products. For example, Amazon,
the world's largest e-commerce organisation, uses strategies like as mailings and television
advertisements to reach a large number of individuals, shape a favourable view of the company,
and improve productivity and revenue. It promotes its present products and operations through
internet networking, and also better access about new products and help, and also exceptional
bargains on continuing services and goods suppliers.
4.
Networking sites is by far the most popular media, with nearly everybody in the sector
being used. Social network marketing is among the most successful venues for marketing a
company's goods and services. Social media differs from other types of communications in a
variety of ways. The features also include react and connect, which means that if Amazon
publishes a snapshot of the company's goods or services, people on Instagram may like it and
comment on it, make it popular on Instagram (Rudiani, Gaffar and Ridwanudin, 2016). It also
serves as a means of interaction and re-sharing the threads, that contributes in shaping consumer
participation. Consumers of earlier ages are constantly involved in extensive socializing today,
that is boosting the project's appeal, but people of later adults have also become actively involved
on the platform. As a consequence, social media site marketing is becoming progressively
important in today's world, and it contributes to the tremendous knowledge of organisations.
Online advertising, particularly computer networks adverts, is a fantastic venue that plays an
important role in enhancing the lives of many people in the market and supporting businesses in
effectively presenting their items / products to customers in the sector. The firm can presently

engage with the folks through internet marketing by delivering actual information about the
business and its products via email addresses, alerts, and marketing deals, which also helps in
attempting to attract customers to the organization. It could also be determined that the
information could be accessible by wishing to exchange images and video files, which produce a
mental impact in the eyes of the persons (Shrivastava, 2020).
PART 2
1.
Figure 1:DGMG marketing on Twitter
DGMG is a marketing and communications business that recently created a programme to
help individuals know what it takes to recruit effectively (Sidi and Yogatama, 2019). Twitter was
used as the internet communication tool for this. The marketing aided in recognising the genuine
essential of how to hire people, and so it is essential to hire people when the moment is right
instead of when they are accessible. This election assists in assisting job candidates as well as

many other businesses in understanding the theory of test results and implementation, that also
specifies that before hiring anyone, the organisation should assess the implementation of the idea
and, if it proves to be efficient, the company could even hire a specialist. This increased the
business reputation's valuation by 7%, and campaign promoting on DGMG's Twitter feed
increased by around 880%, culminating in much more likes and favourite for the post. This
suggests that maybe the public advertising for the business and the company was indeed a
success, as it worked to inform customers about job search and drew a significant clientele to the
company and the company's Official twitter (Sierra, 2020).
Figure 2:Starbucks marketing on Instagram
Starbucks, who inaugurated a campaign dubbed Red Cup Art in 2016 on the occasion of
Xmas, is another company that has incorporated social media content. The social media
medium used was Instagram, which customers with a variety to submit images and videos of
their cover art done on a Starbucks cup, and the firm selected the winners and determined how
to distribute the awards to the customers. The campaign was a great asset to the company,
drawing a sizable clientele and resulted in multiple posts and posts on its artwork getting
shared. It reveals that the company's and the corporation's social media advertising was a

success, as it helped to inform customers about recruitment process and drew a big number of
customers to the business and the company's Instagram page (Sudhakar, Kattepogu and David,
2017).
2.
Figure 3:Nestle plc marketing on Facebook
It is a photograph of Nestle plc's Nesternship announcement which effectively captured
the attention of the business, and the media used was Facebook. Furthermore, the company
tried to sell apprenticeships to market participants, with several rewards and assessments for all
those who participated. The picture proves that the company is aiming to include people who
have jobs and skills inside the organisation. The company then shoots out emails and texts to
inform customers about tasks, providing details about pay and if they will start. It also
contained a part where kids could apply for jobs, as well as information about the internship's
eligibility, that attracted people to apply for work placements with the firm. It also prompted
users to visit a company's websites and sign aside for potential alerts, leading to greater overall
sales (Urdea, Constantin and Purcaru, 2021).

3.
Comments on social media are one of the most effective and efficient ways of making
information and concepts accessible to people in the industry and on the networks. Networking
sites is by far the most popular media, with nearly everybody in the sector being used. Social
network marketing is one of the most successful venues for marketing a company's goods and
services. Company benefits from addressing issues data because it helps persuade industry
customers to become loyal to the company, its products, and activities. Social media differs from
other types of communications in a variety of ways. Follow, post, and publish are just a few of
the factors that keep customers involved with the company and help it thrive. Marketing agencies
work very hard to communicate with a diverse customer base and having relationships to the
business, and multimedia aggregate serves to maintain those balance in terms about company's
actions and connected to it (Zeeshan and Saxena, 2019).
The economic and social web structure which always that's used by Instagram, that also
implicated interacting photos and video snippets on the structure in which persons were
permitted to publish the cover drawings that they had finished on the Starbucks cup, and also the
company would choose the winners and vowed how and when to assign the cash prize to the
customers, and the DGMG crusade aided in improved manner. It is a prime illustration of how
online downloads helps to the survival of a company while still assisting clients in interacting
with the company.
CONCLUSION
It can be concluded from the above that there are many aspects that are discussed above and
thus has to be evaluated in a very detailed manner.

REFERENCES
Books and journals