Successful Business Project: Digital Transformation at Prufrock Coffee

This project examines the implementation of digital technology transformation in the marketing activities of small businesses, using Prufrock Coffee as a case study. The project begins by establishing aims, objectives, and a time frame, followed by the creation of a detailed project management plan. It then delves into conducting small-scale research, information gathering, and data collection to support the project, including discussions on costs, risks, scope, resources, and quality. The research methodology section outlines the approach, design, philosophy, and data collection methods, including the use of questionnaires and secondary sources. The project also includes data analysis, sampling, and addresses limitations. Finally, the project presents the findings in an appropriate manner, including a questionnaire used for primary data collection and offers recommendations based on the analysis, conclusions, and a reflection on the process.

MANAGING SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
Aims, objectives and time frame based on selected theme....................................................1
Produce an appropriate project management plan that includes relevant actions to meet
objectives................................................................................................................................2
and time frames......................................................................................................................2
Conduct small scale research, information gathering, data collection and generate knowledge
to support project....................................................................................................................2
Present and produce your project in an appropriate manner for the intended audience.........6
Communicate appropriate recommendations that based on meaningful conclusion with
findings and analysis............................................................................................................14
Reflection.............................................................................................................................15
LOG BOOK.....................................................................................................................................1
PERFORMANCES REVIEW.........................................................................................................3
REFERENCES................................................................................................................................4

Aims, objectives and time frame based on selected theme
Background
Digital transformation consider important role to meet with every company's goals and
objectives. This is because, in marketing digital technology assists to make high growth of
company. Common challenge also reduced with digital technology to acquire and retain
customers. Integrated plan must be develop to grow and exchange ideas with audience in
effective manner. There are mainly three elements exist in digital technology that assists to
increase successful marketing activities. For instance, action, opportunities and strategies. With
the help of integrated strategic plan, digital technology fully implemented to make several
changes in marketing (Livet, Yannayon and McMillen, 2018).
Rationale
In respect to conduct present research, it can be stated that digital transformation in small
business helps to get appropriate results with using digital media. In marketing activities,
opportunities also develop successfully to face challenges solve issues and problems. This
research helps to make effective functioning in further consideration that need to promote
opportunities in businesses (Stout, Lee and Huang, 2014). Furthermore, new technologies also
need to implement with promotion. Investing new technologies create more development with
advance technological with advance results.
Aim and objectives
Aim: To identify implementation of digital technology transformation in marketing activities of
small business – A Case Study on Prufrock Coffee.
Objectives
 To understand concept of digital technology transformation in small business.
 To explore digital technology transformation in marketing activities of Prufrock Coffee.
 To interrelate digital technology transformation for promoting marketing activities of
chosen business. To recommend ways through Prufrock Coffee able to increase their profits and revenue
in successful manner.
Research questions
 What do you understand concept of digital technology transformation in small business?
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 How to explore digital technology transformation in marketing activities of Prufrock
Coffee?
 How to interrelate digital technology transformation for promoting marketing activities of
chosen business?
 What are the recommendations will you provide in Prufrock Coffee to increase their
profits and revenue?
Produce an appropriate project management plan that includes relevant actions to meet
objectives
and time frames
Task Name Duration Start Finish Predecessors
Research Project
Planning
Topic name 5 days 12/07/18 17/07/18
Statements of the research
issue 1 day 13/07/18 14/07/18 2
Allocation of resources and
time frame 4 days 15/07/18 19/07/18 2
Implementation
Review of literature 5 days 17/07/18 22/07/18 3
Selection of correct research
methodologies 1 day 23/07/18 23/07/18 4
Data analysis and
interpretation 5 days 24/07/18 29/07/18 5
Evaluation of results and
outcomes 2 days 25/07/18 27/07/18 5
Project closure
Giving conclusion and
recommendation 1 day 28/07/18 28/07/18 6
Results of documentation 1 day 29/07/18 29/07/18 7
Conduct small scale research, information gathering, data collection and generate knowledge to
support project
With respect to determines implementation of digital technology, Prufrock Coffee
consider different operations and functions to focus on attain desired results in marketing. It is
important to cope up with different activities and tasks that helps to design and maintain
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creativity at workplace. In the present research, different tools and techniques involved that help
to make project management plan in systematic manner (Alam and Imran, 2015). They are as
follows: Cost: In the research, there are different activities and tasks has been performed that help
to attain more systematic results at workplace. In this regard, total £850 has been taken to
perform several activities and tasks. Total amount of this research assists to develop more
significant functioning in research. As a result, it will help to explore appropriate findings
and conclusion towards whole research (Grishikashvili, Dibb and Meadows, 2014). Risk: Risk is also important element of research which need to remove with provide
appropriate data. It will help to consider systematic work performance in order to gather
information at workplace. Limited time and cost create more risk to set targets and
engaged with several customers in business. As a result, researcher should focus to
consider proper functioning with time and cost (Arnaudov, Yoon and Hwang, 2017). Scope: With respect to undertake research study, it is important to focus on scope that
attain more significant results for future. In this regard, researcher need to implement
innovations and creativity that assists to perform desired results at workplace.
Furthermore, this research also helps to make further consideration to operate functions
and operations (Johnson, 2016). Resources: In the research, there are different resources needed to find more useful
results. There are primary and secondary two kinds of information must be gather to
ascertained systematic advantages. Primary data gather from questionnaire which design
to conduct survey and secondary information collected from books, journals, articles, etc.
(Duckitt, van Niekerk and Niesler, 2018). Quality: Quality of information also important element that assists to focus and ascertain
significant advantages. With the help of creative information, researcher able to find
more creative work performance. As a result, it will create positive impact on
respondents and other functioning as well (Nilsen, Dugstad and Eide, 2016). Communication: Researcher has responsibilities to communicate proper outcomes and
functions with their team. Aims and objectives must be consider in creative manner so
that desired results will be attain successfully.
3

 Time: In order to complete whole research around 2 to 3 weeks required. As a result, it
helps to focus on attain more significant advantages at workplace. This time assists to
develop creative work performance to attain desired results (Arnaudov, Yoon and
Hwang, 2017).
Research methodology
With respect to consider effective research, it can be stated that there are several
techniques consider attain more desired results. With this consideration, digital technology helps
to implement successful operations and functions. It is the best perspective to gain more desired
results (Elharram, Dinh and Noël, 2017). Following are certain elements included in research
methodology to attain more specific results: Introduction: With respect to determines systematic work performance, it can be stated
that different elements of research methodology has been ascertained. On the basis of
desired results, data will be collected to focus on growth and productivity. Therefore, it
helps to perform different activities that manages functions and operations (Goldberg,
Tucker and Davidson, 2017). Research design: In the research design, researcher collect information with creative
work performances. It helps to select choice between qualitative and quantitative research
method. As results, different textbooks places to find appropriate meaning in research.
Mainly research design assists to accomplish purpose of research to verify about
situations. There are different kinds of research design such as exploratory, experimental,
descriptive, etc. (King and Mackey, 2016). Hence, researcher select descriptive research
design that helps to find more relevant information at workplace. Research philosophy: Research philosophy consider most important part in business to
gather, analysis and use data. It encompasses with true and appropriate functioning.
Therefore, systematic work performance will be ascertained to focus and maintain
creativity. This element consider belief about data that assists to consider major
performance development at workplace (Bakker, De Vries and Vachudova, 2015). There
are two types of philosophies exist such as interpretivism and positivism. Researcher
select interpretivism methodology which helps to focus on find in-depth information.
4

 Research approach: In order to collect quantitative data, researcher has different options
to determine approach. Inductive, deductive abductive research approaches exist. In the
present research, researcher select inductive approach that helps to find more relevant and
creative information towards research. It is useful to consider new theory regarding
research program (Ardrey, Desmond and Mortimer, 2016). Data collection: Data collection is also important element that assists to gather more
effective results with consider primary and secondary results. Both kind of information
assists to ascertain aims and objectives at workplace. Researcher concentrate to collect
primary data with design questionnaire. Hence, survey program must be carried to find
more effective work performances. Beside this, secondary information also important to
attain more desired results. There are several tools implemented to collect secondary
information such as books, articles, journals, etc. All these tools assists to gather
important data and information (Barquero and Bosch, 2015). Analysis of appropriate data: In addition to this, researcher need to concentrate on
analysis and collect data in significant manner. It is systematic way to attain aims and
objectives for proper consideration. Different techniques consider in front of researcher
so that relevant information in research will be collected. Thematic analysis in present
research identify which assists to perform functions and operations. However, some
SPSS tools also could be implemented in research such as Chi square test, F test, Z test,
etc. In the present study, thematic analysis also ascertained to find appropriate
information (Meredith, Dicks and Wagstaff, 2017). Sampling: In this consideration, researcher need to analysis their collected information
with appropriate sampling. Two types of sampling methods could be consider in research
such as probabilistic and non-probabilistic. In the present research, probabilistic sampling
technique has been used that helps to find effective results. Simple random sampling
method is implemented to find useful information with sample size of 20 employees of
Prufrock Coffee.
 Limitations: Research has certain limitations such as implement appropriate information
with relevant information. They have to make sure that research not harm any person or
respondents (Ardrey, Desmond and Mortimer, 2016). However, issues and problems will
be solved through focus on relevant and effective information collection.
5

Present and produce your project in an appropriate manner for the intended audience.
Along with this, present research consider on the basis of data that collected to find appropriate
information and conclusion. Therefore, researcher collect more relevant information that assists
to ascertained qualitative and quantitative information. Books, journals, online articles, etc. tools
has been used to gather more creative work performances at workplace. Both kinds of data are
more important to focus on attaining more effective work performances. Following questionnaire
has been ascertained to gather primary data:
Questionnaire
Name:
Age:
Gender:
1. Why Prufrock Coffee require implementation of digital transformation?
 Increase profitability and revenue
 Development of business
 Increases customers in global environment
2. The chosen organisation familiar with digital transformation for marketing activities?
 Highly agreed
 Agreed
 Neutral
 Disagreed
 Highly disagreed
3. For industrial revolution of Prufrock Coffee, digital transformation required?
 Yes
 No
 Cannot say
4. What element or elements helps to consider digital technology implementation at selected
business environment?
 Social media
 Public relation
 Advance technology
 Internet tools
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 All the above
5. IT structures of Prufrock Coffee is what kind of...?
 State of the art
 Very good
 It gets job done
 Super frustrating
 Not big improvement
6. Prufrock Coffee is competitive from other enterprise because....
 Its geographic location
 Size
 Customer services
 Price
 Intellectual property
7. What is the best aspect to contact with target audience in market?
 Email
 Phone
 Advertisement
 All the above
8. What is main aim to implement digital technology transformation in Prufrock Coffee?
 Advertise business
 Advertise products or service
 Development of business
 Increase customer base
 Making expansion in global areas
 All the above
Theme 1 Prufrock Coffee need to implement digital transformation for overall business
development
Why Prufrock Coffee require
implementation of digital transformation?
Respondents
7

Increase profitability and revenue 2
Development of business 17
Increases customers in global environment 1
Interpretation: From the above graph, it can be interpreted that there are maximum around 17
respondents said that digital technology transformation assists to make development of business
in creative manner. It will help to focus and maintain more effective work performance.
Furthermore, there are 2 people said that it will help to focus on increase profitability and
revenue in systematic manner.
Theme 2 Employees are highly satisfied with implementation of digital transformation in
marketing activities in Prufrock Coffee
The chosen organisation familiar with
digital transformation for marketing
activities?
Respondents
Highly agreed 16
Agreed 1
Neutral 1
Disagreed 1
Highly disagreed 1
8
2
17
1
Increase profitability
and revenue
Development of
business
Increases customers
in global environment

Interpretation: In respect to focus on present graph, it can be stated that there are 16
respondents exist that said that they are agreed with digital technology transformation
implementation at workplace. There is 1 person exist that said that he agreed with consideration
of digital technology transformation. As per other one person view, it can be said that they are
neutral with consideration of digital technology transformation in business.
Theme 3 For industrial revolution of Prufrock Coffee, digital technology transformation
needed
For industrial revolution of Prufrock
Coffee, digital transformation required?
Respondents
Yes 15
No 3
Cannot say 2
9
16
1
111 Highly agreed
Agreed
Neutral
Disagreed
Highly disagreed
15
3
2
Yes
No
Cannot say