Report on Digital Resource Analysis in Business Communication

This report examines the significance of digital resources, particularly social media and internal intranets, in modern business communication. The analysis emphasizes the increasing reliance on these platforms for both internal employee interactions and external customer engagement. The report highlights the benefits of social media for marketing, customer service, and collecting valuable feedback, while also underscoring the importance of internal intranets for efficient communication and information sharing within organizations. It also considers the legal and ethical considerations surrounding social media use in the workplace, including employee expression and data privacy. The report concludes that effective communication strategies must incorporate digital resources to foster productivity, maintain competitiveness, and adapt to the evolving technological landscape.

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DIGITAL RESOURCE ANALYSIS
In the current economy, there are high uses of different communication skills due to the new
inventions in technology. The new emergence in technology has made it easier for companies
and corporates to communicate frequently with their employees and clients at the organization.
At present research has proved that about ninety-percent of managers operate and promote their
business products at the marketplace through social media interaction such as Twitter, Instagram,
and Facebook among others (Dreher, p 3, 2014). Again, because technology is highly increasing,
all managers in the business sector must also design new methods in interacting with their
employees for effective services to the clients at the organization. In my discussion, I am going
to discuss the relevance of using an internal intranet for efficient talks with the workers at a
corporation (Gritzalis, et al, p 6, 2014)
As a company dealing with a large number of customers, it is vital that the current social media
platform is highly applied to have attainable results in terms of services and products offered.

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The consumers, for example, will be in a position to socialize with employees at the company
and make their orders at any time. Further, at the workplace, social media is greatly important in
that several information collected by the company from their clients to improve the corporate
awareness and its responsibilities to the society. In essence, the impact of this 21st-century mode
of interaction has become so pervasive to the business departments thereby growing in
addressing matters affecting the organization for work to run smoothly. Additionally, the
employees use the social media in determining the new updates and opportunities present at the
offices where they work, that is to say, by regular use of internet interactions, everyone at the
organization is updated on the adjustments made in ensuring smooth operations of the business
activities.
According to Bondarouk et al, p 10 (2014), most employees in the offices today use social
media to integrate their matters and share important knowledge concerning their daily business
and company programs. Ideally, they also design a group page where they will receive
information on the policies of the business, how to reach a large number of potential customers
and news on the recruitment strategy of new workers for the company. For the group to protect
their information, their leader must create a password in which only the authorized personnel
shall operate the account. The people in the group must also ensure that they allocate positions
irrespective of an individual’s gender or race. Through close interaction, the staffs will have an
upper hand in obtaining company’s information and share their interests in meeting their desired
needs at the company. In having such an open discussion throughout the organization by the
Human resource personnel and the staffs, the enterprise will greatly increase their productivity
level thereby maintaining high competition in the market with other business companies.

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Therefore, different sectors at the corporate must apply their own mode of communication to
other members such as websites, newsletters or emailing. This is easy and will enhance future
interactions with active customers following the collaborations and announcements of urgent
memorandums. The consumers will get information on their promotions and discounts on some
products at the end of the working period as a way of encouraging more transactions with their
clients. To be at the forefront of the marketplace, managers should give regular education and
training to the employees. For instance, by recording a live video and posting to their social
websites on the topic of discussion making them get prepared for the meeting (Leftheriotis &
Giannakos, p 10, 2014).
On the other hand, despite social media being used by the employees of an organization and the
society as a whole, the managers in those enterprises need to perform their work in accordance
with the law under communication act commission. There is a labor law under the Labor Act
Relations that allows employees to express themselves through social media that the
administration must respect. The selected sites such as LinkedIn and Facebook among others
must be used appropriately in communicating business related work to the clients and other
audience. It will avoid the mistreatment of junior staffs and the coworkers at the workplace. By
use of personal laptops and iPhones’ the employees will also disclose the irregularities that might
be present at the organization to reach the top management for example if they are working in an
unhealthy environment and under pressure (Cao, et al, p12, 2016).
In conclusion, an effective communication exists at a company when both the top management
and the junior staffs come into an agreement based on the business activities of the organization.
Therefore, for regular interactions and clarifications of each employee social media can be used

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in disclosing each duty. The employees will get encouraged and have passion at the workplace
through receiving regular updates and promotions at the company.

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References
Bondarouk, T., Ruël, H., Axinia, E. and Arama, R., 2014. What is the future of employer
branding through social media? Results of the Delphi study into the perceptions of HR
professionals and academics. In Social Media in Human Resources Management (pp. 23- 57).
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Gritzalis, D., Stavrou, V., Kandias, M. and Stergiopoulos, G., 2014, March. Insider threat:
enhancing BPM through social media. In New Technologies, Mobility and Security (NTMS),
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improving your work? Computers in Human Behavior, 31. Available at
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