Individual Business Report: Discount Impact on Customer Attraction

This individual business report investigates the impact of discounts on attracting potential customers to supermarkets. The research includes an executive summary outlining the aims, objectives, and background, focusing on the influence of discount rates on customer behavior, profit, and brand perception. Data collection methods involved both primary data (demographics, spending habits) from 10 respondents and secondary data from company websites and journals. The report explores the concept of discounts, their importance, and various methods used, with a focus on supermarkets like B&M. It analyzes data on customer shopping preferences, the concept of discounts, challenges, and the positive and negative impacts of discount strategies. The findings are presented through data analysis, including themes and interpretations, leading to recommendations for attracting more customers, such as offering quality products at lower prices. Ethical considerations and research design are also discussed, ensuring a comprehensive and insightful analysis of the topic.

INDIVIDUAL BUSINESS
REPORT
AND
PRESENTATION

Executive summary
The research has covered by the aim, objectives and background of company. It has help
to make research in effective manner. It has effective and valuable for the researcher to get the
knowledge about market an research place. Research has collected by the primary and secondary
data collection for the discount rate. The discount rates has affect and influence the business
profit and customers mind sets. It has covered by the customers attracted by the discount rates as
per the values and quality of goods and services. The primary data collection has based on the
basic demographic of the customers as per the age, gender, education and average spendings.
This has determine by the factors that helped to attracted customers towards the discount
supermarket which has considers the location, prices, discounts, products, range of product.
B&M has the fastest growing supermarket retailers company which want to provide a discount to
their customers and other then the big supermarket has considers the highest discount to their
customers. The secondary data included by the statistics of both home bargains supermarket and
big supermarket. The date collect by the asked questions from 10 respondents and secondary
data collected by the company website, internet, journals etc. for that have various
recommendation which has offered by company to attract more customers towards supermarket.
By offering best quality of product at law prices customers has highly attracted.

Table of Contents
Executive summary .........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................5
Primary data collection...............................................................................................................5
Data analysis...............................................................................................................................6
Conclusion and recommendation...................................................................................................16
REFERENCES..............................................................................................................................18
Appendix .......................................................................................................................................19

TOPIC: To understand the impact of discount on the attraction of potential customer . “ A study
is based on the supermarket”.
INTRODUCTION
Background
The discount refers to a situation a bond is trading for lower than its par or face values.
The discount equals the difference between the prices paid for a security and the security par
value. The word discount is help to attract higher level of customers towards the company. With
the help of discount customers are highly attracted because they want best quality of product at
law price. It will important for the business. This study will beneficial for business and also for
attract customers towards supermarket (Abbring and Daljord, 2018). Highest and biggest
supermarket like Tesco, Sainsbury and ASDA will not requires to give discount to their
customers for increase profit sharing. Other hand the home bargains supermarkets will require to
offer discount to their customer to attract them for high profits margin. The supermarket, large
retails store operated on a self services basis and selling groceries, fresh products, dairy products
and so on.
Research questions
 What is the concept of discount?
 How discount is important to attract customers?
 What are the different methods of discount?
Aim
 To understand the impact of discount on the attraction of potential customer
Objectives
 To examine the concept of discount.
 To analysis the importance of discount for increase customer attract in supermarket.
 To recommend the different methods of discount for improving consumer attraction in
the supermarket.
Project scope
In this project researcher use the effective communication skills which is help to convey
their message to peoples. It is effective way by which customers are highly attracted and
purchase more products from the supermarket. In this research, a researcher use the method for

collecting data by primary and secondary data collection method for both supermarkets like
biggest and home bargains.
MAIN BODY
Primary data collection
This is the method and process which is used for collecting data for the purpose of
making and taking business decision. Primary data collection is the source is an original data
source. This data is collect by asking questions from the 10 respondents which are related to
discount and recommendation. There are two types of data collection methods which are used for
collecting information and knowledge of marketplace such as primary data collection and
secondary data collection (Cole, 2018). It method is help to collect the data from authentic
sources. It is the method which is help to collect the data and information from the relevant
sources of finding the answer of the research problems, hypotheses test is also prefers for
measuring the result of work and study.
Research design
The research design is the framework of the methods and techniques which are selected
by the researcher to combine different elements of research in logically, proper and reasoning in
manner. This refers to the choices of specifics methods of data collection and analysis. It can be
divided into four parts such as the descriptive, correlation, semi-experimental and experimental.
In this research, researcher has select the descriptive research (Roach and Whitney, 2019). This
research design is the scientific method and techniques which involves describing and also
observes the behaviour of a subject without impact and influences in any ways. By these
researcher is understand the impact of discount to attract potential customers towards the
supermarket.
Sampling
it is very important and necessary section of the research on any topic. Its means that the
process of selecting the fewer person from the total population and peoples. It is representative of
the population which is help to ensure about the findings from the research sample to whole and
entire peoples because of its an very large (Komarova and et.al., 2018.). This take largest and
more time, energy, efforts and cost. For make research more easier and effective, full discount
Ltd company is select the small portion of peoples to collect information and knowledge about

attraction of customers. The sampling is divided into two parts such as the probabilistic and non-
probabilistic sampling. For this research select the random sampling which is techniques of
probabilistic sampling (Toda, 2018). It is very effective and valuable for the collect sample in
that each respondents have equal rights and chance for select the best options in the sample.
Researcher select 10 peoples for collecting data. Effective collection help to achieve the aims of
research i.e. understand the impact of customers to attract customers towards the supermarket.
Data collection
The primary data collection is divided into two groups qualitative and quantitative. This
includes the methods like questionnaire, observation, game, role playing and case studies etc.
this method has aim to collect data by evaluate needs and wants of customers in effective ways.
For this research, researcher collect data by qualitative and quantitative methods. The qualitative
method is associate with the wards, sounds, feelings and emotions and quantitative method is
based on the mathematical calculations in various formats. This includes the various graphs,
charts like line and bar chart (Kozak, Nagel and Santosh, 2018). Therefore, application of
appropriate set of criteria to select secondary data to be used in the study plays an important role
in terms of increasing the level of research validity and reliability. The secondary data is already
published in books, newspapers, magazines, journals, websites and online portals. Researcher
use this information in their study for the further best and better result of work. Researcher has
use the both methods for understand the impact of discount to attract potential customers towards
the business. The data collection is depends on the area of research and the nature of research
aims and objectives.
Ethical consideration
The ethical consideration is one of most important part of the research. That are the
norms, standard which makes differences between the right and wrong process (van der Werf, E
And et.al., 2019). It is very important to understand the rules and regulations. The ethical
consideration the level of confident was adequate. Any type of misleading information as well as
representation of the primary data findings is biased way and researcher has avoided this very
effectively. Data and informations are collect by the authentic sources (Ohm and et.al., 2019).
Data analysis
It is the process of the inspecting, transforming and cleaning the data the aim and
objectives of research and study. The data is collected then now it is important to inspect, clean

and transforming the data because of the information. Finding and discussion are most important
part of research by this research gets ideas of what are think about the particular topic and study.
This section is relate to study feelings and result. The main purpose of discussion is to interpret
and also describe significance of feelings (Quinlan and et.al., 2019). It is very important part of
the study, this highlight the importance of study and also help to fill the gap in existing field.
Primary data
Theme 1: Ways of shopping with the supermarket.
Particular Participant
Different sections are available 8
Self services shop 2
Interpretation
From the above , it can be interpreted that out of 10 respondents, 8 participants are highly
select the ways of shopping with the supermarket because at there are available different sections
in the supermarket. 2 respondents are goes with it provide the self services shop. It is effective
Different sections are available Self services shop
0
1
2
3
4
5
6
7
8
Column B

and valuable for the researcher to know about the customers are highly like to shop with
supermarket because at one all items are available.
Theme 2: The actual concept of discount.
Particular Participant
Yes 9
No 1
Yes No
0
1
2
3
4
5
6
7
8
9
Column C

Interpretation
From the above , it can be interpreted that out of 10 respondents, 9 participants are
actually understand the concept of discount because at that face price is different and paying rate
is different. 1 respondents are goes with no because they are not understand the actual concept of
discount.
Theme 3: the challenges faced by supermarket from discount rate.
Particular Participant
Decrease profits margin 7
High customers attraction 3
Decrease profits margin High customers attraction
0
1
2
3
4
5
6
7

Interpretation
From the above , it can be interpreted that the out of 10 respondents, 7 peoples says
discount is decrease profit margin because supermarkets are sales their product on discount rate
or law rate of products.
Theme 4: factors are help to attract customers.
Particular Participant
Discount 4
Best quality and quantity of product 6

Interpretation
From the above , it can be interpreted that out of the 10 respondents, 6 participants are
goes with the best quality and quantity of product because this is the main factor which is help to
Discount Best quality and quantity of product
0
1
2
3
4
5
6
Column B

attract customers more towards the supermarket. 4 respondents are goes with the discount factor
because some customers are attracted by the discount.
Theme 5: prefer for shopping in following options.
Particular Participant
Discount supermarket 6
Tesco 4
Discount supermarket Tesco
0
1
2
3
4
5
6
Column C