Research Project: Business Diversification Value Analysis at Regent

This research project investigates the concept of diversification in business, focusing on its role in developing new products, taking risks, and exploring new markets. The study presents data from Sainsbury's across various themes, including customer convenience, product quality, brand interest, packaging satisfaction, information sources, price perception, brand trust, branded product purchases, and price sensitivity. The research utilizes visual representations of survey results to analyze customer preferences and perceptions related to Sainsbury's products and services. The project references academic sources to provide a theoretical foundation for understanding the dynamics of openness in SMEs and the cognitive approach to business model innovation. This assignment is available on Desklib, where students can find more solved assignments and past papers.

“DIVERSIFICATION IN
BUSINESS BRINGS VALUE
BUSINESS HIGH”.

INTRODUCTION
Diversification is the process of develop new products, take
new risks and explore new markets. This is very risk
process but at the same time is an effective tool for firm to
survive in competitive business environment.

Theme 1: Visit Siansbury
Convenient Good quality of products Good price
0
2
4
6
8
10
12
14
16

Theme 2: Interest to visit Sainsbury as a brand
Household Insurance Grocery Clothing All of the above
0
2
4
6
8
10
12

Theme 3: Rank to the packaging and products of
Sainsbury
Excellent Good Average Satisfactory
0
2
4
6
8
10
12

Theme 4: Products of Sainsbury provide satisfaction
Highly satisfy Satisfy Least satisfy
0
2
4
6
8
10
12
14
16

Theme 5: Sources of information about products of
Sainsbury
Family members TV ads Point of sales Websites
0
2
4
6
8
10
12
14
16

Theme 6: Prices of products and services
of Sainsbury
As per your expectations
More than your expectations
Less than your expectations
Can't say
0
2
4
6
8
10
12
14

Theme 7: Trust Sainsbury brand
Yes No
0
5
10
15
20
25

Theme 8: Purchase of branded products
Yes No
0
5
10
15
20
25

Theme 9: Price sensitive customer
Yes No
0
5
10
15
20
25
30

REFERENCES
Iivari, M.M., 2015. Dynamics of openness in SMEs: A
business model and innovation strategy perspective.
Journal of Business Models. 3(2). p.30.
Martins, L.L., Rindova, V.P. and Greenbaum, B.E., 2015.
Unlocking the hidden value of concepts: a cognitive
approach to business model innovation. Strategic
Entrepreneurship Journal. 9(1). pp.99-117.

THANK YOU