MBA501: Fantasy Film's Portfolio and Dynamic Capability Report

This report provides a comprehensive analysis of Fantasy Film's business portfolio and dynamic capabilities. It assesses the company's strategic business units (Fantaspace, Advantage, Anisoft, and DigiFX) using BCG, GE-McKinsey, and Synergy matrices, offering recommendations for strategic management. The report also evaluates Fantasy Film's dynamic capabilities, focusing on identifying opportunities, mobilizing resources, and transforming strategic assets. It concludes with recommendations for enhancing overall dynamic capability, emphasizing innovation, content enhancement, and effective brand marketing. The analysis draws on relevant literature to support its findings and recommendations.

Fantasy Film
Business Portfolio and Dynamic Capability
Development Report
Student Name - Rahul Gupta
Student ID - 132131

Introduction
 Fantasy film is the digital animation
studio
 Specializes in featured films and
motion pictures that are animatedDigital
animated
advertising
Digital
animation
software
Digital
special Live action
films

BCG Matrix
ANISOFT FANTASPAC
E
DigiFX ADVANTAGE

GE-McKinsey Matrix
Advantage
The Competitive strength of the business unit
High Medium Low
The attractiveness
of Industry
High
Medium
Low
Fantaspace
DigiFX
Adavantage Advantage
AdvantageAnisoft
AnisoftAdvantage

Synergy Matrix
Threshold of acceptance
New product
development
The advantage from hailing from the
portfolio
-
Animation
Studio
-
Advantage to the
portfolio
Animated
Software
Animated
Films
Special
effects
Digital
advertising

Business Categorisation
The BCG
Matrix
GE-
McKinsey
Matrix
The
Synergy
Matrix
Fantaspace
$4.8 Billion High High
Advantage
$1.9 Billion Low Very High
Anisoft
$200 Million Very High Low
DigiFX
$150 Million Low Low

Fantaspace
Analysis
 One of the four strategic business unit of fantasy film
 Produces digital animated featured films
 Generates $4.8 billion revenue in the business
 Production of “Slippery Bob”
 Winner of the academy award for the best animated feature
film.
Recommendations:
Since Fantaspace generates the maximum amount of
revenue among all the other four strategic business units, it
recommended for the company to invest in the animated
feature films so that the company can generate more
revenues. After the winning of the academic award for the
slippery bob, it is recommended that the company invest
more in the field it expertise.

Advantage
Analysis
 One of the business units of fantasy film that generates
high revenue
 Creates digital and advertising that are animated for the
television and the internet
 Generates revenue of $1.9 Billion
 Some of the essential clients includes Apple, Amazon and
Tesla Motors
Recommendations:
It is recommended that the company must invest more on
the digital animated advertising of the television and the
internet. Since fantasy film gets the revenue of $1.9
billion, it is important for the company to join hands with
renowned clients.

Anisoft
Analysis
 Business builds digital software of the animation
 Generates revenue of $200 million
 The “DreamWorks” signed on as the subscriber of the
client (Helfat and Peteraf 2015)
Recommendations
It is recommended for this part f the strategic
business unit to invest on the digital animation
software so that it can furthermore improve the scale
of the revenue for the company. It is furthermore
recommended for Anisoft to sign big clients and the
members to accelerate their business.

DigiFX
Analysis
 This part or the category of the business produces
special effects
 Live actions for the feature films are the specialty
 Generates revenue of $150 million
 The business has been contracted for the
performance of special effect works in the digital
media platform
 Upcoming film is the “Aquaman”
Recommendations:
It is recommended that fantasy film initiate and
increase their performance of the special effects of
the digital works and produce more of the animated
films like the Aquaman. Furthermore it is also
recommend that the business produce some of the

Fantasy Film Business
Portfolio
Size Growth Attractivenes
s
Special Effects $1.3 billion Low Low
Animation
Software
$1.8 billion High High
Digital
advertising
$2.5 billion Low Medium
Animated films $7 billion High High

Fantasy Film Dynamic
Capability
Introduction
 The capability of the fantasy film for
building, reconfiguration of the
internal and the external
competencies and the integration.
 It is the ability of the organisation
towards effective creation, extension
and modification of the base of the
resource
 Development and building of the