Business and Business Environment: Dyson, BBC, and Shelter Report

This report provides a comprehensive analysis of the business and its environment. It begins by defining different types of organizations, including public, private, and voluntary sectors, and explores their purposes and legal structures. The report then examines the size and scope of various organizations, using Dyson Ltd, the British Broadcasting Corporation (BBC), and Shelter as examples. It delves into the relationships between different organizational functions, such as human resources, marketing, finance, and production, and how they link to organizational objectives and structure, including hierarchical and flat structures. The report identifies the positive and negative impacts of the macro environment on business operations using PESTLE analysis. Furthermore, it conducts internal and external analyses, including SWOT analysis, to identify strengths, weaknesses, opportunities, and threats for Dyson. Finally, the report explains how strengths and weaknesses interrelate with external macro factors, providing a holistic view of the business environment.

Business and business environment

Table of Contents
Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
P.1. Different types and purpose of organisation?......................................................................3
P.2 Size and scope of different types of organisation?...............................................................5
P.3 Relationship between different organisation functions and how they are connected to
organisation structure and objectives? .......................................................................................7
P.4. Identify the positive and negative impact the macro environment has upon business
operations by giving suitable example?......................................................................................8
P.5. SWOT analysis of different types of organisation...............................................................9
P.6 Explain how strength as well as weakness interrelate with external macro factor?...........10
CONCLUSION.........................................................................................................................11
REFERENCES 12

INTRODUCTION
The term "business" refers to a legal entity whose primary goal is to increase profitability
and revenue. And you're striving to determine how the external environment affects the
company's overall performance. the organisation Dyson was founded in the year 1991 and has
its headquarters in the United Kingdom. This paper will discuss the many sorts of organisations,
as well as their scope and history. It will also examine the interrelationships between various
departments and evaluate the various external elements. A SWOT analysis will be undertaken to
better understand the internal environment.
P1 Explain different types and purposes of organisations; public, private and voluntary sectors
and legal structures.
There are different type of organization which are explained as follows:
Public organizations
such organization supply services to the public for the benefits of public and the different types
of public organizations are and listed below:
 Central government- such business entity are fully controlled by the government.
 State government- In this organizations managed by state government.
 Local government: Such business entities controlled by local government
Example: British Broadcasting Corporation
Private business organization
Different types of private businesses are explained as follows:
 Sole proprietorship- it is the business entity which is owned by the single owner. In this the
whole liability is of individual only.
 Partnership- it is managed and owned by the two or more people. In this partner share their
profit and liability as per theirs ratios that fixed in deed.
 Companies- it is separate legal entity having perpetual succession. In this management is done
by directors.
 Purpose: the sole purpose of private organization is to generate higher profitability and work for
their own benefit.

Example: Dyson Ltd.
Voluntary organization: To generate amount for benefit of society is the motto of such firms
 Trust- In this one person assist their asset to another with the intention to put to use for the
benefit of society.
 Unincorporated association- It is formed by two or more people with religious , charitable ,
social and noncommercial purposes.
Purpose-the primary goal of respective company is to provide advantage to society irrespective
to make profit.
Example: Shelter
P2/ M1 Explain the size and scope of a range of different types of organizations.
.
Different type of organization on the basis of their size:
Micro-enterprises have fewer than nine employees and a turnover of less than two million
pounds per year.
Small- a company with ten to 49 employees and a revenue of less than ten million pounds.
Medium-sized businesses have 50 to 250 people and generate roughly 50 million euros in
revenue.
Large: a company with more than 250 people and a revenue of 250 million pounds is
considered large.
Dyson Ltd
Background: It is a multinational corporation that began operations in the United Kingdom in
1991 and specialises in home appliances.
Services/items offered: The company primarily manufactures and designs household devices
such as air purifiers, heaters, hair dryers, bladeless fans, and hand vacuum cleaners.
Vision: The company's vision statement is to provide high-quality products to their clients so that
they can stay in business.
Dyson's goal statement is to inspire the next generation of engineers by providing mentorship,
materials, and funding to help young people get their hands on problems so that they may solve
them appropriately.
British Broadcasting corporation
Background: It is the United Kingdom's national broadcaster, with headquarters in London's
Broadcasting House. HM Government established the firms in 1922.

Product/service offered: BBC is the world's oldest broadcaster at the national level, and it works
in the mass media business, providing people with the most up-to-date news. It has a web site
and broadcasting capabilities, as well as services on television, radio, and the internet.
Vision: The company's vision statement is to empower the nation with the ability to voice to
peace
Mission: The company's mission statement is to serve the audience by providing impartiality and
high-quality content in a timely manner.
Shelter
 Background: The company's mission is to raise awareness and funds for bad houseman
homeless individuals in England and Scotland. It is a non-profit organisation created in 1966 by
Bruce Kendrick with the primary goal of serving the people.
 Product/service offered: businesses that provide guidance and information to people who are
facing difficult times. They are managing for the people who do not have houses by working
with the government and local authorities to enhance the lives of those who are homeless.
 Vision: a company's vision statement aimed at improving the lives of those who are homeless
and living in substandard housing in England.
 Mission: the company's mission statement is to assist guests in order to contribute to and
improve the country's society.
 Goals: The business' major goal is to expand and foster the volunteer community, as well as to
promote a dedication to understanding and mutual respect.
 Stakeholders: The company's creator, Bruce Kenrich, is a stakeholder.
P3 Explain the relationship between different organizational functions and how they link to
organizational objectives and structure.
.
Various units of the Dyson and their interrelationship is explained as follows:
 Human resource and marketing- The HR department is in charge of recruiting and hiring the
best personnel so that they may contribute to the organization's success by maximising their
talents and abilities and achieving superior results. The marketing department is in charge of
advertising the company's products and services in order to attract a big number of potential

customers. Both departments are cooperating, and human resources has insured and qualified
candidates who can effectively market their products and services.
 Finance and production- Finance is the department in charge of obtaining and allocating
finances to enable the smooth operation of the company's operations. The Dyson production
department is in charge of creating revolutionary household appliances that require a lot of
money. They are both working together to ensure that quality products are produced and that
effective coordination between departments is maintained so that the production unit has
sufficient funds to reduce costs and produce better products in order to meet the needs and
demands of their potential customers.
Organizational structure
Different type of organization structure is explained as follows:
 Hierarchical structure- it is an organizational structure in which the employer and employee
have one-way communication and the employee has no rights to provide important input on
suggestions since the autocratic leader has constructed a hierarchical structure in their
organization.
 Flat structure- It is the organizational structure between the employee and the employer, and
top-level management has complete authority over decision-making power. Dyson is adhering
to the organizational structure since they have less middle managers to run their firm
effectively.
P4 Identify the positive and negative impacts the macro environment has upon business
operations, supported by specific examples.
Pestle Analysis of Dyson
 Political factor: As the political law affecting all local market segments has a great impact, Dyson
has a beneficial impact on this element. In a negative context, the government utilised to create
a stable environment for the company, which has an impact on overall sales and revenue, as
well as supply chain management inside an organization's continuing production.
 Economic factors: Companies primarily cover the positive impact such as changing exchange
rates with growth and interest area in the working and the impact of economic factors there are
various countries and growth rate is majorly high and this used to fact the business with the

inflation rate and changing economy that affects consumer buying behaviour and the various
prices that affect the over all business performance.
 Socio cultural factors-Businesses suffer a negative impact as a result of changing demographics,
which leads to a shift in demand for high-quality goods and services. The positive impact on
Dyson is that they are usually creating innovative technology ideas for customers in order to
expand their market on a global level and also use the strategy of lowering prices by increasing
production and focusing on premium quality products that can match people's lifestyles and get
a high efficient value.
 Technological factor: Dyson is utilising cutting-edge technology to assist in fulfilling the changing
wants of their potential customers, which has a good impact on the company. They are
performing numerous research and development projects in order to maintain a strong digital
marketing strategy. Advanced technology has cost the corporation a lot of money, which has a
detrimental influence on the company.

PART 2
TASK 4
P5 Conduct internal and external analysis of specific organisations in order to identify
strengths and weaknesses.
It is necessary to undertake internal and external analysis in order to determine specific strengths
and weaknesses in order to attain more success and more appropriate results. Dyson is excelling
in the technical sector and expanding their commercial operations across the globe, but in this
fast-paced environment where competition is escalating, it is critical for Dyson to assess the
impact of internal and external analyses in order to identify their strengths and weaknesses.
SWOT analysis is necessary to do in order to examine the firm's strengths and weaknesses so
that the company can easily overcome the weaknesses and eliminate threats, allowing Dyson to
gain more opportunities than their competitors. The following is a description of a SWOT
analysis:
SWOT Analysis Dyson
Strengths Weakness
 Dyson electronic devices have a great
brand image and deliver excellent
service to their clients all over the
world.
 Dyson uses cutting-edge technology
and is innovative, which is a plus for
the company.
 Customers are paying more attention to
advanced technical elements in their
electronic items..
 The company is more concerned with
their research and development
department, which is important in
 Lots of Competition in technological
industry also affects their performance
at the whole marketplace.
 Failed operation of washing machine is
also considered as the massive
weakness of the Dyson.
 Dyson faced many controversies for
their products are decreasing their
brand image.

identifying client requirements so that
the company may make new changes
and deliver a higher degree of
satisfaction.
 Dyson is also concentrating on product
design so that users can quickly access
their items.
 Dyson's main priority is highly talented
and skilled workers and designers, so the
company performs a strategic hiring and
selection procedure to attract more
inventive employees..
Opportunities Threats
 Companies can collaborate with local
and small businesses to boost their
market share and growth through joint
ventures and partnerships.
 In order to obtain a competitive
advantage, the corporation must target
local markets both within and outside
of the country.
 Regulate their commercial operations
is also the greatest way for the
organization to gain a stronger
international presence.
 Online platforms are now considered to
be a very effective application that can
be used to reach a large public. Dyson
uses social media platforms such as
 In this modern era, people's primary
concern is technology; yet, the high
level of rivalry in this field, as well as
their competitors' regular updating of
technologies, poses a threat to the
company.
 Market volatility, as well as the prospect
of a pandemic and Brexit, are all major
concerns.
 Product latency in comparison to
competitors is also a significant
challenge.

YouTube, Instagram, LinkedIn to
promote their products .
P6 Explain how strengths and weaknesses interrelate with external macro factors.
Because macro environmental elements have a greater impact on organisations, firms must
understand how they affect their operations. Dyson has a variety of strengths and shortcomings,
thus it is critical for the company to understand the influence of these strengths and weaknesses
on macro variables. The following table shows the correlation between the company's strengths
and weaknesses and its external micro factors:
 Political Factors -Dyson analyses political factors so that the corporation may
successfully interrelate the strengths and limitations of this macro environmental
aspect.
Strengths Weakness
Company properly follows all the lawful
activities and procedures in a systematic
manner can helpful to boost the performance
level of the company.
Constant modification in the laws and political
procedures as per the changing scenario of the
country can be a weak point of the Dyson.
 Economic Factors - Economic growth is a major problem for large corporations, and
Dyson is a worldwide corporation that frequently has an impact on macro issues,
including their strengths and weaknesses. The following are some specific strengths
and weaknesses in relation to these factors:
Strengths Weakness
Dyson primarily employs a competitive pricing
approach, which allows them to get additional
competitive advantages and increase their
Market fluctuations are the biggest issue that
Dyson faces, and they can have a negative
impact on dealings with foreign countries,

overall market position. resulting in the company gaining less foreign
money. Brexit uncertainty also impacted the
company's marketing, resulting in a
detrimental impact on the economy.
 Social Factors - This component is primarily focused with the needs of clients, which the
company effectively identifies so that Dyson can meet all of their needs. This factor's
strengths and weaknesses are detailed below :
Strengths Weakness
Company is more concerned about their
Research and Development Department so that
make easy to determine the current
requirement of their potential customers which
can help full to do some modifications and add
some specific features on their products.
More competition in technological industry is
also contained as the big weakness for the
company which make their performance week.
.
 Technological Factors - The Dyson takes advanced technologies and a few
technological changes into account. The following are some specific strengths and
weaknesses associated with this factor:
Strengths Weakness
The primary strength in context of this element
is that the company conducts strategic hiring
and appoints high potential and skilled
employees that can help full to make designer
and unique products to attract customers and
also deliver good value of their product.
Dyson's highly creative product comes at a
higher price, which has an impact on their
marketing.

 Legal Factors -Dyson contains everything legal, legislative, acts, and policies, but it also
has certain negative consequences if they are not followed properly. In the context of this
component, some strengths and shortcomings are as follows:
Strengths Weakness
The company is concerned with legal
procedures as well as specific changes to legal
legislation that can assist other countries' legal
structures in conducting marketing effectively.
Frequent changes in legal policies and lawsuits
might have a negative impact on their
commercial operations in and other nations,
which can be a significant problem for them.
 Environmental Factors - This is considered as the most influential factor of the macro
environment that mainly engaged with the strength and weaknesses of the Dyson.
Strengths Weakness
Dyson's primary focus is on environmental
activities, as well as green marketing, in order
to effectively preserve the company's
environmental sustainability rate, which is also
considered a strength in this regard.
Changes in technology and a high level of
networking connectivity can have an impact on
the environment.
CONCLUSION
According to this research, the business environment contains a variety of aspects that
influence a company's overall success and productivity. Enterprises must pay greater attention to
their daily operations, organizational structure, and legal framework in order to efficiently
maintain their activities in the context of the internal& external environment. This paper
examines various sorts of businesses, including public, private, and nonprofit, and determines
their mission, vision, business objectives, size, and other factors. PESTLE analysis was used in
this research to assess the impact of the macro environment on the company's business goals and
decision-making. The organization can efficiently assess the existing market position with the