E-Commerce Strategies Report: Business Development Analysis

This report provides a comprehensive analysis of e-commerce strategies, essential for businesses looking to thrive in the digital landscape. The report begins by defining e-commerce and its growing importance, followed by an examination of key strategies. It delves into internal strategies, emphasizing the importance of technology customization and budget considerations. The marketing strategy section highlights various tools, such as free shipping, personalized content, and referral programs, to attract customers. The supply chain strategy stresses the need for multiple distribution points and strong supplier relationships for efficient delivery. Finally, the report concludes by summarizing the importance of these strategies for business success. This report underscores the importance of adapting to the ever-evolving digital landscape and adopting appropriate strategies for business success.

E - Commerce
Strategies
Task 2.1

Introduction
• E – commerce can be defined as the commercialized transaction which means
purchasing or selling of products and services gets conducted electronically over
Internet.
• In present scenario, it has been analysed that most of organisations are trying to
make themselves digitalised in order to start their business on the internet

E-Commerce Implementation Strategy
E-commerce strategy refers to the business plan whose activities are performed
through internet. It includes clear vision, mission and objectives which states
what have to achieve and in what period of time.

Different Type Of Strategies
• This plan is consist of different type of strategies which helps in meeting its
business objectives. For this purpose, a business plan is given below:-
• Internal strategy
• Marketing strategy
• Supply Chain strategy
• Electronic payment (e-payment) strategy

Different Type Of Strategies
• This plan is consist of different type of strategies which helps in meeting its
business objectives. For this purpose, a business plan is given below:-
• Internal strategy
• Marketing strategy
• Supply Chain strategy
• Electronic payment (e-payment) strategy

Internal Strategy
• Internal strategy is considered as main strategy of business plan
for implementation of new technology in Carlton Travel.
• Under this part, in order to give the maximum benefits to users,
chosen technology must be able of being customized
• Along with this, Carlton Travel must also make sure that
technologis which they are thinking of implementing must be
under thier budget.

Marketing Strategy
• Digital marketing encompasses with various tools for
reaching out to targeted customers.
Therefore, Carlton Travel must concern on some effective
strategies like free shipping threshold, personalised website
content, browse and abandonment, refer-a friend schemes,
ratings and reviews, instant payment options etc.
• As a result, this kind of strategy will aid company in
attracting large number of customers.

Supply Chain Strategy
• Today, people use internet services in order to get instant
delivery of a product. Therefore, multiple distribution points
will help Carlton Travel in improving its delivery process.
• Moreover, being closer to targeted audience, can lead to
outbound freight savings as well.
For this, Carlton Travel has to maintain a better relationship with
suppliers so that raw material can be gained in limited time
period and of best quality as well.

Conclusion
• From above mentioned ppt, it has been concluded that e-commerce has been
improved in past few years which has changed the whole scenario of doing
business at both international and domestic level. It has been identified that there
are four main type of strategy that is internal, marketing, supply chain and
electronic payment which are required to be adopted by companies in for making
their business successful.

References
• Chaffey, D., 2015. Digital business and e-commerce management. Pearson
Education Limited.
• Chang, K. P. and Graham, G., 2012. E-Business Strategy in Supply Chain
Collaboration: An Empirical Study of B2B E-Commerce Project in
Taiwan. International Journal of Electronic Business Management, 10(2).

Thank You