Report on Business Structures, Customer Service, and Economic Factors

This report examines various aspects of business operations, focusing on organizational structures, customer service, and the impact of economic factors. It analyzes the structures of businesses like Tesco and Virgin Media, including functional, divisional, and matrix structures, and their advantages. The report also explores the significance of customer service in building loyalty and addressing customer needs, emphasizing the importance of customer profiling for effective marketing and achieving desired results. Additionally, it considers how local, national, and global economic environments influence business performance. The report references relevant academic sources, highlighting the importance of these elements for business success.

HOW
BUSINESS
OPERATE

TASK 1

TYPES OF ORGANISATION FOUND IN PUBLIC
AND PRIVATE SECTORS
• In order to develop
significant advantages,
private and public sector
businesses consider the
following functions for
the companies
mentioned below:
 Virgin media group
 Tesco

STRUCTURES IN THE BUSINESSES AND
SUGGEST REASONS OF VARIATIONS
• With the help of structure, every business develops their significant
advantages to attain desired results.
• There are different types of organisational structures consider in the
businesses which explained under here:
 Functional structure: This structure is based on the smaller group
division as per specific roles and responsibilities.
 Divisional structure: In larger businesses, divisional structure has
been followed with horizontal objectives.

CONTINUE
Matrix structure
This structure is also known as hybrid organisational
structure which consist functions in creative manner.

HOW LOCAL, NATIONAL AND GLOBAL
ECONOMIC ENVIRONMENT IMPACTS ON
BUSINESS
In the businesses, different perspectives create an impact with
consideration of the following elements:
 Local economic
 National economic
 Global economic

TASK 5

IMPACT OF CUSTOMER SERVICE ON
BUSINESS SUCCESS
• Customer service consider loyalty which impact positive on results and
outcomes. It assists to develop positive experience.
• In order to take customer feedback, issues and problems will be solved with
respect to use products and services from Tesco and Virgin media.
• As per customer needs and requirements, they must concentrate on
maximum output which helps to attain desired results.

BENEFITS OF CUSTOMER PROFILING TO A
BUSINESS
• Customer profiling consider several benefits to operate desired
work performances.
• With this regard, marketing activities and programs assist to
gain success in a systematic manner.
• With the help of information, it can be stated that more useful
results will be gained to determine more successful results.

REFERENCES
Hu, M., Milner, J. and Wu, J., 2015. Liking and following and the
newsvendor: Operations and marketing policies under social
influence. Management Science. 62(3). pp.867-879.
Leonidou, L.C., Katsikeas, C.S. and Aykol, B., 2018. International
marketing research: A state-of-the-art review and the way
forward. In Advances in Global Marketing (pp. 3-33).
Springer, Cham.
Oriade, A. and Robinson, P. eds., 2017. Rural Tourism and
Enterprise: Management, Marketing and Sustainability.
CABI.

THANK YOU