The Ox Restaurant: Analyzing Effectiveness in the Business World

This report provides a comprehensive business plan for "The Ox" restaurant, focusing on its establishment and operational strategies within the competitive hospitality industry. The report begins with an introduction to the nature of the restaurant business, highlighting its intangible and heterogeneous aspects. It explores the advantages and disadvantages of owning a business, followed by an analysis of how PESTEL factors (Political, Economic, Social, Technological, Environmental, and Legal) can aid in startup planning. The report then examines the impact of globalization on the business, including both positive and negative influences, and discusses suitable technologies for restaurant operations. Further sections address customer identification, strategies for attracting customers, and the crucial role of ethics in business, including ethical treatment of employees. The conclusion emphasizes the importance of planning, a clear vision, and customer targeting for success in the global market. The report incorporates references to various books, journals, and online resources to support its analysis.

Effectiveness in Business
World

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................2
a) Nature of restaurants business............................................................................................2
b) Advantages and disadvantages of owning own business...................................................2
c) ln what ways could PESTEL be useful in planning your start-up business?.....................2
TASK 2............................................................................................................................................4
a) ln what ways can 'globalisation, have an impact on your business?..................................4
b) Suitable technology would your business use....................................................................4
TASK 3............................................................................................................................................6
a) Identify who customer and need of identification..............................................................6
b) Attract more customers to your business...........................................................................6
TASK 4............................................................................................................................................7
A) Role of ethics in business..................................................................................................7
B) Describe the way business treating with their employees ethically..................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Effectiveness is a term which means “doing the thing in a right way” for attaining
objectives of specific business in defined time period with the help of useful tools or
technologies (Chhokar, Brodbeck and House eds., 2013). This assignment is segmented into
various parts for highlighting the factors which is consider by an association while maximizing
their revenue. “THE OX” is a restaurant whose main objective is to offer Mexican foods to their
desired customers by satisfying their needs or demands is going to outlined in this project.
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TASK 1
a) Nature of restaurants business
Hospitality refer to the act of kindness in working or welcoming the basic requirements of
clients or stranger in sector of food, drink and accommodation. This the quality of hospitality to
provide accommodation, food or shelter to the people who are living far from their home. While
discuss the industry of hospitality, it includes hotels, hospital, restaurants, cafes and other
services organisation. The nature of this business is it is intangible and heterogeneous business
in regard of products and services they provide.
I desire to start a business in the sector of hospitality industry as I want to start a restaurants
“The Ox” in streets of United Kingdom. I have determined to initiate with Kebab and curry
business along with Mexican and other food services. The main focus of business will be to
serve quality of products and best services to the people for satisfaction in the food.
b) Advantages and disadvantages of owning own business
Institution of own business is not like other occupation but a pathway to a distinct lifestyle. You
own the business, activities, responsible for all flaws and faults and make the decision of your
won company (The Pros and Cons of Owning a Business, 2014).
Benefits
 You only influence your business and all benefit is your.
 One is allowed to make experiments, put their creative ideas in this.
 This render self believe and confidence to an individual which a job can not.
 One control and monitor every business aspects and not accountable to report anyone.
Demerits
 Large financial intake and have to face loss individually.
 Management and administration process become longer and larger day by day.
 No steady income and unpleasant task.
 No personal time and space after owning one's business.
 Lead to work load and stress on individual.
c) ln what ways could PESTEL be useful in planning your start-up business?
PESTEL refer to the evaluation of elements which are situated in external environment that
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helps a business in growing and developing. A business start-up helps widely in forming their
company in the competitive industry. The Ox can get huge assistance while forming in the
United Kingdom food service sector as their are various companies or restaurants which are
producing same products and service.
 This helps in analysing the elements in political, social, technological, economical, legal
and environmental factors.
 Helps in identifying the strengths and weakness of organisation as well as supports the
opportunities to develop and elements as a threat.
 This can build the start-up in more furiously reducing issues and conflicts from external
surrounding.
Thus it helps a company or The Ox in various ways through analysing these economical, social,
environmental, legal, technological and political factors of United Kingdom.
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TASK 2
a) ln what ways can 'globalisation, have an impact on your business?
Globalisation refer to trends in regard of integrated system of global economics. This is the
process of communication increment of public, nations or government. This have created
positive as well as negative influence depend on the types, scope or organisation purpose.
Positive impact
 This have provide exposures to Hotels and hospitality business to different culture and
clients. Provided a large market so the start-ups can evolve their business and form easily.
Negative Impact
 Language and culture barrier in new nations and places is the one of the major barrier. This increase the rate of crime which obstruct the business.
Example:
1. India have facilitated by the globalisation as it have rendered the large market and
cheaper projects in the recent era.
2. Globalisation allows the business to migrate and open in new business aid in UK
business development enabled NHS expansion of business.
b) Suitable technology would your business use
Restaurants, The Ox can develop their restaurants through using various techniques of business.
This is required to manage some effective methods and techniques within a period of time for
proper administration and constant expansion of the business activities. Here are some of those:
 Restaurant can utilise CRM to retain consumer and buyers. This is fundamental for the
company to make the proper use of it.
 Organisation can utilise the intelligence platform for developing and advanced
technologies.
 Organisation can use various quick software for improving entire company and structure
which can includes cloud technology etc.
 The company can use various modified and advanced technologies including production
and documentation of information for developing business activities.
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Through these activities. The OX can gain the consumer base and grow their business to meet
new business market. This is required to execute some effective methods for the constant
development of a company.
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TASK 3
a) Identify who customer and need of identification
The initial step of starting a business is identity the ned of consumer and target consumer which
is their organisation aiming (Rockstuhl and et. al., 2011). The company need to identify the
target consumer to have the clear vision and mission so they can identify and analyse their
interest, perception, choice and other factors.
The Ox have eliminated their consumer into various segment which is described as below: Demographic: Eliminated according to the demographic elements like age, gender and
various demographic factors. The OX is aiming to the adults and agreers for their
service. Geographic: The target consumer is segmented on the basis of area. The company have
focus over United kingdom people live in the local areas.
 Psychographic: On the grounds of lifestyle, living styles and other factors. The business
status is targetting middle ad high lifestyle living people.
b) Attract more customers to your business
There are various ways through which the organisation, The Ox can attract their consumer in
the competitive industry. Through the use of marketing and proportional activities one can
achieve target consumer and more clients attention (Caligiuri and Tarique, 2012). Several
techniques and tactics are used in the business sector for consumer attraction. Here are two of
them explained:
 Host an exhibition, trade fair, or an events through which one can attract consumer.
 Haver a grand opening and make user of press release as tool of media for development
and attraction of consumer.
 Also through proper allocation of the resources and use of trade fairs, joining
international events and promoting activities, the firm can advertise itself.
Also the organisation can use various other techniques such as offering meal deals to consumer,
serve small plates along with the large one, cater a rewarding system, offer happy hours etc.
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TASK 4
A) Role of ethics in business
Ethics is a term which signifies the way in which managers is going to run their business
without exploiting their customers and employees by fulfilling demands. In fact, it is essential
for every large or small enterprise to follow organizational rules or regulation in order to
accomplish business operations in an efficient manner (Biron, Farndale and Paauwe, 2011). .
Thus, essential role of ethics in a corporate world is mentioned as follows:- Enhancing decision making:- First and foremost reason behind implementation of
ethics in an organization is that it helps managers in making effective decision by
considering interest of whole staff members. Securing the community: According to this element, business ethics also prevent
society from exploitation while offering food items.
 Eradicating discrimination:- One of the major advantage of this term is that it supports
in creating equal environment at workplace (Cosgrove and Rijsberman, 2014).
B) Describe the way business treating with their employees ethically
Employees of an organization are seen as a indispensable asset because all the activities
are managed or handle by them only (Scherer and Palazzo, 2011). Thus it is essential for
selected company to prevent rights of their labours by treating them in a best manner without
creating any discrimination at workplace. For example ZIZZI is a small restaurant which always
treat their employees in a best manner by making policies for every member and facilitating
them in a equal way. Basically, referred association perform its activities in a fair way without
discriminating between overall staff members. Hence, it has been observed as per business
ethics managing team of “THE OX” needs to plan their business strategy by consulting with
their subordinates (Kim, Lim and Brymer, 2015). There are some elements of managing ethical
workplace:
 Respect
 Integrity
 Customer focus
 Risk-taking
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 Honour
 Result oriented
CONCLUSION
In the above report, it can be concluded that it is hard to sustain in the competitive
business world. an organisation need proper planing, clear vision and target consumer for
developing and aim target consumer through using various techniques and technologies of
attracting consumer. Through this one start-up of bushiness can sustain and develop in the global
market.
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REFERENCES
Books and Journals
Chhokar, J. S., Brodbeck, F. C. and House, R. J. eds., 2013. Culture and leadership across the
world: The GLOBE book of in-depth studies of 25 societies. Routledge.
Rockstuhl, T .and et. al., 2011. Beyond general intelligence (IQ) and emotional intelligence
(EQ): The role of cultural intelligence (CQ) on cross‐border leadership effectiveness in
a globalized world. Journal of Social Issues. 67(4). pp.825-840.
Cosgrove, W. J. and Rijsberman, F. R., 2014. World water vision: making water everybody's
business. Routledge.
Scherer, A. G. and Palazzo, G., 2011. The new political role of business in a globalized world: A
review of a new perspective on CSR and its implications for the firm, governance, and
democracy. Journal of management studies. 48(4). pp.899-931.
Kim, W. G., Lim, H. and Brymer, R. A., 2015. The effectiveness of managing social media on
hotel performance. International Journal of Hospitality Management. 44. pp.165-171.
Biron, M., Farndale, E. and Paauwe, J., 2011. Performance management effectiveness: lessons
from world-leading firms. The International Journal of Human Resource Management.
22(06). pp.1294-1311.
Caligiuri, P. and Tarique, I., 2012. Dynamic cross-cultural competencies and global leadership
effectiveness. Journal of World Business. 47(4). pp.612-622.
Online
The Pros and Cons of Owning a Business. 2014. [Online]. Available
through:<https://hostway.com/blog/the-pros-and-cons-of-owning-a-business/>.
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