Business Communication: Email & Persuasive Letter Writing Task

This assignment consists of two parts: a business email and a persuasive letter. The email, addressed to the Account Director of MGM, provides an update on the FibreOne website project, highlighting potential delays due to the client's internal team's inability to provide website content on time. The persuasive letter, directed to the Manager of Marketing & Communications at Tourism Calgary, proposes changes to the current marketing strategy, suggesting a broader focus beyond the Rodeo and Calgary Stampede to include tourists interested in winter and summer outdoor activities, as well as environmentally conscious travelers. The letter aims to persuade Tourism Calgary to modify their marketing material to attract a new generation of tourists and enhance the city's income. Desklib provides access to this assignment, offering students a valuable resource for understanding and mastering business communication skills. The platform also has many solved assignments and past papers.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author note

1BUSINESS COMMUNICATION
Assignment 1
Business Email
To,
Mr. X, the Account Director of MGM
From,
Mr. Y, the Account Lead of MGM
Subject: Update of the current status of the FibreOne website project
Dear Sir,
This is to inform you that our project with the FibreOne Company may miss the agreed
upon deadline due to the complications that have arrived in the internal team of the company.
Considering the fact that we had signed for the website development project in 15th January o the
year 2017, our website developer team had agreed to complete the project by 25th June 2018. In
order to develop the corporate website of FibreOne within the agreed upon deadline, the
developer team has already proceeded with more than 20 percent of the project. By 13th
February, all the information required to develop the project were gathered that includes the
chief goal, Purpose and target audience of the FibreOne Company. This step was immediately
followed by planning the website. Our website developers had completed site mapping as well as
the creation of Wireframe by 17th March. The next step that is designing the website that includes
page layout, review, as well as approval from the FibreOne Company, will definitely be
complete soon by the starting of the next month, that is, April. In order to proceed with the next
step of website development, the website developers will need to be provided with the website

2BUSINESS COMMUNICATION
content by the internal Team of the FibreOne Company. However, today (30. 3.2018) at 10:50
Am, I have just received a voice mail from the marketing director of the FibreOne company that
the internal team will not be able to provide the required content to our organization within the
stipulated time since they are behind the schedule. This delay of providing information may
hamper our submission of the corporate website to the FibreOne Company within the stipulated
time.
It will be very kind for you if you guide us through this dilemma.
Yours sincerely,
Mr. Y
Assignment 2
Persuasive Letter writing
To,
Ms. Claire Hunter
Manager of Marketing & Communications,
Tourism Calgary, 1290 West Trans Canada Highway, Calgary, AB, T3R 0G5
Heading: Proposal for effective changes that will highly enhance the number of tourists in
Calgary
Dear Mr. Hunter,

3BUSINESS COMMUNICATION
This is to inform you that the marketing material designed by you is really well designed.
Considering the fact that good numbers of tourists who visit Calgary every year are travellers
associated with Rodeo and Calgary Stampede, the marketing material has chiefly focused on
them. However, if we focus on the few years of tourism history of Calgary, it can be noticed that
Calgary welcomes a huge number of individuals who came here to enjoy the winter and summer
outdoor activities. This group of tourists visits Calgary with their families thus enhancing the
total number of tourists. Moreover, Calgary does not have any potential risk associated with
environmental pollution since the tourists are highly environmentally conscious. Along with that,
they will be beneficial for the local economics since they are found to be highly interested in
local organic food, health and conservation. Hence, in order to attract these visitors, it is highly
crucial to relate to the local firms and markets, extensive outdoor trails, historical activities and
local firms and markets.
In order to enhance the income of Calgary, it is highly crucial to target the new
generation of tourists. Hence according to me, the marketing material should include all the
necessary factors that can effectively encourage the new generation tourists to visit Calgary.
I will be highly obliged if you grant my proposal and hire our company to modify the
tourism marketing material.
Yours Sincerely,
John Steve