MN4001QA Business and Enterprise: Metro Bank Report Analysis

This report provides a comprehensive analysis of Metro Bank, a retail and commercial bank operating in the UK. The report begins with an introduction to business and enterprise, setting the context for the analysis. The main body delves into the application of the 4Ps of marketing (Product, Price, Place, Promotion) within Metro Bank, examining each element in detail. It then explores the bank's core business functions, including accepting deposits, granting loans, and providing utility and agency services. The report also includes a reflection on the student's learning experience throughout the module, highlighting the development of skills such as self-confidence, leadership, time management, and communication. The conclusion summarizes the key findings and emphasizes the importance of these skills for professional development. The report aims to provide insights into Metro Bank's business strategies and the student's personal growth.

Business
and
Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY .................................................................................................................................3
Analyse Business.........................................................................................................................3
Business concern operations .......................................................................................................5
Learning from this module ..........................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business implies to a specific a word which is used to demonstrator establish which is
commercial and which is run so that profit can be generated for shareholders along with the
owners (Carter and Carter, 2020). Whereas an enterprise implies to a specific word which
represents some sort of business which can be held on public as well as on private basis. This
represents various manners through which firms prefer to distribute their stocks or shares. For
this report Metro Bank is selected, which is a retail as well as commercial bank as operates its
activities from UK and further this report cover an elaborate discussion about the 4 Ps of this
bank along with its business functions. Besides this a reflection is also mention in this report
which covers skills which enhances the academic along professional career.
MAIN BODY
Analyse Business
Marketing mix is the base model for any business which evolve around the product,
price, place along with promotion (Shtepenko, Svystun and Krekoten, 2020). It represents the set
instruments of marketing which are consider by entities so that they can accomplish their
marketing aims and target a marketplace. It is comprises of four necessary elements (4 Ps)
which are price, product, promotion as well as place. It assist in the allocation of budgets as well
as resources and this helps in formation as well as in the improvement of a trade good.
Metro Bank utilises 4 Ps so that they can obtain their marketing objectives as well as they can
wider their objectives. In context to bank 4 Ps are mentioned below:-

Product: it is the most crucial factor for Metro Bank on which existence of the bank depend
which means no product, no bank (Supriadi, Kom and Amalia, 2019). Metro Bank had to make
good efforts in maintaining the quality of their products with the easiness of their use as well as
their benefit and wideness of their portfolio. All these elements are mentioned below:- Quality: Metro Bank in order to keep a quality standard of their products which is high
and try to maintain this quality by adding worth to their products at various stage. It
deliver high quality which ensures a competitive advantage to the bank and they utilises
only those resources which are from dependable as well as from their trusted suppliers. Easiness in operating: All the products of Metro Bank should be very easy to use as
they have their user manual which make the understanding of each product very simple.
It deliver the services like twenty four hours and seven days helpline which render the
details and make the experience of customers effortless. At time of selling their products
they provide detailed explanation of each and every information.
Price: It assist bank to obtain maximum worth of their trade products with the exercise of
concoction techniques so that they price their merchandise (Ernazarov, 2019). This factor help
them in following manner:- Premium pricing: This helps getting high profits with good growth as Metro Bank with
premium prices as add privilege along with hike in worth for their products. Psychological Pricing: It helps in determining more customers with their variates of
merchandise (Jones, Fleming and Laugharne, 2020). This enables them to target
audience as well groups of purchasers. Bundle Pricing: It assist in keeping a control on cost by reducing marketing as well as
distribution expenses. It also deliver return when Metro Bank gets new customers. Geographical Pricing: It helps in keeping the price of products according to
geographical area while considering shipping along with expenses relating to customs.
Place: Places refers to locations where trade goods are to be marketed (Attaran and
Gunasekaran, 2019 ). Metro Bank has given this element high value as it associate with the
availability of goods to clients. They use following things when they consider place:- Stores operated by company: These stores assist in holding control on operations along
with design and layout of stores. They interact with customers face to face and gather on
spot feedbacks.

 Stores which are licensed: Metro Bank these stores reduces the risk of physical as well
as financial investment and deliver good growth to bank. These store render sufficient
knowledge about local customers (Anir, Fredj and Kassou, 2019) . E- commerce: With the usage of social media Metro Bank increases it sales and stock
their products with retailers who are available online. This also add an advantage for
Metro Bank as they can now reach to numerous clients at same time. Agents: For locations which are offshore agents act as an bridge among bank and its
customers who keep an eye on quality along with terms relating to negotiations with
other countries. Hypermarket along with super market: To enhance the cost efficiency Metro Bank
place their trade goods in hypermarket along with super market and by this they can
deliver them throughout the country.
Promotion: Promotion implies to advertising of trade good which create awareness about the
company (Marcinkowski and Gawin, 2019). Metro Bank in this regard pays importance to their
promotional activities so that they can create awareness about their products to public. With the
utilisation of three sixty degree approach they do not leave any stone unturned. They make use of
the following tactics:- Digital Marketing: Bank should maintained a business firm profile on social media along
with portal where it interact with clients as well as collect their feedbacks also. Appraisal Programs: Bank should introduce loyalty card scheme for their customers
through they can exchange trade good so that they can redeem points (Pei Breivold,
2020). Marketing which is conventional: In this Metro Bank with the help of hoarding do their
advertising so that they can enhance their brand visibility along with this assist the bank
in generating strong recall relating to brand. They also produces advertisement on
televisions which add to their functional benefits.
 Community Influencer: In this they determine strong along with confident persons who
they chose as their ambassador of brand and this also aid in influencing the customers.
Business concern operations
Business functions refer to those activities which are perform by companies and these activities
can be separated into core as well as assist functions (Attaran and Gunasekaran, 2019 ). In

context to Metro Bank they execute various activities which will assist them to hike their sales
as well as increase more customers. Functions which are performed by the bank are mention
underneath:-
Accepting deposits: In relation to mobilise funds which are of public, deliverer safe custody of
their savings as well as for interest on saving to clients Metro Bank perform following functions- Deposits which are for saving: This function is performed by Metro Bank to promote
habit of saving between public. Deposits which are fixed: In this amount is with bank for fixed time period and clients
cannot withdraw that amount. Deposits which for current basis: This facility is provided to businessmen in which they
can fulfil their needs which are urgent.
 Deposits relating to recurring: In this clients of bank deposit specific amount on regular
basis and collect high interest on their maturity period.
Granting loans as well as advances: Deposits which Metro Bank accept utilises them further in
providing loans as well as advances to their clients (Khan, Çera and Nétek, 2019). This
facilities include the following:- Overdraft: It facilitates current account holders to pull away money anytime which will
be more than the available balance and bank grant this facility against the collateral
security. Credits in cash: In this Metro Bank render loan for short time frame which is fixed in
advance. Loans: In this Metro Bank lend money to their clients for period of say one or five years
against some assets which are tangible. Discount on bills of exchange: By this Metro Bank render short term loan facility in
which vendor discount bill from bank against come sort of fees.
Functions related to utility: Metro Bank apart from performing all the above role they render
credit letters, deal in foreign exchange, participate in social well-being programmes, they render
facility of lockers to clients so that they keep their valuable things. Bank also do underwriting of
stock along with debentures (Wichmann and Wißotzki, 2019).

Functions related to agency: Metro Bank act as an agent for its clients as it transfer funds from
one place or branch to other, it collect periodical collection relating to salary, pension, getting
dividends on the stead of their customers. Bank also do governance of portfolio of customers as
it sell shares along with debentures.
Learning from this module
From above report it is analysis that my self confidence skill helps me in facing all
difficult and challenging situation in an organisation. A company is established in an dynamic
environment and face various challenges but my self confident skill helps me to motivate myself
and effectively face any situation and successfully complete my work at time(Mafundu and
Mafini, 2019). I have a good leadership skills through which I am able to mange workers of
organisation and also motivates them to efficiently do work so that I help organisation in
effectively achieving goal of company. I was very happy as I thought that everything is going
according to plan before this problem arises. I was frustrated but some how I know that rewriting
will assist us and that motivated me to proceed further more enthusiastically. I project thought
me how I can manage time which assist me to improve my skill of time management as after
realising my mistake I know that we all don't have enough time. Sometimes I face that because
of my rules that I used for managing employees in organisation will create conflicts between me
and workers but at that time my negotiation skill will help me to negotiate with them that I will
help them in their future projects which will also motivate them to do work with their full
efficiency. This has taught me how I can negotiate will people and complete my work from
them. After that I re-plan my strategy and everything went according to my plan after that. I have
analyse that distribution of work was a good decision taken by me but I should have to tell other
workers how they will do work according to task requirement. From this experience can now say
that this project has taught me how should I communicate with others which build my
communication skills. Now, if I work with group in future I will speak to them about their
strengths and assign work to them according which will help in maintaining the flow of work and
assist in completion before deadline. Next time before doing the division of work I will first
form strategy as well as structure which will be followed which ensure systematic working. This
project has made me confident enough to face any difficulty which may arse in future at my
workplace. I will includes employees of company in decision making process so that they can
put their ides very easily and without any hesitation.

This module has made me a confident person who has good communication through
which I can influence my fellow colleges. It has also taught me how I should negotiate with
people so that their as well as mine requirement will get fulfilled. It has assist me in forming
better decisions and better team management. I am able to manage a team of an organisation
along with completing the project in order to deliver my assign project before deadline. All these
things will assist me in my professional life and help me in building my career.
CONCLUSION
From this report it can be said that enterprise perform various functions while keeping in mind
their right place, product, right promotion techniques and set decent price which will be
affordable to their customers so that that can enhance their business. In context to banks they
perform functions like functions related to agency, accepting deposits, granting loans as well as
advances and functions related to utility which assist them to build their image and more
customers. It can also be concluded that skills like communication, working in team as well as
self confidence assist individual in their professional as well in their respective careers.

REFERENCES
Books and Journals
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Enterprise Architecture Planning (EAP) Based on the Zachman's Framework
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Jones, G., Fleming, S. and Laugharne, J., 2020. The challenge of enterprise/innovation: a case
study of a modern university. Journal of Further and Higher Education. 44(1). pp.126-
142.

Marcinkowski, B. and Gawin, B., 2019. A study on the adaptive approach to technology-driven
enhancement of multi-scenario business processes. Information Technology & People.
Khan, K. A., Çera, G. and Nétek, V., 2019. Perception of the selected business environment
aspects by service firms. Journal of Tourism and Services. 10(19). pp.111-127.
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Attaran, M. and Gunasekaran, A., 2019. Implementing Blockchain in Your Enterprise.
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