Enterprise and Entrepreneurship Report: Market and Strategy Review

This report provides an in-depth analysis of an enterprise, focusing on its entrepreneurial aspects. It begins by outlining the motivation behind the business choice, which centers on the high consumption of soft drinks, leading to potential market growth. The report details the process of generating the business idea, emphasizing the use of various market techniques to understand consumer needs. It also includes a feasibility study using STP analysis to categorize customers effectively. Furthermore, the report describes the products offered, highlighting the use of natural ingredients, and explores potential market opportunities and the attractiveness of the industry using Porter's Five Forces model. The business vision is also outlined, emphasizing the provision of high-quality goods and services to establish long-term customer relationships. In conclusion, the report underscores the crucial role of the enterprise in delivering quality services and products, fostering strong customer relations. The analysis covers key aspects such as business motivation, idea generation, feasibility studies, product details, market opportunities, and industry attractiveness. References to relevant academic sources are also included.

Enterprise and Entrepreneurship

Table of Contents
 INTRODUCTION
 Motivation for choice of business
 The process you went through to generate this business idea
 Feasibility studies conducted
 Details of the product/ service to be offered
 Potential market opportunities
 Attractiveness of the industry
 Vision of your business
 Conclusion
 Reference

INTRODUCTION
The entrepreneurship or enterprise to whole
entity and the main purpose of this entity is to
deliver high quality goods and services to users
according to their needs and wants for long time.
In the whole entity various departments are
involved for run their activities in smooth way.

Motivation for choice of business
The major motivation which are comes in minds
of top-level management for establishing this
kind of business is the high consumption of soft
drinks and others by customers. Due to
providing this type of product in market the
base of the customers is easily increased in huge
number within low time.

Process applied for generating business
For generating this kind of business setup, the
higher authority of this firm higher authority of
this firm utilized different types of techniques in
market and selected place. With help of utilizing
different techniques cafe pod coffee effectively
found the wants and requirements of users
effectively.

Feasibility study conducted
The STP analysis is one type of technique which
is utilized by organization for sustaining their
competitive advantage effectively. This method
also assists the firm for categorizing the
customers in proper manner according to their
requirements.

Details of products to be offered
The selected organization is going to introduce
new flavoured drinks according to current
tradition and culture of country. The main
highlight of this type of product is that it is
made with natural ingredients and flavours
which is not harmful for their targeted
customers.

Potential Market Opportunities
 It is referring to the study of various external
factors which produced the effect on the
functions and performance of company
 The marketing mix is referring to the set of
various activities and tactics which is used by
organization for promoting their goods and
services in effective manner. In the procedure of
marketing mix basically four steps are involved
which is described below.

Attractiveness of the Industry
The porter's five force model is basically
defined as a method which is utilized by firm
for analysing the operating environment of
competition of business. The steps which are
involved in this model are described below –

Vision of your business
The ultimate vision of this type of business is to
provide best quality goods and services to
consumers for long duration. In this way firm is
able to sustain positive relationship with all
types of customers in long term with help of
providing safe and hygiene products.

Conclusion
After the above analysis, it concludes that the activities of entreprise plays the crucial role for
delivering quality service and products to customers in long term. Due to this organization easily
sustained strong positive relations with customers for long time. The report will cover motivation
for choice of business, the process which is went through to generate this business idea. It further
explains feasibility studies, details of the product/ services to be offered, potential market
opportunities and attractiveness of industry.

References
 Alharbi, J., Almahdi, H. and Mosbah, A., 2018. The impact of entrepreneurship education
programs (EEPs) on the entrepreneurial attitudes among higher education
students. International Journal of Management, Economics and Social Sciences, 7(3), pp.245-
271.
 Aranha, E.A., Corrêa, J.B.S. and El Mouallem, A.C., 2021. Entrepreneurship, Business Model
and Design Thinking in Brazilian Small Enterprise. Dimensión Empresarial, 19(3).
 Doh, S., 2020. Social Entrepreneurship and regional economic development: The case of
social enterprise in South Korea. Sustainability, 12(21), p.8843.
 Hannon, P.D., 2018. On becoming and being an entrepreneurship educator: a personal
reflection. Entrepreneurship & Regional Development, 30(7-8), pp.698-721.

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