Analyzing Business Environment & Tech Impact on Just Eat Takeaway

This report provides a comprehensive analysis of the business environment impacting Just Eat Takeaway.com NV, a leading online food delivery service. It employs the PESTLE framework to evaluate political, economic, social, and technological factors influencing the company's operations. The report identifies opportunities and constraints faced by Just Eat Takeaway, emphasizing the significant impact of technology on its strategies, including digital marketing and real-time delivery tracking. The analysis concludes that understanding the business environment is crucial for identifying opportunities, gaining a competitive edge, and enhancing profitability. The report also references academic sources to support its findings and provide a well-researched perspective on the subject.

Business
Environment

Table of content
 Introduction
 Pestle analysis
 Opportunities and constraints
 Impact of technology on company and its strategy
 Conclusion
 References

Introduction
Business environment may be defined as the total of all the forces as well as the factors which are not in the
control of company management and has a huge impact on the performance and the functions of the firm.
These factors affect in both positive and negative manner. The following presentation is based on Just Eat
take away which is founded by Jitse Groen in 2000 and headquarter of the firm is situated in Amsterdam,
Netherlands. The following presentation is going to cover the external environment of the respective firm
and the impact of change in technologies on them. This report also paid focus on the strategies used by them
in order to attain the competitive advantage in the industry.

Pestle analysis
It is strategic framework which is used by the
marketers to make the external analysis in order
to know the impact of the external factors on the
business and its strategies. In relation to Just Eat
Take Away. com NV the analysis has been
depicted as under:

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Political factor: This factor refers to the involvement of government that impacts the business of an
organisation. It includes tax policies, tariffs, reforms, foreign trade relation and political instability etc. In
relation to the Just Eat Take Away, an organisation can be affected by trade restrictions that are imposed by
the government. Therefore, it has to follow all the policies, however it can be impacted when the government
changes as new government impose its own policies and regulations.

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Economic Factors – These factors impact the operations of company according to rise in economy or
downturn of economy due to changes in economic measures like inflation rates, interest rates, foreign
exchange rates, taxation policies etc. For example, covid pandemic in UK and worldwide has increased the
business operations uncertainty in case food service company like Just Eat Takeaway but in case of this
company, its online sales got increased during the pandemic. Brevity had also created a supply shock for the
food items in UK.

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Social Factors – These factors include the impact of people’s behaviour and attitudes on the sales or product
demand of the company. For example, during covid pandemic, the health-conscious attitude of people to
avoid rush in purchasing food items led to increase in the online sales of the company due to which it
observed boosts in profitability. Just Eat Takeaway is observing the positive impact of Social Factors due to
increase in demand of the online food items of the company.

Opportunities and constraints
Just Eat Take Away has many opportunity available that can help in gaining the competitive advantage and
increase the customer’s base. Such as when there is low inflation rate then it increases the more stability the
market and the purchasing power of the customers can also be increased. When an organisation provides
online services and new offering to the customers so it assists in increasing the market share. Just Eat Take
Away should adopt latest technology and bring innovative product in the market that can enhance the
experience of the customers and overcome the competition.

Impact of technology on company and its strategy
The impact of modern and innovative technology such as automation in the business processes, use of digital
marketing to promote the products of company, advertising through online channels or website of the
company to develop a large customer base. In case of Just Eat Takeaway, it is focusing on digital marketing
to increase customer retention by having its own website i.e. www.justeattakeaway.com. The company has
official social media accounts on Instagram and Twitter where it provides information about new food items
and new offers, discounts etc. Apart from this, the company also uses real-time track delivery that increases
its asset productivity.

Conclusion
From the discussion in presentation, it has been concluded that business environment help the organization to
identify the opportunities that can assist in gaining the competitive advantage and increase the profitability as
well. The presentation has discussed the political, social and economic factor of the pestle analysis in order to find
out the impact. Further, it has explained the opportunities available and impact of technology on organization.

References
Nudurupati, S.S., Garengo, P. and Bititci, U.S., 2021. Impact of the changing business
environment on performance measurement and management practices. International Journal of
Production Economics, 232, p.107942.
Gogokhia, T. and Berulava, G., 2021. Business environment reforms, innovation and firm
productivity in transition economies. Eurasian Business Review, 11(2), pp.221-245.
Charfeddine, L. and Zaouali, S., 2022. The effects of financial inclusion and the business
environment in spurring the creation of early-stage firms and supporting established
firms. Journal of Business Research, 143, pp.1-15.
Ciacci, A., Ivaldi, E. and Soliani, R., 2021. A Potential Business Environment of Smart Cities: A
Subjective Approach. In Strategic Outlook in Business and Finance Innovation:
Multidimensional Policies for Emerging Economies. Emerald Publishing Limited.

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