Business Environment Analysis Report: Amazon (2020-21)

This report provides an analysis of Amazon's business environment, focusing on key aspects such as the PESTEL framework and Porter's Five Forces. The report begins with an introduction to the business environment and then applies the PESTEL analysis to examine the political, economic, social, technological, environmental, and legal factors impacting Amazon. Following this, the report utilizes Porter's Five Forces model to assess the competitive rivalry, threat of new entrants, bargaining power of suppliers, bargaining power of buyers, and threat of substitutes within Amazon's industry. The analysis highlights the company's strategies and the external factors influencing its operations and market position. The report is structured to provide a comprehensive overview of Amazon's business environment, offering insights into its challenges and opportunities.