Business Environment Analysis Report: NATWEST Bank Analysis

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This report offers a comprehensive analysis of the business environment, encompassing various organizational types such as public, private, and voluntary sectors. It delves into the structure and objectives of businesses, using NATWEST as a case study to illustrate key concepts. The report examines the micro and macro environments, exploring how different organizational functions interrelate and contribute to overall business goals. It also covers the size and scope of organizations, providing insights into their operations and strategic approaches. The content includes an introduction, task-based analysis, and a conclusion, along with references to support the findings. This assignment is designed to provide a clear understanding of business operations and environmental influences.
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Business and business
environment
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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
LO1 Different types, size and scope of organisation..................................................................1
Task 2...............................................................................................................................................6
LO2 Relationship in between the organisational functions and way they use to link with the
business objective and the structure............................................................................................6
TASK 3............................................................................................................................................8
LO3.............................................................................................................................................8
Covered in PPT...........................................................................................................................8
TASK 4............................................................................................................................................8
LO4.............................................................................................................................................8
Covered in PPT...........................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
An enterprise is a term which all action of creating products and services is done in it.
The environment of business is an important term it can influences the firm directly and
indirectly in any way. An entrepreneur should know and consider about all the factors which is
related to the business, that will help in getting success in business. Environment of business can
be divided in two ways which are micro and macro, both can effect the business environment
externally and internally, even that can affect the business positively as well as negatively
(Armstrong and et. al., 2014). In this report NATWEST company is been chosen it is a
commercial bank which is situated in UK. The reader will get to know about different types of
business and strength and weaknesses of the company. In this report micro and macro
environment of company is been explained.
TASK 1
LO1 Different types, size and scope of organisation.
Public sector organisation
These are those kinds of business which is owned and it is ruined by the government
bodies of the place. This is owned for the public of the nation all their needs and wants is been
fulfilled by these company, they work for the general public and tries to provide them as much as
profit they can. Therefore they have various types of the regulatory bodies which are national,
local agencies. These organisations have the power to make changes and create new laws and
policies for the people (Aterido, Hallward-Driemeier and Pagés, 2011). That policies and rules
have great influence in every bodies live so that has to taken by those bodies very carefully and
after studying properly. They do not run basically for gaining profits to their own. They are
required to make something which will help the general people which are in the nation so that
they can be able to take some of the benefits.
There are two different forms of the public firms that are:
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General government
Central government- It is an important form of the government body whose major work
is to make rules and the policies for the country. All that rules and the regulations are
passed through and it is been shared by the ministry bodies. Whereas their main duty is to
collect the taxes and they even use to print the money.
State government- These are those type of government bodies which use to share their
power with the national bodies. It is very essential for them to have a proper control over
the government of nation and their main work is to control the educational matters and to
create policies and rules for the university (Belás and et. al., 2015).
Local government- They are been made and formed so that they can make rules or any
kind of policies and look on it to the small areas such as the cities, towns and any other
parts, they mainly focus on the societies and people.
Public Corporation
These are owned by those government bodies who use to deal with the trading of the
shares in stock exchange and it is been kept by various peoples.
Private sector organisation
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Public sector
General government
Public corporation
Central government
State government
Local government
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The firm which is been owned and ruined privately is known as private sector and the
rules and policies are also made by them only. Their main intentions for owning private sector is
to earn maximum profit for their own (Boons and Lüdeke-Freund, 2013). In activities which are
done in their firm is to get earning.
They don't work in no benefit and no misfortune condition. Private area is having different sorts
which are portrayed as beneath:
Sole Trade
Partnership
Franchises
Cooperative
Objective - Main motivation behind this organization is to influence their business to reach at an
abnormal state and accomplish a solid position in the commercial center. With this, they
increment their deals and additionally efficiency.
Sole Trade-In this, an respective sets up the business alone with his guidelines and controls. He
is the main individual to run business and all benefits and misfortunes which happen in the firm
comes in their part just they need to uncovered only it. This kind of business requires a great deal
of venture to be there before beginning business and in the middle of likewise. target of this
segment is to gain heaps of benefit, and as that utilization to be overseen and possessed by
distinctive individual every one of the benefits and misfortune is his own. There vision is to
remain for a long and acquire benefit (Hair, 2015). Preferred standpoint of this firm is all the
benefit which will come in the firm will just have one proprietor. In any case, the principle
disadvantage is that every one of the misfortunes must be uncovered by that individual as it
were.
Partnership- In this kind of business, at least two individuals meet up in a consent to begin a
business. Every one of the things which will occur in the association would be as indicated by
them all, they need to contribute similarly and even all the misfortune which will happen in the
association must be exposed by every one of the general population together and the benefits
needs to share similarly. The benefit and misfortune can be separated among them similarly or it
might be as per the proportion which they had chosen. The association firm has leeway which is
that the work is being isolated among every one of the accomplices by which weight won't come
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at any individual, and the misfortune which will happen will be uncovered by all together.
Impediment in this is the benefit which will be earned by the firm must be isolated among all so
that may here and there will be less.
Franchises- The establishments is a sort of chain store which is possessed and opened at
different spots it give the items and administrations to individuals are different spots. Preferences
is that individuals will get products and ventures at different spots and the stores which are
opened is not by the organization a portion of the general population takes the establishment and
open the shop by their own so organization is getting more extensive without doing some quite a
bit of cost (Huizingh, 2002).
Cooperatives- This is a type of organization which is possessed by the people for their points of
interest and in this, it is basic to contribute every last part with the goal that they can have a
legitimate control over big business.
Voluntary sector
This kind of firm is essentially made with some gathering of individuals together. This is
demolished in non-benefit condition they don't claimed this business to win the benefits.
Principle reason for this firm is to give assistance to the general population who need it and that
are enduring with a few or alternate issues. Every one of the general population who are engaged
with this firm work for the welfare of society (Hultman and Hills, 2001). They gather meaning
by which they can help the general population which is required cash or some other
administrations to treat the issues or the illness they have.
This sort of firm chips away at the non-benefit premise to give assistance to individuals
who are in require. They help those having poor budgetary condition and needing cash to get
treat for their perish. This division concentrates on aiding as much individuals as they can by the
assets or gifts which they get from society or by any of associations. In this world, there are a
considerable measure of wilful firms attempting to give assistance to the destitute individuals.
Public Sector Organisation
London transportation is an open organization which is claimed by the legislature. It
manages different transportation administrations, for example, transports, street ways, rails
frameworks, and so forth. They concentrate on giving the administrations to clients through
better places.
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Size- It is having 28000 representatives working over yonder and its income in 2015-16 is 11.5
billion.
Scope- They need to give different administrations to their clients by various ways.
Vision - Vision of organization is to have their organization with alternate accomplices, and to
have a protected and secure movement framework (Kermally, 2003).
Mission - Mission of London transportation is to secure the earth in a compelling and productive
way.
Private Sector Organization
Iceland is a privately owned business that works in the sustenance advertise area. It is
situated in the UK and utilizations assortment of sustenance things to the clients, for example,
vegetables, non-veg, dry foods grown from the ground different things. They do likewise have
2% of the staple market.
Vision - Vision of Iceland is to give different sorts of merchandise and ventures to their clients at
better places at a reasonable cost.
Mission - Mission of organization is to offer great quality items and administrations to their
clients and satisfy the request of them in brief time frame (Kotler and et. al., 2010).
Objective - Main goal of this firm is to expand their piece of the pie and to increase higher
benefit consequently. It is extremely required thing for them to enhance their market and they
need to win powerful gainfully.
Size- In Iceland, there is approx. 23000+ representatives who are working over yonder and their
income is around 160 million for each annum.
Scope- They need to give better quality items and administrations to their clients at different
spots and at low cost. They need to spread their organization at better places.
Voluntary sector
The gathering of individuals working behind the NGO's needing to give training to each
person, give the restorative help to them, they offers guidance to the general population. St
Andrew's is an altruistic association which manages the general population who are in the need
of assistance or need to have legitimate treatment and also whatever other sort of assistance.
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Vision-The vision of this division is to open increasingly deliberate area at different places so
individuals can without much of a stretch come in contact with and well-being of individuals can
improve.
Mission-To treat more individuals and influence them to cure, they need to connect more
individuals which are experiencing different maladies and sickness.
Objective-There primary question is to make the earth great and make individuals mindful about
all the required things about their well-being (Kotler, Kotler and Kotler, 2008).
Size– In this firm, there are gathering of individuals who are attempting to give astounding
administrations to approx. 600 individuals. They are winning approx. 2.5 million for every
annum.
Scope- They are attempting to gather increasingly denotions with individuals and can have the
capacity to help as much as required individuals they can and treat them and influence them to
expire free.
Task 2
LO2 Relationship in between the organisational functions and way they use to link with the
business objective and the structure.
NATWEST is a retail bank which is situated in the UK. It gives different sorts of
administrations to the clients at better places through unmistakable sources. In their association,
they take after various levelled structure and partition and in addition ensure that they would do
their obligations, guidelines and obligations in legitimate way by their staff individuals.
Targets of NATWEST are clarified as beneath:
It is basic for the firm to enhance their development and for that, they have concentrate
on their execution.
It is required for the association to give fantastic items and administrations to their clients
in moderate value with the goal that all individuals would wind up plainly ready to
purchase the items (Sen and Bhattacharya, 2001).
In the event that organization will get achievement in enhancing their benefits then it will
be simple for them to give the most ideal comes back to their bondholders.
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They need to make appropriate arrangements while creating any item with the goal that
they can control the wastage of any helpful thing (Wheelen and Hunger, 2011).
In association, there are various frame are their so they can play out all their everyday exercises
appropriately and the business can have the capacity to keep running in smooth and right way. In
NATWEST, numerous offices are running and performing distinctive capacities having
interrelation with each other. A portion of the offices are portrayed as beneath:
Human Resource: Main commitment of this office is to direct human resources of
NATWEST. If business of enormous business needs to improve execution of their work
then it is basic for them to offer getting ready to them. Likewise, it is vital to give better
working surroundings to them with the objective that they can do their errand capably
(Siewiorek and et. al., 2012).
Production division: It is fundamental for every relationship to get assets feasibly with
the objective that pros can utilize it adequately. Director of association can in like way a
couple of methodologies for this, and it may joins, work, stream, bunch and so on.
Finance department- It is required for the businesses to keep up the It is required for
administrator to keep up records of connection reasonably and capably. In case they issue
their offers to people then they can without quite a bit of an extend raise sponsor for their
association. Hence, this division is associated with others in light of the way that their
essential explanation behind existing is to make or pick spending get ready for various
departments of association.
Research and development division: This unit is fundamental for every sort of
relationship as business needs to choose needs and needs of their buyers, with the
objective that they can satisfy it lucky. Close by this, they can without quite a bit of an
extend change their stock and ventures palatable (Wetherly and Otter, eds., 2014).
Administration department: Fundamental purpose of this unit is to offer assistance to
work of firm. It is basic to regulate relationship agreeably. People of this division do their
work as a relationship amongst workers and furthermore, senior chief of NATWEST.
Every one of the offices are interlinked with each other at a portion of the focuses, similar to
back office has the obligation to give reserve to alternate offices at whatever point they require.
What's more, showcasing division use to help the other office to gather the data with respect to
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the market and the patterns and necessities of market. Like this all the office are associated with
each other at a few focuses.
TASK 3
LO3
Covered in PPT
TASK 4
LO4
Covered in PPT
CONCLUSION
From the above report, it can be broke down that they there are diverse association which
have distinctive methods for working. What's more, the size and extent of the diverse
association. It is vital to think about the elements which are influencing association's inner and
outer condition. It has been evaluated from the report that with the assistance of PESTLE and
SWOT examination of organization, qualities and shortcomings alongside dangers and openings
can be effectively known by the firm as indicated by which changes can be made.
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REFERENCES
Books and Journal
Armstrong and et. al., 2014. Principles of marketing. Pearson Australia.
Aterido, R., Hallward-Driemeier, M. and Pagés, C., 2011. Big constraints to small firms’
growth? Business environment and employment growth across firms. Economic
Development and Cultural Change. 59(3). pp.609-647.
Belás and et. al., 2015. The business environment of small and medium-sized enterprises in
selected regions of the Czech Republic and Slovakia. E+ M Ekonomie a Management.
(1). p.95.
Boons, F. and Lüdeke-Freund, F., 2013. Business models for sustainable innovation: state-of-
the-art and steps towards a research agenda. Journal of Cleaner Production. 45. pp.9-19.
Hair, J.F., 2015. Essentials of business research methods. ME Sharpe.
Huizingh, E.K., 2002. Towards successful e-business strategies: a hierarchy of three
management models. Journal of Marketing Management. 18(7-8). pp.721-747.
Hultman, C.M. and Hills, G.E., 2001. Teaching marketing principles for rapidly growing firms:
Student employment by the gazelles. Marketing Education Review. 11(2). pp.43-52.
Kermally, S., 2003. Gurus on marketing. Thorogood.
Kotler and et. al., 2010. Marketing Strategy from the Masters (Collection). FT Press.
Kotler, N.G., Kotler, P. and Kotler, W.I., 2008. Museum marketing and strategy: designing
missions, building audiences, generating revenue and resources. John Wiley & Sons.
Sen, S. and Bhattacharya, C.B., 2001. Does doing good always lead to doing better? Consumer
reactions to corporate social responsibility. Journal of marketing Research. 38(2). pp.225-
243.
Siewiorek and et. al., 2012. Learning leadership skills in a simulated business environment.
Computers & Education. 58(1). pp.121-135.
Wetherly, P. and Otter, D. eds., 2014. The business environment: themes and issues in a
globalizing world. Oxford University Press.
Wheelen, T.L. and Hunger, J.D., 2011. Concepts in strategic management and business policy.
Pearson Education India.
Wild, J.J., Wild, K.L. and Han, J.C., 2014. International business. Pearson Education Limited.
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