Business Environment Report: Easy Jet Airline, Macro Factors

This report provides a comprehensive analysis of the business environment, focusing on Easy Jet Airline. It begins with an introduction to the business environment, defining internal and external factors and their impact on company operations. The report then delves into different types of business purposes, including public, private, and voluntary sectors, providing definitions and examples such as Tesco and Red Cross. The report also examines the size of organizations within these sectors, comparing Easy Jet, Tesco, and Red Cross based on employee numbers and asset values. Furthermore, the report conducts both internal and external analyses of Easy Jet using PESTLE and SWOT frameworks to identify strengths, weaknesses, opportunities, and threats, and it explains how these factors interrelate with the external macro environment. The report concludes with a discussion of the findings and their implications for the company's operations and future strategies.

BUSINESS ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 describe different types of purpose of business; public, partnership, charity legal structure:
.....................................................................................................................................................1
P 2 Size public private and voluntary organisations...................................................................5
P 3 company organisation map and functional map .................................................................8
P4 identify the positive and negative impacts the macro environment has upon business
operations, supported by specific examples..............................................................................11
P5 conduct internal and external analysis of specific organisation in order to identify strengths
and weaknesses.........................................................................................................................12
P6 Explain how strengths and weaknesses interrelate with external macro factors.................13
Conclusion.....................................................................................................................................14
REFERENCE:..................................................................................................................................1

INTRODUCTION
Businesses environment is the combination of internal and external factor that will be effect the
company function, working polices and working environment. The business environment effect
customer demand, need and requirement. The company will be include in the environment
employee, management, customer and competitor. The business environment define product
need, demand and supply of the services. EASY Jet airline is a British company that provide low
cost carrier airline. It provides services on domestic and international services. Easy jet airline
work at 820 roust and more than 30 country. Report will be analyses legal structures of the
different company and what is the purpose of the company for providing company services. In
the report we also describe company scope, size, and range of company. That will be show
company work process and how company attract there customer. The organisation use culture for
develop company organisation and productivity. In the company many depart for the employee
and employee motivation and control there work. For analysing company condition we do
PESTLE and SWOT for employee development.
P 1
P1 describe different types of purpose of business; public, partnership, charity legal
structure:
Types of
sector
Purpose/ definition of
sector
Selected business
purpose and
structure
Selected example of
business
1-public
sector
Public sector is
considered of
economic system it is
controlled by local
governments, and
whole country. It is
private corporations to
given products and
services for the local
peoples, it is called
The public sector
concerns to all
companies and
business which are
financial accounting to
local and central
government. Public
sector given fund by
government to
directly. And they are
Tesco company legal
structure chart is
shown on the
organization
scope(Crane and
Matten, 2016
). It is governance
chart of corporate
field. The company is
ignored has not to
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outsourcing. The
public company work
only for customer
service and providing
the best facility their
employee and
customer. The
company work under
the government rule
and regulation. When
the company try to
making profit their
time the company
policy and company
department will be not
work properly so the
company follow
company strategy. The
company make policy
for the customer
satisfaction and give
the best facility for
product and services.
supply to public
services then promote
the products for
maximum benefits. A
public product is one
which not only given
by private sector
organization because it
is not been beneficial,
like as it's the armed
and emergency
services(Kolk, 2016
). Public sectors in
essential services are
including like as street
cleaning, street
lighting, clean parks,
swimming pools and
libraries also clean. A
merit good of
includes private
sectors like healthcare
and education.
Government feels that
all persons should
have but they couldn't
afford private sector.
corporate governance
tax. It is provides the
strategic business
structure. TESCO
company reflect to the
high and large size of
the organization. They
have earning
maximum profits and
produce by high
products and services.
The company given
product and services
for public sectors. The
TESCO company
work for the customer
and public services for
providing good
productivity. The
public company
TESCO also work
customer benefit but
the company also want
to make company
benefit.
2-Private
sector
Private company is not
afford to public
company(Ferrell and
Fraedrich, 2015.). It is
Private company is
combined stock
company. It is very
separately business. It
The Easy jet airline
company reputation
and relationship with
shareholder. Good
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the industry held under
work of private
ownership. Private
company may
problems stock. So
share holder have
resolved these issues
and problems. They
are not share to trade
and issues on public
transfers, they are
given public offer. It is
controlled by single
private company. They
are used only different
and alternative factor
for limited
organization. The
private company work
only for making profit
and maximize
company productivity.
The company give
their employee best
training and best
technology service for
improve company
productivity. The
private company
works for company
development do the
is called incorporated
organization. Private
companies very
smaller and familiar
business. It is limited
and there are owed by
shareholders. They can
limit liability for the
business and they can
investment in the
company of their lose.
The private company
is growth by a big of
directors. Like
chairman. The private
company main
purpose is the
objectives of the
company. There are
managements for
accounting and
auditing of the
company and
increasing the amount
of capital for the sale
of shares(Deasy and
et.al., 2016.
). Private company is
very critical situation
in sell to limited
shares. A customer
governance promote
better performance of
the business. They are
make future planning
in which their success
for stay. They have run
given everything they
do. The company
investment for their
lose. The Easy jet
airline Company give
their employee training
facility and other
facility for employee
development. The
company management
think when employees
are developed that will
help company for
improving company
facility and
development. Easy jet
airline make human
resource department
for the making new
strategy and analysing
company future
planning. The
company also make
production and
marketing department
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company always make
new strategy and
planning for company
growth.
must found with the
business, so its very
difficult for the
stakeholder.
work collecting
information and
improve company
production. The
company also use flat
organization structure
for making employee
communication and
providing employee
facility or solution in
their working
environment and work
place.
3-voluntary
sector
The company that is
composed of programs
with the advertisement
of volunteers and
which through
advertisement or
services to groups,
personal and countries.
Voluntary sector is
main purpose of ads
share to the other
groups and countries.
It is used to compare
to other business and
company whose
mission is to profit and
rising community,
often without benefit
The voluntary sector
in the big four types of
term; like trust,
business limited by
guarantee, charitable
incorporated business
and unincorporated
association. There also
including royal charter
bodies, society interest
company, co-operative
community, and
society benefit
community(Quinlan
and et.al., 2015). The
voluntary sector
liability of separate
legal personalities, red
Red cross company
work as a voluntary
company. That
company has main
motive to provide
customer product and
services at best price.
The company Red
cross will be work for
the customer and there
satisfaction. The red
cross is the company
that work for only for
the customer and
society. The red cross
organisation is the
trust that will be work
for the charity and
4

as a support with no
government
innervations. The
voluntary organization
work for customer.
The voluntary
company don’t work
for making profit and
maximizing company
productivity(Quinlan
and et.al., 2014).
In this company
employee work for
society and community
development. This
company also try to
make these facility
services for customer
satisfaction.
flags and limited
employees and
membership, property,
risky activities. The
voluntary company
not follow any specific
structure the company
only work for public,
society, community
and other. Because of
this company main
motive improve
country and people
for development.
donation. The
company work as a
community, society
benefit, customer
development and
customer benefit. The
company make
strategy and planning
for the company
employee and
customer benefit.
Some time the
company will give
customer membership,
shareholder benefit
and other risk.
P 2 Size public private and voluntary organisations
1-Size public private and voluntary organisations
Type Easy jet airline TESCO RED CROSS
Number of
employees
12280 (2018) 55917 166,000 volunteers and
30000 employees
Value of
assets
EASY jet airline have more
value of there assets
according to liability.
Company assets value
is define according to
government. But the
company have
These company assets value and
liability are equal. Because that
company not work for the
making profit and improve
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liability is equal to
assets
company productivity.
opinion
about the
organisation
EASY jet airline is large
company in the private
sector that will be provide
there customer services.
The organisation work only
for earn profit not for the
public(Belás and et.al.,
2015). The company has
objective is the improved
company profitability and
productivity. The company
provide there employee
motivation, training and
development according to
employee situation. The
company is provided
retailer services of there
customer employee and
customer for making profit
and expand company. The
company EASY jet airline
also work for customer
satisfaction and improve
company facility.
In public sector
TASCO is large
company in British
market for providing
services. That
company has main
motive to provide the
best product and
service according to
customer need and
demand. The
company have work
for the customer but
is also wanted to
improve productivity
and profitability. That
services is work for
customer and
company both profit.
The TESCO company
use retailer services
for the customer. In
the market the
TESCO company
want only for the
customer
development and
employee
development but
In the voluntary sector the
company is lager. But the
company work only for the
customer development and
providing the best facility. The
company wants only
improvement for the employee
development(). The company
work for the complete and
demand customer. the company
have work for the public
development. The company not
want any customer attraction,
profitability and productivity.
The company has only work for
the customer satisfaction and
employee development. The
customer have provided the best
facility for the company
development. The company want
to improve consumer facility not
the company. The company not
work for the competitor.
6

company also work
for improve company
profit and product or
services.
vision Company long term vision
is achieved all market
segment and develop there
business in the private
sector.
Company long term
vision is achieved all
market. Make new
strategies for the
company
development(Apăvălo
aie, 2014). The
company want
achieve all market
attraction. The
company vision is the
providing the best
facility of there
customer.
The company have vision
providing the best services and
product public and there
customer. and provide facility
according to customer need and
demand.
Mission Company mission is
improved copay
productivity and
profitability. The company
also make strategies for
competitors.
Company vision is
work for the public
and provide customer
best services but earn
profit. The company
work accordion to
government rule.
The company have vision to
produce productivity and
services for the customer. The
company try to provide the best
facility and services.
objective EASY jet airline objective
to earn profit and maximise
productivity. The company
work for the increase
The company
objective is provided
customer services and
make profitability.
Company red cross objectively is
provided customer facility and
work for the customer.
7

production and customer
attraction.
That will be make for
the consumer.
P 3 company organisation map and functional map
An organisation map defines company roles, responsibilities and relationship between the
individual and group within organisation (Deasy and et.al., 2016.). If government of country
makes any changes in its policies may become strength and may also become weakness of the
company. For the analysing company strategy polices effect the company EASY jet airline
make research.
Figure 1 organisation map
(Source: Organisation structure, 2017)
The organisation chart is a tool for identify company strategy and working process, in
the business public, private and voluntary organisation. The organisational chart helps analyses
company condition, information, strategy and company growth. The originations chart give
organisation information and company development report. Easy jet airline use this chart for the
design company structure(Organisation structure, 2017). The EASY jet airline use this
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stretchered for identify company employee and the employer role and responsibility for improve
company strategy and company management. Those factors which are beyond the control of
business are generally related to the environment. The company chart will be described company
EASY jet airline r company work process and Analysis Company planning strategy. That will be
developing company productivity and profitability. The company will be fellow this chart for
making company employee work(Deasy and et.al., 2016).
These chart work for the making company working process, company future planning
and more strategy for the company report. The company make organisation chart for achieve
company objective and goal. The chart will be help company employee motivation because when
company management fellow chart that time employee will be happy for there company and
there working condition.
According to diagram the company EASY jet airline work under the rule and regulation.
The company work only for making profit and improve profitability. For the profit making and
improve productivity he companies provide there employee training, motivation and
development. The company also give employee performance appraisal and other activity use for
making a good business averment (Botha, Kourie and Snyman, 2014.).
The functional chart will be defined organisation functional area accounting, finance,
development, and marketing. That will be work for the company development. The functional
chart show company work for the employee customer and company development. In the
functional chart EASY jet airline make many departments in the organisation for the company
development. The EASY jet airline make different department for analysing company
improvement.
9

Figure 2 functional chart
The functional chart in the organisation that will be describe company work for achieve
objective and goal. In the EASY jet airline the company will be work for improve company
productivity so the company use different department employee analyses and take suggestion for
the making profit. The company will be connect each department that department are finance.
Human resource department, production department, marketing department and information
department. That department work for the providing information, collection of data, making
production and provide employee training and development. That department will be work for
the company growth. The company EASY jet airline also work for the employee development
and improve company facility(Belás and et.al., 2016). EASY jet airline use updated towards
technological trends so that company can never get out-dated. in the rule and regulation the
EASY jet airline fellow legal factors that are totally beyond the control of business as these are
set by the regulatory body of the country. Easy jet airline analyses all the factors to build
effective strategies for the company development and improve productivity.
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