Comprehensive Analysis of Business Environment and Strategic Planning

This report provides a comprehensive analysis of the business environment, focusing on the different types and purposes of organizations, including public, private, and voluntary sectors. It examines the size and scope of various organizations and their legal structures, such as H&M and Cancer Research UK, while also exploring the interrelationships between organizational functions like marketing and sales. The report delves into the positive and negative impacts of the macro environment, utilizing tools like SWOT analysis to assess internal strengths, weaknesses, and external opportunities and threats. It includes case studies of H&M and Cancer Research UK, analyzing how internal factors interact with external elements like political and economic conditions, and how these factors influence decision-making processes. The conclusion emphasizes the importance of legal compliance, departmental coordination, and environmental awareness in achieving long-term organizational goals.

Business and
Business
Environment

Content
• Introduction
• Different types and purposes of organisations with their legal structures
• Size and scope of different types of organisations
• Organisational functions and their interrelationships with each other
• Identify the positive and negative impacts of macro environment.
• Conduct internal and external analysis of organisation by analysing strength and
weaknesses.
• Explain how strength and weaknesses interrelated with external factors.
• Conclusion
• References

Introduction
The business environment consists of all the internal and external
factors and forces that influence the business efficiency and
performance. They also affect the ability of business to build string
and long-term relations with their customers. These factors can be
either internal i.e. can be controlled and changed like employees,
board of directors etc. while there are also external factors which
cannot be changed or controlled but can only be dealt with by
changing the strategies and policies of business by the management
like political, economic factors etc.

TASK 1

Different types and purposes of
organisations with their legal structures
In an economy of the country different types of organisations work and
function so as to earn profits, contribute towards the GDP of the
country, provide opportunities to general public and provide
customers with the goods and services they need and want which
helps in growing and developing the economy of the country.

Public sector
The organisations belonging this sector are generally owned and
operated by the government and work towards providing welfare
services to the citizens.
Purpose : These organisations do not seek to earn profits but they
charge reasonable fees from the citizens for their successful
functioning and maintenance.
Example :Network Rail is an example of public sector organisation in
UK and is responsible for maintaining the infrastructure of most of
the railway network in Great Britain.

Private sector
These organisations are a part of economy and are sometimes also
called citizen sector as they are owned and operated by the
individuals or groups.
Purpose : They operate in the economy for earning huge amount of
profits by providing customers with the goods and services in
relation to their demands and play an important role in bringing
innovations in the market so that the unfulfilled demands of the
customers can be met and they can be provided with quality
products.

Voluntary Sector
Organisations belonging to this sector voluntarily take up the duty of
serving the society by providing them with goods and services that
can help in dealing with the problems of the citizens if the country.
Purpose : These are non-governmental and non-profit making
organisations which contributes greatly towards saving money of
the public sector and providing them with better services.

International business environment
There is growth in the development of international markets that has
led to increase in competition globally. This is because the
companies in order to earn more profits enter those markets where
the demand of customers are unfulfilled and the local businesses of
that country are either financially or technologically backward to
produce such goods and services to the customers.

Size and scope of different types of
organisations
H&M
Vision : The business operations
are aimed to run in a way that
is socially, economically and
environmentally sustainable.
Mission : Offer their customers
with fashionable and quality
clothing at best prices.

Continue…
Network rail
Vision : To deliver safe railway
services to citizens so that
their journey can be made
enjoyable.
Mission : To increase its
railway networks all across
the UK and provide safe
railway services to citizens.

Continue…
Cancer Research UK
Vision : To reduce the deaths of cancer
patients by developing advanced
therapies and techniques.
Mission : To spread awareness of how
people can reduce their risk of
developing cancer, reduce smoking
rates and improve early detection of
the disease.