Business Environment Analysis Report: TESCO and Primark Comparison

This report provides a comprehensive analysis of the business environments of TESCO and Primark, two prominent retail companies. It begins with an introduction to business ownership, organizational structures, and the importance of both internal (micro) and external (macro) environments. The report then delves into the complexities of public versus private companies, using TESCO and Primark as examples. It explores their organizational behaviors, including functional structures, and how they adapt to market changes. The report also examines the positive and negative impacts of the macro environment, including political, economic, social, technological, legal, and environmental factors. Internal and external analyses are conducted to identify core strengths and weaknesses, followed by SWOT and PESTLE analyses to assess the competitive landscape. The report concludes with a reflective statement, summarizing the key findings and implications for business strategy and future success, providing valuable insights into the dynamic retail sector.

Business and Business Environment

Table of Content
INTRODUCTION...........................................................................................................................3
(A) Covered in ppt...................................................................................................................3
(C) complexities as per the business structure.........................................................................3
PART 2............................................................................................................................................4
a)..............................................................................................................................................4
Section 1: Positive and Negative impact of Macro Environment............................................4
Section 2: internal and External Analysis to examine core strength.......................................6
Section 3: strength and weakness interlinked with Macro Factors..........................................7
Section 4: SWOT and PESTLE Analysis................................................................................8
b) Reflective statement..........................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
A business is always owned by someone it can be just one or thousands. The business is
start for the different type of ownership for the different aims and the objective. To run the
business effectively and smoothly it is important to keep the environment positive. An
organization have two different type of environment which affect business these are internal and
the external factor. To manage the atmosphere and the productivity is is important that the
environment should be good. Businesses activities are having affected by the environment and
the management is playing a big role in to manage the atmosphere of the organization. It is the
duty of the management in the organization to motivate their employee and spread the good
energy within the organization. The external environment have a huge role that effect of the trade
and the business good will in the same market. For the better productivity business need to adopt
the external environment to be the good competitor in the market. This project will discuss about
the type and objective of the organization and also discuss about the different type of market and
how they deal with the market. The main factors of environment in which a business deals are
macro (external) and micro (internal and in external periphery). The micro environment is mostly
under the control of the business but macro depends on the factors such as government policies,
economic factors, financial market, etc. whereas, micro involves internal parts of organisation,
suppliers, customers, etc.
Primark started as a clothing retail company of Ireland and Tesco as a British company
dealing in grocery and retails products. They both have expanded in diverse directions and
products. They have been only able to achieve this due to their organised business structure and
managing the business environment. They both had downfall at some point of time but bounced
back with the same speed and took back their position in the market. The factors of macro as
well as micro environment affected the business operations of the retail companies but their
business structure was strong and the reformed and restructured the business according to the
changes in the market. Primark worked while adapting the changes and still providing its
products at the lowest prices. Whereas, Tesco used a more aggressive approach in the market and
kept taking over most of the areas till it saw a downfall.
Business environment for companies are different and to overcome and innovate
according to the current needs is what takes the firm to a new level.

PART 1

Public company must have seven shareholder in the company and the public company must have
two director in their company. Public sector company provide services on behalf of the
government. TESCO is a public sector company the company deal with the grocery product,
clothing home wares and electronics equipment. TESCO also deal in the retailer counter in the
country. The main purpose of the company is to provide product with the fair price and give
satisfaction to their customers.

In the private sector company they must have two shareholders in their company and they
must have one director. Private company main purpose to establish the company to generate
maximum amount of the profit from their product and services. ‘Primark’ is private company
deal with the clothing, housewares and cosmetics sectors, this is retailer company who is dealing
in different sectors like; they are having trade in the clothing and they are mainly known for this.
The purpose of this company to make the profit from their product.

Organizational behaviour system of the task and reporting relationship that controls, co ordinate
and motivate employee for their work to achieve the goal of the organization. To form a good
structure of the environment the structure must reflect the objective and the plans of the
organization. For the proper good structure of the organization the employee must have the co-

ordination in the business activities and that should reflect the authority and the accountability in
the organization.
As per the TESCO AND PRIMARK both the companies are producing the cloths and work in
the cosmetic product grocery. TESCO is public company and the main purpose of this company
to provide their services on a fair price. They are mainly focused on to provide customer
satisfaction by their products. PRIMARK' is private company the same product produce by them
the main objective of this company is to generate the maximum amount of the profit in their
business and provide the best product as per the trade in the market.

As per the factor of production there that has to be planned as per the needed of the resources.
Labour and the capital which need for the production. Energy and the raw material that all has to
be design for the production of a product. As per the company like ‘PRIMARK’ for the
production of the goods they have supplier of the raw material and they also have the proper
supply of their own product.

Financial functions-In the organization financial department has to work properly because they
provide the salary to their employee and keep the data. To fulfil the organizational objective this
department has to work accordingly to calculate the profit and loss of the company.
Human resource management-Company like PRIMARK' they make such policy for the
employee welfare and give them good environment for the work.

As per the PRIMARK' they sell the clothing as per customers they make plan to sell the
maximum product from their production. Like PRIMARK' sometime introduce sale in their
brand these are to satisfy the customer needs. Marketing is important to introduce the product
into the market so that consumer get to know about the new product as PRIMARK' sell the
cosmetics as per the clothing marketing is not required but for the cosmetic marketing is so much
important that cause the sale of the product within the market. Once the product has been
designed by the production department marketing will then need to package, advertise, and
promote the product.

Administration functions- They handle all the costumer complain which is not solved by the
lower authority. In the ‘PRIMARK' this department is necessary for the smooth functioning they
solve the problem which are related to employee.
Research and development functions-This is the department is important they find out the
loopholes and try to solve the problem which are related to market. They improve the methods of
the production and create the effective process for the improvement.
As per the company like ‘PRIMARK' to fulfil the objective of the company they need to
form the proper structure of the organization so that every employee could work properly as per
their efficiency. For the smooth functioning organization all the department of the organization
must work properly for the proper functioning. All the functions has to work as per the
requirement of the work.