Business Environment Analysis Report: TESCO and Primark Comparison

This report provides a comprehensive analysis of the business environments of TESCO and Primark, two prominent retail companies. It begins with an introduction to business ownership, organizational structures, and the importance of both internal (micro) and external (macro) environments. The report then delves into the complexities of public versus private companies, using TESCO and Primark as examples. It explores their organizational behaviors, including functional structures, and how they adapt to market changes. The report also examines the positive and negative impacts of the macro environment, including political, economic, social, technological, legal, and environmental factors. Internal and external analyses are conducted to identify core strengths and weaknesses, followed by SWOT and PESTLE analyses to assess the competitive landscape. The report concludes with a reflective statement, summarizing the key findings and implications for business strategy and future success, providing valuable insights into the dynamic retail sector.

Business and Business Environment

Table of Content
INTRODUCTION...........................................................................................................................3
(A) Covered in ppt...................................................................................................................3
(C) complexities as per the business structure.........................................................................3
PART 2............................................................................................................................................4
a)..............................................................................................................................................4
Section 1: Positive and Negative impact of Macro Environment............................................4
Section 2: internal and External Analysis to examine core strength.......................................6
Section 3: strength and weakness interlinked with Macro Factors..........................................7
Section 4: SWOT and PESTLE Analysis................................................................................8
b) Reflective statement..........................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
A business is always owned by someone it can be just one or thousands. The business is
start for the different type of ownership for the different aims and the objective. To run the
business effectively and smoothly it is important to keep the environment positive. An
organization have two different type of environment which affect business these are internal and
the external factor. To manage the atmosphere and the productivity is is important that the
environment should be good. Businesses activities are having affected by the environment and
the management is playing a big role in to manage the atmosphere of the organization. It is the
duty of the management in the organization to motivate their employee and spread the good
energy within the organization. The external environment have a huge role that effect of the trade
and the business good will in the same market. For the better productivity business need to adopt
the external environment to be the good competitor in the market. This project will discuss about
the type and objective of the organization and also discuss about the different type of market and
how they deal with the market. The main factors of environment in which a business deals are
macro (external) and micro (internal and in external periphery). The micro environment is mostly
under the control of the business but macro depends on the factors such as government policies,
economic factors, financial market, etc. whereas, micro involves internal parts of organisation,
suppliers, customers, etc.
Primark started as a clothing retail company of Ireland and Tesco as a British company
dealing in grocery and retails products. They both have expanded in diverse directions and
products. They have been only able to achieve this due to their organised business structure and
managing the business environment. They both had downfall at some point of time but bounced
back with the same speed and took back their position in the market. The factors of macro as
well as micro environment affected the business operations of the retail companies but their
business structure was strong and the reformed and restructured the business according to the
changes in the market. Primark worked while adapting the changes and still providing its
products at the lowest prices. Whereas, Tesco used a more aggressive approach in the market and
kept taking over most of the areas till it saw a downfall.
Business environment for companies are different and to overcome and innovate
according to the current needs is what takes the firm to a new level.

PART 1

Public company must have seven shareholder in the company and the public company must have
two director in their company. Public sector company provide services on behalf of the
government. TESCO is a public sector company the company deal with the grocery product,
clothing home wares and electronics equipment. TESCO also deal in the retailer counter in the
country. The main purpose of the company is to provide product with the fair price and give
satisfaction to their customers.

In the private sector company they must have two shareholders in their company and they
must have one director. Private company main purpose to establish the company to generate
maximum amount of the profit from their product and services. ‘Primark’ is private company
deal with the clothing, housewares and cosmetics sectors, this is retailer company who is dealing
in different sectors like; they are having trade in the clothing and they are mainly known for this.
The purpose of this company to make the profit from their product.

Organizational behaviour system of the task and reporting relationship that controls, co ordinate
and motivate employee for their work to achieve the goal of the organization. To form a good
structure of the environment the structure must reflect the objective and the plans of the
organization. For the proper good structure of the organization the employee must have the co-

ordination in the business activities and that should reflect the authority and the accountability in
the organization.
As per the TESCO AND PRIMARK both the companies are producing the cloths and work in
the cosmetic product grocery. TESCO is public company and the main purpose of this company
to provide their services on a fair price. They are mainly focused on to provide customer
satisfaction by their products. PRIMARK' is private company the same product produce by them
the main objective of this company is to generate the maximum amount of the profit in their
business and provide the best product as per the trade in the market.

As per the factor of production there that has to be planned as per the needed of the resources.
Labour and the capital which need for the production. Energy and the raw material that all has to
be design for the production of a product. As per the company like ‘PRIMARK’ for the
production of the goods they have supplier of the raw material and they also have the proper
supply of their own product.

Financial functions-In the organization financial department has to work properly because they
provide the salary to their employee and keep the data. To fulfil the organizational objective this
department has to work accordingly to calculate the profit and loss of the company.
Human resource management-Company like PRIMARK' they make such policy for the
employee welfare and give them good environment for the work.

As per the PRIMARK' they sell the clothing as per customers they make plan to sell the
maximum product from their production. Like PRIMARK' sometime introduce sale in their
brand these are to satisfy the customer needs. Marketing is important to introduce the product
into the market so that consumer get to know about the new product as PRIMARK' sell the
cosmetics as per the clothing marketing is not required but for the cosmetic marketing is so much
important that cause the sale of the product within the market. Once the product has been
designed by the production department marketing will then need to package, advertise, and
promote the product.

Administration functions- They handle all the costumer complain which is not solved by the
lower authority. In the ‘PRIMARK' this department is necessary for the smooth functioning they
solve the problem which are related to employee.
Research and development functions-This is the department is important they find out the
loopholes and try to solve the problem which are related to market. They improve the methods of
the production and create the effective process for the improvement.
As per the company like ‘PRIMARK' to fulfil the objective of the company they need to
form the proper structure of the organization so that every employee could work properly as per
their efficiency. For the smooth functioning organization all the department of the organization
must work properly for the proper functioning. All the functions has to work as per the
requirement of the work.

(C) Complexities as per the business structure
As per the ‘Primark’ and’ Tesco’ they both have organizational structure that help them to
attaining the objective. PRIMARK is having a functional structure because they have their stores
outside of the country (Osterwalder and Pigneur, 2010). The company functionally work in this
area. There are people who functionally work in this area and they perform as per their job.
PRIMARK' have their customers throughout in so many countries here the firm is global so they
have many outlets in the different countries so divisional is perfect for the kind of the company
and throughout they manage their stores. As per the TESCO' they have functional structure
because they sell their product with in the market not from outside. As per both the market they
have department which do their job like marketing, human resource, sale and financial
department (Blanchard, Tolbert, and Mencken). So they can manage as per the requirement of
the product in the market and introduce the effective policy in the market to grab the customer
attraction toward their product in the market (Wheelen, and Hunger, 2011).
Complexities as there business in regard to their organizational structure. As per the
‘PRIMARK' they have huge brand and number of different product in their stores so it is
difficult for them to look for best collections to provide at the same time and to give the offers in
the all the countries’ the product which they produce in one country that give good response but
it is not necessary that in every country people will love the product (Wild, Wild, and Han, 2014)
In these business the competition in the market is very high sometime other brand products the
same kind of product in less price that cause the loss in the company. As there are many stores in
other country so there are some cultural difference they also cause the issue ion the productivity
of the product. As per the TESCO' they produce the product as per the requirement of the market
and the main problem is the competitor in the market (Welford, 2013).
Functions of the organizations are interrelated with the each other. Functions of both the
companies are finance, sale, human resource management, marketing, research and development.
For the example if the HR department will not work properly than other whole company
performance will go down because they manage all the employee in the organization
(Boons,Lüdeke-Freund, 2013). As financial department mange the finance of the organizational
and that is decide by the sale of the product and this department try some strategies to increase
the sale of the product marketing department will try to do the best way to take the product in the
market for the good result in the market. So all the department have to perform well in their own

functions so that the company can achieve the high Target and the profit for the company (Zott,
Amit, and Massa, 2011).
PART 2
a)
Section 1: Positive and Negative impact of Macro Environment
There are certain factors which exists in an environment to effect decision making power
of an organization. The major external and uncontrollable factors are concluded in the macro
environment. Such factors create a great effect on the decision making of the company which
will directly affect performance and strategies to be applied on an organization (Wild, Wild, and
Han, 2014). It will include influence created on to the interest rate, changes in cultural tastes,
disastrous weather or government regulation. Macro environment shall include all those external
factors which cannot be controlled directly by the organization but company has to manage such
external factors so that it can benefit them and will be able to create a better business
environment in an organization. There are many external factors, present in the environment
which can create both negative s will as positive impact if TESCO is using an application of
external environment then it will affect the company in both manner.
Political Factor- it will include the laws and regulation to be enforced by the
government. The company has to analysis that what governing laws will be used by the company
for an example if the company is related with the sell and buy of any commodity then it will deal
with business law such as employment laws or right to equality. There are many laws which will
be included in political factor such as data protection law, tax policies, health and safety law,
environmental law. These factors shall create a great impact on the organization. It will let
organization to work i legal frame by which management shall be carried out in a channelized
form. But sometimes it may appear that these regulation will create restrictions over many
practice of the organization(Moutinho, 2011).
Economic Factor- it shall include the factors which will effect the economy of the
organization for an example if demand of a product it will automatically increase the sale which
will be a positive factor for the organization. Economic factor shall also include taxes to be
applied on the company for selling various kinds of commodity, exchange rate or interest rate.

Cashflow of any business organization is directly effected by the economic factor present in
external environment.
Social Factor- it will majorly include consumer behavior on a product which a company
is going to offer because consumer behavior will directly affect the sales of any company
(Roberts, Sykes, and Granger, 2016). For an example TESCO need to identify the buying habits
of the consumer that is on which product, a consumer is making much more concern so that such
product will became a monopoly of the company. Social factor will include the population of the
region, their investing habits religion and beliefs. Social factor will help in increasing the sale of
the company but sometimes it became difficult for the company to identify actual social factor
by which their sales get effected.
Technological factors- it shall include all the latest technology to be used by the
organization like TESCO for manufacturing product. There are many kinds of technical support
which is to be used by the organization. It may include wireless connections, internet
connectivity etc by which a work can be resolved in less time (Pingali, and Roger, 2012). A
proper usage of correct technology can bridge the gap in between the organization and a
company but sometimes even technology can create trouble as with the wrong application of
technology, a production of any company can get hamper which will create a great deference
between a company and its consumers.
Hence, these are some of the factors which are to be included in macro environment and
create a negative as well as positive impact on the organization.
Section 2: Internal and External Analysis to examine core strength
The process of understanding, analyzing or identifying the characteristics of a business
organization is called internal analysis. If a company like TESCO has to make an analysation on
internal environment then it has to identify the resources available in the company with respect
to the capabilities and core competencies (Martin, and Tian, 2016). The main purpose of
identifying internal factors is to make strategic objectives, to apply Strategies, for looking into
organization’s current vision.
And to identify threats and opportunities with the application of a particular process
known as external analysis. It is very important for the company to conduct external as well as
internal analysis so that necessary chances can be done. Order to do so there are many models to
be used by the company.

Both analysis are used to identify strength and weakness of the company. To assess
internal environment, SWOT is used by the company and to assess external environment
PESTLE model is used. Strength and weakness can be examined though the application of such
models which is explained as follows:
Strength: There are many benefits which are present in a company, strength is related to
such benefits which will help company in attaining goals and objectives. It is a very well-known
fact that there is a tough competition present in the market and such benefits or strength shall
help the company to overcome or to fight competitor (Kolk, and Van Tulder, 2010). It is very
important for the company to form a consumer base by providing the quality and good range of
products at affordable price. TESCO deals with the variety of products which are export at
various other countries so it can be said that it has made a remarkable global presence in
international market. In order to increase its sales and production, company has created main
focus on to the promotional activities like doing online marketing. Market research is the
essential element which is conducted by company timely. It will help in collecting data related to
consumer demand and consumer behavior. Once the demand get identifies, it became easy for
the company to raise or to increase such product. Providing flexible prices will let consumer
belong to any class can buy a product which became one of the greatest strength of organization
as it will help in increasing the number of consumer and consumer satisfaction of product.
Weakness: there are many barriers which TESCO is facing for applying different kinds of
strategy. One of the biggest weakness to be faced by the retail company is that due to long term
payment done by consumer credit card, financial position of a business organization became
weak. Revenue shall also get effected by such long term payment (Harrison, 2011). It has been
seen that the company may comprise of lack in experience in some of the marketing field which
will hamper its work process and sales. One of the weakness is the commercial income scandal
happened in UK by which brand image of TESCO get effected. Company must create a focus in
establishing market art different region but TESCO is more concerned about making good
market in UK rather than any other place by which revenue will not be generated from other
countries. They are more focused on retail business in UK the any other place. Investment must
be done carefully by any organization so that it will be able to generate more revenue but in case
of TESCO, they are more concerned in investing on to technology by which revenue generation
is very less.

Section 3: Strength and weakness interlinked with Macro Factors
There are certain benefits and profits which a company like TESCO need to be attained
with the application of various factors. One of the important factors to be known as macro, helps
company in achieving same. Strength and weakness of company are related to each other so that
TESCO can easily attain its goal and important objectives to achieve productivity and profits.
Strength- the main strength for company like TESCO is to provide products to consumer
at a very flexible price that is consumer can easily avail services at affordable range of price
(Teece, 2010). Better economic condition shall always result into good services to be availed by
consumers. It has been seen that TESCO is considered a one of the biggest organization dealing
in different kind of business which makes a very clear conclusion that it always work in legal
frame that it TESCO is one of the company which will follow legislation rules made for
business. It is also necessary for the company which is dealing with consumer satisfaction to
conduct various kinds of survey which will help in identifying needs or demand of a consumer.
Through market research, main factors can be recognized to create a consumer base so that it can
attract consumer by different attractive price. With the usage of latest technology, TESCO shall
be able to showcase its product online by which several Numbers of people can buy services
with easy access to internet. Besides technology, TESCO can generate Eco friendly product
which will cost less environmental pollution as well as the company must follow all the rules and
regulation provided by government o that there will be a smooth working and also follow
political stability to bring better performance in the company.
Weakness- there are certain factors present, which will act as a weakness for the
company and can result into degrade or negative performance. There are many factors related to
external environment such as political factor, environmental factor, economical factor, social
factor but these factors may also possess limitations. One of the major weakness of company is
that they do not work on the legal policies present in the market for an example, company like
TESCO is less aware of legal obligations which are present in other countries because TESCO is
always concerned about UK market and their policies. It will be difficult for it to conduct any
kind of international trade as the company does not have any knowledge about laws present at
international level. Recession is one of the season which a company has to face in that case, it
must plan pricing strategy so that they will be able to sell its product (Trkman, 2010). There are
many employee preset in the organization which are less aware of latest technology. So the

company needs top train its employee for access of latest technology. Company must arrange
some precautionary basis so that if any kind of natural crisis arise into the market, then the
growth of an enterprise also decrease.
Hence, it can be said that strength and weakness on Macro environment are interlinked.
Section 4: SWOT and PESTLE Analysis
An analysis can be explained as examination or evaluation of certain factors which are
present in environment (Mishra, and Suar, 2010). It is very important for the company to conduct
external as well as internal environment so that various changes can be identified. Such
identification will help in bringing up various form of development in production as well as in
sales and can lead to more consumer satisfaction. There are different types of models to be used
by company for conducting internal as well as external Environment. For an example SWOT is
used internally and PESTLE is used in external matters.
SWOT for internal analysis
Strength- It will include all those measure to be used by a company in order to increase
the strength. It will include advantages to be incurred by the company which will also comprise
of the positive factors available better than any other organization. It also include strength which
is seen by the consumers on various kinds of products.
Weakness- It will include improvements to be taken in good care by the company that is
certain improvement to be done with regard to the weakness in the company. The organization
must avoid all those challenges or factors which will weaken the firm (Tang, and Musa, 2011).
The company must create a focus on to the factors which is decreasing sales of a product.
Opportunities- The Company must see better opportunities which are present. Such
opportunities will include latest trend to be followed by the consumer. There are many latest
technology present which a company must take it as a useful opportunity.
Threats: There are various kinds of obstacles which are present in the way of increasing
sales and production for an example there are many competitors present in the market to either
increase competition or to create an adverse effect on the market.It may also include any or the
weakness comprise within the company and can work as a threat to business.
Hence these are some of the internal factors which a company must analysis to ensure
productivity and increase in sales.
PESTLE for External Analysis

Political Factor- there are different kinds of political factors present in the external
environment, comprise of laws and policies to be implemented by government for creating
benefits in the company. For an example there are certain laws enacted by government like Data
Protection law, Tax Policies, etc(Zott, Amit, and Massa, 2011).
Economic Factors- it shall related to the different kind of economic policies and
economic structures and their impact o company. For an example economy trend, taxation, local
economy are considered as some of the economic factor which are present in the market and
does possess the probability to effect am organization. International trade is also considered as
one of the major factor which will effect economic situation of a company.
Social Factor- it will effect culture present in the market, attitude, belief's and different
kinds of other factors, effecting the demand of a company. It shall include what kind of
consumer behavior is prevailing in the market so that production can be done in accordance to a
consumer behavior which will also increase sales of the company.
Technological Factor- it will include different kinds of technology to be used by the
company for promoting and bringing various kinds of innovations in the industry. It will
comprise of communication and information to be used by the company while enhancing
productivity of sales.
Legal Factor- it will include current legislation which is enacted by the legislative body
of a country. There are certain rules and regulation which are enacted by the government in order
to ensure that the rights and duties of an employee shall get protected and no other market
company will create adverse competition (What Is Business Environment? - Definition &
Factors, 2003-2017.). It shall include, future legislation, current legislation, and various kinds of
employment laws or consumer protection act.
Environmental Factor- Such factor which will effect demand of product in a company
such as environmental regulations, sustainability, impact of adverse weather etc.
Both analysis is used in a company for strategic planning to bring change in organizational
structure which will incurred development and can maximize opportunities. Therefore it can be
said that both the models are equally important for the company to bring growth and change in a
business organization like TESCO (Business Environment, 2017).

b) Reflective statement
I have made an inference from the above statement that, when a organization is being
established in the market then it it very important to bring or to create a business environment. It
has been further observed by me that to put an effective business environment, there are certain
factors which is to be included in running a business. There are two main factors are micro and
macro environment. It is recorded that there are many forces present which will affect the ability
of a firm ton make or to build relationships with customer. There are two types of environment
present in a business organization that is internal and external. Micro environment mainly create
a concern to internal environment which will include close observation on all the department like
finance, management, purchasing, research and development and accounting. Such factors are
important because they make a great influence or impact on the decision making for the
company for an example marketing manager must ensure that product shall be made in
accordance to the demand raised by the consumer as well as the consumer shall be able to get
services on time. Another aspects of Micro- environment is the customer market there are
different kinds of customer market present which is made up of individual who buy goods and
services of their personal use. It has been further observed by me that in order to identify the
function of internal factor going in a right direction there are different kind of models to be used
to conducting an analysis. In order to identify internal factor, SWOT analysis is organized by
company so that various factors like strength, weakness, threat or opportunities shall be
identified.
Another important thing to be marked with relation to business environment is macro
environment which is refereed to all forces which has become the part of large society and affect
the micro-environment. Demography, economy, natural forces, technology are some forces
which are included in macro environment. Macro environment deals with on major factor that is
economic which will comprise of purchasing power of any customer or the way in which a
consumer plan to invest on product. It also deal with the political factors which are present in the
external environment. It shall include all the laws and regulation which is being implemented by
the government for benefiting business organization. It is very important for the company to
identify external factors as well that is why PESTLE model is being used to recognize different
kinds of forces, helping in shaping of business environment.

It is very necessary for the company to become proactive while dealing with the
marketing environment. By doing so, it will be able to create a healthy and useful environment
and can became more efficient in marketing areas with greatest customer potential. It is
important to create emphasis on both micro and macro environment so that reaction can be in
accordance to changes within them.

CONCLUSION
It shall be concluded from the above project that business environment is the key factor
of any organization. There are various kinds of companies present of which project has created
an example of private and public companies. The project has given a detailed description of
structure, size and scope of both type of companies as well as also described about variety of
product in which company is dealing. An example of PRIMARK and TESCO are highlighted in
report. Another part of the project has created a great emphasis on micro and macro environment
which is key element of company. Different kinds of forces like political, environmental, legal
are explained with respect to their strength and weakness. An external analysis, PESTLE and
internal analysis SWOT is also explained in the project. Report has made a successful attempt in
explaining all the different aspects of business environment.
While explaining the macro environment as external factors such as policies, economy,
environment, legal and other factors and their impact on the business can be from small to huge
and either positive or negative and the micro environment or internal factors being the strength
and weakness of a company and the factors in it's immediate environment as suppliers,
customers, intermediaries, etc., this report has included all the factors and techniques related to
the business environment. It has drawn attention to all the factors while explaining them with
reference to the companies as example and how and what the impacts of these techniques can be
on the organisation and the market.

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