Report: Business Environment Analysis of Morrison's Supermarkets

This report examines the business environment of Morrison's Supermarkets, focusing on both micro and macro environmental factors. It begins with an introduction outlining the scope of the analysis, which includes a comparison of profit and non-profit organizations. The main body of the report utilizes PESTLE and SWOT analyses to evaluate the external factors impacting Morrison's, such as political, economic, social, technological, legal, and environmental influences. It explores the company's strengths, weaknesses, opportunities, and threats, linking these elements with external factors to assess their impact on decision-making processes. The report also investigates the influence of internal and external factors on decision-making. The conclusion summarizes the key findings, emphasizing the importance of product stewardship, supply chain integrity, and stakeholder satisfaction. The report highlights the interrelationship between capability, imperfection, and macro-environmental factors. The report includes references to academic sources.

UNIT 1

INTRODUCTIONINTRODUCTION
 This report explains different types of business and environment in which
they operate. Business Environment includes micro and macro environment.
 Micro environment includes factors like competitors, suppliers,
stakeholders, investors, customers etc. and macro environment includes
economic environment, technological environment, cultural environment
etc. factors.
 In this report will be based on interrelationship with external factors.
 This report is based on Morrison’s supermarket, which is basically located
in United Kingdom and provide different kind of services in Supermarkets
plc, trading as Morrisons, is the fourth largest chain of supermarkets.
 On the other hand, report will comparison between a profit making
organisation and non profit making organisation in the context of their
functions, organisational structure, objectives and their scope.

MAIN BODY

1. PESTLE ANALYSE
 There are many factors in macro environment
that will affect the decision of manager in
structure. In addition, tax changes, new laws,
trade impedimenta, sociology change and
government policy modification are all instance
of macro change.
 To assistance analyse these factors' director is
categorized then using Pestle model.
 In this context of use, many factors is help to
better current marketplace network as per
demand of better external marketplace
situation.
 As Morrison’s is operating their concern with
the various structural activities, the structural
construction is strongly travel in the
arrangement.

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 The key business functions tat they used to food
product are Product stewardship, Supply chain
honesty, and the Satisfaction for the stakeholders
with the quality good.
 Apart from that maintaining the financial report
also is the important business function that they
used to perform with efficiency.
 On the other hand, some affirmative and
antagonistic impact on organisation.

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Positive impact on macro environment
The modification in market course based on social
group factor such as an obliteration grouping in UK.
This will be positive impinging on market state of
affairs, consumer segmentation and large opportunity.
It is help to improve level of customer in market state of
affairs and effective growing rate of administrative
district.
The stable economic conditions also have the beefed-up
impact on concern operation of Morrison’s business
activity bring off. It will be advantageous better
possibility to grow the business organization.

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Negative impact of macro environment
The political factor and legal factor is give negative
impact on overall business operation on antagonistic
mode.
In addition, legal and political factor is create an
obstetric for an opening a new supermarket in antithetical
location in UK.
Further, the food law with the borderline calorie and the
fat-free food usage also used to create an obstacle for
effective growth of the business of Morrison’s in
destructive manner.

2. SWOT and TWOS analyse, link with
external factor
 It is one of the most important part that micro
environment factor have strong positive and negative
impact on overall business environment.
 Strength and weaknesses of the business organisation
are related with macro and micro environment factors.
 Management compares strength of the company with
prevailing macro state of affairs factors like economic,
political, technology, social and cultural and then
formulate strategic and operational policies.

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 It has proper amount of
resources for carrying
the working activities
and processes.
 Resources include
financial resources,
physical resources like
plant and machinery,
human resources,
intangible assets
resources and cultural
resources.

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Strength Weakness
 The effective supply chain with commercial
enterprise firm. To be focus on large
merchandise portfolio in marketplace share.
 This organization have more than 500
supermarket store in UK.
 The level of pricing strategies to be use in
excellent manner.
 To be provide special online discount offer
for help to increase number of customer in
market price.
 There are some threats of competition in
market for competitors.
 It can be improve its capability and capacity
of organization.

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Opportunity Threats
 One of the biggest opportunity are to be
used by organization is internal expansion
of organization.
 To be increase growth in market place with
organic product in market share.
 In this context, increase the number of
competition in market place. So they are to
be give the negative impact or reduce profit
and level of customer in market place.
 Management of Morrison’s need to analyse
these component in hard-hitting mode so
that they will be capable to return the clean
determination for the growing and the
improvement of the arrangement with the
beingness of the challenger in the securities'
industry.