Business Environment Analysis and Company Comparison

This report provides a comprehensive analysis of the business environment, focusing on three distinct organizations: Amazon (private), Wellcome Trust (voluntary), and British Broadcasting Company (public). The introduction defines the business environment and highlights the importance of analyzing both internal and external factors. The report begins by categorizing different types of organizations, including private, public, and voluntary entities, detailing their scopes and purposes. It then explores the interrelationships among various business activities within an organization, such as marketing, finance, and human resources. A significant portion of the report is dedicated to a PESTEL analysis of Amazon, examining the political, economic, social, technological, environmental, and legal factors impacting its operations. Finally, the report concludes with a SWOT analysis of the chosen organizations, evaluating their strengths, weaknesses, opportunities, and threats, and discussing the interrelation between strengths and weaknesses and the broader environmental factors influencing their performance. The report aims to provide insights into how companies operate within their environments, and how they can adapt to different challenges. The report provides a comprehensive analysis of the business environment, focusing on three distinct organizations: Amazon (private), Wellcome Trust (voluntary), and British Broadcasting Company (public).

Business and the
Business Environment

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Various category of organisation & its scope and purpose....................................................3
Scope along with size of companies.......................................................................................4
TASK 2............................................................................................................................................6
Interrelationship among different activities of business organisation....................................6
TASK 3............................................................................................................................................7
PESTEL Analysis of given two organisations.......................................................................7
TASK 4..........................................................................................................................................10
SWOT Model of two organisations......................................................................................10
Interrelation between strength and weakness along with large factors................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Business environment is determined as a combination of both external and internal element
that imposes direct impact on functions of company. It is significant to analyse all kind of factor
in proper way. In assistance of this, coordination is important for smooth functions of
organisation. In current report, the private company is Amazon, Wellcome trust is voluntary
company and British broadcasting is determined as a public company. The entire company
organise their functions for different purposes. The present report offer discussion in respect of
all types of company such as public, private in assistance with voluntary & also with scope and
purpose. In addition to this, there is a relationship occurs among different functions and activity
of organisation which is explained in assistance of adopting PESTEL model. Lastly, the SWOT
framework of company is also conducted or organised in appropriate way (Bekun, Alola and
Sarkodie, 2019).
TASK 1
Various category of organisation & its scope and purpose
According to research in UK, the company organised operations for accomplishing
objective in timely manner. There are various kinds of company performing their functions with
different purposes and that is considered as a public, private and voluntary organisation.
Therefore, the private company offers facility to various organisations. In addition to this, there
are various types of companies which are given below:
Private organisation the company organised various functions during particular phase of
time period. In assistance of this, all are determined as a private company and conducts activities
with purpose of achieving profit and fulfilling need of user in the market. This kind of company
liberated from Federal process and focus is on only on profit of company by giving example like
Amazon, Sainsbury and so on. These are private companies and include private company, sole
trader as well as so on. The legal configuration of private company is given below:
Sole trader tackles various functions of company in proper way.
Partnership is the kind of company that possess fewer requirements of fund and low risk.
There is example of this organisation is John Lewis.
Private Limited organisation operated their functions and enhances share at marketplace.

Public limited companies under such type of organisation they focus on increasing profit
of organisation by satisfy need of user.
Public organisation are those company that is monitored and controlled by government
and their purpose or aim is to offer superior quality of products and services to its user that help
in enhancing living standard of individual person in society. The organisation offer contribution
in respect of large extent in context of economy of nation. Their purpose is to enhance profit that
helps in increasing growth in future time period. British broadcasting is the example of public
sector organisation.
Local authority this company tackle by local authority.
Voluntary company are those kind of those types of company who perform their
organisation by trustee as well as their aim is to increase welfare of persons living in society in
assistance with its improvement. Herein, Wellcome trust is considered as a voluntary
organisation and founded in 1936 (Fretwell, 2020).
Therefore the legal structure that is relates to voluntary organisation and their emphasis
on conducting organisation through Trustee and they provide finance for welfare of person
within society.
Others Royal charter bodies, communities and so on.
Unincorporated association all things considered as administration committee as well as
it help in conducting task that helps in achieving goal in timely manner.
Scope along with size of companies
As per research in UK, there are various types of organisation possess different purpose as
well as its offering. The company influencing shareholder that help in increasing capital in
assistance with accomplishing competitive advantage in the market.
Private limited company is that company whose main purpose is to increase profit and
efficiency in assistance with accomplishing objective in timely manner. In context of this type of
organisation, the private company is Amazon. It is famous company that offer various facilities
to customer for satisfying them.
Background Amazon is considered as international organisation that offer variety of
goods and services to customers like fire TV, fire OS and so on. This company was given by Jeff
Bezos in 1994.

The vision of company is to enhance value in context of company by providing superior
products in assistance with services to customer.
Mission the mission of organisation is to offer positive ambience to staffs in order to
perform task in proper way.
Objective is to enhance revenue and they emphasize on increasing market share across
globe.
Product Amazon is famous company organised functions at international level. There are
various types of products such as fire TV, fire OS and so on.
Size Amazon is well known company; they conduct their organisation at international
level.
Structure they adopt functional structure that help in tackling various member of
organisation and information must be spread to all level of management.
Public limited company is considered as a company that is determined as a part of public
sector by using legal framework. For instance, British Broadcasting Company
Background British broadcasting is considered as a public company that is located in
London. It is famous company that is given in 1992 through John Reith.
Product and services they provide various types of information that is provided by using
digital media such as newspaper, radio and so on.
The vision is to accomplishing leading position across world.
The mission is to provide information for purpose of entertainment (Friberg, 2018).
Size in reference of this, there are 21000 subordinate conduct their business.
BBC objective is to provide knowledgeable or skilful program to customer that is related
to issue which is occur around globe. They obey hierarchical structure of company during the
period of time.
Voluntary organisation is considered as a those company who organised functions and
activity for welfare of individual person living in society. In assistance of this, the present

assignment in which voluntary organisation is chosen as a Wellcome trust that is well known
organisation situated in UK.
The vision of organisation or company is to enhance health related to individual person
by conducting research.
Their main aim is to accomplishing leading position within biomedical research that
helps in accomplishing competitive edge.
Size The chosen organisation has 1800 employees which is considered as a larger
company.
The objective is to provide finance to different biomedical research.
Structure they use matrix structure during the period of time.
TASK 2
Interrelationship among different activities of business organisation
The role of marketing as well as finance is executed by marketing manager for different
promotional functions that assists in increasing awareness in respect of products and services at
market place. In assistance of this, this kind of role is executed by its financial manager for
handling cash. Thus, there is a interconnection between these department arise when marketing
sector need finance for promotional activities such as advertisement. In addition to this, there is a
need of expenses during the particular phase of time period and the financial sector emphasized
on providing fund to marketing sector for organising activities related to marketing in
appropriate manner. In context of Amazon, the department of finance provide budget to
marketing team for purpose of promotion. Thus, there is a interconnection between both
departments that assists in proper use of fund for achieving objective in pre-decided period of
time (Goudie, 2018).
HR & marketing the aim which is implemented by HR professionals is to recruit talented
staff member for launching new tools to its customer. For proper function of promotion, it is
important to recruit person that emphasize on various types of activities of marketing in proper
way. In reference of Amazon, the marketing department focus is on providing requirement of
candidate to HR professional. Thus, the coordination among HR sector and marketing sector is to
assist them to recruit talented subordinate in company during the period of time. The

interconnection between both sector helps in achieving goal in pre-decided time period. And, it is
useful in increasing profit of company to recruit talented subordinate during the period of time.
Organisation structure determine systematic process of handling subordinate of company,
There are various types of organisation structure which must be obey by Amazon as it provide
clarity to person during the period of time. In addition to this, it aids assistance in executing
different efficiency related to operations that assists in increasing subordinate to take decisions
within company. Herein, it has been analysed that every sector in addition with company is
managed by specific applicant and that is considered as a management team.
TASK 3
PESTEL Analysis of given two organisations
PESTEL Analysis of Amazon
In business organisation, it is significant to enhance awareness in respect of environment of
company that enforces direct impact on company during the period of time. External
environment imposes direct impact on organisation structure which is needed to determine along
with proper determination (Harper and Snowden, 2017). Therefore, in context of chosen
organisation, they emphasis on analysing external element which is given below:
Political factor it determine various types of element like employment law, labour law as
well so on. In reference of Amazon, they are impacted by various types of factor like pandemic
condition, forces of government and so on.
Positive impact in reference of Brexit negotiation, the government of America provide
discussion in respect of various trade deals among various nations that imposes positive effect on
organisation
Negative impacts trade protectionism in USA through Trump administration threatens the
foreign company in nation. Amazon is American company offer various types of goods come
from abroad and its operations threaten through possible decrease in various types of import
from foreign, it enforces negative impact on operations of company.
Economic factor include inflation, employment rate and so on. Amazon is considered as a
famous company that enforces wider its effect on company that leads to changing rate of tax.

Positive affect the Amazon organisation provides product according to wants of user that
enforces positive impact on organisation.
Negative effect due to enhance in cost of labour, it enhances cost for organisation.
Social factors considered as an element like taste, culture and so on. It is significant to
assess product and services that is produced within society. Due to increase in need, the Amazon
emphasized on enhancing outlet and portfolio of products.
Positive effect Amazon offer goods and services as per need of user that enforces positive
impact on organisation.
Negative impact due to enhance in concern related to individual person that increases
concern towards obesity so that due to increase in obesity pandemic, it enforces negative impact
on company (Hutchison, 2018).
Technology is significant for organising various tasks in proper manner. There are
different types of technology that enforces positive as well as negative effect that is given below:
Positive impact in context of logistic, it is important to enhance technology in order to
deal with different kind of supply chain interconnection that help in providing or delivering
goods according to need of user.
Negative effect due to execution of latest technology, it adds cost for organisation that
enforces negative impact on company.
Environmental factor it includes various types of element like climatic change, green
agenda and so on.
Positive impact In reference of Amazon, their focus is on reducing rate of emission that
help in offering goods according to need and want of user that imposes positive effect on
company.
Negative affect the company provides wide variety of goods that increased rate of
pollution.
Legal factor it is considered as the last element that involves laws, legislation and so on.
Positive impact it is important for company to follow laws for conducting different
activity in proper way that enforces positive impact on organisation.

Negative impact due to frequent alteration in laws and regulation, it is not necessary for
company to follow all these law that enforces a negative impact on organisation.
PESTEL Analysis of BBC
The British broadcasting organisation is a well known organisation that focuses on
considering external factor during particular phase of time period. Therefore, the British
broadcasting organisation adopt PESTEL analysis that is given below:
Political factor there are different types of political elements like taxation, political
stability and many more (Khan, 2016).
Positive impact: Therefore, due to political stability, it help organisation to conduct their
operations in an appropriate manner that imposes positive effect on company.
Negative impact due to brexit, it decreases sales of company during particular phase of
time period that enforces negative effect on company.
Economic factor includes inflation, deflation and so on that is considered by business
organisation.
Positive impact: BBC focuses on providing different kind of information that is
connected with internet, radio as well as newspaper that imposes positive effect on company.
Negative impact In addition to this, due to increase in inflation rate, it decreases
purchasing power of consumer that enforces negative effect on company.
Social factor is considered as element like taste, culture and preferences of user and so
on.
Positive impact: Therefore, the BBC focuses on offering entertainment program in
addition with innovative session according to wants of user that increases sales of company in
future period of time.
Negative impact: Apart from this, due to frequent change in preferences of user that
imposes negative effect on organisation.
Technological factor Technology is significant for performing various tasks or work in
an appropriate manner. Thus, it is necessary for BBC to implement technology for smooth

running of organisation. Therefore, there is different kind of positive as well as negative effect of
technology is given below:
Positive impact: BBC implements innovative technology for providing appropriate
services to its user that enforces positive effect on company (Marres, 2016).
Negative impact: In addition to this, due to enhance in cost of technology, it increases
cost for company.
Environmental element determines various types of elements like climatic change,
green agenda and so on. There are various types of positive as well as negative effect that is
faced by selected organisation is given below:
Positive effect the BBC organisation focuses on follow environment laws that imposes
positive effect on company.
Negative effect due to offering various types of goods, it enhances rate of pollution that
enforces negative impact on organisation.
Legal factor there are different kind of laws & legislation which must be performed by
business organisation.
Positive impact it is important for BBC to consider laws that imposes positive effect on
company.
Negative effect due to change or alter in law enforces negative impact on organisation.
TASK 4
SWOT Model of two organisations
SWOT Analysis of Amazon
SWOT is a model that is adopted by organisation for determining opportunity, strength,
threat as well as weakness. Thus, the idea for executing functions of organisations. SWOT
analysis of chosen organisation is given below:
Strength Weakness
Amazon use logistics and distribution system,
the organisation is able to satisfy wants of user
The Amazon offer free shipping to its

that assists in accomplishing competitive edge
over rival firm in the market.
customers that decrease profit of organisation.
Opportunity Threat
The company execute latest technology for
offering superior goods as well as services to
its customers.
Economics recession is considered as primal
threats for organisation (Milfont, and Schultz,
2016).
SWOT Analysis of BBC
Strength Weakness
BBC is well known company provide data as
well as information by using digital media such
as radio, newspaper that increases brand image
of company in front of customer at
marketplace.
The competitive firm of BBC conduct their
functions at low cost that is main weakness for
company.
Opportunity Threat
BBC focuses on conducting their functions of
organisation on fashion, technology and many
more is determined as a main opportunity for
company.
Due to introducing domestic channel that
increases competition for BBC is determined
as a main threat for company.
Interrelation between strength and weakness along with large factors
The decision which is taken by company gets affected by internal as well as external
atmosphere of organisation. In context of PESTEL and SWOT analysis, the organisation
appropriately or properly analyse the market. The organisation grabs opportunity in order to
execute different task in proper way.
Basis Strengths Weaknesses

Political factor In reference of Brexit
negotiation, the government of
America provide discussion in
respect of various trade deals
among various nations that
imposes positive effect on
organisation.
Trade protectionism in USA
through Trump administration
threatens the foreign company
in nation. Amazon is
American company offer
various types of goods come
from abroad and its operations
threaten through possible
decrease in various types of
import from foreign, it
enforces negative impact on
operations of company.
Economical factor The Amazon organisation
provides product according to
wants of user that enforces
positive impact on
organisation.
Due to enhance in cost of
labour, it enhances cost for
organisation (Winnicott,
2018).
Social factor Amazon offer goods and
services as per need of user
that enforces positive impact
on organisation.
Due to enhance in concern
related to individual person
that increases concern towards
obesity so that due to increase
in obesity pandemic, it
enforces negative impact on
company.
Technological factor In context of logistic, it is
important to enhance
technology in order to deal
Due to execution of latest
technology, it adds cost for
organisation that enforces

with different kind of supply
chain interconnection that help
in providing or delivering
goods according to need of
user (Victor, 2017).
negative impact on company.
CONCLUSION
On given report, it is assessing that business environment is determined as a combination of
both external and internal element that imposes direct impact on functions of company. It is
significant to analyse all kind of factor in proper way. In assistance of this, coordination is
important for smooth functions of organisation. The present report offer discussion in respect of
all types of company such as public, private in assistance with voluntary & also with scope and
purpose. In addition to this, there is a relationship occurs among different functions and activity
of organisation which is explained in assistance of adopting PESTEL model. Lastly, the SWOT
framework of company is also conducted or organised in appropriate way.

REFERENCES
Books and Journals
Bekun, F.V., Alola, A.A. and Sarkodie, S.A., 2019. Toward a sustainable environment: Nexus
between CO2 emissions, resource rent, renewable and nonrenewable energy in 16-EU
countries. Science of the Total Environment, 657, pp.1023-1029.
Fretwell, S.D., 2020. Populations in a Seasonal Environment.(MPB-5) (Vol. 106). Princeton
University Press.
Friberg, L., 2018. Cadmium in the Environment. CRC press.
Goudie, A.S., 2018. Human impact on the natural environment. John Wiley & Sons.
Harper, C. and Snowden, M., 2017. Environment and society: Human perspectives on
environmental issues. Taylor & Francis.
Hutchison, E.D., 2018. Dimensions of human behavior: Person and environment. Sage
Publications.
Khan, S.U., 2016. Pesticides in the soil environment. Elsevier.
Marres, N., 2016. Material participation: Technology, the environment and everyday publics.
Springer.
Milfont, T.L. and Schultz, P.W., 2016. Culture and the natural environment. Current Opinion in
Psychology, 8, pp.194-199.
Victor, P.A., 2017. Pollution: Economy and environment. Routledge.
Winnicott, D.W., 2018. The maturational processes and the facilitating environment: Studies in
the theory of emotional development. Routledge.