Analyzing the Business Environment: A Unilever Case Study

This report provides an analysis of the business environment, focusing on how macro-environmental factors impact organizational performance, with Unilever as a key case study. It begins with an introduction to the importance of analyzing these factors to mitigate negative impacts. The report covers various types of enterprises, including private, public, and voluntary organizations, and their respective purposes, such as Nestle, NHS, and Oxfam. It examines different organizational structures, including sole proprietorships, partnerships, SMEs, and large multinationals, as well as public sector and voluntary organizations. The report also explores the size and scope of different types of firms, such as the NHS, Nestle, and Oxfam, highlighting their visions and missions. The conclusion emphasizes the impact of the macro business environment and the importance of effective management to achieve organizational goals. References are provided, and the report serves as a valuable resource for understanding the complexities of the business environment.

Task 1
Business environment

Table of content
 Introduction
 Various types and purpose of enterprises
 Scope and size of different organisations
 Conclusion
 References

Introduction
Various macro environment factor has affect organisation performance at market p
lace. It is a management responsibility to analyse these elements on in order to
reduce their negative impact on business activities in long period of time. Som
e external factors are political, economical, technology, social cultural, govern
mental, legal and many more. So that, all these elements has affect organisatio
n positively as well as negatively. In this report choose Unilever firm to know t
he impact of macro environmental factor on their performance. It is British inte
ntional firm which are run their business activities approx 190 nations.

Various types and purpose of
enterprises
In current business environment various kind of organisation has work with diff
erent goals and objectives. But all companies has work for one common rise
benefits of people or clients, so that each one companies has sever their servi
ces according to needs and want of the customers and they work to achieve t
heir aim, objectives in given time frame in an effective manner.

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Purpose of Nestle:
 Nestle make high quality product to their clients through this earn
high profits resulted improve living standard of individual in the
society.
 Firm are contribute in development of healthier nations and future.
 Management of Nestle implemented lean strategy at their work
place in order to full fill objective of zero environmental affect.
 They are enhance livelihood of around 30 million society those
are directly related to their working activities.

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Private sector organisation: Private organisation has not in control of
government so that they are only responsible for all profits and loss. They
are not take any responsibilities of society and work for profits as well as
overall worth of business at market place. Private firms has produce product,
services according to needs and wants of customers in order to run whole
business activities in an effective manner. There are three type of business
are covers under this organisation sector are detail as below:

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Sole proprietors: In this type of organisation, only one person has run whole
business activities in an effective manner in order to achieve goals in limited
period of time. They have fully responsible for all losses as well as profits.
Usually all decision related to work are taken by them with out consider any
other opinion. Sole proprietors has flat business structure.
Partnership business: In United Kingdom, there are several type of market has
create opportunities for business as well as start up's. So that, two and more
'maximum fifty' has come to gather for work to achieve common goals and
objectives in given time frame.

SMEs: It is cover under private limited companies. Which have list of board of
director for taken decision related to strategies, plan and business function.
Small and medium size enterprises has appointed managing director and
chief executive officer for management of whole business work in an
appropriate ways.
Large multinational: Companies those are run their business activities in more
then one nation has came under this section. Large multinational firm has
matrix structure of their business. They are one director of each one
department which are located into different nation as well as at centre level.
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Public sector organisation: Government of United Kingdom has make control
over public sector organisation in order to services better quality product and
services in long period of time. There working activities are explain by
governing body and take responsibilities to all profits as well as loss. Mostly
government organisation has not profits centred, they are run their business
activities for betterment of society. For example, education institution,
healthcare, social acre, electricity, water supply and many more.

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Purpose of NHS:
NHS has treated their all clients with respect as well as dignity so that
consumer are satisfy with organisation services.
They provide higher quality services to patient by focus on their
operational activities.
Management has implemented government policies at national as
well as international level.
Legal structure of Public company:
Central government: Oversee all divisions of central and state
government of United Kingdom.
State government: Public company NHS has operating their whole
business with one state and contribute profits in agencies and state
government function activities.
Local government: Provide activities related to management of
public sector firm.

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Voluntary organisation: It also called non profits organisation which are run their
business activities for social development not for profits. The main purpose of
voluntary institutions has work for welfare of society. Those who want to run th
is kind of enterprises want to register in trust registration act of United Kingdo
m. They independently work and not work for government but they assist them
in their policies of social well-being. Voluntary firms want to conduct audit rela
ted to their expenses and income.