Research Report: Global Business Environment and Business Performance

This report examines the global business environment, focusing on the case study of Marks and Spencer. The research aims to identify the positive and negative impacts of the global business environment on business performance. The report begins with an introduction that outlines the research aim, objectives, and questions. The methodology section describes the quantitative research method, data collection through primary methods using questionnaires, and the selection of a sample size of 30 participants. The report explores the concept of globalization within an organizational context, analyzes strategies for entering emerging markets, and assesses the overall impact on business performance. The research employs Saunders Research Onion to gather relevant data from reliable sources. The report provides an in-depth analysis of the global business environment and its influence on business strategies and outcomes.

Unit 11 – Research
Project
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Table of Contents
TOPIC- Benefits and drawbacks of a global business environment ...............................................3
INTRODUCTION...........................................................................................................................3
Research Aim.........................................................................................................................3
Research Objectives...............................................................................................................3
Research Questions................................................................................................................3
RESEARCH METHODOLOGY.....................................................................................................4
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TOPIC- Benefits and drawbacks of a global business environment
INTRODUCTION
Global business environment is considered as environment of different sovereign nations
along with factors exogenous to domestic environment of a company as well as it will impact on
decision making related to resource usage as well as capabilities. There are numbers of
advantages gain by an organizational by adopting global business environment such as enhance
in revenue, risk management, minimise competition, longer product lifetime, access to export
funds and many more. Organizational selected for this report is Marks and Spencer which is
operating its business at retail industry. It is founded by Michael Marks and Thomas Spencer in
year 1884 as well as its head office is located at London, United Kingdom. They are offer wide
range of products for men, women and kinds such as clothing, food products and home products
at the worldwide level. There are numbers of sub brands of Marks and Spencer such as Per Una,
Autograph, Blue Harbour, Rosie, Limited, M&S Energy and many more. The main aim of
conducting this research is to understand positive and negative impact of global business
environment on business performance of Marks and Spencer. For which researcher is gather
information through different methods such as quantitative, primary and many others.
Research Aim
“To identify the positive and negative impact of global business environment on business
performance”.- A study on Marks and Spencer.
Research Objectives
 To analyse the concept of globalization in an organizational context.
 To analyse different strategies employed by businesses to enter emerging markets
 To determine positive and negative impact of global business environment on a business
performance.
Research Questions
 What are the concept of globalization in an organizational context?
 What are the different strategies employed by businesses to enter emerging markets?
 What are the positive and negative impact of global business environment on a business
performance?
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RESEARCH METHODOLOGY
It is referred as technique or tool which is used by business as well as researcher in order
to collect information, statistics, data in most appropriate manner to accomplish desired results.
For given research work, project manager has to apply Saunders Research Onion to gather
relevant data and information from reliable and authenticate sources in order to attain research
aim as well as objective.
 Research Method- For conducting given research work, project manager has applied
quantitative research method. This is due to collecting of information as well as data
which are reliable and authentic to topic of research for attainment of positive outcomes.
 Data Collection- This is defined as method that is applied by researcher in order to
collect data and information about given topic. In context of assigned project work,
researcher has used primary method for collecting data and information about given topic
as it provide more particular information through help of questionnaire.
 Research Sampling- This is defined as method which help project manager in
identification of audience to gather data and information. In context of assigned project
work, researcher has selected 30 as sample size from whom they will be collecting
appropriate data and information about research topic.
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