Business Environment Analysis: Holiday Inn, Crown Prosecution, Oxfam

This report provides a comprehensive analysis of the business environment, focusing on Holiday Inn, Crown Prosecution Service, and Oxfam. It begins with an introduction to the business environment and its impact on organizations. The report then covers the positives and negatives of the macro environment, PESTLE analysis, intrinsic and extrinsic analysis for strengths and weaknesses, and the interrelation of strengths and weaknesses with macro factors. Furthermore, it includes a SWOT analysis and its impact on company decisions, concluding with a critique of macro and micro factors over corporate objectives. The report examines political, economic, social, technological, and legal factors, as well as the competitive landscape, and the bargaining power of buyers and suppliers, to provide a thorough understanding of the business environment for each organization.

Business and the
Business Environment

Contents
INTRODUCTION.......................................................................................................................................2
TASK 1.......................................................................................................................................................3
TASK 2...................................................................................................................................................3
TASK 3.......................................................................................................................................................3
P4 Positives and negatives of macro environment...................................................................................3
M3 PESTLE for macro environmental analysis......................................................................................4
TASK 4.......................................................................................................................................................5
P5 Intrinsic & extrinsic analysis for identification of strengths & weaknesses........................................5
P6 Interrelation of strengths as well as weaknesses with macro factors...................................................6
M4 SWOT together with impact over decisions of company..................................................................7
D2 Critique of macro & micro factor over corporate objective...............................................................8
CONCLUSION...........................................................................................................................................8
REFERENCES............................................................................................................................................9

INTRODUCTION
Business environment known as the accumulation of several factors like internal and
external that involves supply and demand, employee’s needs, owners, expectations, market
trends, economic changes etc. These factors always influence entire functions of firm and how an
organization works directly or indirectly. On the other hand business environment is very helpful
aspect for business as it helps them to identifying business opportunities, assists in planning, and
improves the growth and profit of business(Hilton and Platt, 2013). Thus, having different types
of skills and opportunities from business environment firms are able to work easily and able to
attain their desired goals. This report is based on three organizations whereas, private firm is
Holiday Inn which is one of the best British owned American of hotel and world’s largest chain
of hotel in London UK. Another one is public organization as Crown Prosecution service and
volunteer firm has been selected as Oxfam. This report includes scope, size and types of entities
while also taking into account the interrelation of several departments in the company. And
lastly, the positives and negatives along with strength as well as weaknesses of macro factors, is
covered to provide thorough information of company’s macro environment.
TASK 1
Covered in PPT
TASK 2
Covered in PPT
TASK 3
P4 Positives and negatives of macro environment
Changes within the marketplace always based on current and future trends along with
social factors like eradication system within the UK that has positive impact on consumer’s
segmentation as well as it is the large opportunity for business to attract ample number of
customers in a short period of time (Bharadwaj and et. al., 2013). It directly increases growth of
organization. In regards with Holiday Inn economic condition of UK is stable so that they have
opportunity to achieve targeted goals by having strong impact from business environment. On
the other side, business growth opportunity of this firm is high due to good economic and social

condition in a perfect way. Apart from this respective hotel also provide ample number of
technologies for customers so like online booking facility which is one of the best ways for
customers to accomplish their needs and wants. With the help of positive impact respective firm
is able to achieve targeted goals within particular time framework.
M3 PESTLE for macro environmental analysis
As per the above mentioned analysis there is PESTLE analysis has conducted by Holiday
Inn those are as follows:
Political factor:Political stability of UK is stable so it is easy for Holiday Inn to build
strong relations with customers with the motive of earning huge sales and profit across the globe.
With the help of this they can achieve targeted goals and makes huge potential customers. it has
both negative or positive impact such as:
Positive:With the stability of this factor respective firm is able to have ample
opportunities for running business in a smooth manner(Berg and Kilambi, Siebel Systems Inc,
2014).
Negative:Sometimes, major issues of this factor are problems can be rising any time
within the market. Therefore, respective needed to follow effective political ways.
Economical factor:Within the UK large number of hotel industries who are managing
and dealing several situations together. In regards with Holiday Inn, economic factor has stability
so that they can provide affordable cost strategy to customers and achieve its desired goals.
Positive:Through having stability within this factors firm is able to manage inflation rate
and attain desired goals in an effective manner.
Negative:Sometimes government applies so many laws and rules on different types of
rates so that firms can get influenced negatively(Schaltegger, Lüdeke-Freund and Hansen, 2012).
Social factor:This factor includes norms, beliefs, culture, values and many more. In
relation of Holiday Inn they always consider its customer’s value in order to give services
accordingly to achieve huge profit and sales.

Positive: With the help of this social factor they can build strong relationship with their
customers and achieve huge sales and revenue.
Negative:Sometimes, firm is not able to government rules and regulations thus,
microenvironment factor influence their profit.
Technological factor:This factor plays crucial role within the firm as it encourage firm to
apply unique technique within the working process for attracting large number of customers. In
regards with Holiday Inn they always provide techniques within its room services for customers
like WI-FI and many more.
Positive:Through applying so many technological methods within the goods and services
always develop huge profit for firm.
Negative:If firm is not able to bring technological changes towards the trend that
decrease customer’s confidence towards brand(Ballard and et.al., 2012).
Legal factor:It is based on so many legal laws or rules set by government of UK. In
context of Holiday Inn, it is essential to follow all legal rules and laws for further improvement at
workplace.
Positive:By following ample number of legal rules and laws firm is able to achieve goals
by sustaining business at marketplace.
Negative: If firm will not follow governmental laws than it creates negativity of firm and
also create issues during attaining goals(Werbach and Hunter, 2012).
TASK 4
P5 Intrinsic & extrinsic analysis for identification of strengths & weaknesses
The internal and external analysis can be done with the help of using Porter’s five forces
model, mentioned below:
Power of competitors:In relation of Holiday Inn there are huge competitors of this hotel
industry within the UK. Therefore, they generally struggle a lot and required to offer goods and

services at lower price at marketplace for sustain long period of time. It increases the market
share in a proper manner.
Threat of substitute: There are other hotel organizations within the UK that can be
recognized as threat of substitute. For this, Holiday Inn needed to offer better services to
customers.
Bargaining power of buyers:As there are so many alternatives within the marketplace,
buyer mainly use to offer threat of business operations of Holiday Inn to regular use innovative
services at affordable price so that they can attract large number of customers.
Bargaining power of suppliers:Own manufacturing firm of Holiday Inn has good
strength as they operate its business operations so power of supplier is low(Wheelen and et. al.,
2017).
Threat of new entrants:It is low within the UK market as new industries are following
several models and theories in order to achieve goals. It makes difficulties for respective firm.
Therefore, firm should provide best services to its consumers(Avramenko, 2012).
P6 Interrelation of strengths as well as weaknesses with macro factors
This is very important to know about interrelations strength and weakness of firm along
with external factors. With the help of using both factors together firms are able to achieve its
targeted goals on time(Janita and Miranda, 2013). In regards with Holiday Inn it is essential to
conduct interrelations between both factors to identify business goals and objectives. Holiday Inn
expands its business that reflects by macro environment, those are as follows:
Political Economical
Within the Holiday Inn, they are operating
large number of hotel chains across the globe.
Along with they have influenced from political
factors positively so that they are able to
satisfy consumer’s needs and demand.
Interrelation in the strength or weakness
with external factors: Via interrelations of
It is necessary for Holiday Inn to put effective
pricing strategy by which they can satisfy
needs of customer’s on time.Interrelation in
the strength or weakness with external
factors: Interrelation of economical or internal
factor brings innovative things for Holiday Inn
by which they can achieve targeted goals. It

both political and internal factors affect
business situation of Holiday Inn positively as
they follows governmental rules time to time.
helps to overcome conflicts from firm that
increases their value(Vitale, 2011).
Social Technological
In this factor Holiday Inn has ability to
maximise chain of developing more hotel
worldwide so that they can sustain at
marketplace for long period of time although
attract customers as well. Interrelation in the
strength or weakness with external
factors:Due to this interrelation respective
firm is able to understand its strength or
weakness of customers and provide services
accordingly.
It is considered as most essential part for each
and every organization in which Holiday Inn
able to use so many unique tools and
methodologies for applying new techniques
any time. Interrelation in the strength or
weakness with external factors:According to
interrelation of both aspects influence
operational activity of firm positively.
M4 SWOT together with impact over decisions of company
It is necessary for determine environmental opportunities in regards with understanding
of strength or weakness of organizational resources. SWOT analysis has been mentioned below
in context of Holiday Inn:
Strength:It is well known corporation and well established within the hotel industries.
Along with this, respected hotel has diversity within the priced class in its product mix. This
brand also has solid features of manufacturing its several goods and services as they provide
furnish quality of furniture for its visitors. Thus, this brand has easy access to all its consumers to
get accurate information with excellent reservation system.
Weakness:Sometimes employees of Holiday Inn are not able to work properly due to
strike and crack down. Along with there is aggressive expansion policies that can develop
trouble situation for firm and they are not able to achieve its goals on time. Apart from this some
of branches of this hotel chain do not follow Holiday Inn standards, recruitment processes of
employees along with accounting system(Prins and Cybercrime, 2011).

Opportunities: Holiday Inn is a global pioneer hotel corporation. Their position is very
strong in the term of finance along with it widely expanding its business across the globe. With
the help of having huge and great brand image they have opportunity to expand or acquire a
cruise line organization. Therefore, this organization always invest huge fund and provide strong
back up for another branches of hotels globally. Thus, they have strong high skilled workforce in
order to achieve desired goals on time.
Threats:Likewise other businesses, the main threat of Holiday Inn will be emergence of
new competitors. The competitors will be more active in order to promote global concept of
brand name. Main threat of Holiday Inn is every industry has their own reservation channels
along with has centralized reservation system. It directly influence overall functional situation of
this hotel chain that decrease overall profit or revenue of firm. For overcome several kind of
issues respective firm is required to have great experience so that they can run its business
successfully(Weiss, 2014).
This analysis directly helps Holiday Inn positively with the help of this they can make
effective decision making process by which they bring few innovation in its working or
operating skills in an effective manner. Thus, it influence entire decision making process of firm
positively or encourage them for betterment of future. Apart from this, it increase firms
profitability and probability in an effective manner.
D2 Critique of macro & micro factor over corporate objective
Impact of micro and macro factors on business directly influence firm so that they can
meet their business objectives in an appropriate manner. On the other side, these sorts of factors
considered as helpful aspect for business by which they can bring further improvement of
business in a perfect mode. Through continuing bringing huge affords at workplace employees
are able to work together and create such kind of decisions by which they can face challenges
and achieve business targeted goals in an effective mode(Business environment. 2018).
CONCLUSION
As per the above mentioned report it has been analyzed that business and the business
environment refers different types of internal and external factors by which firms can get

influence in both negative or positive way. Along with having positive impact from business
environment firms are able to operate or manage their overall functions in a proper way. With
the help of this they can achieve their fixed goals or meet future objectives frequently. Through
analyzing overall condition of environment they can make better relations with employees and
apply different types of theories and models such as SWOT and PESTLE analysis that helps
them to identify further opportunities at marketplace. Additionally, there are different types of
firm who are providing ample number of goods and services to people for satisfying their needs
and wants on time. Apart from this is essential for firms to understand the concept of internal and
external factors along with their strength or weakness with PESTLE analysis.
REFERENCES
Books and Journal
Hilton, R.W. and Platt, D.E., 2013. Managerial accounting: creating value in a dynamic
business environment. McGraw-Hill Education.

Bharadwaj, A. and et. al., 2013. Digital business strategy: toward a next generation of insights.
Berg, E. and Kilambi, K., Siebel Systems Inc, 2014. Method and apparatus to facilitate
development of a customer-specific business process model. U.S. Patent 8,639,542.
Schaltegger, S., Lüdeke-Freund, F. and Hansen, E.G., 2012. Business cases for sustainability: the
role of business model innovation for corporate sustainability. International Journal of
Innovation and Sustainable Development. 6(2). Pp,95-119.
Ballard, C. and et.al., 2012. Dimensional Modeling: In a Business Intelligence Environment.
IBM Redbooks.
Werbach, K. and Hunter, D., 2012. For the win: How game thinking can revolutionize your
business. Wharton Digital Press.
Vitale, R.P., 2011. Business to business marketing.Pearson Education India.
Janita, M.S. and Miranda, F.J., 2013. The antecedents of client loyalty in business-to-business
(B2B) electronic marketplaces. Industrial Marketing Management. 42(5). Pp,814-823.
Wheelen, T.L. and et. al., 2017. Strategic management and business policy.pearson.
Prins, J.R. and Cybercrime, B.U., 2011. Diginotar certificate authority breach’operation black
tulip’. Fox-IT, November.
Weiss, J.W., 2014. Business ethics: A stakeholder and issues management approach. Berrett-
Koehler Publishers.
Avramenko, A., 2012. Enhancing students' employability through business
simulation. Education+ Training. 54(5). Pp,355-367.
Online
Business environment.2018. [Online]. Available through:
<http://www.investorwords.com/19252/business_environment.html>.