Business Environment Analysis Report: Macro Factors and SWOT Analysis

This report provides a detailed analysis of the business environment, focusing on Leadway Consulting. It begins with an introduction to the dynamic nature of the business environment and its importance for organizational growth. The report then explores the interrelation between the company's strengths and weaknesses with macro factors, followed by a PESTLE analysis examining political, economic, social, technological, legal, and environmental factors impacting the company. A SWOT analysis is conducted, outlining Leadway Consulting's strengths, weaknesses, opportunities, and threats. The report then discusses the impact of the SWOT analysis on decision-making processes within the business. Finally, it concludes by emphasizing the importance of adapting to the business environment to ensure long-term market sustainability. The report is designed to provide insights into strategic planning and decision-making within the context of a changing business landscape.

Business and
Business
Environment

Table of Contents
 Introduction
 Strength and Weakness interrelation with macro factor.
 Pestle Analysis
 Swot Analysis
 Impact of SWOT on decision making
 Conclusion

Introduction
 Business environment is continuously dynamically changing. It is
important for organizations to assess the business environment for
successfully growing in market.

Strength and weakness interrelation with macro factor
 Weakness and strength of Leadway consulting is interconnected with political factors, legal, economic, environmental and other
factors.
 Changes in these factors will lower and increase the ability of company and influence on the way they perform in market for longer
period of time.

PESTLE ANALYSIS
Political Factors
• It includes factors such as policies, regulations, tax rates given
by government that can affect the business.
• Leadway Consulting can also get affected by these factors
while expanding their market in Germany
Economical factor-
• It includes the various factors such as inflation rate, labour
rate, fiscal policies that can affect the firm like consulting Ltd.
• It has been analysed that country is going through a drastic
recession time.

 Social factor
• These factors include the attitude, belief, thoughts and values of people
which needs to be addressed by people living over there.
• So leading consulting while expanding market over there needs to lay
emphasis on this
 Technological factors
• There are number of factor that are also leading the Lead way consulting
firm to excel in market.
• Technologies in this firm include advance software for recording the
transactions of company.
 Legal Factor
• Legal factor includes the compliance with various laws and legislation
applicable to the firm.
 Environmental Factor
• Environmental factor include the responsibility of company towards
environment

SWOT anlayis
Strength-
 Lead way consulting build their excellent reputation and high position market that helps to increase its consumer base rather
than before.
 They provide appropriate guidance and directions to its consumers with suitable results that help to satisfied clients needs and
requirement.
 They posses greater critical thinking skills and ability to retain workers effectively.
Weakness-
 Due to lack of applicants in workplace they cannot be able to achieve positive results that bring challenges for business.
Opportunity-
 New technology bring many opportunities for leadway consulting firm as it make them able to react at consumer for
providing services through web chatting and video conferencing.
Threat-
 Threat of new entrance in industry is posses as threat that affects on work activities and functions of business and might be decrease their
profitability.

Impact of SWOT on decision making of business
 Strength, weakness, opportunity and threat impact on decision taking function of business effectively as they take appropriate
actions to improve areas of weakness and capitalize strength.
 They will focus on achieving goals and avoid the threat of new entry because it affects on growth of business.

Conclusion
 From above it has been concluded that political and other factors impact on company in which they deal with many issue and solve
it by applying different techniques.
 Furthermore, by enhancing business strength company sustain for longer in market.