Comprehensive Business Environment Analysis of NHS, Iceland Ltd, BHF

This report provides a comprehensive analysis of the business environments of the National Health Service (NHS), Iceland Ltd., and the British Heart Foundation (BHF). It begins with an introduction to the business environment, defining its internal and external forces and their impact on organizational functions and operations. The report then categorizes and differentiates between public, private, and voluntary sectors, using NHS, Iceland Ltd., and BHF as examples, respectively. It explores the purpose, legal structures, size, and scope of each type of organization, including stakeholders such as employees, consumers, and owners. The report further examines the relationship between organizational functions and identifies the positive and negative impacts of the macro environment on business operations. Through internal and external analyses, it identifies strengths and weaknesses, interrelating them with external macro forces to provide a detailed understanding of each organization's position within its environment.

Business Environment

Table of Contents
Business Environment.....................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Different types and purpose of organisation..........................................................................1
P2 Explain size and scope of different types of organisation.....................................................3
TASK 2............................................................................................................................................6
P3 Relationship between different organisational functions.......................................................6
TASK 3............................................................................................................................................7
P4 Identification of positive and negative impacts of macro environment on business
operations....................................................................................................................................7
TASK 4............................................................................................................................................9
P5 Conduct internal and external analysis to identify strengths and weaknesses.......................9
P6 Explain strengths and weaknesses interrelate with external macro forces..........................10
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................12

INTRODUCTION
Business environment is reefers as to whole force of external and internal that
may affects on functions along with operation of organisation, in which it involves customers,
employees, demand and supply, business or management regulation and strategies of working.
Each and every firm generally conduct an analysis of the business environment which provide
support in order to exploring all types of factors that can make influences in sustainability aspect.
The cited report project is based on NHS which is a health care firm. The company is doing their
operations to provide care to health issues (Cantwell and et. al., 2010). This firm has been
concentrated on fastest growing and facing competition with different kinds of competitors so
that their objective and goals can be framed by opting of various effective planning and
strategies in major crucial environmental conditions. For the same assignment private firm is
selected that named as Iceland Ltd. And also British heart foundation as a voluntary organisation
as it is an NGO. This report will show different kinds and purpose of firms such as public,
private, voluntary along with their legal structure and so on.
TASK 1
Covered in PPT
P1 Different types and purpose of organisation.
Introductions : In the world full of corporate, there are various kind of firms with
different kinds of nature that are present in the market conditions. They generate the firm in an
certain economy. It can be undertaken by departments in to many different categories which is
named as; public, private and voluntary sectors. Each and every firm is different form each other
and they operates their company in accordance to their nature.
There are different kinds of firms which are present in the market. Each and every organisation is
having their own functions and purposes through which they can run their business operations
and attain firm's objective and goals as well as get higher competitive advantage in sufficient
manner. Hence an example is given for the same; which differentiae types and purposes of
organisations.
Public sector- These are the companies that generally functions and operates by
government. This is basically owned by government of UK. As the legal bodies are regulating
public firms in order to facilitates jobs opportunity to local persons and gain higher numbers of
incomes with the help of running it effectively. Most of firm produce qualitative and best product

and services that helps on providing satisfaction to desired buyers at the cheap and favourable
price to that the general person can get items and gain advantages of different profits through
services and product. It can be consider through having an example such as-
NHS comes in public firms as National health service is funded by public and controlled
by governing bodies whose main objective is to provide best health services to needy people. In
fact, it was expanded across international boundaries for reducing problems regarding health.
Along with this, number of hospitals are launched by governing bodies in order to offer instant
and free hospital services to weaker sections of society (Carroll and Shabana 2010). Major
offerings are provided in England which includes primary care, long term social care benefits
and so on. It helps multinational companies in various situations such as; offers immediate
facilities to distinct customers, first aid kid and so on.
Purpose- The reason if the firm is to facilitates best and prominent quality of product and
services to the buyers. They concentrate on creating suitable and effective strategies as well as its
policies in order to having higher returns so that entire profitability will be improved.
Legal Structure- It defined that the management of the government sector company is
focused on separation on the base of certain region as in it includes central government, state
government and local legal bodies, here some statement are describe such as-
 Central legal body generally focuses with the arranging the whole of practices and
activities that is related with the categories of certain state and other main central units.
Government responsibilities is to describe the locations as well as areas of the nations.
 Other side; State government is concentrating with the divisional organisational sector
that utilise for the reason of practising more of different kinds of bodies functions in that
manner which also come under the central level of government,
 Local government authorities refers to different types of public governing body that have
to be needed in order to covering all the responsibilities for the economies in domestic
area and this is separated form local government.
Private sector- These are kinds of firms which are completely owned by an individual
as well as group of persons for the reason of having benefits and incomes in an suitable and
appropriate manner. In such types of the business, government is not having any authority and
interference in this kind of firm or voluntary organisation as they are not liable to make regulated
these firms and impose their decision of their business functions.

For instance- ICELAND LTD. is one of the well known and effectively established firm
they are consider as the private firm that is a structure of supermarket of British. They majorly
deal in Frozen foods such as prepared and backed meals and vegetables. The firm has
contributing nearly 2.2 percent in the food market at United Kingdom.
Purpose- the core motive of the company is to facilitates strong and efficient quality of
food product and services to the buyers includes grocery items, frozen products, meat and
much more.
Legal structures- in this organisation, the legal framework are interlinked among various
parts as like partnership, limited firms, sole proprietor and so on.
Voluntary sector- this kind of sectors is far different form other ones and having several
objective with purposes. In this in involves every company in which larger numbers of customers
are captures and targeted as the volunteers. They facilitate social welfare services to the country
of citizen so that their issues can be resolved and it made their easy.
Purpose- the core reason of this company is to provide contribution in economy of the
nation and satisfy general needs or create welfare.
Legal structure- IN such types of the organisations, their board of directors are considers
as trustees who can make and take all the regarded decisions and actions in order to framing a
firm's structure and culture in an effective and efficient manner,
P2 Explain size and scope of different types of organisation.
Every company is having their various different scope and size in accordance to the
business nature. They also undertakes the target and goals which has determine by them. There
are some major kinds of organisations which their size and scope such as-
Private sector: This kind of sectors explains as those companies that are owned by a
single person and they have power for operating it (Cavusgil and et. al., 2014.). The objective of
this firm is to attain maximum returns and benefits with the help of smooth running business
operations along with limited resources. Here are the scope and size of private interlink which
are details as-
 Sole traders – This is explained as; each and every types of firm which are functioning
and operating by an single entity and it also controlled by a person who have a abilities to
take care and bear the risk and uncertainty of the company and also have capability to run
a business firm.

◦ Scope- This kind of an organisation having their own major goal which is to gain
maximum benefits or profit and through it they generate revenue for the firm's
development. These funds basically made investment of their funds in order to getting
more of higher returns and flourish their business venture.
◦ Size- in this types of business. They are also having small size of enterprise because
they are having lower numbers of store at the market place. They deals in order to
facilitating different sort of food stuff and things to the buyers.
Partnership : In this kind of firm involves; all of those enterprises that are runs by the
association of two or more persons and also they all are having the power taking decisions with
mutual concern. These individuals are sharing entire business responsibilities and also sharing
risk. In this kind of firm, persons also having equal benefits and profits of entire operations.
◦ Scope- Associates always concentrate on earning more profit as well as benefits for
the smooth and efficient running of the business. They undertakes more extra
advantage in order to get them in sufficient manner. This helps in allocate all the
capital among partners.
◦ Size- it comes in medium size of organisations that is generally controlled, generated
and owned by two or more persons (Chesbrough 2010).
Stakeholder interlinked with the industry: various stake holder are associated with the
private company which are detailed such as- Employees : they are the prominent key of persons of every firm and also working hard
in order to attain pre determine objective and target of a company. Every person needs to
have effective interpersonal skills as well as abilities in respect to completing the task and
goals in a proper manner. Consumer : They are also consider as the most and prominent individual for each and
every firm because product and services are being purchased by them. Every organisation
needs to satisfy their buyers and search their potential buyers in order to building market
awareness among competitors. For instance; Iceland Ltd, who consider it as determine
the various changes in the market through conducting research so that they can evaluate
trends for satisfying the needs and demands of consumer in a very suitable and
appropriate manner.

 Owners : they are that kind of persons who are coming with different thought and ideas
for the reason of bringing up and operating a new venture for gaining money or regelate
higher returns. It involves proper land site with suitable device, techniques and methods,
raw material for the various business divisions.
Public sector corporation size and scope : These sort of enterprise are generated by the
legal bodies and government authorise so that their size is larger then other firms. NHS is a
public organisation that is dealing for selling the different various kind of the services and
product such as food material and grocery and so on. It is operated at the various different
nations in across the globe . The main reason of this kind of firm is to facilitates better services
and goods to the buyers and also the higher scope is to provide higher quality of grocery things
to potential customers so that standard of living will be improved in efficient manner.
There are stakeholders of the public firm, they are as-
 Authorities :this is in use to operating and regulating the business enterprise and
its functions so that they can provide support to their buyers in a suitable and
proper manner. It is the responsibility of the administration bureau in order to
ensures about the products and services qualities as well as appropriate of the
buyers by not securing the safety which is a prominent task for the each and every
firm or industry.
 Community : The social group maintain the business practises in that manner in
that they are having effective impact of their standard of living with in the society.
They generally write down latter as well as to certain enterprise and media that
tries to show their opinions and view with the assistance.
Voluntary sector scope and size : It is basically refers as the charitable trust that are
medium size but they can come in both sizes as medium and larger it is depends of some certain
conditions. It can be understand with the help of example of British Heart Foundations as this is
a famous NGO in involves many location where they have provided care for heart problem and
cure them well. This firm is working for helping old, small children and poor persons in order to
do their welfare and vanished the health issues form society (Chow and et. al., 2011). Here are
some issues and scope of these kinds of the welfare institution, that are such as-
 The main and prominent goal and objective of the firm is to care of the orphaned
children and execute cultural improvement through facilitating best quality of services.

 The other objective is to prevent heart disease that are growing up in rapid manner in the
society and reduce the numbers of patients.
TASK 2
P3 Relationship between different organisational functions.
Business organisation can be maintain and build their structure of the firm with the help
of various operational conditions. In the company, a persons completed their work in order to
attain their business objective and efficient objective in suitable manner. For maintaining and
governing the several division surroundings and provide assistance in respect to develop strong
relation with their customers and buyers. There are different kinds of division that is required to
arrange and manage communication and relationship with NHS which are detailed such as- Research and development department- it is one of the important division of NHS that
works for analysing and evaluating top position of the market through the help of
utilising scientific techniques and tool or policies of the organisation that solely relaying
on the research and development task. Remaining departments of the business firm are
performing their work in accordance to the requirements of research project that helps on
enhancing the productivity and profitability with in the company. Marketing department- in current time duration, promotion of different product and
services of the firm will playing an major and essential role in marketing and manage
powerful relation with the buyers and customers through sharing and provide suitable
informations in regards of their efficient and effective services and products in order to
utilise different methods and channels. An organisation's sales, marketing, financial
division and goods that can be delivers by the buyers in prescribe time duration which
involves manufacturing department, merchandising division that can not facilitates
assistance towards the firm success and build for the making high benefits. Production department- it is one of the leading division of the cited organisation because
it provide help in order to creating and producing an innovative and new product and
offers them to their demanded customers. If buyers returns back the purchasing goods
then it will be a action that will make direct effects on financial growth and sale. This can
also effected on the consumer's abilities towards the firms innovativeness and creative
services and product in effective manner. More over to it, manufacturing department is
also focused on the wastage material which minimise the value of income of the firm. It

will help in reducing the costing of the product that makes direct effects on the company's
productivity and level of growth. Human resource management- this is very essential and prominent department of each
and every firm cause this part of the company is playing an important role in order to
operating and managing functions of business and their practises too in very efficient and
suitable manner. Human resource division create and make effective conditions where
workers are providing help fir attaining the pre determine objective and target in chosen
time durations. The core aim of the firm is to provide effective and efficient training and
development lesson for their workers in order to making innovative practises and
function in the organisations (Drucker 2017).
 Accounting and finance department- it is also a other prominent department where
firm's manager manager all the prominent information and data and operates functions
that all are related to the business firm. This department arranges and manage all the
financial and commercial functional practises with in the firm. It will help in order to
setting priority for having suitable and efficient finance and practises for getting effective
and more better business operations. Accounting and finance department work is to
arrange and control all the cash flow and frame proper and suitable budget reports. The
main and core purpose of the cited department is to arrange and manage all the financial
flow and budgets in the very proper and suitable manner.
TASK 3
P4 Identification of positive and negative impacts of macro environment on business operations.
In the current environment, each and every firm is working in accordance to the market
place condition as because internal and external environment cause of it, performance of
workforce will get affected in grater manner. More over, it also make effects on the strategy and
decision framing process in effective mode. This is some things that includes different various
things such as political, legal, environmental, technological and social and so on. Although, in it
external challenge and risk are such that have a changes or opportunities to seek out for the
factors which somewhere have the open and different various as well that can be adopted with
the wished success with strategies as well. The NHS is the biggest chain shop and they also
performs in accordance to the conditions so that they can provide satisfy their buyers in
appropriate manner too.

 Political and legal factor: All of elements are there that are relaying on the government
policies and pracrtises as well as will diffenre more changes that may affects the working
of the firm and procedures as well. Political and legal; elements are those which are
having direct impact of effects on the business functions. Although in the same condition,
it is be like that which also determine the legal elements and looking government with the
certain regulation as well with the procedure too. In addition, for every company it is like
different sort of law are there as well.
◦ Positive impact: law are those who are having many of regulation and rules and they
make positive impact on country. Other side factor minimise the negative approach of
working.
◦ Negative impact: government is also making and regulating different types of ethics
and protocol that some times become a major hurdle for the company.
 Economic factor: wider range of factors that is generally based on the economic
situation of the nation, it some time affects the procedure as well. It is a border segment
that involves trade as well as legal policies of business too.
◦ Positive impact: appropriate strategy and planning can help in getting higher income
that will again invested in to the environment and it helps in higher economy growth.
◦ Negative impact: Inflation and rate of tax is related with the same and this will make
bad impact over procedure of the business.
 Social factor: this elements is required to have concern of buyer's demands and wishes as
well. Social factor are those that made direct effects on the department of manufacturing
and also have best quality services as WELMART is doing the same.
◦ Positive impact: a effective research of market can provide help NHS in order to
satisfy their demands and needs of the customers and also evaluate it in the effective
manner.
◦ Negative impact: it is relaying on the quality of the product and improper services as
well that also directed to have a reduction in the market condition of the firm in
effective manner as well. It may be a hurdle in the growth of earning as well.
 Technological factor: it is known as the prominent and signifying aspect in the
conditions of the UK that has changes in their technologies on the regular basis and other

side firm needs to select better one for making smooth running and practises for the
working and use it in effective manner (Gecevska and et. al., 2010.).
◦ Positive impact: Advance technology is provide help to the firm to find out the
correct path and it improve growth rate for the firm.
◦ Negative impact: Improper knowledge for the using of advance technology may
effects the entire functioning of the firm in grater manner.
TASK 4
P5 Conduct internal and external analysis to identify strengths and weaknesses.
It is an prominent analysis and evaluation that generally consider for identifying the
situation of the form as it defined describe strengths,weaknesses, opportunities and threats that
are strategic elements for the every successful firm. SWOT study is an important for determine
the important locations so the suitable strategies can be framed in effective manner. Some of the
inherent evaluation is generally concern of the internal elements that facilitate various advantage
and disadvantages for the meeting its target market places. There are various elements of the
strengths and weaknesses of the NHS firm such as-
 Strengths :
◦ This is firm is concentrated on opting new and innovative technology and idea for the
whole system as well as multinational logistics. This will be understood with the help
of an example that how a product that are producing by this company is performing
at the market in accordance to the enhanced store at the showcase.
◦ Firm generally having the ability cause they are focusing on the opting different
several strategies which are directly related with the human resource of the firm and
other person development. Workforce is the key things for the successful business
firm.
 Weaknesses: this firm is having deals with different and wider range of the products at
the demand and needy area.
 NHS is facing lake of employee or volunteers who can provide health care.
 Opportunities :
◦ it is essential for NHS to use effective marketing strategies hence for it government
needs to hike up the investment money and it will rise up the profit of the NHS.
◦ Effective hike in private investment.

 Threats :
◦ the image of NHS is get affected through their work of associators.
◦ Their turn over is high.
P6 Explain strengths and weaknesses interrelate with external macro forces.
A PESTEL analysis will involve analysis on the certain factor:
 Social factors – it is about determine the changes of value, demographics and beliefs of
various numbers of buyers and group. For an NHS which is known as national health care
needs to be knowledgeable about their general group. only then they can be able to treat
their buyer.
 Technological factors: technological advancement for a NHS is very important so that
they can use more advance tool which helps in growing age of the firm and company will
be able to provide effective services.
 Environmental factors: this element will effects both financial and environmental
benefits for the health care firm. Hence whole of health care firm is looking for the LEED
certification so the their NHS will become a environmental friendly structure (Storey and
Greene 2010).
 Political : Consumer protection, changing tax legislation and workforce regulation and
insurance may affects the entire firm.
 legal factors: if they fail to follow the newer laws and some of legal procedure which
will helps in governing the health care then it will lead them to a failure of their strategy.
 Economic factors: inflation and interest rate or tax rate are the main example of
economical element. It is able to make both directly and indirectly influences on the
financial performance and flow in the NHS.
CONCLUSION
Form the above report it has concluded that external and internal environment is highly
indispensable for company success because fluctuation have a major impact on organizational
performance. Therefore, fluctuation in various encourage managers to reform their current
policies, norms, rules and regulations on which entire association was based. Basically, it has
been analysed that assessment of marketplace is a key to success because it helps various types
of organization in resolving several fraudulent activities between buyer and seller. Scope and
size of the firm also will be explained it will prove details relationship in between function of

company and determine SWOT analysis and also conduct PESTEL analysis which is interlinked
with each others. Each and every firm generally conduct a analysis of the business environment
which provide support in order to exploring all types of factors that can make influences in
sustainability aspect.

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