BMA4000 Business Environment: Comparative Analysis Report UK Firms

This report provides a comparative analysis of Marshfield Bakery and the British Heart Foundation within the UK business environment. It includes a PESTLE analysis for both organizations, examining the political, economic, social, technological, environmental, and legal factors impacting their operations. The report elaborates on their organizational structures, highlighting the differences between Marshfield Bakery's divisional structure and the British Heart Foundation's functional structure. Furthermore, it analyzes and compares the strategic planning approaches of both companies, focusing on their missions, visions, objectives, and monitoring practices. The analysis concludes that while Marshfield Bakery is influenced by economic factors like inflation, the British Heart Foundation benefits from technological advancements in healthcare. This document is available on Desklib, a platform offering a wide range of study tools and solved assignments for students.

Business Environment
(Assessment two)

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
About Companies...................................................................................................................4
Conduct Pestle Analysis of Two companies operate and summarise what impact some of
these external factors may have on each of the companies....................................................5
Elaborate both companies organisation structure...................................................................8
Analyse and compare better strategic planning of two companies........................................8
CONCLUSION................................................................................................................................9
REFERENCE.................................................................................................................................10

INTRODUCTION
Business Environment is comprise about sum of collection of overall internal and
external factors such as employees, customers needs and expectation, supply and demand,
management, clients and others. Contrasting business is define about set of document process
which indicates about two business comparison (Zinecker, Skalicka and Pietrzak, 2021). The
comparison on the basis of those business one is profit oriented and another is non profit.
MAIN BODY
About Companies
Company Specification Marshfield Bakery British Heart Foundation
Purpose The only motive is to provide
quality of bakery products to
overall United Kingdom
region people.
They are based of United
kingdom. Their main objective
is to provide cure Heart and
circulatory disease and better
risk factor
(https://en.wikipedia.org/wiki/
British_Heart_Foundation).
Ownership The main owner of Marshfield
Bakery is Joanna Louise Allen
The Chairman of this charity
venture is Doug Gurr.
Size As the number of employees
are around 100-200 manpower
with annual revenue around
$6.9million
(https://www.dnb.com/busines
s-directory/company-
profiles.Marshfield_bakery_li
It is a foundation having 400
volunteer.

mited.454432f1842bea751b28
bd231e08b146.html).
Scope The mission of Marshfield
Bakery is to make fulfil people
demand. Vision is to create
better quality of food and
beverages effectively
(Dalevska, Kravchenko. and
Kwilinski, 2019).
British Heart foundation is
having clear vision is to make
cure heart disease and
effective treatment without
non profitability.
Conduct Pestle Analysis of Two companies operate and summarise what impact some of these
external factors may have on each of the companies.
Pestle Analysis Marshfield bakery British Heart Foundation

Political the United Kingdom is a
constitutional monarchy that Run
on the basis of Parliament system
influence. UK is said to be a stable
country with having a plenty of
opportunities for those who are
operating within the country as per
the policies. Perspective of
Marshfield Bakery, the positive
aspect of United Kingdom political
factor is stable. There are benefit of
foreign exchange policies and trade
policies which increase the business
opportunity (Ghicajanu, 2019).
There is a negative factor of Brexit
where it not allows to stay in the
European Union.
According to this factor would
create impact on British Heart
Foundation where they have to
make sure that political rules
regarding with health care is quite
stable. By govern better rules and
regulation.
Economic As economic of UK strongest
economic position which is related
to other countries. It has a high
GDP diverse economy with lesser
issues enhanced. As per the growth
of United Kingdom GDP is
calculated on the basis small
medium enterprises business
presence as the allows to many
opportunities and contribute rather
than large businesses more. For
Marshfield Bakery it allows a large
population or even small market to
The economic factor less
influence on social cause. As in
perspective of British Heart
foundation can makes count on
contribute service for more
economic development by raising
funds.

be profitable
Social It is most important factor in a
pestle analysis it has a no
expectations towards the case of
United Kingdom by the highest
standard leads to the better all
around circumstances. Marshfield
Bakery can approach their target
customer and market on the basis of
income age Gender and other
factors. because the population of
United Kingdom is very wide.
The British Heart foundation is
having focus on community
which brings with many goods
and services and resources get to
fulfilled `to better life ahead. On
the business would get benefit
towards getting major working
towards economy development.
Technological In perspective of UK a it does have
a good access to technology Where
are some of important Technology
factors affecting the United
Kingdom. It creates better quality
of innovation skills and having
expertise in Science and
information technology. For
Marshfield Bakery in UK can
attend more business in a flexible
manner through using better
Technology system.
It is paly an important role in
charity, as British heart
foundation growth is rely on
health care resources which is
advanced level. The team of
charity utilises for cure the people
as per mapping better health
issues effectively.
Environment On the basis of environmental
factor UK having a strict rules
regarding with their environmental
safety. For Marshfield Bakery
As many charities is focus on
helping the environment where it
care about improvising the
condition on planet

company needs to make sure that
their Bakery products are
environment friendly as well as to
support vegan food products more.
Legal In this factor it defines about
employment laws which company
used to follow in their workplace.
Some of the rules and laws need to
follow by Marshfield Bakery like
equality act and minimum wages
act.
There are some of charities with
having legal risks and having
introduction where better
technology is partly towards
blame.
Evaluation:
As per above Pestle Analysis is come to conclude that for Marshfield Bakery is having influence
through Economical factor where inflation and recession can impact on its business. But for
British Heart Foundation which is charity base business is having positive benefit from
technological factor \, as because advanced resource can help to cure heart illness people
effectively.
Elaborate both companies organisation structure.
Organisation structure is a type of system which helps to outlines where certain activities
and get instructed in order to accomplish goals and objectives effectively. As every business has
their own different organisation structure on which they presumes workplace activities
accordingly. Similarly for Marshfield bakery and British Heart foundation having different level
of organisation structure are:
Functional organisation structure: This is under organisation structure on which people used
to perform similar task perform speciality (Mapetere, Eukael and ETR, 2021). Like accountant
department is enhance to control on better marketing, operation and finance through better
human resource management. Similarly British Heart Foundation is usually follows Functional

organisation structure because their staff use to follows similar kind of charity work to serve
heart cure illness which is provide service to customer and handle within compliance oriented.
Divisional structure: According to this structure where company use to follows where group of
workers and team attain the project which meets the standards of their customer. As for
Marshfield Bakery company follows this strategy where they work on people health and provide
them proper cure of their illness.
Analyse and compare better strategic planning of two companies.
Strategic Planning is having proper management process which is more than set proper
rules and follows process which is best implemented when everyone understand strategy
effectively. In following there is strategic planning for making company more productive
effectively:
Strategic Planning Marshfield Bakery British Heart Foundation
Mission To make better bakery products and
fulfil customer demand and gain more
profitability in food and beverages
department
By provide proper cure of
heart disease to people to
make them fit.
Vision To fulfil demand of customer and
using proper technology for quality of
food served effectively.
Objective For target more and more customer
and make their bakery product
influence in global level.
Strategic
formulation
The course of action which chosen by
accomplish that define better goals. As
per the Marshfield Bakery company
they create plan as per making their
budget.
The action plan creates by
British heart foundation
charity business by raising
funds from private
organisation on which they
can generate more free heart
health care service
Monitoring and
Controlling practise
For Marshfield Bakery their marketing
and financial team along with
On the perspective of British
Heart foundation implies

manufacturing department measure
their new product and service
performance and implies control to
recover errors effectively
monitoring and controlling at
the time of healthy crises
when people faces high
illness.
CONCLUSION
From above report Assessment two is summarise about two companies by evaluating
contrasting business. In this Marshfield business is profit oriented and British Heart
foundation is charity business. As these two company are belong local business of UK
based. On the basis of pestle analysis of two companies analysed that certain factor are
there that create common effect to every business which is Political and Economical. To
described organisation structure where it creates own dynamic process effectively. At last
there is better strategic planning described on the basis of two companies.

REFERENCE
Books & Journal
Zinecker, M., Skalicka, M., Balcerzak, A.P. and Pietrzak, M.B., 2021. Identifying the impact of
external environment on business angel activity. Economic Research-Ekonomska
Istraživanja, pp.1-23.
Dalevska, N., Kravchenko, S. and Kwilinski, A., 2019. Formation of the entrepreneurship model
of e-business in the context of the introduction of information and communication
technologies.
Ghicajanu, M., 2019. Analysis of factors from the external environment in changing business
processes. In MATEC Web of Conferences (Vol. 290, p. 07008). EDP Sciences.
Mapetere, D., Eukael, M.N. and ETR, M.T., Influence Of Hybrid Organisation Structure On
Strategy Implementation In Commercialised State Enterprises In Zimbabwe’s
Communication Technology And Courier Services Sector.