Business Environment: Macro Impacts, Analysis & British Airways

This report examines the influence of the macro environment on business operations, highlighting both positive and negative impacts on performance, profitability, and decision-making. It includes an internal and external analysis of organizations, focusing on strengths and weaknesses in relation to external macro factors. Using British Airways as a case study, the analysis covers the threat of new entrants, bargaining power of buyers and suppliers, the threat of substitutes, and industry rivalry. The report concludes that macro environmental factors significantly shape business strategies and emphasizes the importance of leveraging opportunities, such as technological advancements and favorable political situations, to enhance organizational strengths. Referencing various academic sources, the report provides a comprehensive overview of the interplay between business and its environment.

Business and Business Environment
TASK 2

Table of Content
Introduction...................slide 3
Identify the positive and negative impacts
the macro environment 4-8
Internal and external analysis of specific
organisations .....slide 9-15
Strengths and weaknesses interrelate
with external macro factors.....slide 16
Conclusion .....slide 17
Reference list..........slide 18

Introduction
The growth and development of the company is
highly dependent on the business
environment. On the other hand, the
business operations are directly or indirectly
is dependent on the macro environment of
the company. Additionally, it has both positive
as well as negative impact on the business.

Identify the positive and negative impacts
the macro environment
The business performance, profitability, market
share, customer reputation and decision
making process are highly influenced by the
external macro environment of any
operational company.

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Internal and external analysis of specific
organisations
The competence level of any business can be
increased with strategic decision making,
which mainly depends on the internal
environment and regulators. These factors
have their impact on the business
organisation and its operations.

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The business performance, profitability,
market share, customer reputation and
decision making process are highly
influenced by the external environment and
competence level of any operational company.
Indust
ry
rivalry
Threat of New
Entrance
Bargaining
power of
Buyers
Bargaining
power of
suppliers
Threat of
Substitut
es