Business and Business Environment Analysis Report - University
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This report provides a comprehensive analysis of the business environment, focusing on two organizations: the National Health Service (NHS), a public organization, and ASDA, a private organization. The report examines the purposes, organizational structures, and impacts of these organizations, including ASDA's function on its objectives. It further explores the advantages and disadvantages of interconnectivity within organizational functions. The second part of the report delves into the macro environment's positive and negative impacts on business operations, conducting internal and external analyses to identify core strengths and weaknesses. It links these strengths and weaknesses to external macro factors, utilizing PESTLE and TOWS analyses to assess the environment and its influence on decision-making processes. The report concludes with a detailed PEST and TOWS analysis to provide a strategic understanding of the business environment.
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BUSINESS AND BUSINESS ENVIRONMENT
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BUSINESS AND BUSINESS ENVIRONMENT
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BUSINESS AND BUSINESS ENVIRONMENT
Contents
Part 1...........................................................................................................................................................3
National Health Service – Public Organization.......................................................................................3
ASDA – Private Organization.................................................................................................................5
Impact of ASDA’s function on their objectives and structures................................................................6
Advantages and disadvantages of the interconnectivity between organizational function.......................8
Part 2.........................................................................................................................................................11
Identify some positive and negative impacts of the macro environment on the business operations.........11
Conduct an internal and external analysis to identify its core strengths and weaknesses...........................14
Internal analysis.....................................................................................................................................14
External analysis....................................................................................................................................15
Explain how these strengths and weaknesses are linked to the external macro factors..............................15
PESTLE and TOWS of the macro environment and affects organization’s decision-making processes...17
PEST analysis........................................................................................................................................18
TOWS Analysis.....................................................................................................................................19
References.................................................................................................................................................23
Page 2 of 26
Contents
Part 1...........................................................................................................................................................3
National Health Service – Public Organization.......................................................................................3
ASDA – Private Organization.................................................................................................................5
Impact of ASDA’s function on their objectives and structures................................................................6
Advantages and disadvantages of the interconnectivity between organizational function.......................8
Part 2.........................................................................................................................................................11
Identify some positive and negative impacts of the macro environment on the business operations.........11
Conduct an internal and external analysis to identify its core strengths and weaknesses...........................14
Internal analysis.....................................................................................................................................14
External analysis....................................................................................................................................15
Explain how these strengths and weaknesses are linked to the external macro factors..............................15
PESTLE and TOWS of the macro environment and affects organization’s decision-making processes...17
PEST analysis........................................................................................................................................18
TOWS Analysis.....................................................................................................................................19
References.................................................................................................................................................23
Page 2 of 26

BUSINESS AND BUSINESS ENVIRONMENT
Part 1
Here, two organizations from the United Kingdom are considered. One of the organization is
private and the other one is public.
National Health Service – Public Organization
A publicly funded national healthcare system for England is the National Health Service or NHS.
It is one of the four National Health Services of the United Kingdom. Moreover, NHS is the
largest and the oldest healthcare system of the world (National Health Service Act 1977.
Relocation of private practice facilities at National Health Service hospitals. Proposals made by
the Health Services Board under section 71 of the National Health Service Act 1977 (c.49),
2007). NHS provides healthcare to each and every legal resident in England with most service
free at the point of use. Besides that, services such as treatment of infectious disease and other
emergency treatments are free for everyone which includes visitors. The particular public
organization provides the majority of healthcare in England which consists of long-term
healthcare, primary care, ophthalmology, dentistry as well as in-patient care. During 5th July
1948, the National Health Service Act 1946 came into effect. The organization is largely
sponsored by the general tax system with a minor amount being donated by National Insurance
payments and from fees charged in accord with the current changes in the Immigration Act.
Purpose
NHS or National Health Services has some core purposes. The National Health Services was
resulting from a long-held perfect that great medicinal services should be accessible to all who
are unable to pay huge amounts for their treatment. Aneurin Bevan who was the minister of
Page 3 of 26
Part 1
Here, two organizations from the United Kingdom are considered. One of the organization is
private and the other one is public.
National Health Service – Public Organization
A publicly funded national healthcare system for England is the National Health Service or NHS.
It is one of the four National Health Services of the United Kingdom. Moreover, NHS is the
largest and the oldest healthcare system of the world (National Health Service Act 1977.
Relocation of private practice facilities at National Health Service hospitals. Proposals made by
the Health Services Board under section 71 of the National Health Service Act 1977 (c.49),
2007). NHS provides healthcare to each and every legal resident in England with most service
free at the point of use. Besides that, services such as treatment of infectious disease and other
emergency treatments are free for everyone which includes visitors. The particular public
organization provides the majority of healthcare in England which consists of long-term
healthcare, primary care, ophthalmology, dentistry as well as in-patient care. During 5th July
1948, the National Health Service Act 1946 came into effect. The organization is largely
sponsored by the general tax system with a minor amount being donated by National Insurance
payments and from fees charged in accord with the current changes in the Immigration Act.
Purpose
NHS or National Health Services has some core purposes. The National Health Services was
resulting from a long-held perfect that great medicinal services should be accessible to all who
are unable to pay huge amounts for their treatment. Aneurin Bevan who was the minister of
Page 3 of 26

BUSINESS AND BUSINESS ENVIRONMENT
health at that time made three core purposes on 5th July 1948 (The National Health Service
Corps, 2002). The three purposes are:
It should be free for the purpose of conveyance.
It should address the issues of everybody.
It should be founded on clinical need, not capacity to pay.
The main purpose of National Health Service is providing a comprehensive range of services and
responding to the various requirements of different populations. NHS also has the purpose of
shaping its service around the preferences and requirements of individual patients along with
their career and families (KLEIN, 2015). The organization supports and value its staff. They also
aim to utilize public funds for healthcare devoted solely to the patients of NHS.
Organizational scale, size, and structure
NHS employs more than two million people from the corners of the world. Consequently, this
public organization has established themselves in the top five of the world’s largest workforces
together with the MC Donald’s, US Department of Defence as well as Walmart. Aside from, this
healthcare organization in England is the biggest part of the system which caters a population of
fifty-five million people. Out of these fifty-five million people, 150,300 are doctors, 40,600 are
general practitioners and 315, 968 are health visitors and nurses. NHS is an independent body in
England. The main role is to set direction and priorities of the National Health Service as well as
to enhance healthcare results for the citizens of United Kingdom (Klein, 2015). Inside NHS the
Department of Health or DH is present which is concerned with the strategic leadership and
funds for both health and social care in England. It is a ministerial department which is supported
by twenty-three public bodies and agencies.
Page 4 of 26
health at that time made three core purposes on 5th July 1948 (The National Health Service
Corps, 2002). The three purposes are:
It should be free for the purpose of conveyance.
It should address the issues of everybody.
It should be founded on clinical need, not capacity to pay.
The main purpose of National Health Service is providing a comprehensive range of services and
responding to the various requirements of different populations. NHS also has the purpose of
shaping its service around the preferences and requirements of individual patients along with
their career and families (KLEIN, 2015). The organization supports and value its staff. They also
aim to utilize public funds for healthcare devoted solely to the patients of NHS.
Organizational scale, size, and structure
NHS employs more than two million people from the corners of the world. Consequently, this
public organization has established themselves in the top five of the world’s largest workforces
together with the MC Donald’s, US Department of Defence as well as Walmart. Aside from, this
healthcare organization in England is the biggest part of the system which caters a population of
fifty-five million people. Out of these fifty-five million people, 150,300 are doctors, 40,600 are
general practitioners and 315, 968 are health visitors and nurses. NHS is an independent body in
England. The main role is to set direction and priorities of the National Health Service as well as
to enhance healthcare results for the citizens of United Kingdom (Klein, 2015). Inside NHS the
Department of Health or DH is present which is concerned with the strategic leadership and
funds for both health and social care in England. It is a ministerial department which is supported
by twenty-three public bodies and agencies.
Page 4 of 26
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BUSINESS AND BUSINESS ENVIRONMENT
ASDA – Private Organization
ASDA is a British organization which is related to the groceries and foods of United Kingdom.
The organization was started with the vision of the build-up fathers to make it a one-stop retail
center for each one of the necessities of the purchasers. Besides that, the company is one of the
extraordinary supermarkets in the United Kingdom (The Asda Chesser tickled pink cake cook
book 2010, 2010). In 1999 the organization got together with Wal-Mart. ASDA has been
represented to be one of the best-known company to work for. The company provides offer to
the customers about food, general products as well as clothes. There is a markdown of ten
percent on each one of the products that are purchased by the staff from the organization. The
association attempts to make shopping at the stores a pleasing difficulty for the customers. Also,
the association has various insufficiency and family-pleasing organizations that are open at all
the stores that certification that the association can oblige the particular needs of the customers.
Purpose
ASDA has the primary objective of providing services and products that are affordable and
cheap to the public. Another key purpose of this particular organization is to reduce packaging.
The company considers every option to accomplish the objectives (Asda, 2001). The
organization proposes to enhance a number of fresh products sold loose from the boxes and
minimize its range of own label pre-packaged products sold in its stores across the nation. The
beneficiary brand name is not used to lessen the cost. Also, the smart price is utilized to give the
client a less expensive other option to brand names, it's a system used to lift deals. The net
revenues they make on their smart value items are near the edges they make on marked things,
Smart value items cost far less to produce. Moreover, the company aims to offer quality products
at low prices. ASDA aims that they buy products from the highly competitive supplier so that
Page 5 of 26
ASDA – Private Organization
ASDA is a British organization which is related to the groceries and foods of United Kingdom.
The organization was started with the vision of the build-up fathers to make it a one-stop retail
center for each one of the necessities of the purchasers. Besides that, the company is one of the
extraordinary supermarkets in the United Kingdom (The Asda Chesser tickled pink cake cook
book 2010, 2010). In 1999 the organization got together with Wal-Mart. ASDA has been
represented to be one of the best-known company to work for. The company provides offer to
the customers about food, general products as well as clothes. There is a markdown of ten
percent on each one of the products that are purchased by the staff from the organization. The
association attempts to make shopping at the stores a pleasing difficulty for the customers. Also,
the association has various insufficiency and family-pleasing organizations that are open at all
the stores that certification that the association can oblige the particular needs of the customers.
Purpose
ASDA has the primary objective of providing services and products that are affordable and
cheap to the public. Another key purpose of this particular organization is to reduce packaging.
The company considers every option to accomplish the objectives (Asda, 2001). The
organization proposes to enhance a number of fresh products sold loose from the boxes and
minimize its range of own label pre-packaged products sold in its stores across the nation. The
beneficiary brand name is not used to lessen the cost. Also, the smart price is utilized to give the
client a less expensive other option to brand names, it's a system used to lift deals. The net
revenues they make on their smart value items are near the edges they make on marked things,
Smart value items cost far less to produce. Moreover, the company aims to offer quality products
at low prices. ASDA aims that they buy products from the highly competitive supplier so that
Page 5 of 26

BUSINESS AND BUSINESS ENVIRONMENT
they can cover the low priced products. They also use their own brand name and packaging to
reduce the cost of packaging.
Organizational scale, size, and structure
Several ASDA shopping centers opened around the corners of United Kingdom. All the
supercenters have been solely branded as ASDA supercenter without the branding of Walmart.
During the year 2001, the first supercenter was established in Scotland with a sales area of eight
thousand and six hundred meter square. The supercenter is located in Livingston. Moreover,
ASDA superstores are also present and these are the largest supermarkets with a non-food offer
(Seyfang, 2008). It is slightly smaller than an ASDA supercenter. Currently, as of 31st December
2016, there are three hundred and thirty-nine superstores. These superstores have refreshment as
well as dining facilities. On the other hand, ASDA supermarket division was formed in the year
2009. During July 2009, the company opened twenty-six small store format supermarkets. Some
of these supermarkets were acquired from the co-operative group (Asda Stores Ltd, 2001). The
organization promotes career opportunities on its dedicated career website. Last year, the
company advertised twenty-seven thousand jobs and 1.5 million applicants were recorded who
were interested in the job.
Impact of ASDA’s function on their objectives and structures
Distinct leveled structure is the system by which an organization like ASDA passes on, courses
obligation and adjusts to change. The company that can change is better prepared to survive. As
demonstrated by the reference for business, the last structure is the course by which an
organization uses its advantages for fulfilling its objectives (Lopes and Marcus, 2007). However,
improvements can affect how the association is structured. ASDA desires to keep its structure
dynamic with the objective that it can respond to the things that impact the succeeding structure.
Page 6 of 26
they can cover the low priced products. They also use their own brand name and packaging to
reduce the cost of packaging.
Organizational scale, size, and structure
Several ASDA shopping centers opened around the corners of United Kingdom. All the
supercenters have been solely branded as ASDA supercenter without the branding of Walmart.
During the year 2001, the first supercenter was established in Scotland with a sales area of eight
thousand and six hundred meter square. The supercenter is located in Livingston. Moreover,
ASDA superstores are also present and these are the largest supermarkets with a non-food offer
(Seyfang, 2008). It is slightly smaller than an ASDA supercenter. Currently, as of 31st December
2016, there are three hundred and thirty-nine superstores. These superstores have refreshment as
well as dining facilities. On the other hand, ASDA supermarket division was formed in the year
2009. During July 2009, the company opened twenty-six small store format supermarkets. Some
of these supermarkets were acquired from the co-operative group (Asda Stores Ltd, 2001). The
organization promotes career opportunities on its dedicated career website. Last year, the
company advertised twenty-seven thousand jobs and 1.5 million applicants were recorded who
were interested in the job.
Impact of ASDA’s function on their objectives and structures
Distinct leveled structure is the system by which an organization like ASDA passes on, courses
obligation and adjusts to change. The company that can change is better prepared to survive. As
demonstrated by the reference for business, the last structure is the course by which an
organization uses its advantages for fulfilling its objectives (Lopes and Marcus, 2007). However,
improvements can affect how the association is structured. ASDA desires to keep its structure
dynamic with the objective that it can respond to the things that impact the succeeding structure.
Page 6 of 26

BUSINESS AND BUSINESS ENVIRONMENT
People should not be in an identical room, or even a proportional working, to be capable. Apart
from these, customer service is essential in business, such a wide number of associations have
made entire divisions concentrated on customer service and support. If a particular client gives
an unending contract to ASDA, the organization may need to update certain parts of the
relationship to oblige the declaration. For representation, there should be an entire arrangements
division made just for that customer and stockpiling may need to make a sub-system to collect a
particular thing. As the necessities of the customers move, so too will the structure of the
association. Progress can make positions inside the association, and it can take out employments.
As progression continues changing the purpose of containment of occupations in the workplace,
the scene of various leveled structure changes with it (Asda Stores Limited SWOT Analysis,
2017).
The life cycle of ASDA also plays an important part in the development of an organization
structure. The performance of business reaching peak generally turn out to be more mechanical
in their organizational structure. However, it happens as the levels of leadership increments from
the entrepreneur down to cutting edge workers. These enhancements might be the repercussion
of more contenders entering the commercial marketplace (Hermalin, 2015). Matured
organizations like ASDA focus on improving and developing the structure of their company so
that profitability and efficiency can be enhanced. High-development organizations more often
than not have tinier organizational structures so they can respond to changes in the business
environment sharper than different organizations. Entrepreneurs may similarly be hesitant to
surrender administrative control in business operations. Besides that, independent companies as
yet hoping to characterize their business technique regularly delay making an organizational
structure (Zarutskie, 2016). Entrepreneurs are normally keener on setting business techniques
Page 7 of 26
People should not be in an identical room, or even a proportional working, to be capable. Apart
from these, customer service is essential in business, such a wide number of associations have
made entire divisions concentrated on customer service and support. If a particular client gives
an unending contract to ASDA, the organization may need to update certain parts of the
relationship to oblige the declaration. For representation, there should be an entire arrangements
division made just for that customer and stockpiling may need to make a sub-system to collect a
particular thing. As the necessities of the customers move, so too will the structure of the
association. Progress can make positions inside the association, and it can take out employments.
As progression continues changing the purpose of containment of occupations in the workplace,
the scene of various leveled structure changes with it (Asda Stores Limited SWOT Analysis,
2017).
The life cycle of ASDA also plays an important part in the development of an organization
structure. The performance of business reaching peak generally turn out to be more mechanical
in their organizational structure. However, it happens as the levels of leadership increments from
the entrepreneur down to cutting edge workers. These enhancements might be the repercussion
of more contenders entering the commercial marketplace (Hermalin, 2015). Matured
organizations like ASDA focus on improving and developing the structure of their company so
that profitability and efficiency can be enhanced. High-development organizations more often
than not have tinier organizational structures so they can respond to changes in the business
environment sharper than different organizations. Entrepreneurs may similarly be hesitant to
surrender administrative control in business operations. Besides that, independent companies as
yet hoping to characterize their business technique regularly delay making an organizational
structure (Zarutskie, 2016). Entrepreneurs are normally keener on setting business techniques
Page 7 of 26
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BUSINESS AND BUSINESS ENVIRONMENT
instead of creating and executing an interior business structure. As ASDA grows with weak
internal structure, administrative channels, as well as communication, are stressed to the point of
inefficiency. Also, a strong corporate structure that is designed to grow with the company can
maintain corporate productivity during growth times and allow for structural developments that
will be necessary as the organization expands.
Advantages and disadvantages of the interconnectivity between organizational function
Advantages
During the operation of ASDA on their objectives and structures, the company undergoes
through some advantages. At first, the company can offer a high level of specialization.
Each unit operates as a type of self-contained mini-company, charged with carrying out
specific roles (Ater, Givati and Rigbi, 2011). Moreover, the employees of ASDA
typically start their careers in an entry-level position within the function and improve
their specified knowledge as they move up within the hierarchy. The employees become
experts within their functional area and after that, the unit and the organization benefit
from their proficiency and become familiar as time goes on.
Secondly, the organizational function of ASDA can lead to the efficiency and
productivity. An employee who is an expert in his functional area can perform the task
(Foster, 2009). The employee can perform the particular task with a high level of
efficiency and speed. Consequently, it leads to productivity. The workers of ASDA who
know their jobs well can continue with confidence (Gunderman, 2007). As a result, it will
reduce the chances of mistakes. The employee may be highly motivated for advancing
their careers because the career paths within the functional unit of ASDA are clear. They
Page 8 of 26
instead of creating and executing an interior business structure. As ASDA grows with weak
internal structure, administrative channels, as well as communication, are stressed to the point of
inefficiency. Also, a strong corporate structure that is designed to grow with the company can
maintain corporate productivity during growth times and allow for structural developments that
will be necessary as the organization expands.
Advantages and disadvantages of the interconnectivity between organizational function
Advantages
During the operation of ASDA on their objectives and structures, the company undergoes
through some advantages. At first, the company can offer a high level of specialization.
Each unit operates as a type of self-contained mini-company, charged with carrying out
specific roles (Ater, Givati and Rigbi, 2011). Moreover, the employees of ASDA
typically start their careers in an entry-level position within the function and improve
their specified knowledge as they move up within the hierarchy. The employees become
experts within their functional area and after that, the unit and the organization benefit
from their proficiency and become familiar as time goes on.
Secondly, the organizational function of ASDA can lead to the efficiency and
productivity. An employee who is an expert in his functional area can perform the task
(Foster, 2009). The employee can perform the particular task with a high level of
efficiency and speed. Consequently, it leads to productivity. The workers of ASDA who
know their jobs well can continue with confidence (Gunderman, 2007). As a result, it will
reduce the chances of mistakes. The employee may be highly motivated for advancing
their careers because the career paths within the functional unit of ASDA are clear. They
Page 8 of 26

BUSINESS AND BUSINESS ENVIRONMENT
can advance by means of reaching the next rung on the ladder and after that, it will make
them more productive.
Another benefit of the functional organization structure derives from grouping such as
joining together. In simple words, it refers to merger and acquisition. It benefits both the
organizations to save time, money and workforce. Consequently, it leads to better
competitive advantage. If two organization works in a joint venture then more productive
work can be observed leading to better productivity and efficiency of the company. For
example, ASDA and Walmart work together.
Disadvantages
During the operation of ASDA on their objectives and structures, the company also
undergoes through some disadvantages as well. Functional organizational structures are
not deft, adaptable or effectively versatile. For sure, this sort of structure is the most
inflexible of every conceivable structure. The hierarchy makes the organization, an
obstacle to change. At the point when shifting process takes place in the market
environment, choices on the best way to respond come gradually as proposed changes are
compelled to go through different levels of leadership (Srivastava, 2008). The same
circumstance additionally smothers development. The inflexibility of the functional
organizational structure makes it a poor fit for element situations.
Secondly, when the structure of the organization becomes large, it becomes difficult to
control the management. It is another potential disadvantage of the functional
organization structure. It can pose a challenge for top management to maintain control as
the organization expands. When organizations start to take large hierarchy structure, the
management needs to delegate more decision making responsibilities to each functional
Page 9 of 26
can advance by means of reaching the next rung on the ladder and after that, it will make
them more productive.
Another benefit of the functional organization structure derives from grouping such as
joining together. In simple words, it refers to merger and acquisition. It benefits both the
organizations to save time, money and workforce. Consequently, it leads to better
competitive advantage. If two organization works in a joint venture then more productive
work can be observed leading to better productivity and efficiency of the company. For
example, ASDA and Walmart work together.
Disadvantages
During the operation of ASDA on their objectives and structures, the company also
undergoes through some disadvantages as well. Functional organizational structures are
not deft, adaptable or effectively versatile. For sure, this sort of structure is the most
inflexible of every conceivable structure. The hierarchy makes the organization, an
obstacle to change. At the point when shifting process takes place in the market
environment, choices on the best way to respond come gradually as proposed changes are
compelled to go through different levels of leadership (Srivastava, 2008). The same
circumstance additionally smothers development. The inflexibility of the functional
organizational structure makes it a poor fit for element situations.
Secondly, when the structure of the organization becomes large, it becomes difficult to
control the management. It is another potential disadvantage of the functional
organization structure. It can pose a challenge for top management to maintain control as
the organization expands. When organizations start to take large hierarchy structure, the
management needs to delegate more decision making responsibilities to each functional
Page 9 of 26

BUSINESS AND BUSINESS ENVIRONMENT
area. Subsequently, the degree of autonomy also increases making coordination of
activities more difficult.
At third, when the employees of the organization start to perform with a high level of
efficiency, they start to think that they can handle of their own. As a result, lack of
teamwork is observed. If a project requires a few units to cooperate, units may get to be
distinctly regional and unwilling to participate with each other (Srivastava, 2008).
Basically, every unit may act in what it sees to be its own particular best advantages
rather than those of the association all in all. Infighting may make projects fall behind the
calendar.
Page 10 of 26
area. Subsequently, the degree of autonomy also increases making coordination of
activities more difficult.
At third, when the employees of the organization start to perform with a high level of
efficiency, they start to think that they can handle of their own. As a result, lack of
teamwork is observed. If a project requires a few units to cooperate, units may get to be
distinctly regional and unwilling to participate with each other (Srivastava, 2008).
Basically, every unit may act in what it sees to be its own particular best advantages
rather than those of the association all in all. Infighting may make projects fall behind the
calendar.
Page 10 of 26
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BUSINESS AND BUSINESS ENVIRONMENT
Part 2
Identify some positive and negative impacts of the macro environment on the business
operations.
There are two types of business environment located such as internal and Apart from this
business environment. Apart from that, the Apart from this business environment is also
considered as macro environment factors which includes some positive and negative impacts on
the business operations(Chandon, Wansink and Laurent, 2007). Along with that, the macro
environmental factors are political, legal, cultural technological, government, economic,
demographic and global. Each and every factor includes individual importance with positive and
negative impacts on various types of business operations. On the other hand, the macro
environmental factors are uncontrollable and beyond the direct control and influence of the
organization. Thus, there are different types of elements are involved in the macro environment
such as events, organizations, individual, agencies, groups, forces and conditions. With the help
of macro environment analysis, an organization able to formulate effective interdependent and
interaction relations in order to conduct business transitions. In order to enhance change
management, proper designing of macro environment factors influence appropriate strategy
implementation and policies for the organization(Heine and Wortsman, 2008).
Political-Legal environment
The political factor is interrelated with government and political and legal environment. On the
other hand, various types of laws conduct and regulate the operations of a business. In addition,
the political factor includes three elements such as government, legal and political.
Page 11 of 26
Part 2
Identify some positive and negative impacts of the macro environment on the business
operations.
There are two types of business environment located such as internal and Apart from this
business environment. Apart from that, the Apart from this business environment is also
considered as macro environment factors which includes some positive and negative impacts on
the business operations(Chandon, Wansink and Laurent, 2007). Along with that, the macro
environmental factors are political, legal, cultural technological, government, economic,
demographic and global. Each and every factor includes individual importance with positive and
negative impacts on various types of business operations. On the other hand, the macro
environmental factors are uncontrollable and beyond the direct control and influence of the
organization. Thus, there are different types of elements are involved in the macro environment
such as events, organizations, individual, agencies, groups, forces and conditions. With the help
of macro environment analysis, an organization able to formulate effective interdependent and
interaction relations in order to conduct business transitions. In order to enhance change
management, proper designing of macro environment factors influence appropriate strategy
implementation and policies for the organization(Heine and Wortsman, 2008).
Political-Legal environment
The political factor is interrelated with government and political and legal environment. On the
other hand, various types of laws conduct and regulate the operations of a business. In addition,
the political factor includes three elements such as government, legal and political.
Page 11 of 26

BUSINESS AND BUSINESS ENVIRONMENT
Positive impact: according to governmental rules and legislations, an organization conduct
policies and regulations for the business. With the help of political stability, responsibility and
political morality, an organization can become economically strong enough to operate industrial
activities. Moreover, the political environment is oriented on uncertainty including demographic
interphases of number of political parties which help an organization to expand business in a
particular nation(Heine and Wortsman, 2008).
Negative impact: high tax policies of government are critically affect to the business
organization. Due to some governmental legislation, an organization unable to implement
foreign exchange investment strategies.
Economic environment
The economic policies, economic conditions and the economic systems are included in economic
environment. Besides that, the direction and nature of the economy refers proper direction in
which a business can be operated. In the case of developing countries, business prospects are
influenced by economic value and exchange rate(Horner, 2007).
Positive impact: the economic factor determines economic strengths and weakness in the market.
Customer purchase behavior is encouraged by economic environment. Thus, high exchange rate
also influence business opportunities for future development.
Negative impact: in the case of developing countries, the economic environment is surrounded
by low exchange rate and currency value. So, an organization cannot meet customer’s
expectation in low rate of currency(Horner, 2007).
Socio-cultural environment
Page 12 of 26
Positive impact: according to governmental rules and legislations, an organization conduct
policies and regulations for the business. With the help of political stability, responsibility and
political morality, an organization can become economically strong enough to operate industrial
activities. Moreover, the political environment is oriented on uncertainty including demographic
interphases of number of political parties which help an organization to expand business in a
particular nation(Heine and Wortsman, 2008).
Negative impact: high tax policies of government are critically affect to the business
organization. Due to some governmental legislation, an organization unable to implement
foreign exchange investment strategies.
Economic environment
The economic policies, economic conditions and the economic systems are included in economic
environment. Besides that, the direction and nature of the economy refers proper direction in
which a business can be operated. In the case of developing countries, business prospects are
influenced by economic value and exchange rate(Horner, 2007).
Positive impact: the economic factor determines economic strengths and weakness in the market.
Customer purchase behavior is encouraged by economic environment. Thus, high exchange rate
also influence business opportunities for future development.
Negative impact: in the case of developing countries, the economic environment is surrounded
by low exchange rate and currency value. So, an organization cannot meet customer’s
expectation in low rate of currency(Horner, 2007).
Socio-cultural environment
Page 12 of 26

BUSINESS AND BUSINESS ENVIRONMENT
In order to formulate the business strategies, the socio-cultural environment is playing an
essential role. Besides that, the business is rapidly affected by customers, tastes, tradition and
preference. Moreover, the socio-cultural factor is based on human relationship, cultural values
and social attitudes(Morrison, 2002).
Positive impact: with the help of socio-cultural factor, an organization able to determine
individual preference for expanding the business. By using the mass media, an organization can
offer desired products and service to the customers.
Negative impact: it is next to impossible that, an organization produce products by maintaining
individual preference. On the other hand, family structure, attitudes and traditional values
sometime reduce the sales of the organization(Morrison, 2002).
Technological environment
Technology is human being innovation. In other sense, human created technology in order to
accurately finalize different types of organizational operations. On the other hand, without the
contribution of technology of civilization of any industry is impossible. Along with that, due to
the assistance of advanced technology each and every organization able to meet its desired goals.
Positive impact: technology is available and accessible for everybody. Nowadays, with the help
of internet, a customer can purchase though online shopping. Besides that, most of the
organizations are collecting feedback from e-mail chats with their customers(Fitzgerald, 2012).
Negative impact: there are several of negative impact of technology has been observed due to the
lack of knowledge about the technology. Besides that technology is one of the critical aspect
which needs to learn. Along with that, the management of an organization should focus on health
and safety issue which is harmed by the technological environment factor.
Page 13 of 26
In order to formulate the business strategies, the socio-cultural environment is playing an
essential role. Besides that, the business is rapidly affected by customers, tastes, tradition and
preference. Moreover, the socio-cultural factor is based on human relationship, cultural values
and social attitudes(Morrison, 2002).
Positive impact: with the help of socio-cultural factor, an organization able to determine
individual preference for expanding the business. By using the mass media, an organization can
offer desired products and service to the customers.
Negative impact: it is next to impossible that, an organization produce products by maintaining
individual preference. On the other hand, family structure, attitudes and traditional values
sometime reduce the sales of the organization(Morrison, 2002).
Technological environment
Technology is human being innovation. In other sense, human created technology in order to
accurately finalize different types of organizational operations. On the other hand, without the
contribution of technology of civilization of any industry is impossible. Along with that, due to
the assistance of advanced technology each and every organization able to meet its desired goals.
Positive impact: technology is available and accessible for everybody. Nowadays, with the help
of internet, a customer can purchase though online shopping. Besides that, most of the
organizations are collecting feedback from e-mail chats with their customers(Fitzgerald, 2012).
Negative impact: there are several of negative impact of technology has been observed due to the
lack of knowledge about the technology. Besides that technology is one of the critical aspect
which needs to learn. Along with that, the management of an organization should focus on health
and safety issue which is harmed by the technological environment factor.
Page 13 of 26
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Conduct an internal and external analysis to identify its core strengths and weaknesses
The core strength and weakness of an organization are critically identified through two types of
analysis such as Internal as SWOT analysis and External analysis like PEST analysis. In
addition, both internal and external analysis are discussed below:
Internal analysis
Threats: Nowadays politics is such a factor which is important for an organization. A company
needs a political support so that they build their business in the market. Along with this, the
threats also depends on religious matter. From other side, it will also called as a threat when an
organization lose the government support. The current organization will also be threatened by the
competition with the matured competitors and thus, hampering its stability in the market(Lavoy
and Wirtz, 2012).
Strength: the ability of strength is very important factor. For an organization a nice and
cooperative environment is needed by the workers of the company. In their work the works and
the managements should be very dedicated. For the work which the workers would be appointed
should be educated and responsible. The materials which the workers will provided should be
good and they should be very friendly efficient with that. A company want that their workers do
not leave the job. Therefore, they have to create an environment of the workplace that help the
workers to be like a family(Clements-Croome, 2013).
Weakness: To continuing the working procedure, a company need much workers. So if an
organization don’t consist much worker so that they cannot build their business on the higher
level. The cost of financial investment would be higher if the financial activities of the
organization should higher. The method is work in the case of investment. The term weakness is
used for slow expansion.
Page 14 of 26
Conduct an internal and external analysis to identify its core strengths and weaknesses
The core strength and weakness of an organization are critically identified through two types of
analysis such as Internal as SWOT analysis and External analysis like PEST analysis. In
addition, both internal and external analysis are discussed below:
Internal analysis
Threats: Nowadays politics is such a factor which is important for an organization. A company
needs a political support so that they build their business in the market. Along with this, the
threats also depends on religious matter. From other side, it will also called as a threat when an
organization lose the government support. The current organization will also be threatened by the
competition with the matured competitors and thus, hampering its stability in the market(Lavoy
and Wirtz, 2012).
Strength: the ability of strength is very important factor. For an organization a nice and
cooperative environment is needed by the workers of the company. In their work the works and
the managements should be very dedicated. For the work which the workers would be appointed
should be educated and responsible. The materials which the workers will provided should be
good and they should be very friendly efficient with that. A company want that their workers do
not leave the job. Therefore, they have to create an environment of the workplace that help the
workers to be like a family(Clements-Croome, 2013).
Weakness: To continuing the working procedure, a company need much workers. So if an
organization don’t consist much worker so that they cannot build their business on the higher
level. The cost of financial investment would be higher if the financial activities of the
organization should higher. The method is work in the case of investment. The term weakness is
used for slow expansion.
Page 14 of 26

BUSINESS AND BUSINESS ENVIRONMENT
Opportunities: In the market the desire of nice theatre is called as opportunities. A new product
is always work as an opportunity for the company. It is an extraordinary review. It is suggest
them by the head of the district(Harpaz and Snir, 2009).
External analysis
The external analysis includes political, economic, social and technological factors which are
discussed in early segment of this report. With the help of above discussed internal and external
analysis, it is easily identified that, the organizations have been influenced by different of factors
of internal and external analysis. Thus, strong political connection and economically developed
countries are strengths and unskilled employees and worse working environment are the main
weakness of an organization (Raven, Berg and Johnson, 2006).
Explain how these strengths and weaknesses are linked to the external macro factors
The management plan and marketing strategy of an organization both are affected by various
factors of macro environment of the organization. As per the conduct of these factors the
management upgrades their decisions and in some cases these factors are in the control of the
organization. In order to distinguish the opportunities and threats of an organization, the
investigation of these factors are extremely critical, and in addition the marketing environment of
an organization is influenced by its opportunities and threats which are not controlled by an
organization (Oldroyd, 2004). Be that as it may, every one of these factors are included in Macro
environment which are considered either strength or weakness of an organization(Sorge, 2002).
Along with that, the macro environment is divided by political, social, economic and
technological factors which have an effect on the organizational strength and weakness. Besides,
Page 15 of 26
Opportunities: In the market the desire of nice theatre is called as opportunities. A new product
is always work as an opportunity for the company. It is an extraordinary review. It is suggest
them by the head of the district(Harpaz and Snir, 2009).
External analysis
The external analysis includes political, economic, social and technological factors which are
discussed in early segment of this report. With the help of above discussed internal and external
analysis, it is easily identified that, the organizations have been influenced by different of factors
of internal and external analysis. Thus, strong political connection and economically developed
countries are strengths and unskilled employees and worse working environment are the main
weakness of an organization (Raven, Berg and Johnson, 2006).
Explain how these strengths and weaknesses are linked to the external macro factors
The management plan and marketing strategy of an organization both are affected by various
factors of macro environment of the organization. As per the conduct of these factors the
management upgrades their decisions and in some cases these factors are in the control of the
organization. In order to distinguish the opportunities and threats of an organization, the
investigation of these factors are extremely critical, and in addition the marketing environment of
an organization is influenced by its opportunities and threats which are not controlled by an
organization (Oldroyd, 2004). Be that as it may, every one of these factors are included in Macro
environment which are considered either strength or weakness of an organization(Sorge, 2002).
Along with that, the macro environment is divided by political, social, economic and
technological factors which have an effect on the organizational strength and weakness. Besides,
Page 15 of 26

BUSINESS AND BUSINESS ENVIRONMENT
these factors are wild of the organization yet put an impact on the organizational capacities and
take decisions(Sorge, 2002).
The factors of macro environment work remotely the organization and the organization can't
control them. In order to manage these factors, the organization can adjust their management
strategy to improve changes in the organization. The macro environment incorporates strength
and weakness of an organization through political, technological and economic factors which are
talked about beneath:
Political
The political factors impact different opportunities for an organization in order to lead the market
through convincing them in a specific way. In other sense, the political factor can be considered
as a strong strength of an organization. The political variable is assuming a noteworthy part in
each organization since they need to work under the law of a nation which can be considered as
weakness(Kavoossi, 2008). Thus, an organization leads a constitution alongside legitimate tenets
and controls, for example, security arrangements, set of accepted rules and correspondence of
shareholders strategy and that can be considered as strength. Previously mentioned arrangements
guarantee that an organization is working as indicated by law and the political strength helps
them to improve more shareholders.
Economic
The economic figure is exceptionally critical the various industry including the matter of an
organization. In the choice of capital spending plan the economical consider impact distinctive
routes, for example, conversion standard, loan cost and so on which are the real components.
Along with that, the economic factors give client purchasing power on the grounds that
Page 16 of 26
these factors are wild of the organization yet put an impact on the organizational capacities and
take decisions(Sorge, 2002).
The factors of macro environment work remotely the organization and the organization can't
control them. In order to manage these factors, the organization can adjust their management
strategy to improve changes in the organization. The macro environment incorporates strength
and weakness of an organization through political, technological and economic factors which are
talked about beneath:
Political
The political factors impact different opportunities for an organization in order to lead the market
through convincing them in a specific way. In other sense, the political factor can be considered
as a strong strength of an organization. The political variable is assuming a noteworthy part in
each organization since they need to work under the law of a nation which can be considered as
weakness(Kavoossi, 2008). Thus, an organization leads a constitution alongside legitimate tenets
and controls, for example, security arrangements, set of accepted rules and correspondence of
shareholders strategy and that can be considered as strength. Previously mentioned arrangements
guarantee that an organization is working as indicated by law and the political strength helps
them to improve more shareholders.
Economic
The economic figure is exceptionally critical the various industry including the matter of an
organization. In the choice of capital spending plan the economical consider impact distinctive
routes, for example, conversion standard, loan cost and so on which are the real components.
Along with that, the economic factors give client purchasing power on the grounds that
Page 16 of 26
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BUSINESS AND BUSINESS ENVIRONMENT
numerous business premises lie them to buy a product(Petersen, 2009). In any case, in this
present time world economy is going down the stairs because of the worldwide budgetary
emergency however it couldn't influence the business of an organization in particular, so they
give as an extraordinary arrangement worth as conceivable to their clients. In order to work with
no bother, the organization ought to lead their business including a legitimate lawful structure set
up. Thus, poor economic value can be considered as weakness and high GDP and currency value
can be measured as strength of an organization.
Technological
Different types of organizations presented interactive and convince payment system where
clients can do all that they need, and additionally they connected a product which can watch their
business enacts nearly. In order to diminish the holding up time of clients different organizations
propelled Visa's Paywave. In present days, a client want to shop at whatever point they need, so
they put their consideration on the temperament of shopping to make it on the web or versatile
applications(Takahara and Mesarovic, 2004). In other words, technology is one of the major
strength of an organization. With the assistance of lawful ways organizations works their
different angles and exercises through adapting advanced technology.
PESTLE and TOWS of the macro environment and affects organization’s decision-making
processes
An organization can actualize successful strategy and arranging in order to get sought objectives
and targets yet there are few which upgrade the estimations of stakeholders. Additionally, the
decision making procedure of each and every organization is affected by client conduct and other
macro environmental factors. Aside from that, these factors as far as rivalry and draw the esteem
Page 17 of 26
numerous business premises lie them to buy a product(Petersen, 2009). In any case, in this
present time world economy is going down the stairs because of the worldwide budgetary
emergency however it couldn't influence the business of an organization in particular, so they
give as an extraordinary arrangement worth as conceivable to their clients. In order to work with
no bother, the organization ought to lead their business including a legitimate lawful structure set
up. Thus, poor economic value can be considered as weakness and high GDP and currency value
can be measured as strength of an organization.
Technological
Different types of organizations presented interactive and convince payment system where
clients can do all that they need, and additionally they connected a product which can watch their
business enacts nearly. In order to diminish the holding up time of clients different organizations
propelled Visa's Paywave. In present days, a client want to shop at whatever point they need, so
they put their consideration on the temperament of shopping to make it on the web or versatile
applications(Takahara and Mesarovic, 2004). In other words, technology is one of the major
strength of an organization. With the assistance of lawful ways organizations works their
different angles and exercises through adapting advanced technology.
PESTLE and TOWS of the macro environment and affects organization’s decision-making
processes
An organization can actualize successful strategy and arranging in order to get sought objectives
and targets yet there are few which upgrade the estimations of stakeholders. Additionally, the
decision making procedure of each and every organization is affected by client conduct and other
macro environmental factors. Aside from that, these factors as far as rivalry and draw the esteem
Page 17 of 26

BUSINESS AND BUSINESS ENVIRONMENT
and cash of their clients. On the other hand it can be comprehend the diverse kinds of activities
and exercises have taken to get the wanted objective. Many reviews demonstrated that the
organization either control or not ready to control the diverse kinds of impacts, for example,
smaller scale and inner environment and in this zone(Takahara and Mesarovic, 2004).
PEST analysis
Economic Factors: With a great delicacy towards, the economic factors are the main reason.
Therefore, they are totally bounded to use the advantages, price value, expenses and demand.
According to this, this is important for the company to think about any conformities such as the
changes of price value, or some segments that could affect the accessibility of business.
Social Factors: The customers have already moved on the way of one quite shopping and mass
shopping for the combination of social factors. Organization has enlarge their service with non-
food products for their customers within a great accessibility to obtain(Drucker and Maciariello,
2008).
Political factors: The prime responsibility of these factors are to decide how the government
will influence the economic offers of a specific industry. After getting a great success in a
business the generation structure of an organization may change. Therefore, the government of
the nation may approve new or modified tax. These factors contains Fiscal policies, tax policies,
and trade tariffs. It is a duty of a government to approve levy the entire year. It also creates a
great effect on the environment of the business of the organization to extent(Technical assistance
to the People's Republic of China for nongovernment organization-- government partnerships in
village-level poverty alleviation (financed by the Poverty Reduction Cooperation Fund), 2005).
Page 18 of 26
and cash of their clients. On the other hand it can be comprehend the diverse kinds of activities
and exercises have taken to get the wanted objective. Many reviews demonstrated that the
organization either control or not ready to control the diverse kinds of impacts, for example,
smaller scale and inner environment and in this zone(Takahara and Mesarovic, 2004).
PEST analysis
Economic Factors: With a great delicacy towards, the economic factors are the main reason.
Therefore, they are totally bounded to use the advantages, price value, expenses and demand.
According to this, this is important for the company to think about any conformities such as the
changes of price value, or some segments that could affect the accessibility of business.
Social Factors: The customers have already moved on the way of one quite shopping and mass
shopping for the combination of social factors. Organization has enlarge their service with non-
food products for their customers within a great accessibility to obtain(Drucker and Maciariello,
2008).
Political factors: The prime responsibility of these factors are to decide how the government
will influence the economic offers of a specific industry. After getting a great success in a
business the generation structure of an organization may change. Therefore, the government of
the nation may approve new or modified tax. These factors contains Fiscal policies, tax policies,
and trade tariffs. It is a duty of a government to approve levy the entire year. It also creates a
great effect on the environment of the business of the organization to extent(Technical assistance
to the People's Republic of China for nongovernment organization-- government partnerships in
village-level poverty alleviation (financed by the Poverty Reduction Cooperation Fund), 2005).
Page 18 of 26

BUSINESS AND BUSINESS ENVIRONMENT
Technological factors: In the pestle analysis the technological factor is the main thing that can
build a business successfully. These factors can affect the operations of the industry and the
market also. The operation activities in an organization are controlled an organized by the
technological operations such as automation, development, and research.
Legal: The legal factor is the most critical factor in the PESTLE analysis. It has two sides such
as External size and internal size. There are some specific laws and rules provided by the
government which creates impact on the environment of business in a specific country. Besides
the policies that the company maintains for the sake of their developments. The rules and
regulations of the government effects an organization very much. Legal analysis of the business
contains both the maintained angels and specify the strategies to be taken for these legislations.
Such as safety standards, labor laws, consumer laws.
Environmental Factor: The environmental factor is very important for an organization to build
a business. In other sense, the environmental factor is being related to geographic elements such
as human behavior culture and lifestyle. Along with that, an organization should focus on their
different types of processes which are the main cause of environmental pollutions. An
organization needs to observe on their workers because they have to give a protective support to
them. The management of an organization should clearly declare to keep the workplace clean
and hygienic to their employees.
TOWS Analysis
There are different kinds of theories and models officially settled the importance of TOWS
analysis in an organization. As indicated by the Wheelen and Hunger, so as to represent the
External opportunities and threats by the organization, TOWS analysis is assuming a critical
part. Apart from this, by confronting macro factors of TOWS analysis, for example,
Page 19 of 26
Technological factors: In the pestle analysis the technological factor is the main thing that can
build a business successfully. These factors can affect the operations of the industry and the
market also. The operation activities in an organization are controlled an organized by the
technological operations such as automation, development, and research.
Legal: The legal factor is the most critical factor in the PESTLE analysis. It has two sides such
as External size and internal size. There are some specific laws and rules provided by the
government which creates impact on the environment of business in a specific country. Besides
the policies that the company maintains for the sake of their developments. The rules and
regulations of the government effects an organization very much. Legal analysis of the business
contains both the maintained angels and specify the strategies to be taken for these legislations.
Such as safety standards, labor laws, consumer laws.
Environmental Factor: The environmental factor is very important for an organization to build
a business. In other sense, the environmental factor is being related to geographic elements such
as human behavior culture and lifestyle. Along with that, an organization should focus on their
different types of processes which are the main cause of environmental pollutions. An
organization needs to observe on their workers because they have to give a protective support to
them. The management of an organization should clearly declare to keep the workplace clean
and hygienic to their employees.
TOWS Analysis
There are different kinds of theories and models officially settled the importance of TOWS
analysis in an organization. As indicated by the Wheelen and Hunger, so as to represent the
External opportunities and threats by the organization, TOWS analysis is assuming a critical
part. Apart from this, by confronting macro factors of TOWS analysis, for example,
Page 19 of 26
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opportunities and threats, an organization can be coordinated with that specific interior factors of
TOWS analysis, for example, strengths and weakness(Stahl, 2004). In addition, four
arrangements of conceivable strategic choices can be shaped through this analysis, for example,
SO strategies which incorporates the benefits of opportunities by utilizing strengths. WO
strategies that shape strategies to accept favorable circumstances of open doors through beating
weakness, ST strategies that produce strategies to maintain a strategic distance from threats by
utilizing strengths and WT strategies incorporates strategies to limit weakness and dodge threats.
Opportunities Threats
Strengths
S/O strategy
solid financial position (1)
cost efficiency(2)
good marketing and management abilities(3)
S/T strategy
exchange rate (1)
competition with rival
companies (2)
Weakness
W/O strategy
quality of product and cost (1)
management system which enhance
all services available under the same roof(2)
W/T strategy
improve customer service (1)
high rates of products (2)
management system (3)
Strengths
Regarding an organization which incorporates particular strength and power. External factors of
TOWS analysis. Also, there are three distinct kinds of issues are distinguished in the strengths
Page 20 of 26
opportunities and threats, an organization can be coordinated with that specific interior factors of
TOWS analysis, for example, strengths and weakness(Stahl, 2004). In addition, four
arrangements of conceivable strategic choices can be shaped through this analysis, for example,
SO strategies which incorporates the benefits of opportunities by utilizing strengths. WO
strategies that shape strategies to accept favorable circumstances of open doors through beating
weakness, ST strategies that produce strategies to maintain a strategic distance from threats by
utilizing strengths and WT strategies incorporates strategies to limit weakness and dodge threats.
Opportunities Threats
Strengths
S/O strategy
solid financial position (1)
cost efficiency(2)
good marketing and management abilities(3)
S/T strategy
exchange rate (1)
competition with rival
companies (2)
Weakness
W/O strategy
quality of product and cost (1)
management system which enhance
all services available under the same roof(2)
W/T strategy
improve customer service (1)
high rates of products (2)
management system (3)
Strengths
Regarding an organization which incorporates particular strength and power. External factors of
TOWS analysis. Also, there are three distinct kinds of issues are distinguished in the strengths
Page 20 of 26

BUSINESS AND BUSINESS ENVIRONMENT
component of the TOWS analysis of an organization, for example, solid financial position (1),
cost efficiency(2), great advertising and management capabilities(3). In other sense, a company
dependably requires capital in order to extend the business. Along these lines, the main portion
of the strengths section is critical which solid financial position is. As per many kinds of
research, an effective business needs assets which essentially gave by the proprietors of the
organization (Johnson and Parente, 2013). This part of the strengths incorporates a financial
support to confront any challenges. On the other hand, cost proficiency is one of the crucial
fragment of the strengths on the grounds that through this another an organization can hold
financial support.
Weakness
Discussing the weakness of the an organization industry which incorporates a few angles, for
example, poor client benefit (1), high rates of products or service (2) and poor management
analysis (3). Above all else, client is the most essential portion of every last industry, so
consumer loyalty is assuming a critical part in the an organization. And additionally a recently
dispatch an organization needs to give great quality products and service to enhance their
productivity. On the other hand, the staff of an organization needs to comprehend the client's
goal in light of the fact that lone staffs go to the client specifically. Aside from that, the rates of
products and service are one of the significant issues in an organization.
Threats
As far as threats, the rival organizations or an organizations are the most important threats of a
recently built up an organization. As indicated by the TOWS analysis, threats incorporates nearly
a few fragments, for example, conversion standard (1), rivalry with adversary of an organizations
Page 21 of 26
component of the TOWS analysis of an organization, for example, solid financial position (1),
cost efficiency(2), great advertising and management capabilities(3). In other sense, a company
dependably requires capital in order to extend the business. Along these lines, the main portion
of the strengths section is critical which solid financial position is. As per many kinds of
research, an effective business needs assets which essentially gave by the proprietors of the
organization (Johnson and Parente, 2013). This part of the strengths incorporates a financial
support to confront any challenges. On the other hand, cost proficiency is one of the crucial
fragment of the strengths on the grounds that through this another an organization can hold
financial support.
Weakness
Discussing the weakness of the an organization industry which incorporates a few angles, for
example, poor client benefit (1), high rates of products or service (2) and poor management
analysis (3). Above all else, client is the most essential portion of every last industry, so
consumer loyalty is assuming a critical part in the an organization. And additionally a recently
dispatch an organization needs to give great quality products and service to enhance their
productivity. On the other hand, the staff of an organization needs to comprehend the client's
goal in light of the fact that lone staffs go to the client specifically. Aside from that, the rates of
products and service are one of the significant issues in an organization.
Threats
As far as threats, the rival organizations or an organizations are the most important threats of a
recently built up an organization. As indicated by the TOWS analysis, threats incorporates nearly
a few fragments, for example, conversion standard (1), rivalry with adversary of an organizations
Page 21 of 26

BUSINESS AND BUSINESS ENVIRONMENT
(2), nature of products or service. In order to limit the effect of threats, an organization ought to
actualize a viable method which is impacted by ST and WT strategies. There are different ways
accessible which lead an organization to the accomplishment by dodging threats by utilizing the
strengths. For instance, diminish the effect of swapping scale by making a plant in that specific
nation where the organization is arranged (Johnson and Parente, 2013).
Opportunities
TOWS analysis likewise incorporates opportunities, for example, developing requests of value
products or service with moderate value (1), national and global products or service with the
alluring value First of all, the request of value products or service is dependably make an
extension for a recently built up an organization. In order to quantify the nature of a products or
service, the management of an organization must enlist experienced director who can make sort
out aggregate thing. On the other hand, the greater part of the general population are leaning
toward universal things to taste distinctive. So there is a colossal degree to expand the benefit
through giving unique service(Stahl, 2004).
Page 22 of 26
(2), nature of products or service. In order to limit the effect of threats, an organization ought to
actualize a viable method which is impacted by ST and WT strategies. There are different ways
accessible which lead an organization to the accomplishment by dodging threats by utilizing the
strengths. For instance, diminish the effect of swapping scale by making a plant in that specific
nation where the organization is arranged (Johnson and Parente, 2013).
Opportunities
TOWS analysis likewise incorporates opportunities, for example, developing requests of value
products or service with moderate value (1), national and global products or service with the
alluring value First of all, the request of value products or service is dependably make an
extension for a recently built up an organization. In order to quantify the nature of a products or
service, the management of an organization must enlist experienced director who can make sort
out aggregate thing. On the other hand, the greater part of the general population are leaning
toward universal things to taste distinctive. So there is a colossal degree to expand the benefit
through giving unique service(Stahl, 2004).
Page 22 of 26
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References
Asda Stores Limited SWOT Analysis. (2017). 1st ed.
Asda Stores Ltd. (2001). 1st ed. Watford: Institute of Grocery Distribution.
Asda. (2001). 1st ed. Watford: Institute of Grocery Distribution.
Ater, I., Givati, Y. and Rigbi, O. (2011). Organizational Structure, Police Activity and Crime:
Evidence from an Organizational Reform in Jails. SSRN Electronic Journal.
Foster, C. (2009). Asda: celebrating religious diversity. Human Resource Management
International Digest, 17(7).
Gunderman, R. (2007). Organizational Form and Function. Academic Radiology, 14(9), pp.1143-
1147.
Hermalin, B. (2015). Organizational Fixed Costs and Organizational Structure. SSRN Electronic
Journal.
Klein, R. (2015). Rhetoric and Reality in the English National Health Service Comment on
"Who Killed the English National Health Service?". International Journal of Health Policy and
Management, 4(9), pp.621-623.
KLEIN, R. (2015). England's National Health Service-Broke but Not Broken. Milbank
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Lopes, M. and Marcus, C. (2007). The significance of ASDA arousals in children. Sleep
Medicine, 9(1), pp.3-8.
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References
Asda Stores Limited SWOT Analysis. (2017). 1st ed.
Asda Stores Ltd. (2001). 1st ed. Watford: Institute of Grocery Distribution.
Asda. (2001). 1st ed. Watford: Institute of Grocery Distribution.
Ater, I., Givati, Y. and Rigbi, O. (2011). Organizational Structure, Police Activity and Crime:
Evidence from an Organizational Reform in Jails. SSRN Electronic Journal.
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Service hospitals. Proposals made by the Health Services Board under section 71 of the National
Health Service Act 1977 (c.49). (2007). 1st ed. Cambridge [England]: Proquest LLC.
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networks. Local Environment, 13(3), pp.187-201.
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Commitment and Corporate Citizenship in Organizations. Management and Labour Studies,
33(3), pp.311-337.
The Asda Chesser tickled pink cake cook book 2010. (2010). 1st ed. [Edinburgh?]: [Asda
Chesser?].
The National Health Service Corps. (2002). 1st ed. [McLean, Va.] (8201 Greensboro Dr., Suite
600, McLean 22102-9975): The Corps.
Zarutskie, R. (2016). Tax Function Convexity, Risk-Taking, and Organizational Form
Choice. SSRN Electronic Journal.
Chandon, P., Wansink, B. and Laurent, G. (2007). Hedonic and utilitarian consumer benefits of
sales promotions. 1st ed. Cambridge, Mass.: Marketing Science Institute.
Clements-Croome, D. (2013). Creating the productive workplace. 1st ed. London: E & FN Spon.
Drucker, P. and Maciariello, J. (2008). Management. 1st ed. New York, NY: Collins.
Fitzgerald, E. (2012). Globalizing customer solutions. 1st ed. Westport, Conn.: Praeger.
Harpaz, I. and Snir, R. (2009). Heavy work investment. 1st ed.
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Heine, H. and Wortsman, P. (2008). Travel pictures. 1st ed. Brooklyn, NY: Archipelago Books.
Horner, S. (2007). The promotional mix. 1st ed. [Sheffield]: Sheffield Hallam University, School
of Leisure and Food Management.
Johnson, W. and Parente, D. (2013). Project strategy and strategic portfolio analysis. 1st ed.
[New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press.
Kavoossi, M. (2008). The globalization of business and the Middle East. 1st ed. Westport,
Conn.: Quorum.
Lavoy, P. and Wirtz, J. (2012). Over the horizon proliferation threats. 1st ed. Stanford, Calif.:
Stanford University Press.
Morrison, A. (2002). Hospitality and travel marketing. 1st ed. Albany, NY: Delmar Thomson
Learning.
Oldroyd, M. (2004). Marketing environment. 1st ed. Oxford: Elsevier.
Petersen, G. (2009). Traditional Micronesian societies. 1st ed. Honolulu: University of Hawai'i
Press.
Raven, P., Berg, L. and Johnson, G. (2006). Environment. 1st ed. Fort Worth: Saunders College
Pub.
Sorge, A. (2002). Organization. 1st ed. London: Thomson Learning.
Stahl, M. (2004). Encyclopedia of health care management. 1st ed. Thousand Oaks, Calif.: Sage
Publications.
Page 25 of 26
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BUSINESS AND BUSINESS ENVIRONMENT
Takahara, Y. and Mesarovic, M. (2004). Organization Structure. 1st ed. Boston, MA: Springer
US.
Technical assistance to the People's Republic of China for nongovernment organization--
government partnerships in village-level poverty alleviation (financed by the Poverty Reduction
Cooperation Fund). (2005). 1st ed. [Manila]: Asian Development Bank.
Page 26 of 26
Takahara, Y. and Mesarovic, M. (2004). Organization Structure. 1st ed. Boston, MA: Springer
US.
Technical assistance to the People's Republic of China for nongovernment organization--
government partnerships in village-level poverty alleviation (financed by the Poverty Reduction
Cooperation Fund). (2005). 1st ed. [Manila]: Asian Development Bank.
Page 26 of 26
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