This report provides a comprehensive analysis of the business environment, covering key models and factors that influence business operations and performance. It begins with an overview of the business environment and proceeds to examine the PESTLE analysis, which assesses political, economic, social, technological, legal, and environmental factors. The report then delves into the micro factors influencing business operations using Porter's Five Forces model. The SWOT model, analyzing strengths, weaknesses, opportunities, and threats, is used to evaluate the internal business environment. The document also explores the importance of internal factors like organizational structure, culture, employees, and resource availability. Overall, the report aims to provide a clear understanding of how companies can analyze their environment to gain competitive advantages and improve their performance.