Business and Business Environment Assignment Report - Semester 2, 2018

This assignment report provides a comprehensive analysis of the business environment, focusing on Mark and Spencer. It begins with an introduction to the business environment and its impact on organizations. Task 1 explores different types and purposes of organizations, including public, private, and voluntary sectors, along with their legal structures. Task 2 examines the interrelation between organizational objectives and functions, using Mark and Spencer as a case study, highlighting the roles of departments like HR, finance, and marketing. Task 3 applies the PESTLE framework to analyze the political, economic, social, technological, legal, and environmental factors affecting M&S, along with an internal SWOT analysis. Task 4 links the identified strengths and weaknesses with macro factors. The report concludes with a summary of findings and references.

BUSINESS AND BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1 Different purpose and type of organization ..........................................................................1
P2 Size and Scope of different type of organization ..................................................................3
TASK 2............................................................................................................................................4
P3 Inter-Relation between organizational objectives and functions ..........................................4
..........................................................................................................................................................6
..........................................................................................................................................................6
TASK 3............................................................................................................................................7
P4 Application of PESTLE framework and its positive and negative impact ...........................7
P5 Internal analysis to identify strength and weakness of firm .................................................8
TASK 4............................................................................................................................................9
P6 Link between strength and weakness with macro factors .....................................................9
CONCLUSION .............................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
The term “Business Environment” comprise of all internal and external variables that
impact business exercises and working of business. These factors includes government,
technological factors, stakeholders, consumers, employees, legal and environmental factors that
exceptionally impacts activities of an undertaking in both negative and positive way (Asif,
Garvare and Ahmad, 2011). It is important for every organization to have proper understanding
regarding these forces so that they can formulate business strategies and policies accordingly.
The present assignment is based on Mark and Spencer which is a UK based retail store that
mainly deals in providing clothes, grocery products and luxury food items to large number of
customer. It include how different types of organisation vary from each other in terms of size,
scope, and purpose. It also covers how organizational function and objectives are inter-linked.
Along with this PESTLE and SWOT analysis is taken into account for determining its positive
and negative impact.
TASK 1
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2

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4

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TASK 2
P3 Inter-Relation between organizational objectives and functions
Mark and Spencer is a leading British retailer which offers different items around the
world. Principle target of organization is to produce high benefits and also contribute in the
public eye welfare (Bhaduri and Ha-Brookshire, 2011). For adequately addressing necessities
and prerequisites of clients, enormous endeavours are made by firm. In an association, a few
offices are working together, for example, generation, human asset, promoting, fund and so on.
Every office perform distinctive parts and duties in any case, work for the normal reason, that is,
achievement of association's destinations in particular time frame. In Marks and Spencer, these
divisions works all things considered for performing capacities and activities easily.
Human Resource Management Department: It is one of the real division of an associations
which performs different essential capacities. Commitment of this practical division is high in
development and accomplishment of organization. Directors have pivotal impact in deciding
worker needs of firm . They distinguish current needs and foresee future one to select and
employ right number of individuals inside organization. Choice of candidate is done based on
their capabilities and abilities. People with extraordinary experience and information is procured
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so objectives and targets can be refined effectively. They likewise render preparing to their
employees so that, they can bargain successfully with challenges. A few exercises are led by HR
of M&S which helps in expanding commitment of representatives in exercises of organization.
This will build group working and leads the firm towards effective fulfilment of goals of
organization (Cavusgil and et. al., 2014).
Finance Department: Fund is fundamental segment by the assistance of which exercises and
tasks are performed successfully. This department play significant part in development and
achievement of organization. Each firm needs to keep up sufficient back so that at the season of
possibility, firm can without much of a stretch deal with their working. In Marks and Spencer,
back director has the obligation to allot stores for different exercises to various offices and figure
spending plan. They guarantee to keep up proper measure of cash with the goal that everyday
tasks run adequately (Chetwood and et. Al, 2014). On the off chance that sufficient assets are
accessible with firm, it will aids achievement of objectives and targets.
Marketing Department: Department of marketing helps with upgrading deals and expanding
benefits of organization. Research is directed by advertising directors for getting data seeing
winning business sector slants and needs and necessities of clients. Viable designs and systems
are composed and executed by them so as to advance their merchandise and ventures in
showcase. M&S manager influencing utilization of different special instruments keeping in mind
the end goal to impart its esteem and advantages to clients. This will help firm in achieving high
development and achievement and empowers it to accomplish targets adequately. Effective
marketing aid in building extensive shopper base and helps in increasing high loyalty of
customer.
Organizational Structure:
 Function based: Activities and capacities are the fundamental premise on which branches
of firm are separated. Fund, human resource,marketing, generation and so on are
principle division premise.
 Geography based: A specific locale or region is the premise of division. Needs and wants
of clients living in different locales are distinguished by firm with a specific end goal to
viably meet them (Crane and Matten, 2013).
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 Product based: Products that are offered to clients are the premise on which division is
finished. A few merchandise are offered by Marks and Spencer to their clients are luxury
food products, clothes etc.
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