Business and Business Environment Analysis of Aston Martin

This report provides a comprehensive analysis of Aston Martin's business environment, focusing on key aspects such as PESTLE and SWOT analyses. The PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors impacting Aston Martin, highlighting both positive and negative impacts. The SWOT analysis assesses the company's strengths, weaknesses, opportunities, and threats, providing insights into its internal capabilities and external challenges. Furthermore, the report explores the interrelation between Aston Martin's strengths and weaknesses with external factors, demonstrating how the business environment influences its performance. The conclusion summarizes the key findings, emphasizing the significance of understanding both internal and external factors for organizational success. References to academic sources support the analysis.

Business and Business
Environment
TASK 2 (P4, P5, P6)

Covered content
• Introduction
• PESTLE analysis along with their positive and negative
impacts
• SWOT analysis of Aston Martin
• Interrelation of strength and weakness with external factors
• Conclusion
• References

Introduction
Business environment is one of the crucial aspects that are
related with the overall analysis of the internal as well as
external factors. It can assist the company in future
development and growth of an organization.

PESTLE analysis along with their
positive and negative impacts
An organisation is willing to analyse the impact of external
environment on the ability of organisational activities than
PESTLE analysis can help for the same purpose. This can
help large organisations like Aston Martin to analyse the
environment so that the organisation can attain all its goals

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Political: Government of UK is very much stable and
effective and all the organisations are controlled by the legal
authority of the nation. Negative and positive impacts of
such factors are explained below:
Positive impact: stable nature of the government has
provided various opportunities to the companies like Aston
Martin by implementing various strategies.

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Economical: Economic condition of UK is very strong which is creating
opportunities for various companies to run their business effectively.
Positive impact: If the country is having good economic flow than it may
help to expand easily. Aston Martin need investment for growth of their
business.
Social: People of UK are having good standard of living and this can
result in changed perceptions and choices.
.

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Technological: UK is technologically developed but it is less
developed as compare to US there are various negative and
positive impacts of technological factors and all of them are
described below:
Positive impact: As demand of customers changes with time and
this provides the idea to the owners of Aston Martin to make
innovations in their cars and other modifications so that the sales
and profits get increased that may result in enhanced profitability.

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Legal: The laws which persevere in UK has high in standard and
required to follow by each and every administration.
Environmental: It includes ecological rules that are introduced
by the legal authority of UK in favour of nature and to save
natural resources.

SWOT analysis of Aston Martin
Before conducting any new business strategies, it is essential for
an organization to examine their strengths and weaknesses to
develop reliable plan by which they can attain their aims and
objectives more quickly.

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Strength:
Good quality cars: The best part of Aston martin is having capability
of producing and designing team that can make sure that each car will
be powerful and effective in every area.
They target cream of the society: The cars which are produced by
Aston martin are specialized in all nature and cannot purchased by any
other. Everything which is made by this organization has perfection in
all terms.

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Weaknesses:
•Smaller market than other organization: In accordance with
the other companies, Aston martin has minimum market share
because of which their concentration on luxury market.
•Small selection ranges: The wide range of auto-mobiles which
will be provide by Aston Martin is limited and available at
specific period of time.

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Opportunities:
•Budgeted auto-mobile: There is high possibility of demand and
reliability which is present in the luxury auto-mobile market of
Aston martin.
Threats:
•Increase in fuel costs: This seems to increase prices of fuels
which is one of the huge threat for an organization.