Stakeholder Analysis and Business Environment: British Airways Report

This report examines the business environment of British Airways, focusing on the influence of various stakeholders. It begins with an introduction to the business environment, followed by an overview of British Airways. The core of the report analyzes internal stakeholders (employees and owners) and external stakeholders (customers and government), highlighting their roles and impact on the airline. The report also reviews relevant literature on stakeholder theory and engagement, offering recommendations for British Airways to maintain good stakeholder relations. The conclusion emphasizes the importance of managing the business environment and stakeholder engagement for effective business operations. The report includes references to support the analysis. The analysis highlights the importance of understanding and managing the business environment, particularly in relation to stakeholder engagement, to ensure the effective operation and success of an organization like British Airways.

Business Environment

 Introduction
 Influencing factors to stakeholder in chosen organization
 Recommendations
 Conclusion
 Reference
Table of content

The indication of business environment is on aggregation of all people, organisat5ions and forces that
have outside power of industry. This may provide various opportunities for improving the business. For
running a business there is need to analysis the business environment and conclude factors which has
affected the activities in relation to a business. This also helps to increase the activities and performance
of organization by dealing with various factors that can be create challenge for companies.
Introduction

British Airways is a largest airline in UK, by passenger numbers that was created in
1974 by the British government to mange two nationalized airline corporation such
as British Overseas Airways Corporation and British European Airways that helps to
operate the business successfully. The headquarter is London, England, UK where
management are operating their business by providing best airline services.
Company overview

Stakeholders – This means a party and collection of people who have a wider interest in company and
may be affected the business. In other words, person and individuals who have invested amounts in
organization and their activities for the purpose of taking high return and increasing performance is
considered as stakeholders.
Stakeholder theories – This means a theory which is related to organizational management and ethics of
business by creating relationship between a businesses and its employees, investors, suppliers, customers
and communities. All the people have stake in company and create a value for themselves. This involves:
Literature Review

Stakeholders

Internal stakeholders:
Employees: These people are having high interest who works for increasing the business activities and
improving the profitability. In British Airways, employees are considered as internal stakeholders who
plays important role and works in different department by providing best services to customers.
Owners: The owner of British Airways have power and responsibility to look after all functions and
activities, as they are running properly or not and how it will increase their capacity.
Types of stakeholders

External stakeholders:
Customers: They are important stakeholder of British Airways who books airline services and get
experience. They have affected the business positive by increasing the number and sharing their feedback
which helps to maintain good relationships.
Government: In establishing the British Airways government have wider interest as it give contribution
to operate the business and control all activities. British Airways is maintaining good relationships with
government which helped to take competitive benefits.
Continue..

This is the process in which company involves people and affected by decisions. This is important for
British Airways to maintain good stakeholder relation that can help to attain the business goals. It has
been accessed that British Airways is engaging with internal and external stakeholder as it share the plans
with employees, managers and shareholders which helps to getting the work done and provide a good
journey to customers.
Stake holder's engagement –

From the case study it has defined that British Airways is required to maintain good relations and engage
with stakeholder whether external or internal. This can help to understand what people wants and how
they can improve the customer's experience. Moreover, new technology and services are provided by
management and employees who implement new plans and marketing strategies for the purpose of
improving business profits. The selected business can manage stakeholders and responds to their
expectations by improving their performance. Manager provide a high level of experience by reducing
cost and offering best class of services that can help to manage the task and attain the business goals.
Recommendation

From the above presentation it can be concluded that business environment is the combination of various
factors which are related to running business and needed to manage the activities. There is need to focus
on all functions and activities which interrelated with engagement and creating good relations with
stakeholders. In British Airways internal and external stakeholders are working who have wider interest
in organizational activities and support to run the business effectively. There should have proper planning
and strategies which may support to operate the business and deal with challenging activities.
Conclusion

 REFERENCE
Herold, D. M., and et. al., 2019. The interaction between institutional and stakeholder pressures: Advancing
a framework for categorising carbon disclosure strategies. Business Strategy & Development. 2(2).
pp.77-90.
Nederhand, J. and Klijn, E. H., 2019. Stakeholder involvement in public–private partnerships: Its influence
on the innovative character of projects and on project performance. Administration & Society. 51(8).
pp.1200-1226.
RES, W. H. F. I., 2019. Understanding Stakeholders’ Negative Responses to Corporate Social
Responsibility. The Oxford Handbook of Corporate Social Responsibility: Psychological and
Organizational Perspectives, p.207.