Assessment 1: Business Environment Analysis of the BBC (University)

This report provides a comprehensive analysis of the British Broadcasting Corporation (BBC) focusing on its business environment. It begins with an overview of the BBC's type, size, and scope, highlighting its role as a public service broadcaster. The report then examines the interrelationship of functions within the organization's structure, emphasizing the divisional structure and the coordination between departments like marketing, sales, and finance. A significant portion of the report is dedicated to internal and external influencers, utilizing PESTLE and SWOT analyses to assess political, economic, social, technological, legal, and environmental factors, along with strengths, weaknesses, opportunities, and threats impacting BBC's operations. The influence of globalization on organizational strategy and decision-making is also discussed. The report concludes with a summary of the key findings and insights into the BBC's strategic positioning and challenges in the global marketplace.

Business Environment - Assessment 1
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Contents
INTRODUCTION...........................................................................................................................3
The type, size and scope of the BBC...........................................................................................3
The interrelationship of functions on organisation structure.......................................................4
Internal and external influencers via a PESTLE and SWOT analyses on business operations...5
The influence of globalisation on organisational strategy and decision making.......................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
Business strategy is a process or method in which help for identifying the importance of
strategic aspects within growth and development. Usually, companies are adopting the
operational strategy to improve the business performance and efficiency in proper manner. in this
report, it is focused on the British Broadcasting company related to the examine the
communication services through news channels, advertisement etc. these type of approach will
adopted by BBC to understand the importance business operation strategy, Also supports for
decision-making process. This documentation will describe about the type, size and Scope of
BBC. Analyzing the internal and external factors through pestle analysis framework.
Furthermore, this report will discuss interrelationship of functions on the organization structure.
However, identify the influence of globalization on the business strategy and decision-making.
TASK
The type, size and scope of the BBC
BBC stands for British Broadcasting corporation, which is mainly consider the publish
service broadcaster in London. BBC is one of the oldest company in which covered large number
of areas. There are 22,000 employees work together in organization to provide the best quality
broadcast services in marketplace (Betti and Sarens, 2020). Generally, this company is mainly
focused on maintaining the flexible environment for staff members. The British Broadcast
Corporation was developed in 1922 by John Reith and also appoint as general directors to handle
the business tasks.
Type Size Scope
BBC (British Broadcast
corporation) was considered
the public enterprise where
they can sell their shares in
markets. This company is
BBC is a leading organization
in context of broadcast
services and also partnership
with other news channels
(Betti and Sarens, 2020). In
A major scope of BBC is to
provide the information
regarding criminal activities,
natural disaster etc. these kind
of news are always influence
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also exchange the stocks to
their public enterprise. BBC
has been followed the
suitable legislation to
maintain the entire business
processes. Furthermore,
company will deliver the best
way to share information
through news channels in
global world. BBC has been
setups their regulation on the
basis of government, which
have already made by
government.
order to provide the news
services in the national as well
as international levels. As per
analysis, approximately
22,000 employees work
together in the organization,
even more than 16,000 have
shown their presence in the
public broadcasting services
(Genders, 2020).
In this way, it become easier
for BBC to determine the total
number of employee as
35,000+, Also including the
different offers such as fixed,
part time and flexible etc.
the individual people.
In this way, there are lot of
scope in order to educate,
information and entertain the
people through broadcast
services. BBC has feel free to
be introduced the news and
provide accurate information
in proper manner (Betti and
Sarens, 2020).. On the other
hand, Scope of BBC is to
provide the news or
information in 42 multiple
language plus English.
Table: 1
The interrelationship of functions on organisation structure
In BBC, it has been determined the appropriate interrelationship of BBC functions in the
workplace. Generally, this company has been performed the different functions such as
production, sales, marketing, research & development. Usually, BBC has been consider the
divisional structure which define the relationship and interaction between the parts of enterprise
(Genders, 2020). Sometimes, it is also identified that how BBC can use a proper chain of
command runs through different levels. The relationship between organization functions and
structure is look like at the flow process. BBC has been setup the divisional structure to handle
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the all kind of functions in proper manner. As per adopted the divisional organizational structure
by BBS enterprise in which spreads functions across different branches. If in case BBC has
launched different news but needs to be telecast a particular service lines. The division of every
service has its own functional groups of BBC firm. The advantage, benefits of enterprise is to
consider all personnel aspect to carry out all essential functions. In the essence of each division
which become carry out its enterprise operations.
According to the interrelationship of business functions such as marketing and sales.
Typically, a marketing team can establish a strong coordination with sales team to gain idea
about the need or requirement for consumers to the BBC firm. In this way, it has been analysed
that both sales, marketing team interact with each other. On the other hand, account or finance
department will coordinate with marketing or sales team in regards of new service identification.
Through this way, it become easier for finance team to make an effective budget reports,
determine all essential investment for BBC enterprise (Kadagishvili, 2020). Moreover, company
has been identified that how much amount of money that will allow for sales department to
function effectively and efficiently. Finance will also monitor at any cost that enterprise has, it
ensure the sales department which enough to sell their new services. in order to gain more
profitability as well as productivity in global marketplace.
Production department has been communicated effectively with sales team to inform
them of how many equipment’s requires to launch a new television events or programs. It is able
to make within certain time intervals. It allows them for sales department to inform consumer if
any delay and avoid disappointment. Production team will have to ensure that broadcast services
maintain high quality and represent the brand effectively. This can support for avoid any kind of
complaints and return by clients. At that time, the involvement of sales team which much easier.
Internal and external influencers via a PESTLE and SWOT analyses on business operations.
Internal influences are considered the important things that can identify the perception of
every consumers in context of demand or trends (Kadagishvili, 2020). In this way, it has been
analysed that internal influence relates to the personality and psychological behavior of potential
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consumers. On the other hand, External influences are related to the social cultural perspectives
of life as consumers.
Pestle Analysis-
It is based on the tool of macro environmental factors used to analyse, monitor the current
status of BBC (British Broadcast Corporation). Pestle analysis can be examined the external
factors such as political, economic, social, technological, legal and environmental. BBC
Company has been influenced with the operation strategy in order to handle the entire business
performance and efficiency in proper manner (Kadagishvili, 2020). Pestle analysis is consider
the most commonly used framework or tool, which is always supports for BBC to improve more
understanding towards external environment of enterprise. That’s why, BBC has been focused on
use pestle analysis for identifying current business situation in global marketplace.
Political Factor-
In regards of political environment, BBC has been identified the royal charter and
controlled the business tasks by board of governors. At certain level, chairman of BBC enterprise
assure that company is operating within public interest. This is core feature of enterprise to
remain handle the political stability. The company must remain independent from political as
well as commercial influencers (López-Rodríguez, Cristancho-Triana and Amaya, Téllez, 2020).
It is not completely reflects on the interest of advertisers but it also justifying their essential
actions towards shareholders. Sometimes, political policies and procedures are always influences
the BBC enterprise on the basis of government control. Thus, followed the proper licence fee
paid by individual people. Moreover, BBC has been faced the certain issues because government
can give more pressure to the enterprise, broadcast has never been issued for infinity.
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Economic Factor-
In this factor, BBC does not tried to operate on the commercial basis. On the basis of
national institution, it has been funded by licence fees and delivering over 3.5 billion a year.
Government has been cutting the cost of business spending, BBC keep agree with the licence
fees in their upcoming years. It is very important for BBC to understand the concept of economic
factor in term of interest rate, foreign exchange, inflation and labor markets etc. As per analysis,
it has been identified the economic environment that can estimate BBC growth (Betti and Sarens,
2020).. The company has been influenced by host county government and spend on the
infrastructure development. GDP growth rate will examine the ability of BBC in long term
development where company spend more offers in the news channel services.
Social Factor-
In context of social factor, it has been argued the UK which become consider as great
leader in the context of digital revolution. This can help to strives for enhancing the quality of
living things and also established connection with individual people according to their culture
and traditional. In this way, BBC can provide the better social benefits for potential consumers,
who are always want to use the BBC channels for purpose of information gathering. Moreover,
company has not excluding the anyone because of their financial circumstances. The behaviour
of consumers have changed in term to the use of new media channel (Morrison, 2020).
Nowadays, internet has been extremely covered large areas and integrated in individual people
everyday life. As per actively present on the social network such as Twitter, Facebook etc.
Moreover, BBC has introduced a new channels for children till the age of 15, but it is the
very challenging for enterprise to attract teenagers and young people. In this way, BBC has
considered the social factor while changing their business processes according to the potential
consumers.
Technological Factor-
This type of factor is related the innovation of technology which has rapidly changing the
technological environment of BBC enterprise. Thus, it has been examined the consumer
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behaviours. Due to increase the demand of internet across the globe, BBC has been adopted the
better innovative idea in the distributed channels and enhance the demand of news coverage in
different countries. As per analysis, it has been identified that 25 million of people views news
on weekly basis.
By integrating the new technologies in the internal work processes. BBC has gained more
profits from reduction in price or cost of distribution. Therefore, company will achieve advance
journalism opportunities brought by the internet. It is becoming easy for BBC to telecast news
stories which become worth on the basis of researching.
Environmental Factor-
In regards of environmental issues, BBC has been followed the upcoming environmental
awareness and global urge to secure or protect the current environment. Thus, environmental
features have been considered as incorporated. Basically, the head office of BBC has been
supported by other kind of harvesting system, water saving toilets. These kind of facilities and
services provided by BBC enterprise to their staff members. In recent times, the disposable cups
are basically not permitted in the workplace or offices (SODIKIN and RINI, 2020). BBC has
been tried to concern about the centralised recycling point in context of waste. There are various
kind of features such as energy saving lights and then use of fair trade items. BBC can feel as
responsible person to aware about the current environmental condition. This can provide the fair
and ethically correct services to their social communities by respecting cultural diversity.
Legal Factor-
This factor is related to the issues for BBC which is mainly depending on the government
as board of governors. These can still chose by individual people. Government has been passed
the suitable laws and decide the specific amount of licence fees. On the other hand, BBC has
followed all kind of regulation and fixed the licence fees. In this way, it has been maintained the
coordination between organization as well as government. Furthermore, broadcasting service can
provide the permission which is granted for specific phases and never for infinity.
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SWOT Analysis-
SWOT analysis is consider the internal analysis framework of tool for identifying the
strength, weakness, threat and opportunities for enterprise. It is mainly used for establish a strong
coordination between threats. In this way, it is important to gain more advantage, benefits in
order to achieve success of enterprise. SWOT analysis is suitable for BBC that enable to setup
particular benchmarks and also helping to compare current business status in marketplace.
Strength-
BBC is type of leading enterprise in which improve their current business strength and
maintain position in marketplace. Generally, BBC has provided the brief information about any
events or programs. Therefore, it is helping the people to gain more information from anywhere.
Sometimes, BBC can use penetration marketing strategy to build and construct as strong
position, making the success of business (Vo and et.al., 2020). BBC has been launched the
various kind of new project and diversifying the economic cycle. Company has been tried to
invest time in building the business expansion. This can useful for expanding as new broadcast
services in global world.
Weakness-
A poor business structure of BBC has been increased as great weakness in marketplace.
This is not only affect on the performance but also impacts on the compatibility. In this way,
BBC has face the limited business expansion in context of product segmentation. On the other
hand, BBC has face the issues regarding the complexity which is difficult to handle or control in
proper manner (López-Rodríguez, Cristancho-Triana and Amaya, Téllez, 2020). In this way,
BBC is also lost the current market share within existing marketplace. Usually, Company has
focused on the internal feedback mechanism that provide the direct interaction with sales team.
But due to lack of selection, BBC has strongly face the high completion level in global world.
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Opportunities –
BBC has gained opportunities in the existing markets, define the different areas where
BBC has been growing the business in large areas. In this way, BBC has been counted as trendy
enterprise in term of broadcasting services. Company has been implemented the innovative
technology that supports for launching a program with dynamically in front of consumers. The
entire profitability of BBC depends upon the targeted audience (Weatherston, 2020). This type of
company has been covered the global events in order to increase the entire business profitability
as well as productivity in marketplace. Sometimes, BBC has been achieved the more
opportunities for achieving the desirable goal and objective.
Threat-
Main threat of BBC is higher competition level which can shake the base of enterprise. A
string competition in context of growing news channels such as CNN etc. BBC has been
disturbed in proper manner. Alternative competitors has already launching a domestic channels.
In this way, it is emerging and give the high competition to BBC. In this way, it has more
chances to decline the viewership of British Broadcasting services.
The influence of globalisation on organisational strategy and decision making
Globalisation is based on the process or method for establishing a strong integration,
interaction among people, companies and government worldwide. It has been accelerated since
in the 18th century because of advancement in regards of transportation and communication
technology. Whenever, BBC has been consider the concept of globalization while eliminating
any kind of barriers across national as well as international levels. BBC can implies to protect or
secure the entire business process effectively and efficiently. Globalization can influence to
handle the higher competition level in global marketplace. BBC has made an effective plan to
implement suitable strategies. It is always helping the BBC to reduce the price of production and
achieve desirable goal or objective.
The globalization can influence on the organizational strategy so that BBC has been
changing the entire business capabilities by implementing innovative ideas. It is one of the
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important aspect to improve the overall business efficiency and performance in marketplace. The
primary scope of BBC is to adopt modern technologies and then move towards right directions.
Different stakeholders are focused on the performing the different enterprise tasks and configure
to all essential resources. Main purpose of innovative strategy is to consider sustainable
competitive advantage and handle the business performance. Moreover, BBC has been utilized
the effective strategies to gain major opportunities and eliminate complicated risk, threat in the
organization.
At certain level, Strategic capabilities are including all essential competences and resources
where company can utilize within appropriate manner. Sometimes, an effective strategies are
constituted with great strength of enterprise while achieving desirable goal or objective. This can
help for improving the entire business performance in global marketplace (López-Rodríguez,
Cristancho-Triana and Amaya, Téllez, 2020).
Globalization is consider the worldwide trends through which handle the economics in t
nation and also lose their borders in order to establish connection with each other. BBC
Company has no longer with imprisoned in their borders and also implement wide range of
suitable business activities in global world. At that time, an effective strategies will support for
BBC to eliminate barriers.
Decision-making-
By consideration of globalization, it has been gathered the information or data from
multiple sources. This can help for examining the traditional culture, assumptions and belief on
the important decision-making. BBC has tried to acquire more information but needs to be used
an appropriate management style. Nowadays, BBC has been taken the importance decision on
the basis of market trends in marketplace. Each and every staff members are participated into
business operations in order to establish a trust, loyalty. This can support for enterprise to
achieve desirable goal and objective (López-Rodríguez, Cristancho-Triana and Amaya, Téllez,
2020). Usually, BBC has used the transformation leadership style to improve the performance of
entire business. Sometimes, it is also supporting to gain competitive advantage in markets and
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create a flexible business environment. BBC has provided the broadcasting services which is
completely depending on the latest information provide to the potential consumer’s by using
news channels. At that time, BBC has improved the internet broadcast services by taking
important decision.
CONCLUSION
In above analysis, it has been summarized about the concept of Business strategy to handle
the entire strategic operations in proper manner. In this report, it is based on the Broadcasting
company related to examine the communication services through news channels, advertisement
etc. Moreover, it analysis the importance of business operation strategy in the organization and
also adopted by BBC. In this documentation, it has been identified the type, size and Scope of
BBC. Analyzing the internal and external factors through pestle analysis framework. This report
has been examined the interrelationship of functions on the organization structure. However,
identify the influence of globalization on the business strategy and decision-making.
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REFERENCES
Book and Journals
Betti, N. and Sarens, G., 2020. Understanding the internal audit function in a digitalised business
environment. Journal of Accounting & Organizational Change.
Genders, A., 2020. BBC arts programming: a service for citizens or a product for
consumers?. Media, Culture & Society. 42(1). pp.58-74.
Kadagishvili, L., 2020. Prospects of Cooperation between China and Georgia in Global Business
Environment. Ecoforum Journal. 9(2).
López-Rodríguez, C.E., Cristancho-Triana, G.J. and Amaya-Téllez, J.L., 2020. Perception and
Desired Brand Personality in Organizations that Internationalize Services: The Case of
the Colombian Business Environment. European Research Studies. 23(3). pp.581-597.
Morrison, J., 2020. GLOBAL BUSINESS ENVIRONMENT: Towards Sustainability?. Red Globe
Press.
SODIKIN, A. and RINI, N., 2020. FRAMING ANALYSIS OF THE INDONESIAN
GOVERNMENT'S HALAL POLICY REPORTS IN THE BBC MASS
MEDIA. policy, 6(6).
Vo, X.V. and et.al., 2020. Local business environment, domestic CEOs and firm performance in
a transitional economy: Empirical evidence from Vietnam. Economic Analysis and
Policy. 66. pp.236-249.
Weatherston, J., 2020. BM-727 The International Business Environment Challenges and
Changes.
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