Understanding the Business and Economic Environment of British Airways

This report provides a comprehensive analysis of the business and economic environment of British Airways. It begins with an introduction to the business environment and its impact on commercial and consumer behavior. The main body of the report delves into the aviation industry, focusing on British Airways as a case study. The STEEPLE model is used to assess external factors, followed by an examination of micro and macroeconomic factors affecting the airline's operations, including competitiveness and the impact of market forces. The report also addresses the challenges faced by British Airways, particularly during the pandemic, such as employee reductions, operational disruptions, and customer service issues. The analysis covers social, technological, environmental, economic, political, legal, and ethical factors influencing the company. The report also discusses the impact of microeconomic factors like competitors, consumers, and suppliers, and macroeconomic factors such as economic downturns and unemployment. The conclusion summarizes the key findings and emphasizes the importance of strategic adaptation and customer satisfaction for the airline's success. The report references several academic sources to support its analysis.