Impact of Innovation, Governance, and CSR: Britvic and G4S Report

This report provides a comprehensive analysis of the business environments of Britvic PLC and G4S Plc. It begins with an introduction to the business environment, encompassing internal and external factors influencing organizational functions. The report then delves into the role of innovation and technology within Britvic PLC, examining their impact on operations, sales, and profit. It also explores the application of technologies like IT, RPA, I-Apps, and JavaScript frameworks. The second part focuses on corporate governance, defining its importance and benefits, and outlining the responsibilities of the Board of Directors. Furthermore, the report applies Archie Carroll's Pyramid of CSR to understand the social, economic, ethical, and philanthropic responsibilities of G4S PLC, highlighting its role in the competitive market and its commitment to sustainable business practices. The report concludes with a summary of the findings and insights gained from the analysis of both companies.

Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. Innovation and technology......................................................................................................1
2. Innovation and technology have impacted the operations, sales and profit............................2
TASK 2............................................................................................................................................3
1. Demonstrate an understanding of corporate governance........................................................3
2. Application of Archie Carroll's Pyramid of CSR....................................................................5
CONCLUSION................................................................................................................................7
REFRENCES...................................................................................................................................8
.........................................................................................................................................................9

INTRODUCTION
Business environment is sum of internal as well as external factors like employees,
customers need or expectations, management, demand and supply, clients, activities by
government, marketing and social trends, economic changes etc.. all these give impact on
organisation function in both direct or indirect manner (Babu, 2012). This report is classified in 2
section, first part is based on Britvic PLC; which is a British producer of soft drinks and listed in
London stock exchange. On the other hand, second part is based on G4S Plc which is British
multinational security service provider organisation and its headquarter in London. Respective
assignment will going to discuss role and importance of innovation along with technology to
bring changes as well as how it will impact on operations of company. In addition, it will discuss
role and importance of corporate governance as well as board of director for accomplishing
desirable outcomes. In the end, report will enlighten CSR model of Archie Carroll's for
demonstrating understanding.
TASK 1
1. Innovation and technology
Innovation is the procedure through which company can implement their new ideas and
thoughts within products or services for providing value to customers by amount paid by them.
Innovation is important for an organisation for business growth and development. There are two
type of innovation i.e., evolutionary and revolutionary (Bah and Fang, 2015). Evolutionary are
those which are made through incremental advancement within technology. On the other hand,
revolutionary innovations are new. Innovations help in generating revenue for the company as
well it can create high at the time of launching new product within market area. The imitators
take less risk as they will start a new product in market. Whereas, technology is the procedure
which help in doing day to day activities in easy manner. It can be use in several areas such as
scaling business, communication, transportation and so on. With the assistance of technology
work of organisation is not becoming easy even people are getting relax in their daily home
activities.
Innovation and economic development both are two term and these have direct relation
with each other it has been analyse through several economists. In simple term, advancement in
technology direct result in development within economy at worldwide level. It has been examine
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by economists that approx. 1/3 of economic growth taken place by implementing advance
technology because this result in developing living standard of people (Cai and Yang, 2014). In
addition to this, it also result in doing day to day activity of business in effective manner as well
as result in accomplishing goals and objectives. An corporation can implement as well as bring
innovation in their working through radical enhancement within communication by using
internet and their associated devices through laptops and smart phones. Once communication
and tactical practices around present communication resources then things should be move
faster. By increase usage of cloud computing which is one of most beneficial source of
communication resource in present world and most favourable to apply in various circumstances.
The growth of net national income is not an sole indicator in capital individually. It has been
observed that major part of increase productivity due to technological changes. So it has been
summarised advancement in technology play important role within development of economy.
Britvic PLC use technology in their operation within several manner such as for storing
data of their customer. So that, it will not leak as well as use by any third party because data
protection is one of the major responsibility of company (Craig and Campbell, 2012). Along with
this, intelligent app is also technology which will assist respective organisation in improving
their web application so that firm can maintain direct relation with customer ad provide them
information as per requirement.
2. Innovation and technology have impacted the operations, sales and profit
Technology is emerging now a days which help organisation in conducting their daily
basis activity in easy manner. Along with this, through innovation organisation bring innovative
product in market that satisfy need and wants of customers as well as add value to their money.
There are some technology which use by Britvic PLC. Explanation of these are as follows :-
 IT, Software and computer and cloud services- This technology contributing within
economy of United Kingdom because it help organisation is saving their data and there
are approx. 100,000 software as cloud using by organisations (Deasy and et.al, 2015). In
addition to this, UK is the largest market of data centre which generates new source of
demand for ICT providers.
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 RPA (robotic process automation) – In daily basis activity within Britvic PLC task are
repetitive in nature. Thus, RPA is an robotic process which allow automate routine and
repetitive task. There is no requirement of writing any code or doing task again it will
automatically done through technology. Intelligent Apps (I – Apps) - I-Apps are pieces of software written for mobile devices
and it is based on artificial intelligence as well as machine learning technology (Erasmus,
Strydom and Rudansky-Kloppers, 2016). Along with this, aim behind introducing this
app is to make everyday task easier. Task involve in this are organizing and prioritizing
emails, scheduling meetings, logging interactions, content and so on. Few most common
examples of I-Apps are Chatbots as well as virtual assistants.
 Angular and react – It is an JavaScript based framework which use for creating modern
web applications. Utilisation of this result in creating highly modern web app as well
there is no requirement of changing code base for adding new features. Through this,
respective organisation make their applications more attractive and result in attracting
customers at high.
After implementing these technology in working sales and profit of organisation increase
last year their revenue was 1430.5 millions dollar and in 2018 revenue of company is 1503.6
which increases because of the innovation as well as technological advancement within firm.
Thus, advancement in technology as well as its implementation result in several benefits for an
association mainly in increasing sales which will result in generating revenue.
TASK 2
1. Demonstrate an understanding of corporate governance.
Corporate governance refer to the manner by which corporation is governed as well as it
is an technique through which organisation are directed and managed. In addition to this,
corporate governance is the interaction within several participants such as broad of directors,
stakeholders and management of company for shaping performance of business and way of its
proceeding towards (Hamilton and Webster, 2018). Moreover, it provide proper framework
through which organisation can clearly give direction for accomplishing goals and objectives.
Corporate governance had wide scope and it involve both social and institutional aspects. It
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encourages a trustworthy, ethical environment and moral. Along with this there are some
benefits of corporate governance such as:-
 Good corporate governance guarantee corporate success as well as economic growth.
 Strong corporate governance maintains investors’ confidence which result in raising
capital efficiently as well as effectively (Harrison, 2013).
History of corporate governance in UK – United Kingdom Corporate governance Code
formerly known as combined code which set out standards of good practices for listed
organisation on board composition as well as development, shareholder relation, remuneration,
accountability and audit.
 In 1998, the code of corporate governance that also known as UK corporate governance
code
 In 1999, Turnbull provide guidelines for internal control as well as accessibility to each
and every activity for giving proper direction for every attribute.
 In 2010, Stewardship code must be launch within market area to set few ethical works as
well as practices which bring harmony within activities performed in working area.
 In 2012, latest version released in this year which is an important part in history of
Britain and majorly contributes in bringing most contribution in that activity (Hillary,
2017).
 In 2013, the companies act 2006 launch in market which depicts into strategic report and
directors report regulations.
 In 2014, new guidance related to risk management, internal control as well as going
concern basis of accounting are major area in that rules related to corporate governance
will applied by an British governance for bringing harmony within activities.
Responsibilities of Board of Directors – Board of director posses some legal
responsibilities of governing the corporation. Roles and responsibility performed by every
individual result in fulfilling overall duty of directors. There are several members within board of
director who merge their skills towards mission and vision of company. This creates synergy that
will increase level of contribution of every individual (Board of director duties, role and
responsibilities, 2019). Organisation need proper time for selecting Board of director because it
is important aspect that result in growth of business. An effective board members posses
personal integrity and character attribute. Board of director in company are active members and
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they have responsibility of making effective decision for organisation. There responsibilities are
as follows :- Establish vision, mission and values – Board of director determine vision and mission of
company to guide as well as set place for their present operations and future
development. Along with this, review goals of organisation and work in respective
manner for accomplishing it (Saleem, 2015). Trusteeship – Board of director act as an trusteeship for welfare of organisation as well
as property. Along with this, BOD can use property of company for generating long run
gains but not for their personal uses. Monitoring – its is related to the monitoring of return on investment, security of
investment, dividend policy, social accountability and so on. Monitoring related to all
these done by board of director of company.
 Executive Director Selecting, Supporting and Reviewing - It is responsibility of board
of director to select executive directors from the pool of received applicants (Savrul,
Incekara and Sener, 2014). When Board is formed within an organisation after that
Executive Director will be appointed for carrying out company plans.
2. Application of Archie Carroll's Pyramid of CSR.
Corporate social responsibility is one of important aspect in today's competitive world
because it help in remaining within market. In addition, CSR is business practices that focus on
sustainable business development within company. Role of same is extending now a days for
building image in the market and also in eyes of customers. Now a day employees and customer
both choose brand after focusing on their CSR activity. G4S PLC is also playing valuable role
within society as well as take care of its activities for producing products and services as per the
requirement of customer. Their are approx. 5,70,000 employees working in company for better
services to customers.
Pyramid of corporate social responsibility - It has four main factors i.e., social
responsibility, economic, ethical and philanthropic responsibility. This framework help in
arguing that why an organisation have to meet their social responsibilities. Moreover, there are
some key features of Carroll's CSR pyramid: profit come first, make sure that need of
organisation complies with all laws and regulations, before considering its philanthropic options
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it is necessary for company to meet their ethical duties. Explanation of 4 main factors are as
follows :-
(Source: Pyramid of Corporate Social Responsibility, 2019) Economic responsibilities :- It is fundamental requirement of an organisation for
existence, firm have some economic responsibilities towards society which help them in
long term sustainability (Shenkar, Luo and Chi, 2014). Firstly, it is not acknowledged
that economic responsibility is not social duty but people are expecting this from
organisation as well it also help in long term sustainability. Although economic
responsibility is the base line which must be meet by every organisation in competitive
business environment. In relation of G4S plc, company have to consider economic
condition of there employees and help them ion upliftment if required. Legal responsibility :- It involve rules & regulations which are required for performing
daily operations as well as functions in proper manner. For G4S PLC, it is necessary to
implement all the legal rules and regulation in their working in effective manner. So that
their will be no chances of any penalty or fine by legal bodies. Government of every
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Illustration 1: Pyramid of Corporate Social
Responsibility

nation has given their laws related to customers, employees, process of doing activity and
so on. Ethical responsibilities :- It is responsibility of organisation to act morally and ethically
so that customers and employees both get satisfied in effective manner (Siewiorek,
Saarinen, Lainema and Lehtinen, 2012). With ethical responsibility G4S Plc have to go
beyond narrow requirement of law such as treatment of suppliers and employees. Apart
from this, fulfilling ethical responsibility result in building good image of organisation
within market area as well as in the eyes of customers.
 Philanthropic responsibilities :- It involve responsibilities in which organisation give
back to the society. Responsibilities are discretionary but still play important role in
growth of business. For instance, charitable donation and staff time on project. In relation
of G4S PLC they majorly contributes in philanthropic activities to build positive
experience to consumers and largely contributes in development as well as enhancement
of economy (Hilton and Platt, 2013). It is very much crucial for an organisation to come
up with these kinds of activities that proved beneficial in for the growth and
enhancement of respective company.
CONCLUSION
From the above discussion it has been summarised that, innovation and technology are
two important factor which contribute in growth and development of organisation. Along with
this business environment is dynamic in nature and modification in this give direct or indirect
impact on the working of company. Innovation and new tools or techniques assist in raising
standard of people by approaching their emergent needs and wants in appropriate manner.
Ethical works as well as practices also play important role and help in building positive image of
company within market area by fulfilling customers wants. In addition to this, Corporate
governance and ethical practices are important for an organisation because it help in uplifting
society and building positive image of company.
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REFRENCES
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