Global Business Environment Analysis: CAMECO Corporation Report, 2019

This report analyzes the global business environment, focusing on CAMECO Corporation, a fast-growing energy and chemical company with international operations. The report begins with an introduction to globalization, defining its key drivers such as containerization, technological advancements, economies of scale, and tax system differences. It then examines the significant impact of digital technology on globalization, including cost reduction in transportation and communication, and the emergence of a global village, along with outsourcing labor-intensive services. A PESTLE analysis (political, economic, social, technological, environmental, and legal factors) is conducted to assess the macro-environment. The report also identifies challenges of globalization, such as job mobility, western dominance, loss of cultural identity, and evolving technology, and proposes recommendations to overcome these challenges, including reducing cultural differences and addressing regulatory problems. The conclusion summarizes the positive and negative influences of globalization on CAMECO and its various functions and operations, supported by references to relevant academic sources.

Impact and strategic direction
(Global Business Environment)
CAMECO CORPORATION

TABLE OF CONTENT
 Introduction
 Driving factors of globalization
 Significant impact of digital technology on globalization
 PESTLE analysis of organization
 Challenges of globalisation and strategic challenges
 Recommendations to overcome these challenges
 Conclusion

Introduction to concept of the globalisation
 Globalisation is the term which is
used to describe increasing social,
economic and political interaction.
 It also considered interrelationship
across the political and cultural
boundaries

Driving factors of globalisation
 Containerisation
 Technological change

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 Economies of scale
 Differences in tax systems

Significant impact of digital technology on
globalisation
 Facilitate to globalisation
 Reduce cost of transportation
and communication

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 Emergence of the global village
 Outsourcing labour intensive services

PESTLE analysis of organisation
PESTLE analysis is strategic tool that
considered in macro environment of the
business. It is stand for political, economic,
social, technological, environmental and
legal factors. They are as follows:
 Political factors
 Economic factors
 Social factors

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 Technological factors
 Environmental factors
 Legal factors

Challenges of globalisation and strategic
challenges
 Job mobility
 Western dominance
 Loss of cultural identity

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 Evolving technology
 Delaying partnering with
employees

Recommendations to overcome these
challenges
 Reduce cultural differences
 Diminish regulatory problems
 Resources limitations and supply chain