Analyzing Business Environment Changes and CSR: M&S Case Study

This essay examines the dynamic nature of the business environment, highlighting the impact of both micro and macro factors on modern businesses within the global context, using M&S as a case study. It delves into how suppliers, resellers, customers, and competitors shape the microenvironment, and how demographic, economic, natural physical, and socio-cultural forces influence the macro environment. The essay also emphasizes the importance of corporate social responsibility (CSR) at both individual and organizational levels for managing businesses responsibly and achieving sustainable market growth. It discusses how CSR enhances brand reputation, customer loyalty, and financial performance, while also addressing ethical considerations and the impact of environmental and economic issues. The conclusion summarizes the analyzed factors affecting market forces and emphasizes the significance of social responsibility for long-term business growth, supported by references to relevant literature.

Individual essay

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Identifying the micro and macro environmental factors that changed the nature of modern
business in the global environment.............................................................................................1
Explaining the importance of Corporate social responsibility at individual and organisational
to manage responsibly.................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Business environment is the sum of the total of both internal or external environment in
which various factors are included both micro and macro factors. Due to external or internal
environment business environment has change globally in different styles. Present study will be
based on businesses and how the way businesses changes at global level. Further, study also
explained micro or macro environment which changes nature of modern business in the global
environment. Study will be taking M&S for conducting the study.
MAIN BODY
Identifying the micro and macro environmental factors that changed the nature of modern
business in the global environment.
Present business environment is dynamic in nature which keeps on changing as per the trend of
the market (Prajogo, 2016). In terms of fashion clothing market, it is the highly unstable market
in terms of change that directly or indirectly to the companies. Micro and macro factors are the
two-factor affecting factor that makes new changes in within the market environment that
directly or indirectly affect the long-lasting market growth.
Micro environmental factors
The suppliers: suppliers can affect the business success when they hold the power of suppliers.
The suppliers hold the power when they are the only or the largest suppliers of their goods and
services. M&S needs to maintained the good relation with the company overall environmental
goals (Hamilton and Webster, 2018). supplier play a most important role in terms of making
goods into finished products.
The resellers: Reseller is the kind of third person who play a crucial role if company
cannot sale their products directly to the market. If retail seller is well known in the market it is
beneficial for the company to get profit. For that, it is necessary to make a good deal which gain
profit or success for the company.
The Customers: Customer is the highly affecting micro factor if they are not satisfied
company will not able to get market approach. For that, it is highly necessary for M&S to gain
customer interest.
The Competitions: Competitors are those who deal with the same products as the company did.
Such as the major competitors in the fashion clothing sector are M&S, Zara, H&M etc. M&S
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should need to maintained good relation with the competition to make a good reputation in the
market (Kljucnikov and et.al., 2016).
Macro Environmental factors
Demographic forces: Demographic forces are different market segments who typically
affect the by demographic forces. This force includes, Country, ethnicity, education level,
cultural characteristics and movements.
Economic forces: Economic forces are the factors which affect decision making
approach of both organizations or consumer decision making process.
Natural Physical forces: This force is uncontrollable due to which company can bear
heavy losses such as earthquake, storms, Disaster etc. this macro factor can affect company
production.
Social and cultural forces: this force can also be included in macro factors that directly
or indirectly affect company. Company should eliminate all harmful production process that
affect. Society will never have accepted wrong behaviour of companies which can affect the
overall reputation in the market (Bah and Fang, 2015). This also need to be included and factor
affecting market opportunity.
Explaining the importance of Corporate social responsibility at individual and organisational to
manage responsibly.
Corporate social responsibility at individual or organisational level is very much necessary. That
affect the long lasting affect the new emerging market opportunity. This will also need to be
completed and effectively working goals. in order to fulfil the new emerging market opportunity
and growth. Being socially responsibly company should need to adopt corporate social
responsibility to make good image in front of the market growth. M&S should need to adopt or
handle the all required and challenging business behaviour and growth in order to beet the level
of business (Miller and Jentz, 2017). Apart from that, overall it brings new managing and
effective working opportunity.
Corporate responsibility is the main source or managing effective performance in order to
meet out the goals and target performance. Business is responsible for CSR to build the better
reputation. To make positive relation with other, increased sales and customer loyalty and
operational cots savings better financial performance and greater financial performance.
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Corporate social responsibility is the responsibility of both individual or organization which is
responsible to make the good outcomes.
Business ethics, it is one of the most critical and enthusiasm challenging goal that affect
the long-term ethnicity that directly which makes the make new working process and make the
good opportunity. Apart from that, it brings new emerging target goals and bring new
opportunity for the business. In other words, economic and environmental issues can also be
given negative impact on the behaviour of making long lasting effects on the business
environment (Fuhrmann and et.al., 2018). In other words, apart from that most of the company
adopt green projects and contribute to the society in order to maintained the good reputation in
front of their stakeholders.
Corporate social responsibility also known as sustainable responsible business or
corporate social performance is a corporate self-regulation integrated into a business model.
ideally CSR policy would function as a built. Apart from that, the responsibility is a very well-
known concept in the present day that directly or indirectly affect the company in other words.
Apart from that, it will also help to bring the new management and long-lasting goals to make all
things more effective and challenging (Stoffregen, Giordano and Lee, 2019). M&S should need
to be consider social responsibility is the core and inseparable component of the overall service
or product offering. CSR resistance that companies often develop a CSR agenda not because of
an altruistic desire to assist. Cynics suggest that companies often develop a CSR agenda not
because of an altruistic desire to assists in curing the ills of society.
CONCLUSION
On the basis of above individual report it has been analyzed business environment and such
factor affecting market forces such as macro or micro factors. Study described the impact all
those forces given on the industry. Besides, study also explained about the importance of social
responsibility and long-lasting growth.
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REFERENCES
Books & Journals
Prajogo, D. I. 2016. The strategic fit between innovation strategies and business environment in
delivering business performance. International Journal of Production Economics. 171.
pp.241-249.
Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University
Press.
Kljucnikov, A. and et.al., 2016. The entreprenurial perception of SME business environment
quality in the Czech Republic. Journal of Competitiveness. 8(1).
Bah, E. H. and Fang, L., 2015. Impact of the business environment on output and productivity in
Africa. Journal of Development Economics. 114. pp.159-171.
Miller, R. L. and Jentz, G. A., 2017. Business law today: The essentials. Cengage learning.
Fuhrmann, D. and et.al., 2018. Cardiovascular risk factors for micro-and macro-structural brain
changes in healthy ageing. bioRxiv, p.264770.
Stoffregen, S. A., Giordano, F. B. and Lee, J., 2019. Psycho-socio-cultural factors and global
occupational safety: Integrating micro-and macro-systems. Social Science & Medicine.
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