The Business Environment: Roger David Case Study - BIZ202 Analysis

This presentation analyzes the collapse of Roger David, a retail company, by examining the external and internal factors that contributed to its failure. The presentation begins with an overview of Roger David, its history, and the events leading to its closure. A PEST analysis (Political, Economic, Social, and Technological) is conducted to assess the external environmental influences. The analysis highlights adverse political policies, economic factors like increasing debt, social challenges in online presence and customer relations, and technological shortcomings. The presentation also explores the company's unsuccessful responses to these challenges, including price increases, poor product quality, and ineffective management. The impact of competitors and internal strategic issues are also examined. The presentation concludes with recommendations for strategies Roger David could have adopted to mitigate its challenges and avoid collapse. References used in the presentation are also provided.

The Business Environment: The
Case of Roger David

Introduction
• Bad strategy could affect the
business
• Roger Davis had faced some issues
which were the causes of its
enclosure.
• This company had delivered a
negative image to its customers.
Therefore its numbers of
customers were getting less.
• This presentation tells about the
reason of the collapse of this
company.

Company’s overviews
• Roger David store Pty Ltd was a retail company
that sold men’s ready to wear clothing and
accessories.
• The head quarter of this company was
situated in Australia.
• This company was founded in 1942 (Storey,
Keasey, Watson & Wynarczyk, 2016).
• The numbers of employees were 550.

The specific events that lead to the loss
• Increased rent was one of the cause.
• Lack of innovation is the other reason of
closure (Carnegie & O’Connell, 2014).
• Positive performance of competitors of Roger
David gave fierce competition, which is the
leading cause of getting collapsed.

PEST analysis
Political analysis
• Adverse policies for rent and lease deals.
• The political environment of Australia was volatile at that time (Newman & Head, 2015).
Economic analysis
• The growth of loan was continued at that time, which is the cause of Roger David got
collapsed.
• On the other hand, the debt of the bank was increasing day after day.

PEST Analysis (continued)
Social factors
• Online business of Roger David was not as
popular as other companies.
• Attitudes of Roger David Company
towards its customer was not good.
Technology factors
• Roger David had faced technological
challenges many times.
• This company had also faced issues from
lack of technological awareness (Li, 2015)

Unsuccessful responses by the business
• Increased process of product price was the cause
of the decrease in the count of consumers.
• The quality that Roger David had provided was
not good.
• The management system also not appropriately
maintained to gain profits (Fitzgerald, Kruschwitz,
Bonnet & Welch, 2014).
• Competitors of this company had applied dynamic
strategies that this company could not defend.

Internal factors
• Roger David had not executed any term with
proper planning. For that, this company had
faced economic problems hugely.
• This company had also faced some strategic
issues.
• Customers were losing interests in its products.
• Employees of this company also were not
expert in selling its products

External factors
• Roger David had so many competitors at that
time in the business market who had the
abilities to give tough challenges.
• Technological innovation was appointed by this
reputed company (Amankwah-Amoah, 2018).
• The products that were delivered by this
company had not kept its mark at the
international level.

Recommendation
• Roger David should have taken some dynamic
strategies in their operations to cut the
budgets and lower the price.
• This company should have taken care of its
quality of products.
• This company had to apply some innovative
thought to attract customers.

Conclusion
• Roger David had made mistakes in business
strategies.
• This company had to take care of its whole
business process.
• This company lacked the planning for
betterment.

References
• Amankwah-Amoah, J. (2014). Old habits die hard: A tale of two failed companies and unwanted
inheritance. Journal of Business Research, 67(9), 1894-1903. retrieved from:
http://eprints.whiterose.ac.uk/99629/2/GOM%2520ACCEPTED%2520VERSION[1].pdf
• Brotchie, J., & Morrison, D. (2017). Insolvent trading and voluntary administration in Australia:
economic winners and losers?. Accounting & Finance. Retrieved from: https://
doi.org/10.1111/acfi.12319
• . Carnegie, G. D., & O’Connell, B. T. (2014). A longitudinal study of the interplay of corporate collapse,
accounting failure and governance change in Australia: Early 1890s to early 2000s. Critical Perspectives
on Accounting, 25(6), 446-468. retrieved from:
https://s3.amazonaws.com/academia.edu.documents/38631007/Carnegie__OConnell_2014.pdf?
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• Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2014). Embracing digital technology: A new
strategic imperative. MIT Sloan management review, 55(2), 1. retrieved from:
https://s3.amazonaws.com/academia.edu.documents/48780763/MIT_Digital_Technology.pdf?
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