Business Environment Analysis: Dyson and Organizations

This report provides a comprehensive analysis of the business environment, focusing on Dyson and other organizations. It begins by examining the purpose and legal structures of public (NHS), private (Dyson), and voluntary (Save the Children) organizations, exploring their size and scope. The report then delves into the relationship between organizational objectives and structure, using Dyson as a case study. It recognizes the positive and negative impacts of the macro-environment on Dyson, utilizing the McKinsey 7S framework for internal analysis and PESTLE for external factors. Furthermore, it conducts internal and external analyses to identify strengths and weaknesses, highlighting the interrelation between these factors and external macro factors. The report concludes by summarizing the key findings and providing relevant references.

Business and the
Business Environment

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK1.............................................................................................................................................3
P1 Purpose and Legal Structure of Organization -Public, Private & Voluntary ........................3
P2 Size and Scope of a range of various types of organization. ................................................5
TASK 2 ...........................................................................................................................................7
P3 Relationship Between Different Organizational Objectives & Structure .............................7
TASK 3............................................................................................................................................8
P4 Recognize the positive and negative affect of macro-environment on Dyson......................8
TASK 4..........................................................................................................................................11
P5 Conduct internal and external analysis of organisation in order to identify strengths and
weaknesses................................................................................................................................11
P6 Strengths & weaknesses interrelate with external macro factors.........................................12
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Business refers as an entity and a organization which generate funds through many
activities like production, management, promotion, sales. Business is determine as a legal
structure of the company which maintain each and every organizational aspects that evaluate and
analyse the whole market situations. For a successful business, a healthy and productive
environment is really necessary so that all the businesses and organizational work done in a
efficient manner. This report analyse the purpose, size, scope and legal structure of the three
organization like NHS for public organization, Dyson private organization and Save the child
for Voluntary organization. This report describe the relation between the company organizational
functions and evaluate that how organizational functions are connected with the company
objectives and company structure. This report analyse the positive and negative affect of the
external environmental factors and also use McKinsey 7S for the internal analysis of the
company. PESTLE analysis is use to know the external factors and SWOT analysis is used to
recognize the key strengths and weaknesses of the company.
TASK1
P1 Purpose and Legal Structure of Organization -Public, Private & Voluntary
Every organization contain their specific purpose and legal Structure which show the
organization applicability and motive of their establishment. Every organizations share a
different purpose and legal structure. The description of public, private and voluntary
organizations purpose and legal structure are discussed below-
Public Sector Organization
Public sector organizations are comes under control of the Government. The involvement
of Government in Public sector organization is more as compared to the other organization.
Public organization is follow all the policies , acts , procedures which basically formed by the
Government (Calabres et. al., 2018).
Example – NHS
Purpose
The main purpose of public sector organization is to work for the wealth maximization
and for the profit maximization. Public organizations work for the benefit of the society and
country growth.

Legal Structure Central Government : Public sector organization work under control of UK Government
and also controlled and ruled by the central government. The prime responsibility of
Government is to gather funds from population of the country and use it fro the welfare
of the people. State Government : Public sector organization build fro the limited locations and these
organizations also controlled and monitored by the central government of the country.
 Local Government : These types of organizations ruled by the local and general
authoritative people like municipal corporation and other associations. These
corporations accumulate tax and use it to provide the goods and services to the
population.
Private Sector Organisations
Private sector organization is fully monitor and controlled by the individual and two or
more person. In these types of organization the involvement of Government is very less and the
main aim of these types of organization is to earn more profit and revenue.
Example : Dyson
Purpose
The main purpose of these types of organization is to create more profit with their
innovative and effective ideas which help in living of the people. These types of organization is
main focus to improve the efficiency of employees so that organization productivity increase at
marketplace (Dickel,Hörisch and Ritter, 2018).
Legal Structure Sole Proprietorship : It is comes under the basic legal structure of the private
organizations. Private organization is fully monitored by single person who is totally
responsible for the each and every organizational activities to earn more revenue.
 Partnership : Most of the private businesses are running under the partnership in UK.
Private sector organizations are also work in a partnership. In partnership legal
structure,two ore more partners can work together and accomplish organizational goals .
Apart from this, all the partners share equal profit and loss and responsibilities.

 Companies : companies contains as a legal separate entity and a perceptual succession it
define that the owner of the organization will come and go and also change but company
still stay forever (Eldor and Harpaz, 2016).
Voluntary Sector Organization
These organizations are established by the some members who run the organization with
a common purpose. These organization build for the welfare of the common population and
provide services to the welfare of the society.
Example : Save the Children
Purpose
The supreme purpose of voluntary sector organization is work for the society so that it
will help in development of country . The main motive of these types of organization is to work
fro the population of the country. Voluntary organization are Non profit organizations.
Legal structure Unincorporated Association : Voluntary sector organization is basically monitor and
controlled by the groups and teams. Groups of people and associations are work fro
serving the society without any profit motive.
 Trust and Charity : The key motive of these types of organizations is collect funds
through charity and trust so that organizations can easily swerve for the people. Trust
deed is helpful to provide financial help for the needy one (Felix, Rauschnabel and
Hinsch, 2017).
P2 Size and Scope of a range of various types of organization.
There are many types of organizations are in United Kingdom like micro, small, medium
and large. All types of organizations contain some points which are discussed below-
Micro Organizations
In Micro Organizations , over all 10 people can perform their duty an the over all
turnover of the micro organizations less than £2 million.
Small Organizations
In Small Organizations , over all 10 to 50 people can perform their work an the over all
turnover of the micro organizations less than £10 million.
Medium Organizations

In Medium Organizations , over all 50 to 50 people can work together and the over all
turnover of the micro organizations less than £50 million.
Large Organizations
In large organizations , over all more than 250 people can do their job and the over all
turnover of the micro organizations more than £50 million.
Size and scope of Public, Private and Voluntary Organizations
The size , scope of the public, private and voluntary organizations are as follows-
Public organization – National Health Service
NHS is a healthcare organization of UK which proving healthcare service since
1948.This organization providing healthcare and medical services to all the population of the
country and full fill all the need of the people of the country (Garcia-Sanchez, et.al., 2016). Size : The size of the NHS is really large and over all 1.3 ,million employees are working
in NHS besides this, the numbers of doctors are 112 thousand and 289 thousand nurses
staff are working in organization. Scope : To offer best services to their customers . Conduct many campaigns and help and
inform disabled people and also their families and also spread awareness about the health
care and support people.
 Product / service : NHS provide health care products and services like primnary health,
mental health and other clinical and medical facilities.
Private Organization – Dyson
Dyson is a famous british technology organization of United Kingdom which provding
thier services accross the whole world and give best and high quality products to their customers.
This organization designer and also manufacturer of household useful apploances. This company
eastablished in 1991. Size : The size of the Dyson considered 12000 employees across the whole world. Scope :To provide satisfying products and services to the people of the country and other
foreign countries so that company market position maintain and market value increase
instead of their competitors (Hamilton and Webster, 2018).
 Product/ service : It offer household appliances like hand and hair dryers, fans, air
purifiers, lights, vacuum cleaners etc.
Voluntary Organization – Save the Children

Save the child is a most famous voluntary and non profit organization which established
in the year 1919. it help to improve the life of the children to provide them good education, food,
healthcare. This organization help in natural disaster, war and another problems Size : In this time over all 24000 employees are working in more than 120 countries. In
which 16000 employees work in save the children internationally and 8000 members
employed by 29 national members. m Scope :To save and improve the lives of the children around the whole world so that they
can live healthy and quality life with proper education, food and health care facilities.
 Product/ service :Provide services for the welfare of the child.
TASK 2
P3 Relationship Between Different Organizational Objectives & Structure
Organizational structure refers as a systematic structure of the company which is essential
for every organization. Organization structure give proper direction to the employees so that they
can perform their task in a effective way. Dyson is a technology based company which
manufacture and design the appliances which is useful for the house. Dyson follow flat
organizational structure , in this structure all the decisions are taken in a decentralized way which
help in take a more effective decision making ( Jambotkar and AnjanaRaju, 2018).
Organizational structure help in every organizational activities so that employees can follow all
the given guidelines in a proper way.

Organizational functions are playing a significant role an help to maintain each and every
activities of the organization. All the organizational functions work together and interrelated with
each other to accomplish the organizational objectives which are discussed below-
HR & Marketing Function
Human resource function of the Dyson company is useful to appoint and select a high
talented employee which help in manufacturing and designing the all the appliances which are
useful for the house. HR department of the company is working properly with the help of
marking departments. Marketing department help to promote all the job applications so that HR
department easily hire high skilled employees for the marketing department so that employees
perform well which enhance the company growth.

IT & Financial functions
IT department of the Dyson company is working very efficiently and circulate all the
essential information to the employees of the company. Financial department of the company is
responsible to prepare the budget of all the departments and IT department help to distribute all
the financial status and other information to the company employees. Financial department
consider all the cost and profit and set financial criteria of every department. Both department
work together and interrelated with each other (Johansson, et. al., 2018).
Production & Research and development Functions
production department of the Dyson company is maintaining all the manufacturing and
developing the new and existing products and the main role of research and development
department is to conduct a full prove market research so that company can get a latest knowledge
about the market and consider the preferences of the customers and prepare a report and
distribute to the production department so that company can modify and apply it as per the
customers’ preference.
All the Dyson company functions are interrelated with each other and work together to
achieve the organizational objective so that company can gain high profit and full fill all the
expectations of the costumers (Kurtessis, J, et. al., 2017).
TASK 3
P4 Recognize the positive and negative affect of macro-environment on Dyson
To identify the positive and negative factors of the external environment, there is a need
to understand about the internal factors of company, With the help of McKinsey 7S framework
company identify the company effectiveness with the help of 7S which are discussed below-
McKinsey 7S Framework
This model is essential for the Dyson company which help to analyse the increase
performance of the employees and help in analysing the effectiveness of the proposed strategy.
These 7S is the combination of hard and soft “S” in which 3 S are comes under hard S and 4 S
are coming under soft S. The 7 S of this model are given below-
 Strategy : Dyson company design a good strategy which maintain the competition level
and give the competitive advantages of the company.

 Structure : Through good organizational structure, Dyson company easily determine
that structure guidelines to the employees and set proper structure that employees need to
report their leaders and all the leaders need to report to the superiors employees.
Illustration 1: McKinsey 7S Framework , 2020
 System : Dyson company follow a effective organizational system so that employees
efficiently connect with other employees and perform all the activities.
 Shared value : This is also known as “ superordinate goals” when this model found then
this is considered the core value of the organization (Peral, Maté and Marco, 2017).
 Style :Dyson company adopt the specific style of leadership.
 Staff :Dyson company appoint those employees which have actual capabilities to do their
work.
 Skills : Dyson company analysed the actual key skills of the employees and their
competencies.
PESTLE Analysis
Through PESTLE analysis, Dyson company consider the macro environmental factors of
the company and also determine the positive and negative impact of the macro environment
factors which affect the company.

Political Factor
In this factors all the tax policies, trade regulations comes which influence the external
environment of the company. Dyson is a technology based company so its important to consider
the political factors affect on the company. Positive Impact :Political law applicability is very easy for Dyson which usually do not
affect the business of this company ( Peters, Font and Bonilla‐Priego, 2020).
 Negative Impact : Due to some adverse conditions Dyson business affected and become
unstable the cost of the products incurred and sales and supply chain affected.
Economical Factor
In this factors, all the income, exchange, interest rate are considered and it affect the
economy growth of the country. Economical factors affect the Dyson company pricing policies. Positive Impact :The pricing policy an regulations are mostly in favour of the Dyson
company and company generate more profit and sales also increase.
 Negative Impact : When inflation rate increase then it affect the buying power of the
customers so that Dyson sales decrease.
Social Factors
In this factors all the socio-cultural activities, cast, religion, education, population
considered which affect the customer behaviour and sales of the Dyson company. Positive Impact : Dyson provide very useful and innovative technologies which attract
the customers very easily.
 Negative Impact- If the customers are unaware about the latest technologies then
company sale decrease and it affect the company business (Prajogo, 2016).
Technological Factor
These factors includes all the technological development and changes which influence
the Dyson company sale and help to reach on higher level. Positive Impact : Company manufacture and design latest technological products which
make easily customers lifestyle.
 Negative Impact : Some people do not know exactly how to use technological products
so that they do not prefer to purchase.
Legal Factors

In legal factors, all the legal activities policies, procedures considered like trademark of the
company, employment laws, privacy and safety laws need to maintain the Dyson company. Positive Impact : Dyson company operating their work internationally so company
follow all the legal procedures which give easy access to deal with the foreign
companies.
 Negative Impact :Sometimes company face problem to deal with the legal procedure of
the other country because every country have a different laws and rules.
Environmental Factor
In this factors all the environmental activities contain which affect the Dyson like
nature,clean environment. Company considered all the factors which affect the company
technology. Positive Impact : Dyson company follow environmental laws which help in the growth
of the company and company products are technical so it not give adverse affect on
environment (Queirós, Faria and Almeida, 2017).
 Negative Impact :Company need to more focus on the environmental factors so that
company will give their more contribution in environment.
TASK 4
P5 Conduct internal and external analysis of organisation in order to identify strengths and
weaknesses.
To identify the internal and external analysis of the Dyson company it is essential to
evaluate the SWOT analysis of the company. With the help of this analysis company understand
the key strengths and weaknesses so that Dyson easily remove their threats and find up coming
opportunities.
SWOT Analysis
Strengths Weaknesses
 Dyson company manufacture and
design very innovative products.
 Dyson all products are very high
 Dyson products are very high cost.
 Company has big controversies with
the Samsung, Qualtex and Excel Dryer.

quality which give good care of the
customers.
 Dyson started “James Dyson
Foundation” which help to motivate the
younger generation to take interest in
engineering and opt engineer degree.
 Dyson conduct a good and effective
research and development process to
create new products.
 Dyson company has a massive
workforce.
 James Dyson award provided to the
international students who design well
it considered 18 countries.
 Company criticized by the foreign
students.
Opportunities Threats
 Dyson expand their market globally
 Dyson time to time enhance the
features of their products.
 Dyson give online purchasing facilities
to their customers.
 UK market fluctuate time to time so it
affect the company sales.
 Dyson has a very strong competitors.
 Sometime, Dyson launch their products
late so it is also consider company
threats.
P6 Strengths & weaknesses interrelate with external macro factors.
Dyson company strengths and weaknesses are interrelated with the company macro
external environmental factors which are discussed below-
Political Factors
Political factors give the positive impact on the company and it contains an strengths of
the company because political factors are very applicable for the company so that company

easily increase their sales and do their business properly. Dyson give tax time to time and follow
all the regulations so that it affect company in a positive way to operate their business globally.
Economical Factors
These factors affects the country economy so that Dyson are paying more attention in this
factors. Sometimes these factors consider as a weaknesses of the company because country
situation fluctuate frequently so that inflation rate increase it gives adverse impact on the
company demand and supply and company sales reduce because it gives direct impact on the
customers burying power (Singh, et. al., 2016).
Social Factors
These factors affect the behaviour of censurers and give more impact their buying habits.
Dyson consider all the latest technologies so that customers buy their products. Dyson time to
time update their technologies and machinery and design high qualities innovative products so
that customers purchase in a large amount because people main concern is their comfort so high
technology make their life easy so social factors are the strengths of the company (Van Wormer
and Besthorn, 2017).
Technological Factors
These factors considered as an strength of the company because Dyson mainly deal with
the technologies and machinery. Dyson provide creative productive to their customers and
always take care of customers preferences. Technology help to make work easy for the people so
that Dyson products are really useful for the customers who like technology and know how to
use and operate the technological products.
CONCLUSION
According to this report it is concluded that a healthy businesses environment is really
helpful to boost the productivity of the employees and increase the efficiency of organization. In
this report, three kinds of organizations purpose , scope and size discussed which belong to very
different sectors like public , private and voluntary sector. This report also explained about the
interrelationship between organizational functions and identify the that which organization
followed by the private company. This report also analysed the external environment factors of
the private company and evaluate the positive and negative impact of PESTLE analysis and also
identified the strengths and weaknesses of the company.

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