Business and the Business Environment Report: Google Company Analysis

This report provides a comprehensive analysis of Google's business environment. It begins with an introduction to the concept of the business environment and its impact on organizational activities. The report then delves into the macro-environmental factors affecting Google, utilizing PESTLE analy...Read More

Business and the Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P4 Identifying the positive and negative impacts of the macro environment on the business
operations for the Google company............................................................................................1
P5 conduct internal and external analysis of the Google company in order to identify strengths
and weaknesses...........................................................................................................................2
P6 Interrelation of strengths and weaknesses with external environment of this company........3
CONCLUSION................................................................................................................................4
REFERENCE...................................................................................................................................5
Books and Journals.....................................................................................................................5

INTRODUCTION
For a particular company, the business environment is defines as the internal and external
factors that can influence the organisation in various aspects. These factors are includes the stake
holders, employees, staff members, management team, outsiders, suppliers and many more
(Botha, Kourie and Snyman, 2014). The business may influence and it gets affected on its
growth, performance and also profitability of that particular organisation. This report is basically
focused on the Google company which is an American multinational technology based company.
In this report, the positive and negative impacts of the macro environment of the business
activities of Google company with the PESTLE analysis. Further, it covers the internal strengths
and weaknesses of this organisation with refers the relationship of external macro factors. Lastly,
in this presented report the SWOT analysis of this company.
TASK 1
P4 Identifying the positive and negative impacts of the macro environment on the business
operations for the Google company.
The macro environment of any business may affect their organisational function and
business activities. So for this reason it should be identified for the better operates the business in
achievement of their targets and goals. In this industry, many factors can affect the business of
Google and its organisation environment (Bryman and Bell, 2015). This business uses various
types of technology and this will profitable for it in order to achieve desired success. In addition
to this, the factors that can influence its activities are describes with the use of PESTLE analysis
and these factors are as follows :
1. Political Factors – For every business the political factor play a major role in influencing
its business activities and its operations. In company Google, the political factor have
great impact on the business operations and the governmental rules and policies on it.
2. Economical Factors – there are various countries in which the Google company survive
its business and every nation have their ow rules and regulations about the inflation rates
and economic situations (Business, 2014). The organisation can only operates its
activities if it follows all those rules and regulations with the effectively and proper
manner.
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3. Socio Culture Factors – in this type of factor the demographic elements are concludes.
Ion these elements the age, gender, living standards and net worth of people may affect to
this business the company has a great impacts by such influences.
4. Technological Factors – Technology also give an effect on the google company. In
today's, there are growing use of mobile and digital media as well as the huge access of
internet (Carroll and Buchholtz, 2014). These all technology related aspects have
influence on this organization. So for this reason the company make sure about its
policies and decisions in order to achieve desired goals in the technological scenario.
5. Legal Factors - The company has strong base and work its business activities with
operates its business in many countries. So for this reason, the company must follow
various nation's rules and regulations to compete its competitor and survive in different
business environment (Moore, 2016). It is the organisation which increasingly entering
heavily conducted in various departments such as insurance, finance, auto mobiles and
telecommunications.
6. Environmental Factors - All elements which are includes in the environment, are
affects to the business environment and in this context, the social corporate
responsibilities must influence to the organisation (Charter, 2017). It is an important
factor which should follow by every organisation. It should be maintain by this
organisation to fulfil its corporate social responsibilities.
P5 conduct internal and external analysis of the Google company in order to identify strengths
and weaknesses.
In the external and internal analysis of this organization to know about its major strengths
and weaknesses, the major elements are expertise, resources, culture and various qualities inside
the market. The company's major strengths and weaknesses are essential for its management
team because by using this technique a company can get its desired goals and objectives within
the time period. In addition to this the company can grow and expand its business activities and
operations towards to achieve competitive advantages in its target market (Erasmus and et.al.,
2016). In this context, there is a special technique to understand its environment whether internal
and external. This is SWOT analysis that is as under in accordance with google company :
1. Strengths :
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◦ It has ability to generate user traffic
◦ This is the market leader in the search engines
◦ It makes new mobile technology and android features
◦ Its revenue generates from display and advertising.
2. Weaknesses :
◦ The company has over dependency on its advertising policy
◦ It has lack of compatibility with next generation digital gadgets(Kolk, 2016)
◦ The company has excessive reliance on secrecy
◦ Its advertisement fall its rates.
3. Opportunities :
◦ It introduces new products the google glasses and google play
◦ It has cloud computing that is attracted its potential customer
◦ Diversification into non ad business models
◦ Android operating system.
4. Threats :
◦ A great competition from Facebook
◦ Mobile computing.
P6 Interrelation of strengths and weaknesses with external environment of this company.
Scanning of the external environment of any business, there are many elements that can
influence the environment and business activities. So for this reason all elements are very
important in analysis of operations of this company (Hair and et.al., 2015). This process is also
important to interpret and anticipate changes of the business environment whether national or
international. It provides many informations about its new customers and target market. By using
this information the Google company can create a set of likely more deals with the concerns and
issues that are uncovered. The process is provides several potential situations in different
obstacles and conditions so that the organisation can plan and changes in its strategy in order to
achieve desired goals and objectives. It provides many things which are helps in growth and
expansion of this organisation and these things are – to understand happenings in the market
place, to know about various threats to inherent in any opportunity, it can also forecast about its
future goals and it helps in achieving the targets.
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A deep environmental analysis provides various impacts on the organizational structure
and affect the operations activities. In these impacts, lack of forewarning of unforeseen major
events that are unexpected (Hamilton and Webster, 2015). So it can minimize the aims and its
frequency and extent of surprises. It can also impact that no assurance about business
effectiveness. This is not fully reliable and by overloading of information the management get
conduced. The strategic planning and adventure helps in making success of the business and the
environmental analysis makes it difficult to get desired success. The macro environment can
influence the business as well as growth of that organisation.
CONCLUSION
In this report, various impacts of internal and external environmental factors are
described and its deep influence on the company Google are discussed. It also explains about the
current trends in the market and analysis about different ways of identifying the strengths and
weaknesses of this organisation. Further, a deep analysis of external macro factors that can
influence the business activities and various tools for solving several problems.
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REFERENCE
Books and Journals
Botha, A., Kourie, D. and Snyman, R., 2014. Coping with continuous change in the business
environment: Knowledge management and knowledge management technology. Elsevier.
Bryman, A. and Bell, E., 2015. Business research methods. Oxford University Press, USA.
Business, D., 2014. Doing Business 2014. Gruppa Vsemirnogo banka Doing Business [The
World Bank Group Doing Business]. Available at: http://russian. doingbusiness.
org/rankings (date accessed: 20/02/2015).
Carroll, A. and Buchholtz, A., 2014. Business and society: Ethics, sustainability, and stakeholder
management. Nelson Education.
Charter, M., 2017. Greener marketing: A responsible approach to business. Routledge.
Erasmus and et.al., 2016. Introduction to business management. Oxford University Press
Southern Africa.
Hair and et.al., 2015. Essentials of business research methods. Routledge.
Hamilton, L. and Webster, P., 2015. The international business environment. Oxford University
Press, USA.
Kolk, A., 2016. The social responsibility of international business: From ethics and the
environment to CSR and sustainable development. Journal of World Business, 51(1),
pp.23-34.
Moore, J.F., 2016. The death of competition: leadership and strategy in the age of business
ecosystems. HarperCollins.
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