Business Environment Report: Key Functional Areas of HP and Apple Inc.

This report provides a comprehensive analysis of the business environment, focusing on two major players in the electronics market: Hewlett Packard and Apple Inc. The study delves into the key functional areas of each company, including management, operations, accounting, and marketing. It also examines internal and external stakeholders using stakeholder theory and mapping. A significant portion of the report compares HP and Apple's products and value processes, including a discussion on their turnaround strategies. The analysis further includes a stakeholder matrix and applies relevant stakeholder theories to the context of each company's operations. The report concludes with a discussion of different stakeholder theories and their application to the case studies. The report aims to provide a detailed understanding of the business dynamics, stakeholder relationships, and strategic approaches of both Hewlett Packard and Apple Inc.

Running head: BUSINESS ENVIRONMENT
Business environment
Name of the student
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Authors note

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Executive summary
The study topic deals with the key functional areas for the Hewlett Packard and the
Apple Inc. the internal and external stakeholder analysis have also been analysed with the
help off stakeholder’s theory and the roles, of the stakeholders at all. The comparisons
between the products of HP and apple in terms of the values have been discussed. Lastly the
use of relevant theories in respect of different theories have been discussed.

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Table of Contents
Introduction....................................................................................................................3
Discussion......................................................................................................................3
Key functional areas of Hewlett Packard...................................................................3
Key functional areas of Apple....................................................................................4
Management:..........................................................................................................4
Operation................................................................................................................4
Accounting.............................................................................................................5
Internal and external stakeholder analysis for Hewlett Packard and apple inc..........5
Comparison between Apple Inc. and Hewlett Packard..............................................6
HP vs apple turnaround..............................................................................................7
Value process.............................................................................................................8
Stakeholder matrix.....................................................................................................8
Relevant stakeholder theory.....................................................................................10
Different stakeholder’s theory..................................................................................10
Normative theory.................................................................................................10
Owners.................................................................................................................10
Investors...............................................................................................................11
Employers............................................................................................................11
Suppliers and exporters........................................................................................11
Conclusion....................................................................................................................11
References....................................................................................................................12

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Introduction
The case study discusses about the key functional areas of business of two of the giant
players in the electronics accessories market worldwide namely Hewlett Packard and Apple.
These two companies are known as the business giant all over the world. Hence the study
deals with the key functional areas of the business along with an analysis of the internal and
the external stakeholders. Moreover the study also deals with the comparison between these
two industries based on the products market. Lastly the study focuses on the stakeholder’s
matrix as well as the relevant in the context of the chosen relevant theories and framework at
all.
Discussion
Key functional areas of Hewlett Packard
The business service automation of Hewlett Packard was designed to make it the IT
systems more efficient and effective. Hence by utilising the automated change and the audit
process across the aspect of the business service like the clients, applications and the network
device and the other storage elements to the process. Hence considering an example could be
like I the two functional areas namely-
The HP product strategy was to bring the data centre together in it’s the automated
data centre the former manages the former manages technology and the data centre of the
networks as a whole. Apart from this the process automates the key IT process across the
management criteria of the lifestyle of the client devices no matter where they are currently.
Hence as per the actual framework in order to understand the breadth and depth of the system
management.

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The operations area which could well control and report on the health and
performance of the mixed IT environmental which had included the network, system and the
overall procedure changes for the database, application and the other key services
(Mutekanga et al.,2013).
The business availability for the tools and technique to that monitors of the health and
the service users and applications. Hence it uses to bring new dimensions and the overall
impact of the business as a whole. Thus the same process could apply for the incidence and
the problem solving process. Hence the process is looked beyond collaboration across the
measured outcome to the process. Thus the project is proposed to meet certain parameters.
Key functional areas of Apple
The functional areas of apple incorporation deals with the following aspects like
management, operation, marketing, accounting and accounting & finance. Hence these areas
are very much important in order to determine the key functional business areas. These are
described below-
Management:
They are responsible to work as work performance of the company. The management
involves planning for the organising, directing, staffing and the controlling aspects to achieve
the goals. The manager can set the overall goals and standards with their qualified employees
and to direct them to achieve the goals. In the same way the management of apple Inc. also
look to strategy the next goal with the help of their qualified employees and look to
accomplish them.
Operation
The company managers are responsible for the use of resources like, material, labour,
information, hence the company like apple have looked to convert the resources into some

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tangible goods like IPhone, IPad, laptops and the intangible product and service like health
care. Hence these process are meant by the operation manager and the individuals are
responsible for the high quality (Bourne, 2016).
Accounting
The accounting is the most important process for the business as a whole. The process
deals with the investments of the plant and the equipment’s. The money spend on the overall
development of the research and methodology. The excess funds are also important to
monitor the financial management of the company. Hence for the apple Inc. the finance team
looks to invest on the new and the improved products. Apart from that there are finance
department also.
Internal and external stakeholder analysis for Hewlett Packard and apple inc
The stakeholders are the person who have something to gain and loss through the
outcomes of a particular of the planning process, programme or the project.
The stakeholder analysis is the process of activity for eliciting the stakeholder views
of the relationship with the organisation. It is a technology which look to assess and influence
the importance of the key people or the organisations which could significantly look to
impact on the success of the project and the business (Fombrun et al.,2015).
Hence in order to identify the internal and the external stakeholder there is an all over
importance of the stakeholder mapping. Hence the process identifies the stakeholder situation
to the process for both in the case of the internal and the external stakeholder policy (Liu et
al.,2017). Hence within the public health of the development of the strategies, programmes
and policies as a whole. Hence for any big multinational organisations like the Hewlett
Packard and Apple Inc. the internal and the external stakeholders play an effective role
overall in this case. Hence the internal stakeholders are those who are the responsible for the

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funding, operation, investment resourcing and the publication the strategy for the electronic
goods and services. On the other hand those who are responsible to deliver the views of the
product and the service. Hence the external shareholders are the general public or the users of
the products and the services overall.
Hence then key stakeholders of apple and Hewlett Packard are as follows-
Serial no Stakeholder name Stakeholder type Roles
1 HP owner Internal Managing the
company well beings
2 HP customers Internal To purchase and
provide the view of
the apple products
3 HP investors external To invest on the
company
4 Employers Internal Employees are the
main service
providers while the
suppliers work as the
business providers for
apple
5 Apple owner Internal Managing the
company well beings
6 Apple customers Internal To purchase and
provide the view of
the apple products
7 Investors external To invest on the
company
8 Employees and
suppliers
Internal Employees are the
main service
providers while the
suppliers work as the
business providers for
apple

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Comparison between Apple Inc. and Hewlett Packard
Apple and the Hewlett Packard are both two of the best company based on the overall
service provider in terms of the goods and services worldwide. Hence there is a big areas of
to make certain differences as a whole. The apple company in the early 90’s had not set up
like HP had set up. However it is seen that the overall sales have been increased to a top line
to 6 percent which is also better than the last quarter. However in comparison to that of HP
the growth is at 10 percent which had just been managed to only printers and PCs. However
the gaming laptop provided by HP is eventually an area to consider where the company is
much ahead of apple (Markmann et al.,2013).
HP vs apple turnaround
The effecting areas where the HP Company is considered to be much ahead of apple
is that the company had clearly made a deck start against the process. Hence with the use of
the new concept called as the cloud computing technique the company had been seen as way
ahead than the apple company. Hence being the brand new company thee company had
started the business process and have looked to maintain the company debt and the two
business which the company had believed to be uncovered. Hence there is minimum success
chance to the process as a whole. Since the apple company in the year 1990 was in a bad
shape and the debt value had been extending day by day. The company had put a $150 billion
dollar investment to the process who had taken the authority of the IPOD and gave the
authority to apple. Hence the basic difference between the HP and Apple is generally based
on the basic changes to the process. Hence it would have been very tough for apple to survive
if they no authority of iPod.

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Value process
When it comes to investment process it does simply not prefer what is going to be
happen today or tomorrow, the trading of the company is getting to be more important to the
company then the turnaround. Apple is generally tied up with the ipod. Hence eventually the
ipod and the apple watch have based on the certain changes than that of HP. Moreover the HP
Company is not diversified to the products whereas Apple Company produces both phones,
watches and laptops. Hence due to the constant change of trends in the market now the use of
the iPod or iPad have been decreased. Hence there will be a time where there will be no use
of smart phones. Hence it is important that the company needs to think of something new to
make the company more profitable. On the other hand the HP Company is looking to bring
the diversification in the existing product market. Hence the concepts like 3D industrial
printers. Hence if the company can gain the same kind of advantage to the conventional
printer then there is a high chance to draw the dominance of the printers as a whole (Nastran
2014).Thus unlike the apple HP have tons of experience to the printer, hence it is proven to
be a much better source of profit eventually. Hence with every new product launch the
company is likely to use the best effective changes possible. Hence with that it can be said
that the apple and HP Company is expected to be much more useful and effective as a whole.
Thus due to the changes to the HP and apple there is an effective change on the business
trends and the best executive changes are to be effective and genuine at the same time .
Stakeholder matrix
Internal External
Executive  HP Owner
 Apple Owner
 Apple Investor
 HP Investor
Operational  Employees  Customer
 Suppliers

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In the above the stakeholder’s matrix have been created for the company named
Apple inc and Hewlett Packard. Hence for both of the company the stakeholders have been
divided into both the internal and external. Apart from this the stakeholders have been
divided into two parts namely operational and executive. Generally the company owners are
been considered as the internal stakeholders. They are basically related to the operations of
the company. Apart from this they are also involved into the tie ups with some other
companies and also are responsible for the overall business expansions as a whole. Thus
similarly the company owners of apple Inc. and Hewlett Packard are been considered as the
internal stakeholders. They are responsible for the wellbeing of the company (Yousef et
al.,2015).
On the other hand the company investors are considered as the external stakeholders
since they help to increase the overall investments in the share markets and hence are
responsible to get all the updates to the process. Similarly the investors of the HP and apple
Inc. are considered as the external stakeholders.
On the other hand for the operational perspectives it the employers are to be
considered as the internal stakeholders. These people are responsible to provide the best
expertise to the clients and provide more amount of business to the company. Similarly the
employees of HP and apple are been considered as the internal stakeholders of the company.
Lastly the suppliers and the exporters are responsible for the outside business for the
company. They take care of the selling and the administration department as a whole. Thus in
the case of the HP and the Apple Inc. the exporters and the suppliers are responsible to sales
and create supply chain management chain as a whole.

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Relevant stakeholder theory
The stakeholders are the group or any individual who can affect or affected by the
achievement of the organisations objectives. Hence the idea of the concept is to redefine the
situation. Hence In general the process is how it is conceptualised. Hence it is important that
the organisation should be considered for the grouping of the stakeholder’s theory who can
manage the process firmly. The managers are to consider the stakeholders and needed to
ensure that the rights and the participations of the stakeholders been readily identified and the
same way the stakeholders are to be implemented to the process for the survival of the
stakeholders as a whole.
Different stakeholder’s theory
Normative theory
The objective this theory is to answer the relative changes towards the rules and the
responsibilities to the stakeholders and the interest behind the importance of the stakeholder’s
theory at all. This theory is linked with the moral values and the ethics of the process of the
stakeholder’s theory. Hence for many authors the process is opted to the profit managing of
the stakeholders and the relationships towards the implications of the values and the
principles as well. Hence the company could look define the basic organisational policies and
programmes which could be helpful to the decision making at all.
Owners
These are the people who are generally the most important persons of the company.
They are mostly responsible for the wellbeing of the company. Hence they are the founding
fathers of the company as a whole. They are responsible for the expansions and the tie ups
with any new company.

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Investors
However the company investors are considered as the external stakeholders since they
help to increase the overall investments in the share markets and hence are responsible to get
all the updates to the process. Similarly the investors of the HP and apple Inc. are considered
as the external stakeholders.
Employers
On the other hand for the operational perspectives it the employers are to be
considered as the internal stakeholders. These people are responsible to provide the best
expertise to the clients and provide more amount of business to the company. Similarly the
employees of HP and apple are been considered as the internal stakeholders of the company.
Suppliers and exporters
Lastly the suppliers and the exporters are responsible for the outside business for the
company. They take care of the selling and the administration department as a whole. Thus in
the case of the HP and the Apple Inc. the exporters and the suppliers are responsible to sales
and create supply chain management chain as a whole. Hence from the stakeholder’s theory it
can be said that all the stakeholders of, the Apple Inc. and the Hewlett Packard Company are
very much useful to the process of the stakeholder’s theory. Hence these people are very
useful to the context for both the company.
Conclusion
Hence from the above study it can be concluded that the all effective implications
towards the effective changes for two of the best companies namely HP and apple Inc. have
identified the key functional areas of the business. The key stakeholder’s analysis have also
discussed the facts and figures properly in the stakeholder’s matrix properly. Apart from this
the key aspects relating to the comparisons related to the products like electronic appliance
and value proportions have also been properly described with the relevant theories.

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