Business Environment Report: Strategies for Iceland Supermarket

This report provides a detailed analysis of the business environment, focusing on Iceland Supermarket. It begins with an introduction that outlines the purpose and objectives of the organization. Task 1 identifies the purpose of the organization and meets objectives with different stakeholders. Task 2 delves into different economic systems, fiscal and monetary policies, and the impact of competitive policies. Task 3 examines market structure, the ways market forces shape the environment, and the business and cultural environment. Task 4 addresses the significance of international trade and the impact of global factors and policies. The report covers various aspects, including legal and ethical responsibilities, different economic systems like command, free enterprise, mixed, and transition systems. It also discusses the impact of fiscal and monetary policies, and competitive policies. The conclusion summarizes the findings and recommendations for Iceland Supermarket.

BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P 1.1 Identify the purpose ..........................................................................................................1
P 1.2 Meet the objective in different stakeholder.......................................................................2
P 1.3 Various responsibilities and strategies...............................................................................2
TASK 2............................................................................................................................................3
P 2.1 Different economic system................................................................................................3
P 2.2 Fiscal and monetary policy impact....................................................................................4
P 2.3 Impact of competitive policy.............................................................................................5
TASK 3............................................................................................................................................6
P 3.1 Market structure ................................................................................................................6
P 3.2 Way market force shaped...................................................................................................6
P 3.3 Business and culture environment ....................................................................................7
TASK 4............................................................................................................................................8
P 4.1 Significance of international tread.....................................................................................8
P 4.2 Impact of global factor.......................................................................................................9
P 4.3 Impact on polices ..............................................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Business environment help to alteration the flat of execution in market. It aids in
achieving objectives of an organisation. In this context of use, document assists to focal point on
purpose and objectives of an administration. Therefore, the report is based on Iceland
Supermarket. This organisation is basically located in United Kingdom and provides different
kind of services in food and grocery store sector (Sekaran, and Bougie, , 2016). They also sell
non frozen grocery items such as a produce dairy and dry fruits etc. in this context report assists
to focus on responsibilities and strategies in work place and help to meet future objective.
Moreover, it can be focal point on monolatry police is help to well-kept the verifiable in market.
TASK 1
P 1.1 Identify the purpose
Organisation is to be focussing on to indefinite quantity the steady of activity and meet
objective in market. In this way, purpose of structure is focused on vision, mission and objective
of working environment. It also helps people in the right direction, so they achieve result for the
organisation. This is applicable for the team member and other person at work place. As per the
case study is focus on purpose of following organisation are as follows :-
 Ice land supermarket: - In this supermarket is work in food sector and variety of
products to target UK. Market. This organisation is a private company and its main aim is
to provide the best quality of products in market (Sekaran, and Bougie, , 2016). In this
way, organisation is not liable to sale there share without agreement to shareholder
immediate in marketplace.
 KFC: - In this organisation is focus on food chain and main aim is to delivery of
products and services in securities industry. Intention of KFC is to achieve competitory
asset in marketplace with providing the best prime of substance in market (Schaltegger, .
and Wagner, . eds., 2017). KFC is the second largest food chain all over the world with
almost 25,000 stores.
 Transport for London: - It is a transportation company which aim at providing different
kind of transport facility to citizenry addressable in London. It is a state-supported
company and fully controlled by system of London. It is a judicial liability to sell out
there share in market to increase the execution level.

 Cancer research: - It is a beneficent property, which aspect after grouping who are
affected from cancer. They provide the best services and take proper care of all those
people and main purpose is money rise to used to bring attention for cases.
P 1.2 Meet the objective in different stakeholder
Stakeholders are very essential relation of the organisation and it is needed for all
administration that they should run into their objectives in product place. They are help to proper
set of information regarding the objective of stakeholder. In this context, ICELAND supermarket
are owner of the firm (Schaltegger, . and Wagner, . eds., 2017). In this context is focus on the
government, suppliers, customer and creditor of the firm all this to be incudes in organisation. In
each and every stakeholder is different kind of objective of the firm. Such kind of objective are
as follows :-
 Owner; - In this context owner of the supermarket is focus on collect more revenue of
the firm. It is more important to this organisation to just the neutral, it would be
advantageous for the structure. With the help of objective in organisation is achieved
more success in the future.
 Employees: - In this context employees are the most important stakeholder in
organisation and assistance to indefinite quantity the level of execution in market (Lee, .,
Kao, . and Yang, ., 2014.). If the organisation objective is to be fulfilled, then easy to
make goal and achieve goal in work place.
 Shareholder: - In this context shareholder of the company is give the best possible
outcome of organisation. It is assist to change the unwavering of carrying out and meet
the financial objective in work place.
 Government: - In this context, it has both point-blank and indirect stakes in the form
existing in market. Unswerving stakes of polity are tax revenue, formative utilisation of
the root-age present in the location (Lee, ., Kao, . and Yang, ., 2014.). On the other had
indirect strake holder is focus on employment growth and safety and securities of the
society. To meet the objective government is help to increase the level of performance
and increase the level of performance in market.
P 1.3 Various responsibilities and strategies
Organisation is to be focal point on indefinite quantity the plane of carrying out and
preserved the maturation rate in securities industry, it is most important to focus on rules and

responsibility and prepare strategy for future achievement (Tukker, . and Tischner, , 2017). In
this context some legal and ethical responsibility for increase the level of market and maintained
the level of performance in market. In this context some responsibilities are as follows :-
 Legal responsibilities: - In legal responsibilities is most important for supermarket. In
such kind of responsibilities focus on quality of products and services and payment that
the customer are making and complaints or feedback from the customer. All such factor
is to be is most important in legal responsibility in working environment (Sekaran, and
Bougie, , 2016). It is focus on provide equal opportunist for all staff member who are
working in supermarket. It is also focused on legal system in finance system and tax
payment etc. all such kind of thinks in to be added in legal responsibility in supermarket.
 Ethical responsibilities: - In this context is ethical value is faire trade and environment
and responsibilities non customer proaction is most important factor in work place. In this
ethical value is to be increase when organisation is prepared strategy for future outcome.
It is Iceland Supermarket should use neutral investigation method, prepare multi-
strategies for multi-objectives and should use take part direction kind in work place
(Tukker, . and Tischner, , 2017). It is assistance to indefinite quantity the level of carrying
into action and retained the level of administration. It is important to focus on health and
safety of people work in organisation. It is to be incudes in ethical value in working
environment. This organisation is focus on corporate social responsibility and work on
them.
All such kind of responsibility is help to indefinite quantity the plane of execution in market.
This two kind of obligation is assist to increase more and more customer in supermarket.
TASK 2
P 2.1 Different economic system
Economic scheme is most crucial to work place and help to gain the level of execution in
marketplace. It is help to make better understanding is help to make various economic system is
help to allocated resource effectively and help to maintained the performance level in market. In
this context different kinds of resources attached with the organisation like financial resource,

time and information resources, physical resources and intelligible resources etc. they are work
ion different economic system are as follows :-
 Command system :- In this command system is focus on allocation of resources is to be
handle by government agency (Tukker, . and Tischner, , 2017). It is most important factor
is every communities' society and that use command system to allot Cuba and north
Korea etc.
 Free enterprises :- In this factor is focus on allocation is to be done on the basis of
decision is made by individual producer and consumer available in market place (Cohen,
and Kietzmann, ., 2016). In his context government is not helped to distribution of
resources. For example free enterprise is Singapore and USA.
 Mixed system :- In economic system government play a most important role at the time
of allocation of resources. In such kind of resource government is recovered in the form
of tax. It is a most wealth obtaining system and indefinite quantity the level of carrying
out in securities industry. In this mixed system is focus on ether market and economic
system. The best example is Germany and France.
 Translation system :- In this context economy is to be change form command system to
free enterprise. In this sector organisation is to be focus on liberalization and privation or
focus on create a new financial sector. It is assistance to change the execution level and
preserved the development rate in marketplace. In this context the best example is china
and Russia.
P 2.2 Fiscal and monetary policy impact
Iceland supermarket organisation is to be focus on internal and external working
environment (Cohen, and Kietzmann, ., 2016). In this context both the factor is grate impact on
super market and internal working function. To be focus on understand the impact on monolatry
and fiscal policy are as follows.
Fiscal policy :- In fiscal policy is government operated policy to government revenue
collection and expenditure to influence economic system (Beckmann, ., Hielscher, . and Pies, .,
2014). In this kind of fiscal policy is give is included the tax rate, interest rate and government
spending etc. in this context focus on impact on fiscal policy are as follows :-
 In macroeconomic factor is most important to impact on productivity and influenced by
the government. In this context increase and decrease the tax level in give negative

impact on performance (Lee, ., Kao, . and Yang, ., 2014.). Fiscal policy is give positive
impact on ICELAND super market to help increase employment and help to maintained
the value of money. Such factor is to be most crucial and help to preserved the carrying
out level in market.
Monetary policy :- In monetary policy is most crucial and help to indefinite quantity the
level of execution in market. In monetary line of reasoning central banks, currency boards or
another restrictive bodies takes the activity which determines the size of it of the rate of
development of the wealth supplying. It is to be focus on increased the interest rate and change
the amount of money which is band need to keep it utilizes (Beckmann, ., Hielscher, . and Pies, .,
2014). In this system is to be focus on internal and external working environment. In this
context impact on monetary policy are as follows :-
 In this context impact is reduction in interest rate is give negative impact and change in
interest rate the organisation is buy money form bank and could mange it finances in
work place (Lee, ., Kao, . and Yang, ., 2014.). This organisation is influenced and change
mind set to start a new business with the help of monetary policy and development of
new strategy for new business to increase growth in new market.
P 2.3 Impact of competitive policy
Business environment is to be focussing on may factor to help indefinite quantity the
execution level in industry and preserved the level of execution in market. Competitive policy
and regulatory mechanism is most important part in work place. It is help to maintained the
decorum of market. In this context competitive policy is help to reduce unethical practice used
by the organisation. In this context impact of competitive policy are as follows :-
 Impact of competitive policy :- In this kind of policy is help to encourage the business
and reduce the level of cost in market. With the help of competitive policy is help to
increase the level of performance and improve productivity in market. It is help to better
functional activity in market (García-Peñalvo, and et.al 2014). In this context positive
impact is help to maintained the performance level in competitive area. It will be depend
upon the market share and help to introduce new market or development of market.
 Impact on regularity mechanism :- In this context, Regulatory policies are the set of
regularize by the governing which are developed to arrange and guide grandness

conclusion, action and entities in working condition. It is focus on the national and public
benefit in work place.
Food policy are regulation which ensure that food safety as well as good hygiene is to be
manèged in working environment. In this way some act is also used in organisation and help to
manage internal working environment (García-Peñalvo, and et.al 2014). There are all about the
impact of competitive policy and regularity mechanism. Both are help to indefinite quantity the
level of execution in market and retained the development rate in it. It is help to make better
understanding is help to make various economic system is help to allocated resource effectively
and help to maintained the performance level in market. In competitive is help to guide about
new policy in market.
TASK 3
P 3.1 Market structure
In business environment market is a place buying and selling of goods and services. In
this context there are different types of market are as follows :-
 Monopoly market :- In this form of market structure is try to aquifer the whole market to
sale good and services. (Sekaran, and Bougie, , 2016). In these types of market are
monopoly market and set single price of same products.
 Perfect competition market :- In this type of securities industry artefact structure is had
their own choice to enter and exit of market. In this filed of supermarket anyone can enter
in these market their own choice (Kolko, and etal , 2015). If the ice-land supermarket is
entered this type of perfect competition market, then it has no choice for product
differentiation. In this way, can be deal with the same product and cost is also same in
market. To set a proper strategy to meet organisation need in market.
 Monopolistic market :- In this type of market is focus on the increase the level of
competition in market and free to entry and exist in market, but all they deal with
different products and increase the performance level (Kolko, and etal , 2015). In this
market administration is focus on some creativity is assistance to increase the level of
customer in market.
 Constable market :- In this type of market is entry and exit of the firm is easy because it
occurs no cost and other factor to give impact on performance in market.

All such kind of market to help indefinite quantity the level of execution in activity. All such
kind of market is assistance to alteration the carrying out level and maintained the cost structure
in market.
P 3.2 Way market force shaped
In business surroundings is most important part in market and market structure to help
increase the carrying out in work place. In this context market is to be depend on two factors and
this element is assistance to alteration and decrease the level of growth in market. In the outside
surroundings of the industry there are various units such as rising prices, ever-changing action
and patterns of the customised, niche, etc (Fleischmann, and et.al 2014). all such kind of factor
is most important and help to maintained the growth rate in market. In this context two factors
are as follows :-
 Demand :- In this context demand is most important factor in organisation. Demand is to
be depend on price and quality of products. In this factor there are many factors to
increase the level of demand. But some time decrease demand factor inflation rate,
interest rate and monetary policy etc (Fleischmann, and et.al 2014). all such kind of
factor is give negative impact on demand. For example, Likewise, in the position of the
financial condition both demand and supplying of the commodity drop-off mechanically
because of their advanced prices. So, diminution the sum of taxation by the governing
could be the single mode to modification the financial gain of the group by which the
demand and supply of whatever point can be influenced.
 Supply :- In this factor supply is focus on quantises of goods to be offered to the
customer order top full fill there needs in market (Sekaran, and Bougie, , 2016). In this
way to entry into a new filed is help to capture the whole market with the help of new
technology is to be used in market. It is most important factor ion organisation.
P 3.3 Business and culture environment
Business environment is assistance to alteration the level of carrying into action and
preserved the development rate in industry. In this context is need to understand the value of
activity of business is not affect business environment. Every the commodity and work should be
formulated and furnish to the custom-made by winning into intellectual their society and values
that are followed by them (Trevino, . and Nelson, ., 2016). Demand and supply is most important

factor in business environment. In this context pestle analyses is to the highest degree crucial to
indefinite quantity the even of carrying out in industry. In businesses environment pestle
analyses are as follows :-
 Political factor :- In political factor view points of political party's is give negative and
positive impinging on the level of carrying into action in market.
 Economical :- In economical factor influence the performance level of organisation for
long and short period.
 Social :- In this context behaviour, lifestyle and taste is keep changing in working
environment (Sekaran, and Bougie, , 2016). It is give negative impact on performance
and reduce the growth rate in market.
 Technology :- In this context technology is most important factor to increase the
performance level in market. In constitution change in practical application is give
optimistic impact on it and help to indefinite quantity the level of carrying into action in
market (Trevino, . and Nelson, ., 2016). New technology in market is help to attar more
number of customer in market.
 Legal :- In legal factor is focus on change in rules and regulation is help to increase the
level of performance in market. It is help to operate business effectively and increase
performance level.
 Environment :- In environment factor is to be focus on increase the performance level
with the help of rules and regulation in market.
All such types of enterprise and culture is help to alteration the action level and maintained the
development rate in industry.
TASK 4
P 4.1 Significance of international tread
In international trade is to be focus on variety of opportunist for present in the market. It
is help to focus on some benefit of the organisation to help to indefinite quantity the level of
carrying into action in marketplace. Global trade leads in the unfixed quantity in the gross sales
and profit of the establishment. Pampering in the global market Iceland Supermarket would be
able to indefinite quantity its financial gain which will help in raise the earnings of the
establishment in market. It is help to incense the level of execution and preserved the growth rate

in market and increase market share (Rick and et.al 2016). With the help of international market
supermarket is able to enhance the positional expansion of business. International trade faculty
assist in stabilizing the seasonal worker industry move with the outcome of which administration
will be able to carry on in the class and will be capable to attain competitor asset in the securities'
industry (Sekaran, and Bougie, , 2016). In international trade is help to reduce the dependence of
the market. It is most important to reduce the dependence of existing product in market. With
the help of internal trade is focus on alteration the presentation level in market.
P 4.2 Impact of global factor
In this context business environment is focus on two most important factors to help
supermarket. Business environment is focus on the internal and external factor. In internal factor
is to be controllable factor and external factor is uncontrollable factor in organisation. In this
way, external factor is help to make new changes in working environment. In this way external
factor are as follows :-
 Political factor :- In political factor is incudes is give a big impact on the performance
and other dispute to affect the business (Sekaran, and Bougie, , 2016). In this act on the
business organization process of Iceland Supermarket like terror of act of terrorism could
affect the enterprise, worldwide legal right, patent and rational and other factor.
 Economic factor :- In economic factor is to be focus on economic cries and stock
market flocculation is give negative impact on the performance in market (Sekaran, and
Bougie, , 2016). All such kind of factor is give activated in business process in market
and help to indefinite quantity the level of carrying into action in market.
 Social factor :- In social factor is give impact on change in value of the family and
increase popularity of imagination in market (Sekaran, and Bougie, , 2016). This factor
is give negative impact on the performance in market.
 Technological :- In global business is change and make innovation and communication
technology is help to managing organisation function. It is help to increase the level of
performance and help to managing organisation function.
 Environment :- In environment factor is to be focus on market tendency and increase
the level of population is give negative impinging on carrying out and reduce the rate in
market (Sekaran, and Bougie, , 2016). It this organisation is to be affected the global
level in market.

 Legal factor :- In legal factor to change in role and regulation of countries is give
negative impact on the performance (Sekaran, and Bougie, , 2016). Condition and safety
of the worker on the job in the administration should be taken into thinking by Iceland
Supermarket because any break could affect the total commercial enterprise.
P 4.3 Impact on polices
Business environment is give most important factor and help to increase performance
level in market. In this case the benefit are as follows :-
 In this case working is single market is help to increase the performance and reduce the
cost and there is no custom tax.
 This will help in pull in more made-to-order towards the administration and will assist in
effectual usage of root-age.(Sekaran, and Bougie, , 2016)
 It is help to indefinite quantity the carrying into action level and enjoy the movement of
freedom in working condition.
 In this co-option worker are enjoyed there work and working condition is help to increase
the carrying out level in market.
 This is help to indefinite quantity the new possibility in market and help to achieve goal
in market.
But some time some disadvantage also will be there to solve it in working condition. In this way
disadvantages are as follows :-
 Some time policy of European business is give negative impact on performance and
reduce the growth rate in market.
 It affects the superior of Iceland Supermarket as it is needed for it to earnings the fees to
rest the unit of European Union.
 In this way some time issue is also given negative impact on performance and decrease
the level; of performance in market.
All such kind of advantage and disadvantage is give impact on level of performance and increase
the growth rate some time (Sekaran, and Bougie, , 2016). In this way some advantages is help to
time factor and cost factor to organisation. In disadvantage is focus on earning fee and rest of the
unit.

CONCLUSION
Form the above report is focus on the communication it could be complete that it is
needed that each and every administration should realize the impersonal of the neutral attached
with the business organization and should effort to fulfil their condition. As per the above report
is focus on the purpose and objective in organisation. In this way report is based on the Iceland
supermarket company. This structure basically situated in united kingdom and supply antithetical
kind of serves in food and grocery store sector. In this report is focus on the internal and external
business environment. In this report is focus on impact of global factor and international trade in
working condition. As per the above report financial condition both demand and supplying of the
commodity drop-off mechanically because of their advanced prices. As per the above report is
focus on the change ion interest rate and new business strategy for development. Form the above
report is focus on the PESTLE analyses and help to solve external working environment. In this
report is focus on the change ion technology and impact on technology in market.
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