Business Environment Report: Lloyds Bank PLC Analysis and Insights

This report provides a comprehensive analysis of Lloyds Bank PLC's business environment, examining its organizational structure, governance, and operational strategies. It delves into the bank's history, international presence, and the influence of external factors. The report highlights the importance of PESTLE analysis, exploring political, economic, social, technological, legal, and environmental factors impacting Lloyds Bank. It discusses how these factors affect strategic planning, marketing, and product development. The analysis considers the impact of these factors on the bank's operations, including changes in policies, customer demand, and competitive regulations. The report also addresses the bank's approach to stakeholder management, including employees and shareholders, and the importance of adapting to changes in the business environment. The report concludes with a detailed overview of the key external environmental constraints and their impact on the bank's performance and decision-making processes.

Report for business
environment

EXECUTIVE SUMMARY
Business environment is the collection of both internal and external factors that impacts the
operational activities of company. These factors impact the functioning in both direct and
indirect manner. Assignment it is in the terms of Lloyds Bank PLC which is the British bank and
offer Financial Services and founded in 1765 in Birmingham. This report is going to reflect the
suitable structure of company and how it is governed. Moreover it also considered the
importance of PESTLE analysis by describing many factors such as strategic planning Research
report and so on. Along with this pestle analysis is also conducted to analyse the positive and
negative impact of environment.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................2
Examine how your chosen company is governed and structured....................................................2
Overview of chosen company including its history and organisational culture. How the
company managed nationally and internationally.......................................................................2
History of Lloyds Bank...............................................................................................................2
Discussion of how the company is governed. When it is operating at international level and
scope of working by conducting effective operations.................................................................3
TASK 2............................................................................................................................................4
Importance of PESTLE analysis and why it is important for business to carry it.......................4
TASK 3............................................................................................................................................5
PESTLE framework to determine the external environment..........................................................5
Make a list of PESTLE factors which impacts the environment of Lloyds Bank.......................5
Influence of different external environmental factors on operations of Lloyds Bank.................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business environment is the group of two significant factors like micro and macro which
influences the operational activities of company. Micro factors consider organisational culture
success strategy employees and so on meanwhile macro factors considered customers political
factors suppliers investors and many more (Hamilton and Webster, 2018). Therefore every type
of business organisation must aware regarding the changes that takes place in the business
environment because it is useful for them in attaining success and growth. In relation with this
need to conduct suitable research in order to analyse the market conditions which is useful in
eliminating risk factor. This report is in the context of Lloyds Bank which is a British retail and
commercial bank and has branches across England and Wales. In traditional time this bank was
considered as the top 4 banks and was founded in Birmingham in 1765. This report is going to
cover the analysis of company and its governed structure, importance of PESTLE analysis for
the company and how it is useful for an organisation.
TASK 1
Examine how your chosen company is governed and structured
Overview of chosen company including its history and organisational culture. How the company
managed nationally and internationally
Lloyd Bank PLC is the British commercial bank with branches across England and Wales
and was founded in Birmingham in 1765. Company expanded its business during the 19th and
20th century and to convert the number of small banks. In 1995 Lloyd Bank merged with the
Trustee savings bank and treated as the Lloyds TSB Bank PLC from 1999 to 2013. It is the
largest retail bank in Britain and has an extensive number of branches and ATM in England and
Wales in order to serve their customers. The organisational structure of Lloyds Bank PLC is
hierarchical as all the directors who are at top level and remaining workers are on the lower
level. This company has presence at international level as well and because of this they have
wide scope of working.
History of Lloyds Bank
Lloyd bank is set up by three partners named John Taylor who was button maker, Quaker
an iron producer and Sampson Lloyd in 1765. For this their first branch office opened in oldbury
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in 1864. The symbol which is opted by Taylor and Lloyds for their company was the beehive
which represents that industry is hard working. The bank was firstly merged with the newly
demutualised Cheltenham and Gloucester building society (C&G) and then with the TSB group
in 1995. In addition to this Bank offer full range of banking and financial services with the help
of its network of 1300 branches in England and Wales. Its branches which are in Jersey and
Guernsey are operated by Lloyds Bank International Limited as it is wholly owned subsidiary
and trade under the Lloyds Bank brand.
Discussion of how the company is governed. When it is operating at international level and
scope of working by conducting effective operations
The association is governed and owned by the board of directors that I am working under
particular team. There is the hierarchical structure that leads to employees work in appropriate
manner. When there is the modifications and change in working policies then it becomes quite
relevant for people to understand the changes and communicate to other individuals as well
(Prajogo, 2016). There are board of director’s executive committee regional managing directors.
Lord Blackwell Chairman
Anita Frew Deputy Chairman
António Horta-Osório Executive Director and Group Chief Executive
Juan Colombás Executive Director and Chief Operating
Officer
Alan Dickinson Senior independent director
William Chalmers Executive Director and Chief Financial Officer
When Lloyds Bank PLC operate their business at international level then it becomes
significant for them to understand the prominent changes which takes place in demand of
customers and by the external environment concerning the better services they can offer. In
financial sector there are many changes regarding the policies interest rate and so on due to
which customers are not able to analyse changes properly. With the prominent changes in
working environment there are some modifications in operations as well which is significant to
analyse suitable changes. While working in more than one country scope of working enhances
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because consumers belongs from various geographical areas and in relation with this it is
important to analyse their preferences as well.
In terms of shareholders and stakeholders the relations of board of directors are quite good it
is important for managers to analyse the demand of various stakeholders and also offer them
suitable services respectively (Deasy and et. al., 2016). In terms of this shareholders want proper
books of accounts and on time dividend which is useful in terms of satisfying them and do not
withdraw their interest from Lloyds Bank PLC. In terms of employees suitable working
conditions and policies should be framed regarding the working environment. As the proper
training program is conducted which is easy for the company to keep their customer satisfied and
maintain long term relationship with them.
TASK 2
Importance of PESTLE analysis and why it is important for business to carry it
PESTLE analysis is the tool and technique which is helpful in determining the external
factors which impact the business conditions and its operations as well full stop it is significant
for companies to organise it as it helps in determining and monitoring the several factors of
environment that are drastic and become threat for company. Therefore it is helpful in analysing
the threats weaknesses and risk which can become hurdle in the success of business. It is
significant as it is useful in decision making process which helps in implementing the changes
and understands it (Virglerova, Dobes and Vojtovic, 2016). In addition to this it also impacts the
marketing and relationships that company need to develop at the time of change and the
spectators are helpful in better decision making. Importance of pestle analysis is mentioned as
underneath:
Strategic planning: This element is impacted by both the internal and external factors and
it majorly influences the operational activities of company. In relation with this pestle analysis is
a Framework which is useful and scanning and determining the Macro factors. Strategic planning
is a technique which is useful in attaining the suitable growth and success and smooth running of
business activities. In terms of this planning is useful in eliminating the risk factor from the
business activities as this analysis is helpful in knowing the data and facts in terms of effective
planning (Fabuš, 2017). This element is more significant for the Lloyds Bank PLC because it is
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helpful for them in their planning about the development and execution of project and also
considers the external factors.
Marketing planning: It is the most significant function of pestle analysis as it helps in
pursuing the market planning for the business in bed to achieve growth and success for it. This
factor is all about the market which is targeted and the customer range that is useful in
representing the market conditions to them.
Business and product development: To produce and introduce the product in the market
pestle analysis plays an important role as it is helpful in analyzing the several factors which
positively and negatively impact the functioning of company. These are the factors which
describe the requirements of business in order to make prominent changes and develop them.
Research reports: This factor consider the overall development of product before
introducing it in market with the help of research reports which depict the prominent factors
which impact the business and its functioning (Eling and Schaper, 2017). This component also
analyzes the overall performance of company and examines the positive and negative impact of
it. Therefore these factors are helpful for Lloyds Bank PLC which is useful in order to achieve
prominent success and growth for an organization.
TASK 3
PESTLE framework to determine the external environment
Make a list of PESTLE factors which impacts the environment of Lloyds Bank
Pestle analysis is useful in gathering suitable information regarding the Macro market
factors which influences the operational activities of business. It is significant for the managers
of Lloyds Bank PLC to analyse the prominent ways by which they can deal with it. When the
changes takes place in the policies then it becomes easy to get positive outcome while operating
in the industry. Along with this pestle analysis for Lloyds Bank PLC is mentioned as below:
Political factor: This factor plays significant role in terms of determining the prominent
components which influences the profitability within the market area. Changes in government
conditions and policies impacts the political stability of country which influences the laws and
norms (Gavurova and et. al., 2017). In bid to attain the success in dynamic and shall services and
banking industry company need to analyse the probable risk factor in the political environment.
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In addition to this the pricing regulations also gets fluctuate according to the changes which takes
place in the political environment.
Economical factor: This factors impact the competitive rules and regulations which
influence the competitive advantage of company. In terms of Lloyds Bank PLC they can
prominently used the economic factors of nation including the high inflation rates which impacts
the host industry and effectiveness of financial market that should raise the capital in local area
(Erasmus, Strydom and Rudansky-Kloppers, 2016).
Social factor: This factor considers the culture of society and social elements by which
society is surrounded with. When there are prominent changes in the social factors then it starts
impacting the operational and functional activities of Lloyds Bank PLC. These changes arises
because of demographic change and increase in skills of employees (Gaganis, Pasiouras and
Voulgari, 2019). Away with this individuals have probable differences in terms of educational
background that leads to change their demand as well.
Technological factor: By considering this factor there is Rapid advancement in techniques
that is used in financial services such as software cash machine data and security and many
more. This factor impacts the operations in negative manner in terms of new technology in order
to enhance the satisfaction of customers regarding the services that are of good quality.
Legal factor: According to this factor it include the discussion regarding laws and norms
like copyright Trademark employment act and many more by which operations of Lloyds Bank
PLC get complete within the stipulated time period. In terms of change in legal factors it is
important for Lloyds Bank PLC to modify the working style and manner in order to reduce the
interference of legal parties.
Environmental factor: when there is prominent change in climate weather condition
within some specific location then the operations of Lloyds Bank PLC also get impacted. In
terms of assess changes in suitable manner it is important to analyze the micro climate and then
describe the suitable policies for the financial services (Civelek and et. al., 2016). In relation with
this the renewable sources of energy is best for the protection of environment.
Influence of different external environmental factors on operations of Lloyds Bank
Above discussed external market components influences the operations of Lloyds Bank
PLC as well. This factor does not impact the operations directly but also impact them in an
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indirect manner and if these factors are not properly examined and analysed by the company then
it impacts the growth of company in negative manner.
Political factor: If changes takes place in the political party then the policies
automatically needs to get change which impacts the functioning of Lloyds Bank PLC as they
cannot run their business in the same policy that is implemented by previous government. For
instance if the pricing regulation is changed by the new government then the payment mode
should be modified by the Lloyds Bank PLC and due to this they need to operate their business
in prominent format. The political conditions of UK are quite stable which positively impact the
growth and development of company because the government policies do not get changed on the
frequent basis (Saleh and Watson, 2017).
Economical factor: By considering the economic condition of UK the inflation rate is
high and because of these prices of share market and financial services gets fluctuate. This
impacts the profitability of Lloyds Bank PLC in negative manner. Moreover the interest rate of
bank is also uncertain which is not so easy for company to raise money from the external
sources.
Social factor: There are the prominent differences in the demand of customers in terms
of financial services and because of this it is not possible for the manager of Lloyds Bank PLC
analyze the specific demand of customers. Moreover the rate of immigration in UK is getting
high by which people does not want to invest money in the share market which leads to
negatively impact the profitability of company (Šoltés and Štofková, 2016).
Technological factor: In UK there are many changes in the technology which becomes
easy for the managers of Lloyds Bank PLC to perform their activities prominent manner. When
there are suitable changes in the business activities and actions then it becomes important for the
people and company to analyze the changes in order to enhance the quality of offered services.
Moreover when there is no use of automatic machines that leads to reduce the labor work and
operational activities get improved. It ensures the customer satisfaction and helps in completing
the task in stipulated time period.
Legal factor: It describes the prominent changes in the employment laws of UK by
which managers of Lloyds Bank PLC should alter and modify their business activities. By
considering the new changes in the laws and legislation it raises the possibility of
miscommunication among the employees as when the policies are not properly communicated by
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the manager it leads to become threat for company as well. In addition to this when there
communication is not done in proper manner then it impacts the stakeholders and the growth of
Organisation in negative manner.
Environmental factor: my considering the environmental conditions of UK there is no such
frequency change in the climate and it becomes easy for the company to target their customers
and achieve goals within a specified time period (Alaloul, Liew and Zawawi, 2017). The
managers of Lloyds Bank PLC use eco friendly systems and techniques which prevents the
environment from the harmful radiations. Therefore while working the company take care of the
profits and revenues and also follow the corporate social responsibility practices as well that
leads to improve the operational activities of company.
CONCLUSION
By considering the above discussion it is analysed that business environment is dynamic and
rapidly changes and because of this it becomes important for organisations to identify the
prominent factors as it impacts the performance of company and its overall opportunities. In
relation with this the structure of company and the management is described and also considered
the importance of PESTLE analysis it is useful for the strategic planning product development
and so on. Along with this pestle analysis is conducted in order to reduce the risk factor and
determine the opportunities for it.
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REFERENCES
Books and Journals
Alaloul, W.S., Liew, M.S. and Zawawi, N.A.W., 2017, December. Communication, coordination
and cooperation in construction projects: business environment and human behaviours.
In IOP Conference Series: Materials Science and Engineering (Vol. 291, No. 1, p.
012003). IOP Publishing.
Civelek, M and et. al., 2016. A model of measurement of the quality of business environment in
SME segment. Journal of International Studies.
Deasy, S and et. al., 2016. Controlling use of a business environment on a mobile device. U.S.
Patent 9,247,042.
Eling, M. and Schaper, P., 2017. Under pressure: how the business environment affects
productivity and efficiency of European life insurance companies. European Journal of
Operational Research. 258(3). pp.1082-1094.
Erasmus, B., Strydom, J.W. and Rudansky-Kloppers, S. eds., 2016. Introduction to business
management. Oxford University Press Southern Africa.
Fabuš, M., 2017. Current development of business environment in Slovakia and Czech Republic.
Gaganis, C., Pasiouras, F. and Voulgari, F., 2019. Culture, business environment and SMEs'
profitability: Evidence from European Countries. Economic Modelling. 78. pp.275-292.
Gavurova, B and et. al., 2017. Predictive potential and risks of selected bankruptcy prediction
models in the Slovak business environment. Journal of Business Economics and
Management. 18(6). pp.1156-1173.
Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University
Press.
Prajogo, D.I., 2016. The strategic fit between innovation strategies and business environment in
delivering business performance. International journal of production Economics. 171.
pp.241-249.
Saleh, A. and Watson, R., 2017. Business excellence in a volatile, uncertain, complex and
ambiguous environment (BEVUCA). The TQM Journal.
Šoltés, V. and Štofková, K.R., 2016, September. The impact of business environment on regional
disparities. In CBU international conference proceedings (Vol. 4, pp. 187-191).
Virglerova, Z., Dobes, K. and Vojtovic, S., 2016. The perception of the state's influence on its
business environment in the SMEs from Czech Republic. Administratie si Management
Public. (26). p.78.
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