Understanding the Business Environment: A Detailed Presentation

This presentation provides an overview of the business environment, encompassing local, national, and global business operations. It defines and differentiates between these business types, highlighting their characteristics and scope. The presentation also explains the public, private, and third sectors, outlining their roles and functions within the economy. Furthermore, it delves into various market structures, including perfect competition, monopolistic competition, and oligopoly, explaining their dynamics and impact on businesses. The presentation also explores different types of e-commerce marketplaces, such as independent and buyer/supplier-oriented platforms, and concludes by summarizing the key aspects of the business environment and its diverse components. Desklib provides students access to this presentation along with a wealth of resources including past papers and solved assignments.

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INTRODUCTION
• The presentation will discuss about business environment and
different types of business present in the market area.
• Along with this, brief overview of types of company will be discussed
such as public, private and third sector.
• Moreover, the presentation will cover about different types of market
structure and e-commerce market places.
MEANING OF LOCAL, NATIONAL AND GLOBAL
BUSINESS
•LOCAL: It is known as type of business that sells product and services to
customer of its own geographic area such as cities and town.
•NATIONAL: It is known as organization that operates in various states and
have headquarter established in another country (Nudurupati, Garengo and
Bititci, 2021).
•GLOBAL BUSINESS:
• It is known as company that operates and server their services worldwide
such as factories and distribution centers.MEANING OF THE PUBLIC, PRIVATE AND THIRD SECTORS
• PUBLIC: It is known as business which is owned by government
authorities of the country and there can be partial ownership
between central and states.
• PRIVATE: This type of organization are controlled and owned by
individual. It run with the motive of fulfilling the need of general
public by giving them innovative goods and services.
• THIRD SECTORS
• It is known as company which is not privately and publically owned
and control (Betti and Sarens, 2020).
• It provides social services to the customer and play important role in
development of society. For example: NGO’s and Charities.
BRIEF OVERVIEW OF A LOCAL, A NATIONAL, AND A GLOBAL
BUSINESS
• LOCAL BUSINESS: Is known as company that operates in particular
geographic area it sells goods and services near surrounding of
communities.
• NATIONAL: It is known as company that operates in particular country
and distribute their good and services to its domestic market.
• This type of organization is present in every industry such as retail,
healthcare, baking etc (Sołoducho-Pelc and Sulich, 2020).
• GLOBAL BUSINESS: This type of organization operates in various
countries but also provide facilities in home country.
• It is also known as international business as they produce goods
domestically and sell internationally and locally.

TYPES OF E-COMMERCE MARKETPLACES
• Independent e- marketplace: It is usually known as business to business
online platform that operates by third party which is open to buyer and sellers
in specific industry.
• Company that want to participate in this market have to pay entry fees.
• Buyer Oriented e- marketplace: It is mainly run by group of customer in
order to maintain good purchasing environment.
• Participation in this helps in lowering down administrative cost and suppliers
can achieve best price.
• Supplier oriented: This type of market is generally control by number of
suppliers who are seeking to develop good sales channels through internet and
attract large number of buyers (Abu-Rumman, 2021).
• It helps in providing information about suppliers for markets and regions as
well as increase the visibility of potential buyers
TYPES OF MARKET STRUCTURES
• Perfect competition: In this large number of buyers and sellers are
present and all are in competition with each other.
• There is no seller that can influence the market area so all companies
have to reduce their price rate (Belás and et.al., 2019).
• Monopolistic: There is large number of buyers and seller and they both
sell identical products in order to sustain in the market area.
• The seller can charge high price as they have more power.
• Oligopoly: There are only few firms in the market and there is no such
dominant company.
• Customer has more power as compare to sellers.
• Firm make use of their market in order to increase their profits
CONCLUSION
• From the above report it can be said that business environment is consist of
various type of business and market structure.
• Each firm has to choose their type on the basis of services it will provide to
customer.
REFRENCES
• Abu-Rumman, A., 2021. Transformational leadership and human
capital within the disruptive business environment of academia. World
Journal on Educational Technology: Current Issues. 13(2). pp.178-187.
• Belás, J. and et.al., 2019. The impact of the public sector on the quality
of the business environment in the SME segment. Administratie si
Management Public.
• Betti, N. and Sarens, G., 2020. Understanding the internal audit
function in a digitalised business environment. Journal of Accounting &
Organizational Change