Business and Business Environment Analysis: Mercedes Benz Report

This report provides a detailed analysis of the business environment of Mercedes Benz. It begins with an introduction to the business environment and its impact on decision-making, focusing on the luxury vehicle market. The report then explores the macro environment using PEST analysis, examining political, economic, social, and technological factors influencing Mercedes Benz's operations. It further analyzes the company's internal and external factors through a SWOT analysis, identifying strengths, weaknesses, opportunities, and threats. The report integrates the findings from PEST and SWOT analyses to provide a comprehensive understanding of the company's strategic position and concludes with a summary of key insights and references.