Business Environment Analysis: NatWest Bank's Strengths and Weaknesses

This report presents an analysis of NatWest, a multinational banking company, focusing on its business environment. It examines the pros and cons of macro environmental factors, including political, economic, social, and technological influences. The report conducts an internal and external analysis of NatWest, utilizing a SWOT framework to identify its strengths and weaknesses, and relates these to external macro factors. The analysis considers the bank's market share, brand image, and the impact of government regulations, customer behavior, and technological advancements. The report concludes by summarizing the positive and negative impacts of external factors on NatWest's organizational performance and emphasizes the interrelationship between internal and external factors. References to relevant academic sources are also included.

Business
Environment
(Task 3 & 4)

Content Covered
 Introduction
 Pros and cons of macro environment
 Internal as well as external analysis of NATWEST
 Strengths and weaknesses of NATWEST which interrelate
with external macro factors
 Conclusion
 References

Introduction
This presentation is focused on NatWest which is a multinational
banking company. In this presentation, pros and cons of
external forces has been explained. Along with this, internal
and external analysis of cited organisation has been done to
identify its strengths and weaknesses and their relation with
external macro factors.

Cont...
Some macro environmental factors are discussed below which
can influence positive and negative impact on Business
enterprise:
Political factors
Economical factors
Social factors
Technology factors

Pros and cons of macro environment
Every organisation is surrounded by its business environment, so
it is responsibility for managers to operate their organisational
activities and practices to consider different factors of business
environment. NATWEST is a leading bank which is growing
well as it has a talented workforce.

Cont...
Some macro environmental factors are discussed below which
can influence positive and negative impact on Business
enterprise:
 Political factors
 Economical factors
 Social factors
 Technology factors

Cont...
Different political, economical, legal and technological factors
have a huge impact on NatWest. As, any changes in
Government rules and regulation can force this company to
change its existing strategies and policies. Also, changes in
customer buying behaviour can force cited company to modify
its current interest rates.

Internal as well external analysis of
NATWEST
It is very much important for every organization to consider their
business environment before making any important
organisational decision. Different internal and external forces
can affect the overall performance of enterprise. Internal
factors are those which can affect company internally and also,
that can be controlled by the managers.

SWOT analysis

SWOT analysis of NATWEST
Strengths (Internal) The strong point of this organisation is that it has a
large market share in United Kingdom. Current
market share of NATWEST is 6%. It is a well
known business enterprise because it provides
financial services at affordable rates.
Weaknesses (Internal) This organisation has most of the branches in
United Kingdom only which represents that it
has less presence in other countries as
compared to its market competitors. This
organization have faced business problems due
to controversies related to internal audit which
certainly affected its brand image.

Cont...
Opportunities
(External)
By expanding its business in other countries, this
organisation can mark its presence in all over the
world. With the help of international expansion, it can
help UK in making good relationship with other
countries.
Threats (External) Huge number of banking firms ARE giving
NATWEST a tough competition and also
decreasing its market share. Government of
United Kingdom is making various changes in
taxation and other policies which is affecting THE
banking industry.

Interrelation of strengths and weaknesses of NATWEST
with macro environmental factors
United Kingdom has a strong base for banking industry.
NATWEST is one of them which is growing at a high pace.
General public trusts a lot this organisation as it provides
better financial services at affordable or low interest rates. It
has build a strong position in European banking industry, but
due to some controversies and incidents such as Brexit, it has
lost its brand image.