Level 5 Business: Nike's Environmental Business Audit Presentation

This presentation, created by a student for a Level 5 Business unit, provides a detailed analysis of Nike's business environment. The assignment involves conducting both external and internal audits. The external audit utilizes a PESTLE analysis to identify the positive and negative impacts of external factors on the sports retail market, including a traffic light chart evaluating competition, funding, legal complexity, and investment opportunity. The internal audit uses a SWOT analysis to determine Nike's strengths and weaknesses. The presentation then critically analyzes these external and internal factors to determine whether Nike should proceed with its expansion plans, including distribution channels such as e-commerce and physical retailers like Decathlon, and offers conclusions and recommendations. The presentation is based on the provided assignment brief and the resources listed, and adheres to the specified format and referencing requirements.