Higher Nationals: Business Environment - Nike Industry Analysis Report

This report, prepared as part of a Higher Nationals 1 Business Environment assignment, analyzes the sports industry with a focus on Nike. It begins with an introduction to different types of organizations, including public, private, and voluntary sectors, and their legal forms (sole trader, partnership, and corporation). The report then delves into the size and scope of organizations, categorizing them as SMB/SME, mid-market, or large enterprises, and discussing the impact of organizational scope. An in-depth analysis of the Vietnamese sports industry is provided, followed by an overview of Nike. The report further examines the relationship between different organizational functions and their link to organizational structure, providing insights for business plan development, performance measurement, and market research. As a Junior Insights Strategist, the report concludes with the role of Nike in the overall market.