Global Business Environment: A PESTLE Analysis of Watch of Switzerland

This report provides a PESTLE analysis of Watch of Switzerland within the global business environment, examining various external factors that influence the organization's decision-making. It delves into political factors like government regulations and tax policies, economic factors such as inflation and unemployment rates, social factors including cultural norms and demographics, technological advancements, legal considerations like legislation and taxation, and environmental concerns such as climate and consumer values. The analysis concludes that businesses are significantly affected by the global environment and that understanding PESTLE factors is essential for effective organizational strategy and decision-making. Desklib offers similar solved assignments and study resources for students.

Global Business
Environment

Table of Contents
INTRODUCTION .............................................................................................................................3
PESTLE analysis of the watch of Switzerland..............................................................................3
CONCLUSION .................................................................................................................................4
REFERENCES...................................................................................................................................5

INTRODUCTION
The global business environment is that environment in the different sovereign countries, with the
factor exogenous to home environment of an organisation, influencing the decision making on
their resources uses and capabilities. The organisation chosen in this report is Watches of
Switzerland. This report will include the PESTLE analysis of the Watches of Switzerland
(Brunetta. and Caldarice, 2020).
PESTLE analysis of the watch of Switzerland
 Political factor- it include the government restrictions, regulations, tariffs and their tax
policies. The politically stability allows the company to their long term planning and also
assemble their products far away for the political problems and risks.
 Economic factors- It determine the performance of an economy. It include the
unemployment, inflation rate, minimum wages etc. It has a direct affect on the potential
customers of the given market. The demand of watch of Switzerland can be affected by the
inflation rate. It may require the increasing price of their watches (Byrne and Rich, eds.,
2021).
 Social factor- It is significant for the markers because they target the certain customers. It
include the health, cultural norms, age distribution and safety etc. These are the
demographics trends and have the immense impact on the workforce talent availability.
watch of Switzerland can use the gender composition of the lobar market. It is a good
indicator of the disposal income of the household.
 Technological factors- This aspect involve the new innovations and the development of
the technology used by the organisation. The watch of Switzerland cane uses the

digitalization of the various processes to overcome from the corruption in their local
economy.
 Legal factors- This factor have both internal and external sides. It include the legisaltion,
resources, quotas and taxation etc. In case of weak legal system, Swatch can face the
numerous problems from the consumer petitions to shakedown from the authorities.
 Environmental factor-. Peoples are more aware about the health. This factor include the
climate, consumer and stakeholder values and geographical location etc. the Swatch need
to know about the level of the consumers activism regarding their environmental concern.
It helps the Swatch in developing the environmentally friendly products ( Unit, 2021).
CONCLUSION
From the above report it is concluded that, a business get affected by the global business
environment. The PESTLE analysis affect the business vastly. It has various factors such as
political, legal, social, technology and other etc. They impact the organisational decision making
and their strategy in negative and positive way. For any business it is essential to determine all
PESTLE factors to run the organisation in effective way.

REFERENCES
Books and Journals
Brunetta, G. and Caldarice, O., 2020. Spatial Resilience in Planning: Meanings, Challenges, and
Perspectives for Urban Transition. Sustainable Cities and Communities. pp.628-640.
Byrne, J. and Rich, D. eds., 2021. Energy and environment: The policy challenge. Routledge.
Unit, E.I., 2021. Universities and Entrepreneurship: Meeting the Educational and Social
Challenges. Context.200. p.201.